Simple: AI Weight Loss Coach

AI health coach for lasting weight loss


Simple helps you lose weight with personalized plans, real-time nutrition analysis, on-demand coaching, and tailored workouts—without calorie counting or extreme restrictions.
For the first time, progress actually feels fun. Think of us as the Duolingo of health: motivating, enjoyable, and surprisingly delightful. While other solutions push extremes, Simple helps you find a balance that keeps you smiling throughout your weight loss journey. Consistency, made easy.

What you get with Simple
An AI coach trained by experts
Avo™ is your smart in-app coach, guiding you with personalized advice, motivational coaching, and science-backed strategies—anytime, anywhere.

Instant food feedback with Avo Vision
Snap a photo of your groceries, menu, or meal and get instant guidance, nutrition insights, and recipe ideas. No calorie math—just clear, actionable advice on the go.

Easy, personalized workouts
Get simple, beginner-friendly workout plans designed to match your fitness level and goals. Build strength, burn calories, and stay consistent with exercise routines you’ll actually enjoy.

A real-time Success Score, designed to keep you on track
Track progress in real time with your personalized Success Score. Instantly see how your choices stack up, understand where to adjust, and stay motivated as you move closer to your goals.

Sustainable results without the stress
Turn small daily choices into lasting habits so you can lose weight, feel better, and stay consistent without rigid dieting.

Meet Blinky: your emotional support fluff
Most weight loss apps give you charts and streaks. Simple gives you Blinky.
He’s playful, dramatic, and impossible to ignore. Log a salad, he cheers. Log late-night fries, he’ll indulge with you while helping you get back on track. Skip logging, and he sulks—or goes full chaos.
Blinky makes consistency fun:
- Daily motivation—“What will Blinky say today?”
- Playful accountability—reactions that keep you logging.
- Streak rewards—stay consistent and earn golden Blinky.


It’s accountability without the scolding. His moods keep you engaged, entertained, and coming back—making healthy habits stick and driving real weight loss.

Features you’ll love
-Personalized weight loss coaching from Avo™
- Photo-based nutrition feedback with Avo Vision
- Beginner-friendly, persona