Mullvad VPN

~59.6K - 119.2K
1.2K ratings
~250 (installs week)
Trend Steady
~1.4K (installs month)
Trend Steady
Mullvad VPN icon

ASO Keyword Dashboard

Tracking 131 keywords for Mullvad VPN in Apple App Store

Developer: Mullvad VPN AB Category: tools Rating: 4.13

Mullvad VPN tracks 131 keywords (3 keywords rank; 128 need traction). Key metrics: 0% top-10 coverage, opportunity 50.4, difficulty 44.2, best rank 18.

Tracked keywords

131

3  ranked •  128  not ranking yet

Top 10 coverage

0%

Best rank 18 • Latest leader —

Avg opportunity

50.4

Top keyword: free

Avg difficulty

44.2

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Rank —

    Competitors: 1,067

    83.0
  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank —

    Competitors: 1,805

    88.7
  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Rank —

    Competitors: 1,073

    84.1

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • way

    Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805

  • account

    Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • every

    Total apps: 6,989 • Major competitors: 1,637

    Latest rank: — • Difficulty: 62.5

  • create

    Total apps: 5,537 • Major competitors: 1,155

    Latest rank: — • Difficulty: 60.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
privacy581005776

2,407 competing apps

Median installs: 266,625

Avg rating: 4.6

1818

532

major competitor apps

privacy policy581004566

832 competing apps

Median installs: 223,338

Avg rating: 4.6

7776

147

major competitor apps

leave581004665

717 competing apps

Median installs: 255,675

Avg rating: 4.6

162162

159

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

email581005271

1,408 competing apps

Median installs: 263,500

Avg rating: 4.6

303

major competitor apps

vpn571003753

210 competing apps

Median installs: 275,300

Avg rating: 4.6

52

major competitor apps

right581006381

3,793 competing apps

Median installs: 282,075

Avg rating: 4.6

912

major competitor apps

version581004668

1,006 competing apps

Median installs: 238,775

Avg rating: 4.6

182

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

via581005575

2,102 competing apps

Median installs: 260,250

Avg rating: 4.6

427

major competitor apps

connected581005269

1,069 competing apps

Median installs: 269,250

Avg rating: 4.6

232

major competitor apps

step581004972

1,454 competing apps

Median installs: 257,975

Avg rating: 4.6

298

major competitor apps

party581004666

842 competing apps

Median installs: 274,412

Avg rating: 4.6

203

major competitor apps

collection581004870

1,259 competing apps

Median installs: 268,700

Avg rating: 4.6

276

major competitor apps

information581005778

2,704 competing apps

Median installs: 252,888

Avg rating: 4.6

572

major competitor apps

used581005372

1,494 competing apps

Median installs: 237,800

Avg rating: 4.6

279

major competitor apps

people581006075

2,083 competing apps

Median installs: 271,275

Avg rating: 4.6

492

major competitor apps

way591006083

4,665 competing apps

Median installs: 271,100

Avg rating: 4.6

1,067

major competitor apps

using581006183

4,473 competing apps

Median installs: 247,200

Avg rating: 4.6

924

major competitor apps

service581005475

2,023 competing apps

Median installs: 255,675

Avg rating: 4.6

419

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

1,805

major competitor apps

available581006482

4,074 competing apps

Median installs: 282,412

Avg rating: 4.6

979

major competitor apps

offer581005572

1,560 competing apps

Median installs: 266,562

Avg rating: 4.6

352

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

408

major competitor apps

131 keywords
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App Description

Free the internet from data collection with Mullvad VPN – a service that helps keep your online activity, identity, and location private. Only €5/month.

GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases, vouchers or on our website.

To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).

ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
* Creating an account requires no personal info - not even an email address.
* We keep no activity logs.
* We offer the possibility to pay anonymously with cash or cryptocurrency.
* Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.

HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity. It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another. Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.

FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy.
That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.

TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but are rather explicitly sent by the user. App version checks are performed every 24 hours to tell the app if there are any upgrades available