Birch Lane

Developer: Wayfair LLC

Category: Shopping

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~457K - 914K

9.1K ratings

~300 (installs week)

~3.4K (installs month)

ASO Keyword Dashboard

Tracking 77 keywords for Birch Lane in Apple App Store

Developer: Wayfair LLC Category: shopping Rating: 4.89

Birch Lane tracks 77 keywords (1 keyword ranks; 76 need traction). Key metrics: 0% top-10 coverage, opportunity 69.5, difficulty 42.5, best rank 180.

Tracked keywords

1 ranked • 76 not ranking yet

Top 10 coverage

Best rank 180 • Latest leader —

Avg opportunity

69.5

Top keyword: conveniently

Avg difficulty

42.5

Lower scores indicate easier wins

Opportunity leaders

conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Rank —

Competitors: 46
65.5
exact

Opportunity: 73.0 • Difficulty: 39.3 • Rank —

Competitors: 58
65.1
pieces

Opportunity: 73.0 • Difficulty: 39.0 • Rank —

Competitors: 95
64.4
advantage

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 91
64.9
room

Opportunity: 73.0 • Difficulty: 41.6 • Rank —

Competitors: 143
68.3

Unranked opportunities

conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 46
exact

Opportunity: 73.0 • Difficulty: 39.3 • Competitors: 58
pieces

Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 95
advantage

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 91
room

Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 143

High competition keywords

make

Total apps: 161,903 • Major competitors: 1,546

Latest rank: — • Difficulty: 52.8
free

Total apps: 160,893 • Major competitors: 2,147

Latest rank: — • Difficulty: 52.9
help

Total apps: 146,877 • Major competitors: 1,244

Latest rank: — • Difficulty: 52.4
find

Total apps: 136,149 • Major competitors: 1,470

Latest rank: — • Difficulty: 52.2
experience

Total apps: 119,065 • Major competitors: 1,172

Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
made	69	100	46	77 36,910 competing apps Median installs: 50 Avg rating: 4.1	—	180	302 major competitor apps
free	65	100	53	87 160,893 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,147 major competitor apps
best	66	100	51	85 115,306 competing apps Median installs: 75 Avg rating: 4.1	—	—	1,376 major competitor apps
shopping	72	100	44	71 17,241 competing apps Median installs: 25 Avg rating: 4.2	—	—	237 major competitor apps
notifications	69	100	47	78 42,197 competing apps Median installs: 25 Avg rating: 4.2	—	—	323 major competitor apps
right	67	100	50	82 81,346 competing apps Median installs: 50 Avg rating: 4.2	—	—	896 major competitor apps
customer	70	100	45	74 27,722 competing apps Median installs: 25 Avg rating: 4.0	—	—	214 major competitor apps
order	68	100	49	80 59,076 competing apps Median installs: 25 Avg rating: 4.2	—	—	434 major competitor apps
make	65	100	53	87 161,903 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,546 major competitor apps
whether	67	100	50	83 91,896 competing apps Median installs: 25 Avg rating: 4.3	—	—	595 major competitor apps
experience	66	100	51	85 119,065 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,172 major competitor apps
classic	71	100	45	74 24,998 competing apps Median installs: 100 Avg rating: 4.2	—	—	480 major competitor apps
conveniently	73	100	40	65 8,046 competing apps Median installs: 25 Avg rating: 4.1	—	—	46 major competitor apps
simply	69	100	47	78 45,292 competing apps Median installs: 50 Avg rating: 4.1	—	—	300 major competitor apps
collection	70	100	45	75 29,581 competing apps Median installs: 50 Avg rating: 4.2	—	—	278 major competitor apps
save	67	100	50	82 82,395 competing apps Median installs: 75 Avg rating: 4.2	—	—	849 major competitor apps
find	66	100	52	86 136,149 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,470 major competitor apps
mobile	66	100	51	85 117,282 competing apps Median installs: 25 Avg rating: 4.0	—	—	771 major competitor apps
help	65	100	52	87 146,877 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,244 major competitor apps
including	68	100	49	81 69,233 competing apps Median installs: 50 Avg rating: 4.1	—	—	744 major competitor apps
piece	72	100	38	63 5,914 competing apps Median installs: 75 Avg rating: 4.2	—	—	58 major competitor apps
update	71	100	44	72 20,093 competing apps Median installs: 25 Avg rating: 4.1	—	—	162 major competitor apps
photos	69	100	47	77 38,781 competing apps Median installs: 75 Avg rating: 4.1	—	—	333 major competitor apps
tracking	70	100	46	76 35,154 competing apps Median installs: 25 Avg rating: 4.3	—	—	218 major competitor apps
organize	72	100	43	70 15,169 competing apps Median installs: 50 Avg rating: 4.3	—	—	121 major competitor apps

App Description

Explore our collection of classic, well-made furniture and decor conveniently from your mobile device. Shop the exact pieces featured in inspirational photos, read real customer reviews, track your orders, keep personal lists for your projects, and more.

We’re here to help you find the comfortable, made-to-last pieces you love. Whether you’re furnishing your first home, refreshing your guest room, or simply looking to update your entryway, you’ll find just what you need at Birch Lane. And with the Birch Lane app, our entire collection is at your fingertips.

Take advantage of features that make your shopping experience even easier:

• Galleries of inspirational photos featuring products to shop.
• Personalized lists to save and organize items and keep track of your projects.
• In-app order tracking to keep up with your order’s shipping status.
• Thousands of real customer reviews and photos so you can confidently make the right choice.
• View-in-Room 3D tools to see how a piece will look in your home.
• Free shipping on orders over $35.*
• The classic styles you love (including farmhouse, rustic, coastal and more).
• Notifications to remind you of the best deals.

Plus, so much more!

Learn more at www.birchlane.com