Microsoft Surface
ASO Keyword Dashboard
Tracking 32 keywords for Microsoft Surface in Apple App Store
Microsoft Surface tracks 32 keywords (5 keywords rank; 27 need traction). Key metrics: 20% top-10 coverage, opportunity 70.0, difficulty 41.1, best rank 2.
Tracked keywords
32
5 ranked • 27 not ranking yet
Top 10 coverage
20%
Best rank 2 • Latest leader —
Avg opportunity
70.0
Top keyword: volume
Avg difficulty
41.1
Lower scores indicate easier wins
Opportunity leaders
- 64.1
volume
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 84
- 67.4
info
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 185
- 68.1
battery
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 184
- 65.0
personalize
Opportunity: 73.0 • Difficulty: 45.6 • Rank —
Competitors: 215
- 57.7
surface
Opportunity: 72.0 • Difficulty: 38.5 • Rank 2
Competitors: 47
Unranked opportunities
volume
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 84
info
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 185
battery
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 184
personalize
Opportunity: 73.0 • Difficulty: 45.6 • Competitors: 215
tutorial
Opportunity: 72.0 • Difficulty: 36.0 • Competitors: 48
High competition keywords
view
Total apps: 108,061 • Major competitors: 1,317
Latest rank: — • Difficulty: 52.3
us
Total apps: 80,364 • Major competitors: 1,549
Latest rank: — • Difficulty: 51.0
control
Total apps: 72,795 • Major competitors: 985
Latest rank: — • Difficulty: 50.5
device
Total apps: 54,518 • Major competitors: 851
Latest rank: — • Difficulty: 50.0
watch
Total apps: 52,967 • Major competitors: 1,065
Latest rank: — • Difficulty: 51.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| surface | 72 | 100 | 38 | 58 2,955 competing apps Median installs: 450 Avg rating: 4.0 | 2 | 2 | 47 major competitor apps |
| microsoft | 71 | 100 | 52 | 54 1,766 competing apps Median installs: 625 Avg rating: 4.0 | 69 | 69 | 56 major competitor apps |
| windows | 71 | 100 | 39 | 56 2,372 competing apps Median installs: 598 Avg rating: 3.9 | 93 | 93 | 41 major competitor apps |
| settings | 70 | 100 | 49 | 76 37,576 competing apps Median installs: 900 Avg rating: 4.1 | 144 | 144 | 1,022 major competitor apps |
| headset | 69 | 100 | 28 | 46 611 competing apps Median installs: 450 Avg rating: 3.7 | 149 | 149 | 5 major competitor apps |
| change | 69 | 100 | 48 | 77 40,798 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 784 major competitor apps |
| device | 68 | 100 | 50 | 79 54,518 competing apps Median installs: 500 Avg rating: 3.9 | — | — | 851 major competitor apps |
| language | 70 | 100 | 46 | 74 29,613 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 243 major competitor apps |
| control | 68 | 100 | 50 | 81 72,795 competing apps Median installs: 450 Avg rating: 3.9 | — | — | 985 major competitor apps |
| volume | 73 | 100 | 40 | 64 7,137 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 84 major competitor apps |
| watch | 69 | 100 | 51 | 79 52,967 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,065 major competitor apps |
| update | 71 | 100 | 46 | 72 22,778 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 362 major competitor apps |
| view | 67 | 100 | 52 | 84 108,061 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,317 major competitor apps |
| devices | 71 | 100 | 48 | 73 24,476 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 447 major competitor apps |
| feedback | 70 | 100 | 47 | 74 30,174 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 393 major competitor apps |
| sound | 70 | 100 | 46 | 75 31,579 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 453 major competitor apps |
| headphones | 70 | 100 | 41 | 52 1,253 competing apps Median installs: 850 Avg rating: 4.0 | — | — | 25 major competitor apps |
| info | 73 | 100 | 45 | 67 11,380 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 185 major competitor apps |
| send | 69 | 100 | 51 | 78 49,205 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 932 major competitor apps |
| things | 71 | 100 | 49 | 71 19,738 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 382 major competitor apps |
| tutorial | 72 | 100 | 36 | 58 2,974 competing apps Median installs: 700 Avg rating: 4.0 | — | — | 48 major competitor apps |
| battery | 73 | 100 | 42 | 68 12,446 competing apps Median installs: 400 Avg rating: 3.8 | — | — | 184 major competitor apps |
| personalize | 73 | 100 | 46 | 65 8,066 competing apps Median installs: 800 Avg rating: 4.2 | — | — | 215 major competitor apps |
| equalizer | 69 | 100 | 29 | 47 670 competing apps Median installs: 1,450 Avg rating: 3.9 | — | — | 15 major competitor apps |
| factory | 71 | 100 | 34 | 55 2,028 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 24 major competitor apps |
App Description
• Update your earbuds and headphones
• View and change device info
• View battery info and volume level
• Personalize settings
• Change equalizer settings to get the sound you want
• Control which devices are connected
• Change language settings
• Reset your earbuds and headphones to the factory settings
• Watch tutorial videos
• Send us feedback