NordPass: Password Manager
ASO Keyword Dashboard
Tracking 104 keywords for NordPass: Password Manager in Apple App Store
NordPass: Password Manager tracks 104 keywords (29 keywords rank; 75 need traction). Key metrics: 3% top-10 coverage, opportunity 70.4, difficulty 43.0, best rank 4.
Tracked keywords
104
29 ranked • 75 not ranking yet
Top 10 coverage
3%
Best rank 4 • Latest leader 30
Avg opportunity
70.4
Top keyword: unlock new
Avg difficulty
43.0
Lower scores indicate easier wins
Opportunity leaders
- 65.2
unlock new
Opportunity: 73.0 • Difficulty: 42.0 • Rank 30
Competitors: 261
- 66.3
password
Opportunity: 73.0 • Difficulty: 41.7 • Rank 125
Competitors: 162
- 62.1
default
Opportunity: 73.0 • Difficulty: 38.7 • Rank 103
Competitors: 42
- 67.5
lock
Opportunity: 73.0 • Difficulty: 45.2 • Rank 165
Competitors: 305
- 65.4
manager
Opportunity: 73.0 • Difficulty: 41.8 • Rank 191
Competitors: 129
Unranked opportunities
tech
Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 114
independent
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 89
pin
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 108
confidence
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 148
stay informed
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 123
High competition keywords
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
create
Total apps: 130,850 • Major competitors: 2,321
Latest rank: — • Difficulty: 54.5
information
Total apps: 121,649 • Major competitors: 1,140
Latest rank: — • Difficulty: 52.4
manage
Total apps: 108,372 • Major competitors: 1,629
Latest rank: 219 • Difficulty: 52.5
stay
Total apps: 103,072 • Major competitors: 1,356
Latest rank: — • Difficulty: 53.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| digit passcode | 70 | 100 | 30 | 50 962 competing apps Median installs: 25,050 Avg rating: 4.8 | 4 | 4 | 6 major competitor apps |
| unlocked | 72 | 100 | 36 | 57 2,789 competing apps Median installs: 750 Avg rating: 4.0 | 20 | 20 | 51 major competitor apps |
| unlock new | 73 | 100 | 42 | 65 8,337 competing apps Median installs: 1,000 Avg rating: 4.1 | 30 | 27 | 261 major competitor apps |
| pass | 72 | 100 | 45 | 69 15,105 competing apps Median installs: 750 Avg rating: 4.1 | 47 | 31 | 344 major competitor apps |
| methods securely | 71 | 100 | 34 | 57 2,593 competing apps Median installs: 1,150 Avg rating: 4.8 | 37 | 37 | 0 major competitor apps |
| manages | 70 | 100 | 32 | 52 1,337 competing apps Median installs: 300 Avg rating: 4.0 | 42 | 42 | 12 major competitor apps |
| passcode | 71 | 100 | 35 | 57 2,627 competing apps Median installs: 8,875 Avg rating: 4.3 | 47 | 47 | 41 major competitor apps |
| manageable | 70 | 100 | 31 | 50 1,037 competing apps Median installs: 350 Avg rating: 4.2 | 47 | 47 | 6 major competitor apps |
| data protection | 70 | 100 | 31 | 48 817 competing apps Median installs: 500 Avg rating: 4.1 | 49 | 49 | 20 major competitor apps |
| unlockable | 70 | 100 | 34 | 50 978 competing apps Median installs: 1,000 Avg rating: 4.2 | 55 | 55 | 28 major competitor apps |
| safe | 70 | 100 | 49 | 74 28,111 competing apps Median installs: 600 Avg rating: 4.1 | 74 | 69 | 516 major competitor apps |
| mate | 69 | 100 | 29 | 47 681 competing apps Median installs: 600 Avg rating: 3.9 | 71 | 71 | 12 major competitor apps |
| managing | 71 | 100 | 44 | 73 23,894 competing apps Median installs: 350 Avg rating: 4.1 | 126 | 72 | 202 major competitor apps |
| password | 73 | 100 | 42 | 66 9,740 competing apps Median installs: 550 Avg rating: 3.9 | 125 | 80 | 162 major competitor apps |
