MiTA icon

ASO Keyword Dashboard

Tracking 75 keywords for MiTA in Apple App Store

Developer: International Organization for Migration (IOM) Category: books_and_reference Rating: 4.12

MiTA tracks 75 keywords (1 keyword ranks; 74 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 40.2, best rank 216.

Tracked keywords

75

1  ranked •  74  not ranking yet

Top 10 coverage

0%

Best rank 216 • Latest leader —

Avg opportunity

70.6

Top keyword: immediate

Avg difficulty

40.2

Lower scores indicate easier wins

Opportunity leaders

  • immediate

    Opportunity: 73.0 • Difficulty: 39.9 • Rank —

    Competitors: 83

    65.0
  • address

    Opportunity: 73.0 • Difficulty: 42.3 • Rank —

    Competitors: 159

    67.7
  • languages

    Opportunity: 73.0 • Difficulty: 43.9 • Rank —

    Competitors: 100

    65.8
  • smartphone

    Opportunity: 73.0 • Difficulty: 41.6 • Rank —

    Competitors: 123

    67.9
  • country

    Opportunity: 73.0 • Difficulty: 48.1 • Rank —

    Competitors: 249

    67.6

Unranked opportunities

  • immediate

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 83

  • address

    Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 159

  • languages

    Opportunity: 73.0 • Difficulty: 43.9 • Competitors: 100

  • smartphone

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 123

  • country

    Opportunity: 73.0 • Difficulty: 48.1 • Competitors: 249

High competition keywords

  • access

    Total apps: 181,150 • Major competitors: 2,664

    Latest rank: — • Difficulty: 55.0

  • data

    Total apps: 97,664 • Major competitors: 1,018

    Latest rank: — • Difficulty: 51.5

  • support

    Total apps: 83,345 • Major competitors: 1,121

    Latest rank: — • Difficulty: 51.4

  • allows

    Total apps: 80,163 • Major competitors: 663

    Latest rank: — • Difficulty: 49.6

  • within

    Total apps: 67,169 • Major competitors: 1,308

    Latest rank: — • Difficulty: 50.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
ethnic691002844

416 competing apps

Median installs: 400

Avg rating: 4.2

216216

5

major competitor apps

travel711004873

24,776 competing apps

Median installs: 550

Avg rating: 4.1

487

major competitor apps

communication711004472

22,265 competing apps

Median installs: 250

Avg rating: 4.0

142

major competitor apps

focus701004776

35,319 competing apps

Median installs: 400

Avg rating: 4.2

375

major competitor apps

mode701004876

38,011 competing apps

Median installs: 650

Avg rating: 4.0

676

major competitor apps

collect701004976

35,487 competing apps

Median installs: 700

Avg rating: 4.1

983

major competitor apps

support671005182

83,345 competing apps

Median installs: 500

Avg rating: 4.1

1,121

major competitor apps

contact681005080

63,345 competing apps

Median installs: 400

Avg rating: 4.1

752

major competitor apps

within681005080

67,169 competing apps

Median installs: 550

Avg rating: 4.1

1,308

major competitor apps

used691004978

50,553 competing apps

Median installs: 350

Avg rating: 4.0

504

major competitor apps

management691004878

48,795 competing apps

Median installs: 300

Avg rating: 4.0

345

major competitor apps

needs711004673

25,940 competing apps

Median installs: 350

Avg rating: 4.1

314

major competitor apps

service681005080

61,173 competing apps

Median installs: 400

Avg rating: 4.0

846

major competitor apps

canada711003655

1,938 competing apps

Median installs: 950

Avg rating: 4.1

63

major competitor apps

international721004570

16,866 competing apps

Median installs: 450

Avg rating: 4.0

262

major competitor apps

provide681004879

55,848 competing apps

Median installs: 350

Avg rating: 4.1

560

major competitor apps

added711004571

19,848 competing apps

Median installs: 550

Avg rating: 4.1

404

major competitor apps

basic721004471

18,966 competing apps

Median installs: 400

Avg rating: 4.0

194

major competitor apps

store691005177

44,796 competing apps

Median installs: 500

Avg rating: 4.1

911

major competitor apps

legal721003962

5,365 competing apps

Median installs: 350

Avg rating: 4.1

55

major competitor apps

access651005587

181,150 competing apps

Median installs: 450

Avg rating: 4.1

2,664

major competitor apps

immediate731004065

8,160 competing apps

Median installs: 350

Avg rating: 4.1

83

major competitor apps

financial711004672

20,786 competing apps

Median installs: 500

Avg rating: 4.2

323

major competitor apps

official701004875

32,501 competing apps

Median installs: 450

Avg rating: 4.1

421

major competitor apps

allows671005082

80,163 competing apps

Median installs: 350

Avg rating: 4.0

663

major competitor apps

75 keywords
1 of 3

App Description

The Migration Translation Application (MiTA) is a smartphone application, developed by the International Organisation for Migration (IOM) – The UN Migration Agency, that allows migration management officials to access a basic interpretation service with pre-determined and pre-recorded questions during first contact with migrants. The languages included in the MiTA are: English, Serbian, Bosnian, Montenegrin, North Macedonian, Albanian, Khmer, Lao, Somali, Burmese, Cantonese, Mandarin, Vietnamese, Thai, Georgian, Armenian. The aim of the MiTA is to provide a basic mode of communication between the migration management official (ex. border official) and the migrant during their first contact. The questions included in application are intended to facilitate the communication between the official and the migrant during initial contact, and focus on the migrant’s identity, country of origin, travel route, immediate protection needs, and potential exposure to COVID-19. MiTA should not be used during official migration procedures which could have legal and procedural consequences for the migrant in later stages (ex. official statements, asylum interviews, BIAs, vulnerability assessments).

MiTA is a native application that operates offline. The application does not retain, store or collect the data that is entered within it. MiTA was developed by IOM – The UN Migration Agency as a tailor-made solution to address the needs of border management authorities in the Western Balkans funded by the European Union, and further adapted to the Mekong Region with the financial support from the governments of Canada and Australia. Georgian and Armenian languages were added to the app with the support of the Ministry of Foreign Affairs of Norway.