NordPass: Password Manager
ASO Keyword Dashboard
Tracking 85 keywords for NordPass: Password Manager in Apple App Store
NordPass: Password Manager tracks 85 keywords (8 keywords rank; 77 need traction). Key metrics: 0% top-10 coverage, opportunity 70.5, difficulty 41.9, best rank 23.
Tracked keywords
85
8 ranked • 77 not ranking yet
Top 10 coverage
0%
Best rank 23 • Latest leader 154
Avg opportunity
70.5
Top keyword: lock
Avg difficulty
41.9
Lower scores indicate easier wins
Opportunity leaders
- 67.2
lock
Opportunity: 73.0 • Difficulty: 41.3 • Rank 154
Competitors: 150
- 67.3
expand
Opportunity: 73.0 • Difficulty: 41.0 • Rank 174
Competitors: 127
- 66.2
password
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 81
- 64.8
independent
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 47
- 67.7
confidence
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 70
Unranked opportunities
password
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 81
independent
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 47
confidence
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 70
stay informed
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 63
scanner
Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 67
High competition keywords
access
Total apps: 162,286 • Major competitors: 1,438
Latest rank: — • Difficulty: 52.8
create
Total apps: 118,192 • Major competitors: 1,230
Latest rank: — • Difficulty: 51.5
information
Total apps: 111,668 • Major competitors: 587
Latest rank: — • Difficulty: 51.0
stay
Total apps: 87,899 • Major competitors: 738
Latest rank: — • Difficulty: 50.2
data
Total apps: 85,849 • Major competitors: 496
Latest rank: — • Difficulty: 49.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| securely | 72 | 100 | 43 | 71 17,239 competing apps Median installs: 75 Avg rating: 4.3 | 23 | 23 | 128 major competitor apps |
| pass | 72 | 100 | 42 | 69 14,053 competing apps Median installs: 75 Avg rating: 4.2 | 34 | 34 | 192 major competitor apps |
| login | 72 | 100 | 42 | 70 14,551 competing apps Median installs: 25 Avg rating: 4.0 | 49 | 49 | 112 major competitor apps |
| security | 71 | 100 | 44 | 72 20,551 competing apps Median installs: 50 Avg rating: 4.1 | 88 | 88 | 222 major competitor apps |
| managing | 71 | 100 | 43 | 72 19,859 competing apps Median installs: 25 Avg rating: 4.2 | 112 | 112 | 82 major competitor apps |
| lock | 73 | 100 | 41 | 67 10,361 competing apps Median installs: 125 Avg rating: 4.2 | 154 | 154 | 150 major competitor apps |
| managed | 72 | 100 | 42 | 70 14,399 competing apps Median installs: 150 Avg rating: 4.2 | 159 | 159 | 225 major competitor apps |
| expand | 73 | 100 | 41 | 67 10,481 competing apps Median installs: 75 Avg rating: 4.2 | 174 | 174 | 127 major competitor apps |
| card | 70 | 100 | 46 | 76 33,210 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 515 major competitor apps |
| password manager | 68 | 100 | 26 | 42 321 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 4 major competitor apps |
| right | 67 | 100 | 50 | 82 82,703 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 940 major competitor apps |
| device | 69 | 100 | 48 | 79 49,867 competing apps Median installs: 75 Avg rating: 3.9 | — | — | 445 major competitor apps |
| digital | 69 | 100 | 47 | 78 46,073 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 355 major competitor apps |
| tech | 72 | 100 | 39 | 63 6,032 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 61 major competitor apps |
| design | 69 | 100 | 46 | 76 36,298 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 359 major competitor apps |
| reliable | 72 | 100 | 43 | 71 16,920 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 92 major competitor apps |
| information | 66 | 100 | 51 | 85 111,668 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 587 major competitor apps |
| team | 69 | 100 | 47 | 77 40,661 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 460 major competitor apps |
| payment | 69 | 100 | 47 | 78 45,140 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 659 major competitor apps |
| secure | 69 | 100 | 47 | 78 43,572 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 380 major competitor apps |
| modern | 71 | 100 | 44 | 73 22,076 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 165 major competitor apps |
| people | 68 | 100 | 48 | 79 51,510 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 502 major competitor apps |
| convenient | 70 | 100 | 45 | 74 27,659 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 232 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,747 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 369 major competitor apps |
| key | 69 | 100 | 47 | 78 44,951 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 277 major competitor apps |
App Description
Developed by Nord Security, the team behind NordVPN, it uses modern XChaCha20 encryption and a zero-knowledge architecture to keep your data vault private and protected.
GETTING STARTED
Creating your account for the NordPass password manager takes only a moment, making it easy to begin storing and securing your passwords and passkeys right away.
AUDITED AND TRUSTED
◉ Cure53 conducted an independent audit of the NordPass password manager, confirming the app’s strong security standards.
◉ NordPass Business is ISO 27001 certified and has successfully passed the SOC 2 Type 2 audit, demonstrating its commitment to protecting user data.
ADVANCED SECURITY AND PRIVACY
◉ A zero-knowledge design ensures your vault is encrypted on your device so only you can access your sensitive information.
◉ XChaCha20 encryption with Argon2id key derivation protects your stored data with strong, modern security.
◉ The Data Breach Scanner helps you stay informed by alerting you if your logins, emails, or payment cards appear in known security incidents.
WHY PEOPLE CHOOSE THE NORDPASS PASSWORD MANAGER
▶ NordPass is a trusted and reliable password manager developed by Nord Security, giving users confidence in their digital protection.
▶ Millions of people and thousands of businesses around the world rely on the NordPass password manager for secure and effortless credential management.
▶ The NordPass password manager earned the Global Tech Awards 2025 title (Cyber Security Technology), highlighting its strong commitment to security.
STAY ORGANIZED AND SIGN IN FASTER
◉ Your encrypted vault securely stores unlimited passwords, Wi-Fi codes, passkeys, credit cards, and documents, helping you keep everything organized.
◉ Autofill makes it easier to sign in to apps and websites by entering your passwords automatically.
◉ The NordPass password manager automatically saves new passwords as you create or update accounts, keeping your vault always up to date.
◉ Face ID, Touch ID, and security keys offer quick and convenient ways to unlo