M-PESA
ASO Keyword Dashboard
Tracking 71 keywords for M-PESA in Apple App Store
M-PESA tracks 71 keywords (no keywords rank yet; 71 need traction). Key metrics: opportunity 69.7, difficulty 41.0.
Tracked keywords
71
0 ranked • 71 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
69.7
Top keyword: contacts
Avg difficulty
41.0
Lower scores indicate easier wins
Opportunity leaders
- 66.8
contacts
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 53
- 65.7
conveniently
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 56
- 66.3
scanning
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 72
- 65.9
businesses
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 44
- 65.6
qr code
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 55
Unranked opportunities
contacts
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 53
conveniently
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 56
scanning
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 72
businesses
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 44
qr code
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 55
High competition keywords
new
Total apps: 191,887 • Major competitors: 2,546
Latest rank: — • Difficulty: 53.8
make
Total apps: 167,344 • Major competitors: 1,899
Latest rank: — • Difficulty: 53.1
find
Total apps: 133,504 • Major competitors: 1,582
Latest rank: — • Difficulty: 52.3
every
Total apps: 128,890 • Major competitors: 1,802
Latest rank: — • Difficulty: 52.1
features
Total apps: 111,377 • Major competitors: 1,166
Latest rank: — • Difficulty: 51.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| new | 65 | 100 | 54 | 89 191,887 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 2,546 major competitor apps |
| friends | 68 | 100 | 49 | 81 62,991 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 912 major competitor apps |
| contacts | 73 | 100 | 41 | 67 9,520 competing apps Avg rating: 4.0 | — | — | 53 major competitor apps |
| make | 65 | 100 | 53 | 88 167,344 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,899 major competitor apps |
| phone | 69 | 100 | 48 | 78 43,921 competing apps Median installs: 25 Avg rating: 4.0 | — | — | 476 major competitor apps |
| conveniently | 73 | 100 | 40 | 66 8,277 competing apps Avg rating: 4.1 | — | — | 56 major competitor apps |
| used | 68 | 100 | 48 | 79 52,651 competing apps Median installs: 25 Avg rating: 4.0 | — | — | 312 major competitor apps |
| save | 67 | 100 | 50 | 82 79,996 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 905 major competitor apps |
| payment | 69 | 100 | 47 | 78 43,179 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 673 major competitor apps |
| list | 69 | 100 | 47 | 77 39,353 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 251 major competitor apps |
| find | 66 | 100 | 52 | 86 133,504 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,582 major competitor apps |
| service | 68 | 100 | 48 | 79 53,207 competing apps Avg rating: 4.1 | — | — | 414 major competitor apps |
| money | 70 | 100 | 45 | 74 26,534 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 445 major competitor apps |
| pay | 70 | 100 | 46 | 76 33,064 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 384 major competitor apps |
| scanning | 73 | 100 | 40 | 66 8,887 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 72 major competitor apps |
| search | 68 | 100 | 49 | 79 54,625 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 553 major competitor apps |
| services | 69 | 100 | 46 | 77 36,467 competing apps Avg rating: 4.1 | — | — | 293 major competitor apps |
| small | 71 | 100 | 44 | 73 22,016 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 179 major competitor apps |
| code | 71 | 100 | 44 | 72 19,966 competing apps Avg rating: 4.0 | — | — | 120 major competitor apps |
| quickly | 68 | 100 | 48 | 79 52,001 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 512 major competitor apps |
| favorite | 68 | 100 | 50 | 81 69,271 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,093 major competitor apps |
| customers | 71 | 100 | 45 | 74 24,285 competing apps Avg rating: 4.0 | — | — | 194 major competitor apps |
| view | 67 | 100 | 50 | 83 92,355 competing apps Avg rating: 4.1 | — | — | 663 major competitor apps |
| easier | 71 | 100 | 45 | 74 24,276 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 281 major competitor apps |
| click | 71 | 100 | 44 | 74 24,707 competing apps Median installs: 25 Avg rating: 4.0 | — | — | 137 major competitor apps |
App Description
The new app enables you to view your M-PESA balance in the home screen, Favorites lets you save your most frequently used features so that they're just a click away. Frequently used contacts and till numbers are automatically displayed so that you can quickly find them to send money or make payments.
· Biometrics
Login to the myM-PESA app conveniently and authenticate payments by scanning your fingerprint or face ID.
· Send money easily
Send money by scanning a QR code, searching your phonebook or selecting from your frequent M-PESA contacts. You can also add contacts to your favorites list so you don't have to search every time.
· Pay Bills
Pay your bills easier by selecting from the popular M-PESA bills, scanning a QR code or by selecting from one of your favorite or frequent bills
· Buy Goods and services
Pay for your goods and services by manually inserting the till number, scanning a QR code or by selecting one of your favorite and frequent used tills.
· Pay to Phone Number
This is a new payment service that allows customers to pay small businesses for their goods and services
· Withdraw
Withdraw money from your M-PESA at any agent or at selected bank ATMs
· Buy Airtime
Buy airtime conveniently with M-PESA for yourself or for your family and friends