M-PESA
ASO Keyword Dashboard
Tracking 72 keywords for M-PESA in Apple App Store
M-PESA tracks 72 keywords (1 keyword ranks; 71 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 42.6, best rank 50.
Tracked keywords
72
1 ranked • 71 not ranking yet
Top 10 coverage
0%
Best rank 50 • Latest leader —
Avg opportunity
69.9
Top keyword: contacts
Avg difficulty
42.6
Lower scores indicate easier wins
Opportunity leaders
- 65.7
contacts
Opportunity: 73.0 • Difficulty: 43.1 • Rank —
Competitors: 140
- 64.8
conveniently
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 140
- 66.9
scanning
Opportunity: 73.0 • Difficulty: 43.4 • Rank —
Competitors: 181
- 68.0
payments
Opportunity: 73.0 • Difficulty: 43.9 • Rank —
Competitors: 401
- 65.0
businesses
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 89
Unranked opportunities
contacts
Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 140
conveniently
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 140
scanning
Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 181
payments
Opportunity: 73.0 • Difficulty: 43.9 • Competitors: 401
businesses
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 89
High competition keywords
new
Total apps: 181,891 • Major competitors: 5,283
Latest rank: — • Difficulty: 55.2
make
Total apps: 158,400 • Major competitors: 4,110
Latest rank: — • Difficulty: 54.1
find
Total apps: 150,073 • Major competitors: 3,802
Latest rank: — • Difficulty: 54.6
features
Total apps: 126,082 • Major competitors: 2,936
Latest rank: — • Difficulty: 53.5
every
Total apps: 119,677 • Major competitors: 3,438
Latest rank: — • Difficulty: 53.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| negative | 71 | 100 | 35 | 57 2,504 competing apps Median installs: 450 Avg rating: 4.3 | 50 | 50 | 32 major competitor apps |
| new | 65 | 100 | 55 | 87 181,891 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 5,283 major competitor apps |
| friends | 68 | 100 | 52 | 79 59,415 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,879 major competitor apps |
| contacts | 73 | 100 | 43 | 66 8,934 competing apps Median installs: 250 Avg rating: 4.0 | — | — | 140 major competitor apps |
| make | 65 | 100 | 54 | 86 158,400 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 4,110 major competitor apps |
| phone | 69 | 100 | 50 | 78 48,923 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 1,171 major competitor apps |
| conveniently | 73 | 100 | 40 | 65 7,943 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 140 major competitor apps |
| used | 69 | 100 | 48 | 78 50,434 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 697 major competitor apps |
| save | 67 | 100 | 53 | 83 93,638 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 2,239 major competitor apps |
| payment | 69 | 100 | 51 | 78 50,385 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,723 major competitor apps |
| list | 69 | 100 | 48 | 77 43,631 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 670 major competitor apps |
| find | 66 | 100 | 55 | 86 150,073 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 3,802 major competitor apps |
| service | 68 | 100 | 50 | 80 61,223 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 1,170 major competitor apps |
| money | 70 | 100 | 48 | 75 30,597 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,105 major competitor apps |
| pay | 70 | 100 | 49 | 76 37,439 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,010 major competitor apps |
| scanning | 73 | 100 | 43 | 67 10,510 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 181 major competitor apps |
| search | 68 | 100 | 52 | 80 61,742 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,304 major competitor apps |
| services | 69 | 100 | 49 | 77 42,312 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 735 major competitor apps |
| small | 71 | 100 | 47 | 73 25,874 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 515 major competitor apps |
| code | 71 | 100 | 45 | 73 23,014 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 351 major competitor apps |
| quickly | 69 | 100 | 49 | 78 49,169 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 1,025 major competitor apps |
| favorite | 68 | 100 | 54 | 81 76,938 competing apps Median installs: 550 Avg rating: 4.3 | — | — | 2,382 major competitor apps |
| customers | 71 | 100 | 46 | 73 23,568 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 362 major competitor apps |
| view | 67 | 100 | 52 | 84 108,196 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 1,731 major competitor apps |
| easier | 71 | 100 | 46 | 73 22,947 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 560 major competitor apps |
App Description
The new app enables you to view your M-PESA balance in the home screen, Favorites lets you save your most frequently used features so that they're just a click away. Frequently used contacts and till numbers are automatically displayed so that you can quickly find them to send money or make payments.
· Biometrics
Login to the myM-PESA app conveniently and authenticate payments by scanning your fingerprint or face ID.
· Send money easily
Send money by scanning a QR code, searching your phonebook or selecting from your frequent M-PESA contacts. You can also add contacts to your favorites list so you don't have to search every time.
· Pay Bills
Pay your bills easier by selecting from the popular M-PESA bills, scanning a QR code or by selecting from one of your favorite or frequent bills
· Buy Goods and services
Pay for your goods and services by manually inserting the till number, scanning a QR code or by selecting one of your favorite and frequent used tills.
· Pay to Phone Number
This is a new payment service that allows customers to pay small businesses for their goods and services
· Withdraw
Withdraw money from your M-PESA at any agent or at selected bank ATMs
· Buy Airtime
Buy airtime conveniently with M-PESA for yourself or for your family and friends