NordPass: Password Manager

Developer: Nordvpn S.A.

Category: Productivity

~528.5K - 1.1M

10.6K ratings

ASO Keyword Dashboard

Tracking 139 keywords for NordPass: Password Manager in Apple App Store

Developer: Nordvpn S.A. Category: productivity Rating: 4.66

NordPass: Password Manager tracks 139 keywords (8 keywords rank; 131 need traction). Key metrics: 0% top-10 coverage, opportunity 49.6, difficulty 43.6, best rank 23.

Tracked keywords

139

8 ranked • 131 not ranking yet

Top 10 coverage

Best rank 23 • Latest leader —

Avg opportunity

49.6

Top keyword: easy

Avg difficulty

43.6

Lower scores indicate easier wins

Opportunity leaders

easy

Opportunity: 59.0 • Difficulty: 59.0 • Rank —

Competitors: 1,246
85.2
access

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,388
85.7
like

Opportunity: 59.0 • Difficulty: 63.2 • Rank —

Competitors: 1,767
87.6
unique

Opportunity: 59.0 • Difficulty: 57.5 • Rank —

Competitors: 1,009
83.2
securely

Opportunity: 58.0 • Difficulty: 57.3 • Rank 23

Competitors: 149
62.9

Unranked opportunities

easy

Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
access

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
like

Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,767
unique

Opportunity: 59.0 • Difficulty: 57.5 • Competitors: 1,009
online

Opportunity: 58.0 • Difficulty: 59.0 • Competitors: 689

High competition keywords

like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
easy

Total apps: 5,849 • Major competitors: 1,246

Latest rank: — • Difficulty: 59.0
unique

Total apps: 4,782 • Major competitors: 1,009

Latest rank: — • Difficulty: 57.5
keep

Total apps: 4,577 • Major competitors: 1,017

Latest rank: — • Difficulty: 61.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
securely	58	100	57	63 605 competing apps Median installs: 312,325 Avg rating: 4.7	23	23	149 major competitor apps
pass	58	100	50	65 771 competing apps Median installs: 284,350 Avg rating: 4.6	34	34	184 major competitor apps
login	58	100	43	61 519 competing apps Median installs: 234,950 Avg rating: 4.7	49	49	102 major competitor apps
security	58	100	54	67 934 competing apps Median installs: 267,025 Avg rating: 4.6	88	88	213 major competitor apps
managing	58	100	42	61 479 competing apps Median installs: 237,250 Avg rating: 4.7	112	112	78 major competitor apps
lock	58	100	51	64 661 competing apps Median installs: 255,225 Avg rating: 4.6	154	154	140 major competitor apps
managed	58	100	48	71 1,362 competing apps Median installs: 242,250 Avg rating: 4.6	159	159	246 major competitor apps
expand	58	100	48	64 648 competing apps Median installs: 256,425 Avg rating: 4.6	174	174	137 major competitor apps
online	58	100	59	79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6	—	—	689 major competitor apps
card	58	100	58	75 2,087 competing apps Median installs: 269,825 Avg rating: 4.7	—	—	509 major competitor apps
health	58	100	51	71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7	—	—	307 major competitor apps
email	58	100	52	71 1,408 competing apps Median installs: 263,500 Avg rating: 4.6	—	—	303 major competitor apps
vpn	57	100	37	53 210 competing apps Median installs: 275,300 Avg rating: 4.6	—	—	52 major competitor apps
password manager	20	100	39	27 15 competing apps Median installs: 712,075 Avg rating: 4.6	—	—	5 major competitor apps
single	58	100	50	72 1,511 competing apps Median installs: 234,575 Avg rating: 4.6	—	—	294 major competitor apps
device	58	100	55	75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6	—	—	425 major competitor apps
easy	59	100	59	85 5,849 competing apps Median installs: 250,625 Avg rating: 4.6	—	—	1,246 major competitor apps
users	58	100	52	75 1,979 competing apps Median installs: 259,400 Avg rating: 4.6	—	—	430 major competitor apps
live	58	100	61	77 2,652 competing apps Median installs: 287,738 Avg rating: 4.6	—	—	616 major competitor apps
date	58	100	55	70 1,250 competing apps Median installs: 269,412 Avg rating: 4.7	—	—	274 major competitor apps
simply	58	100	52	73 1,724 competing apps Median installs: 235,888 Avg rating: 4.6	—	—	356 major competitor apps
information	58	100	57	78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	572 major competitor apps
management	58	100	46	66 856 competing apps Median installs: 221,550 Avg rating: 4.6	—	—	138 major competitor apps
manage	58	100	59	81 3,807 competing apps Median installs: 248,925 Avg rating: 4.6	—	—	774 major competitor apps
payment	58	100	58	78 2,787 competing apps Median installs: 287,450 Avg rating: 4.6	—	—	640 major competitor apps

App Description

NordPass is a secure and easy-to-use password manager that helps you generate, store, and autofill your passwords and private information across your Apple devices. Keep your passwords, passkeys, passcodes, card details, Wi-Fi passwords, PIN codes, and secure notes arranged in one encrypted data vault for greater peace of mind.

Developed by Nord Security, the team behind NordVPN, it uses modern XChaCha20 encryption and a zero-knowledge architecture to keep your data vault private and protected.

GETTING STARTED
Creating your account for the NordPass password manager takes only a moment, making it easy to begin storing and securing your passwords and passkeys right away.

AUDITED AND TRUSTED
◉ Cure53 conducted an independent audit of the NordPass password manager, confirming the app’s strong security standards.
◉ NordPass Business is ISO 27001 certified and has successfully passed the SOC 2 Type 2 audit, demonstrating its commitment to protecting user data.

ADVANCED SECURITY AND PRIVACY
◉ A zero-knowledge design ensures your vault is encrypted on your device so only you can access your sensitive information.
◉ XChaCha20 encryption with Argon2id key derivation protects your stored data with strong, modern security.
◉ The Data Breach Scanner helps you stay informed by alerting you if your logins, emails, or payment cards appear in known security incidents.

WHY PEOPLE CHOOSE THE NORDPASS PASSWORD MANAGER
▶ NordPass is a trusted and reliable password manager developed by Nord Security, giving users confidence in their digital protection.
▶ Millions of people and thousands of businesses around the world rely on the NordPass password manager for secure and effortless credential management.
▶ The NordPass password manager earned the Global Tech Awards 2025 title (Cyber Security Technology), highlighting its strong commitment to security.

STAY ORGANIZED AND SIGN IN FASTER
◉ Your encrypted vault securely stores unlimited passwords, Wi-Fi codes, passkeys, credit cards, and documents, helping you keep everything organized.
◉ Autofill makes it easier to sign in to apps and websites by entering your passwords automatically.
◉ The NordPass password manager automatically saves new passwords as you create or update accounts, keeping your vault always up to date.
◉ Face ID, Touch ID, and security keys offer quick and convenient ways to unlo