Mullvad VPN
ASO Keyword Dashboard
Tracking 131 keywords for Mullvad VPN in Apple App Store
Mullvad VPN tracks 131 keywords (3 keywords rank; 128 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 39.9, best rank 18.
Tracked keywords
131
3 ranked • 128 not ranking yet
Top 10 coverage
0%
Best rank 18 • Latest leader 77
Avg opportunity
69.9
Top keyword: privacy policy
Avg difficulty
39.9
Lower scores indicate easier wins
Opportunity leaders
- 67.1
privacy policy
Opportunity: 73.0 • Difficulty: 40.8 • Rank 77
Competitors: 155
- 66.7
install
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 81
- 65.4
combination
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 68
- 67.4
fight
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 169
- 66.7
block
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 129
Unranked opportunities
install
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 81
combination
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 68
fight
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 169
block
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 129
address
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 73
High competition keywords
time
Total apps: 193,721 • Major competitors: 1,550
Latest rank: — • Difficulty: 53.5
make
Total apps: 161,934 • Major competitors: 1,554
Latest rank: — • Difficulty: 52.8
free
Total apps: 160,883 • Major competitors: 2,147
Latest rank: — • Difficulty: 52.9
every
Total apps: 123,091 • Major competitors: 1,407
Latest rank: — • Difficulty: 51.7
using
Total apps: 116,675 • Major competitors: 769
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| privacy | 69 | 100 | 47 | 77 41,517 competing apps Median installs: 100 Avg rating: 4.3 | 18 | 18 | 596 major competitor apps |
| privacy policy | 73 | 100 | 41 | 67 10,088 competing apps Median installs: 175 Avg rating: 4.2 | 77 | 76 | 155 major competitor apps |
| leave | 72 | 100 | 43 | 71 17,609 competing apps Median installs: 50 Avg rating: 4.1 | 162 | 162 | 156 major competitor apps |
| free | 65 | 100 | 53 | 87 160,883 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,147 major competitor apps |
| online | 68 | 100 | 49 | 81 66,726 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 675 major competitor apps |
| 70 | 100 | 46 | 76 35,456 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 270 major competitor apps | |
| vpn | 71 | 100 | 34 | 56 2,235 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 52 major competitor apps |
| right | 67 | 100 | 50 | 82 81,347 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 896 major competitor apps |
| version | 70 | 100 | 45 | 75 29,196 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 180 major competitor apps |
| make | 65 | 100 | 53 | 87 161,934 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 1,554 major competitor apps |
| via | 68 | 100 | 48 | 80 58,127 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 349 major competitor apps |
| connected | 70 | 100 | 46 | 76 33,243 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 230 major competitor apps |
| step | 69 | 100 | 46 | 76 35,878 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 311 major competitor apps |
| party | 72 | 100 | 42 | 69 13,285 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 206 major competitor apps |
| collection | 70 | 100 | 45 | 75 29,582 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 278 major competitor apps |
| information | 66 | 100 | 51 | 85 110,444 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 537 major competitor apps |
| used | 68 | 100 | 48 | 79 51,140 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 236 major competitor apps |
| people | 68 | 100 | 48 | 79 50,499 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 488 major competitor apps |
| way | 66 | 100 | 51 | 84 104,749 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,047 major competitor apps |
| using | 66 | 100 | 51 | 85 116,675 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 769 major competitor apps |
| service | 68 | 100 | 48 | 79 54,125 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 385 major competitor apps |
| time | 65 | 100 | 54 | 89 193,721 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 1,550 major competitor apps |
| available | 67 | 100 | 50 | 83 87,677 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 945 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,386 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 355 major competitor apps |
| pay | 70 | 100 | 46 | 76 33,632 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 364 major competitor apps |
App Description
GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases, vouchers or on our website.
To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).
ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
* Creating an account requires no personal info - not even an email address.
* We keep no activity logs.
* We offer the possibility to pay anonymously with cash or cryptocurrency.
* Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.
HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity. It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another. Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.
FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy.
That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.
TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but are rather explicitly sent by the user. App version checks are performed every 24 hours to tell the app if there are any upgrades available