| managing data | 65 | 100 | 14 | 23 22 competing apps Median installs: 100 Avg rating: 3.9 | 87 | 81 | 0 major competitor apps |
| managers | 72 | 100 | 37 | 60 3,880 competing apps Median installs: 300 Avg rating: 4.0 | 85 | 82 | 36 major competitor apps |
| security | 71 | 100 | 47 | 73 23,054 competing apps Median installs: 500 Avg rating: 4.0 | 205 | 86 | 415 major competitor apps |
| securely | 72 | 100 | 45 | 70 17,056 competing apps Median installs: 550 Avg rating: 4.3 | 95 | 95 | 226 major competitor apps |
| nos | 71 | 100 | 36 | 53 1,493 competing apps Median installs: 400 Avg rating: 4.2 | 98 | 98 | 10 major competitor apps |
| default | 73 | 100 | 39 | 62 5,436 competing apps Median installs: 400 Avg rating: 3.9 | 103 | 103 | 42 major competitor apps |
| acesso | 70 | 100 | 33 | 52 1,345 competing apps Median installs: 1,225 Avg rating: 4.2 | 119 | 119 | 15 major competitor apps |
| anyone | 71 | 100 | 45 | 73 23,935 competing apps Median installs: 450 Avg rating: 4.2 | 123 | 122 | 269 major competitor apps |
| management | 69 | 100 | 48 | 78 48,804 competing apps Median installs: 300 Avg rating: 4.0 | 223 | 142 | 345 major competitor apps |
| lock | 73 | 100 | 45 | 67 11,410 competing apps Median installs: 800 Avg rating: 4.1 | 165 | 165 | 305 major competitor apps |
| manager | 73 | 100 | 42 | 65 8,553 competing apps Median installs: 450 Avg rating: 3.9 | 191 | 175 | 129 major competitor apps |
App Description
Developed by Nord Security, the team behind NordVPN, it uses modern XChaCha20 encryption and a zero-knowledge architecture to keep your data vault private and protected.
GETTING STARTED
Creating your account for the NordPass password manager takes only a moment, making it easy to begin storing and securing your passwords and passkeys right away.
AUDITED AND TRUSTED
◉ Cure53 conducted an independent audit of the NordPass password manager, confirming the app’s strong security standards.
◉ NordPass Business is ISO 27001 certified and has successfully passed the SOC 2 Type 2 audit, demonstrating its commitment to protecting user data.
ADVANCED SECURITY AND PRIVACY
◉ A zero-knowledge design ensures your vault is encrypted on your device so only you can access your sensitive information.
◉ XChaCha20 encryption with Argon2id key derivation protects your stored data with strong, modern security.
◉ The Data Breach Scanner helps you stay informed by alerting you if your logins, emails, or payment cards appear in known security incidents.
WHY PEOPLE CHOOSE THE NORDPASS PASSWORD MANAGER
▶ NordPass is a trusted and reliable password manager developed by Nord Security, giving users confidence in their digital protection.
▶ Millions of people and thousands of businesses around the world rely on the NordPass password manager for secure and effortless credential management.
▶ The NordPass password manager earned the Global Tech Awards 2025 title (Cyber Security Technology), highlighting its strong commitment to security.
STAY ORGANIZED AND SIGN IN FASTER
◉ Your encrypted vault securely stores unlimited passwords, Wi-Fi codes, passkeys, credit cards, and documents, helping you keep everything organized.
◉ Autofill makes it easier to sign in to apps and websites by entering your passwords automatically.
◉ The NordPass password manager automatically saves new passwords as you create or update accounts, keeping your vault always up to date.
◉ Face ID, Touch ID, and security keys offer quick and convenient ways to unlo