Mullvad VPN
ASO Keyword Dashboard
Tracking 131 keywords for Mullvad VPN in Apple App Store
Mullvad VPN tracks 131 keywords (3 keywords rank; 128 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 40.5, best rank 18.
Tracked keywords
131
3 ranked • 128 not ranking yet
Top 10 coverage
0%
Best rank 18 • Latest leader 77
Avg opportunity
69.9
Top keyword: privacy policy
Avg difficulty
40.5
Lower scores indicate easier wins
Opportunity leaders
- 67.4
privacy policy
Opportunity: 73.0 • Difficulty: 41.7 • Rank 77
Competitors: 316
- 66.7
install
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 155
- 65.4
combination
Opportunity: 73.0 • Difficulty: 39.6 • Rank —
Competitors: 140
- 67.4
fight
Opportunity: 73.0 • Difficulty: 41.4 • Rank —
Competitors: 313
- 66.8
block
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 247
Unranked opportunities
install
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 155
combination
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 140
fight
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 313
block
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 247
address
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 145
High competition keywords
time
Total apps: 190,895 • Major competitors: 2,842
Latest rank: — • Difficulty: 53.9
free
Total apps: 164,892 • Major competitors: 3,770
Latest rank: — • Difficulty: 53.8
make
Total apps: 159,635 • Major competitors: 2,793
Latest rank: — • Difficulty: 53.3
every
Total apps: 120,792 • Major competitors: 2,428
Latest rank: — • Difficulty: 52.2
create
Total apps: 119,264 • Major competitors: 2,198
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| privacy | 69 | 100 | 49 | 78 46,294 competing apps Median installs: 250 Avg rating: 4.3 | 18 | 18 | 1,132 major competitor apps |
| privacy policy | 73 | 100 | 42 | 67 10,664 competing apps Median installs: 450 Avg rating: 4.2 | 77 | 76 | 316 major competitor apps |
| leave | 72 | 100 | 43 | 71 17,937 competing apps Median installs: 150 Avg rating: 4.2 | 162 | 162 | 263 major competitor apps |
| free | 65 | 100 | 54 | 87 164,892 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 3,770 major competitor apps |
| online | 68 | 100 | 50 | 81 67,631 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 1,235 major competitor apps |
| 70 | 100 | 47 | 76 35,940 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 540 major competitor apps | |
| vpn | 71 | 100 | 35 | 56 2,289 competing apps Median installs: 1,050 Avg rating: 4.2 | — | — | 85 major competitor apps |
| right | 67 | 100 | 51 | 82 83,304 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,567 major competitor apps |
| version | 70 | 100 | 45 | 75 29,562 competing apps Median installs: 200 Avg rating: 4.0 | — | — | 350 major competitor apps |
| make | 65 | 100 | 53 | 87 159,635 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,793 major competitor apps |
| via | 68 | 100 | 49 | 80 56,940 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 726 major competitor apps |
| connected | 70 | 100 | 46 | 76 34,128 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 429 major competitor apps |
| step | 69 | 100 | 47 | 76 37,292 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 611 major competitor apps |
| party | 72 | 100 | 43 | 69 13,617 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 343 major competitor apps |
| collection | 70 | 100 | 46 | 75 30,227 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 507 major competitor apps |
| information | 66 | 100 | 51 | 85 112,141 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,052 major competitor apps |
| used | 69 | 100 | 48 | 79 50,709 competing apps Median installs: 150 Avg rating: 4.0 | — | — | 467 major competitor apps |
| people | 68 | 100 | 49 | 79 52,074 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 870 major competitor apps |
| way | 66 | 100 | 52 | 84 107,069 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,874 major competitor apps |
| using | 66 | 100 | 52 | 85 115,243 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 1,470 major competitor apps |
| service | 68 | 100 | 48 | 79 55,171 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 784 major competitor apps |
| time | 65 | 100 | 54 | 88 190,895 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,842 major competitor apps |
| available | 67 | 100 | 52 | 83 89,214 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,766 major competitor apps |
| offer | 70 | 100 | 47 | 75 31,870 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 618 major competitor apps |
| pay | 70 | 100 | 47 | 76 34,242 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 728 major competitor apps |
App Description
GET STARTED
1. Install the app.
2. Create an account.
3. Add time to your account via in-app purchases, vouchers or on our website.
To make sure to block third-party cookies and other tracking technologies – use Mullvad VPN together with Mullvad Browser (free of charge).
ANONYMOUS ACCOUNTS – NO ACTIVITY LOGS
* Creating an account requires no personal info - not even an email address.
* We keep no activity logs.
* We offer the possibility to pay anonymously with cash or cryptocurrency.
* Our app uses WireGuard, a superior VPN protocol that connects fast and doesn’t drain your battery.
HOW DOES MULLVAD VPN WORK?
With Mullvad VPN, your traffic travels through an encrypted tunnel to one of our VPN servers and then onward to the website you are visiting. In this way, websites will only see our server’s identity instead of yours. Same goes for your ISP (internet service provider); they’ll see that you’re connected to Mullvad, but not your activity. It also means that all the third-party actors with technology integrated into the various websites you visit can’t sniff out your IP address and use it to track you from one site to another. Using a trustworthy VPN is a great first step to reclaim your privacy online. In combination with Mullvad Browser you make sure to block third-party cookies and other tracking technologies.
FREE THE INTERNET FROM MASS SURVEILLANCE AND DATA COLLECTION
A free and open society is a society where people have the right to privacy.
That’s why we fight for a free internet.
Free from mass surveillance and censorship. Free from big data markets where your personal information is up for sale. Free from authorities mass monitoring every click you make. Free from an infrastructure mapping your whole life. Mullvad VPN and Mullvad Browser is our contribution to the fight.
TELEMETRY AND CRASH REPORTS
The app collects a very minimal amount of telemetry, and it does not in any way tie it to an account number, IP or other identifiable information. Account numbers are used for authentication. App logs are never sent automatically but are rather explicitly sent by the user. App version checks are performed every 24 hours to tell the app if there are any upgrades available