LEGO® Builder
ASO Keyword Dashboard
Tracking 100 keywords for LEGO® Builder in Apple App Store
LEGO® Builder tracks 100 keywords (2 keywords rank; 98 need traction). Key metrics: 0% top-10 coverage, opportunity 52.5, difficulty 48.2, best rank 51.
Tracked keywords
100
2 ranked • 98 not ranking yet
Top 10 coverage
0%
Best rank 51 • Latest leader —
Avg opportunity
52.5
Top keyword: fun
Avg difficulty
48.2
Lower scores indicate easier wins
Opportunity leaders
- 83.8
fun
Opportunity: 59.0 • Difficulty: 58.2 • Rank —
Competitors: 1,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 84.3
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,198
- 85.2
easy
Opportunity: 59.0 • Difficulty: 59.0 • Rank —
Competitors: 1,246
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
Unranked opportunities
fun
Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
easy
Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
easy
Total apps: 5,849 • Major competitors: 1,246
Latest rank: — • Difficulty: 59.0
enjoy
Total apps: 5,338 • Major competitors: 1,198
Latest rank: — • Difficulty: 60.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| building | 58 | 100 | 48 | 67 897 competing apps Median installs: 258,575 Avg rating: 4.6 | 51 | 51 | 189 major competitor apps |
| build | 58 | 100 | 55 | 78 2,821 competing apps Median installs: 262,700 Avg rating: 4.6 | 70 | 62 | 600 major competitor apps |
| fun | 59 | 100 | 58 | 84 5,061 competing apps Median installs: 275,775 Avg rating: 4.6 | — | — | 1,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| story | 58 | 100 | 45 | 68 1,063 competing apps Median installs: 233,775 Avg rating: 4.6 | — | — | 167 major competitor apps |
| themes | 58 | 100 | 47 | 63 584 competing apps Median installs: 264,512 Avg rating: 4.6 | — | — | 125 major competitor apps |
| share | 58 | 100 | 63 | 82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6 | — | — | 916 major competitor apps |
| library | 58 | 100 | 55 | 66 870 competing apps Median installs: 257,362 Avg rating: 4.6 | — | — | 195 major competitor apps |
| enjoy | 59 | 100 | 60 | 84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6 | — | — | 1,198 major competitor apps |
| easy | 59 | 100 | 59 | 85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6 | — | — | 1,246 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| better | 58 | 100 | 53 | 75 2,000 competing apps Median installs: 250,162 Avg rating: 4.6 | — | — | 450 major competitor apps |
| step | 58 | 100 | 49 | 72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6 | — | — | 298 major competitor apps |
| experience | 59 | 100 | 59 | 84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6 | — | — | 1,134 major competitor apps |
| digital | 58 | 100 | 52 | 72 1,579 competing apps Median installs: 256,800 Avg rating: 4.6 | — | — | 339 major competitor apps |
| individual | 58 | 100 | 45 | 61 489 competing apps Median installs: 247,475 Avg rating: 4.6 | — | — | 101 major competitor apps |
| scan | 20 | 100 | 52 | 67 906 competing apps Median installs: 291,350 Avg rating: 4.7 | — | — | 234 major competitor apps |
| collection | 58 | 100 | 48 | 70 1,259 competing apps Median installs: 268,700 Avg rating: 4.6 | — | — | 276 major competitor apps |
| save | 58 | 100 | 61 | 81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6 | — | — | 858 major competitor apps |
| content | 58 | 100 | 57 | 76 2,368 competing apps Median installs: 245,025 Avg rating: 4.6 | — | — | 481 major competitor apps |
| connection | 58 | 100 | 49 | 68 990 competing apps Median installs: 280,788 Avg rating: 4.6 | — | — | 223 major competitor apps |
| find | 59 | 100 | 64 | 86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6 | — | — | 1,481 major competitor apps |
| discover | 58 | 100 | 62 | 79 3,027 competing apps Median installs: 280,825 Avg rating: 4.6 | — | — | 704 major competitor apps |
| search | 58 | 100 | 62 | 75 2,154 competing apps Median installs: 273,038 Avg rating: 4.6 | — | — | 531 major competitor apps |
| directly | 58 | 100 | 58 | 74 1,959 competing apps Median installs: 280,700 Avg rating: 4.6 | — | — | 424 major competitor apps |
App Description
Step into a new building experience
- LEGO Builder allows you to build with a fun, 3D modeling experience where you can zoom and rotate LEGO construction sets.
- Rotate individual bricks to find the color and shape you need, for each step of the LEGO building experience.
Build Together!
- Build Together is a fun and collaborative building experience that lets you tackle your LEGO instructions as a team, by delegating each builder their own creative tasks to complete!
- Share your PIN code and join as a host or builder. Take your turn, complete a building step with 3D modeling, then pass to the next person for collaborative building!
- Check if your set is supported in the app.
1000s of LEGO instructions supported
- Search and explore the full library of LEGO instructions for construction sets from 2000 to today. Start your digital collection today!
- You can also scan the QR code on the front cover of your paper LEGO instructions manual to open it directly in the app.
Follow a story as you build
- Discover enriched content for some of your favorite LEGO themes for an even better building experience.
Unlock the full experience with a LEGO account
- Build a digital collection of your LEGO construction sets and track how many bricks you’ve got in your collection!
- Save your building progress and pick up your LEGO instructions where you left off!
Things to keep in mind:
You will need a stable internet connection to use this app.
We’re always adding new LEGO building instructions to the experience, so you can grow and customize your digital collection and discover even more fun LEGO instructions!
Want to know if your set has 3D LEGO building instructions with the Build Together mode? Check in the app and enjoy collaborative building.
We're eager to hear how we can make the LEGO® Builder app even better for you! Please leave us your thoughts and recommendations in the reviews.
LEGO, the LEGO logo, the Brick and Knob configurations, and the Minifigure are trademarks of the LEGO Group. © 2025 The LEGO Group.