M-PESA
ASO Keyword Dashboard
Tracking 71 keywords for M-PESA in Apple App Store
M-PESA tracks 71 keywords (no keywords rank yet; 71 need traction). Key metrics: opportunity 47.8, difficulty 46.6.
Tracked keywords
71
0 ranked • 71 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
47.8
Top keyword: new
Avg difficulty
46.6
Lower scores indicate easier wins
Opportunity leaders
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
- 86.3
find
Opportunity: 59.0 • Difficulty: 63.8 • Rank —
Competitors: 1,481
- 86.9
every
Opportunity: 59.0 • Difficulty: 62.5 • Rank —
Competitors: 1,637
- 83.9
features
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,060
Unranked opportunities
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
find
Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
every
Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637
features
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
features
Total apps: 5,134 • Major competitors: 1,060
Latest rank: — • Difficulty: 60.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| friends | 58 | 100 | 62 | 81 3,682 competing apps Median installs: 281,575 Avg rating: 4.6 | — | — | 846 major competitor apps |
| contacts | 57 | 100 | 48 | 55 263 competing apps Median installs: 248,400 Avg rating: 4.6 | — | — | 52 major competitor apps |
| make | 59 | 100 | 63 | 88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6 | — | — | 1,773 major competitor apps |
| phone | 58 | 100 | 59 | 75 2,007 competing apps Median installs: 269,575 Avg rating: 4.6 | — | — | 450 major competitor apps |
| conveniently | 20 | 100 | 47 | 55 259 competing apps Median installs: 297,325 Avg rating: 4.7 | — | — | 67 major competitor apps |
| used | 58 | 100 | 53 | 72 1,494 competing apps Median installs: 237,800 Avg rating: 4.6 | — | — | 279 major competitor apps |
| save | 58 | 100 | 61 | 81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6 | — | — | 858 major competitor apps |
| payment | 58 | 100 | 58 | 78 2,787 competing apps Median installs: 287,450 Avg rating: 4.6 | — | — | 640 major competitor apps |
| list | 58 | 100 | 52 | 70 1,187 competing apps Median installs: 244,150 Avg rating: 4.6 | — | — | 251 major competitor apps |
| find | 59 | 100 | 64 | 86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6 | — | — | 1,481 major competitor apps |
| service | 58 | 100 | 54 | 75 2,023 competing apps Median installs: 255,675 Avg rating: 4.6 | — | — | 419 major competitor apps |
| money | 58 | 100 | 56 | 75 2,017 competing apps Median installs: 270,575 Avg rating: 4.7 | — | — | 443 major competitor apps |
| pay | 58 | 100 | 60 | 74 1,869 competing apps Median installs: 245,900 Avg rating: 4.7 | — | — | 408 major competitor apps |
| scanning | 20 | 100 | 50 | 55 269 competing apps Median installs: 313,775 Avg rating: 4.7 | — | — | 69 major competitor apps |
| search | 58 | 100 | 62 | 75 2,154 competing apps Median installs: 273,038 Avg rating: 4.6 | — | — | 531 major competitor apps |
| services | 58 | 100 | 54 | 69 1,093 competing apps Median installs: 293,700 Avg rating: 4.6 | — | — | 272 major competitor apps |
| small | 58 | 100 | 51 | 66 862 competing apps Median installs: 228,538 Avg rating: 4.7 | — | — | 155 major competitor apps |
| code | 58 | 100 | 49 | 62 553 competing apps Median installs: 242,575 Avg rating: 4.6 | — | — | 110 major competitor apps |
| quickly | 58 | 100 | 56 | 75 1,969 competing apps Median installs: 280,350 Avg rating: 4.6 | — | — | 484 major competitor apps |
| favorite | 20 | 100 | 64 | 82 4,162 competing apps Median installs: 297,838 Avg rating: 4.6 | — | — | 1,049 major competitor apps |
| customers | 20 | 100 | 51 | 64 702 competing apps Median installs: 333,038 Avg rating: 4.6 | — | — | 185 major competitor apps |
| view | 58 | 100 | 60 | 79 3,121 competing apps Median installs: 254,100 Avg rating: 4.7 | — | — | 667 major competitor apps |
| easier | 58 | 100 | 54 | 69 1,156 competing apps Median installs: 247,275 Avg rating: 4.7 | — | — | 271 major competitor apps |
| click | 58 | 100 | 44 | 65 771 competing apps Median installs: 189,750 Avg rating: 4.6 | — | — | 124 major competitor apps |
App Description
The new app enables you to view your M-PESA balance in the home screen, Favorites lets you save your most frequently used features so that they're just a click away. Frequently used contacts and till numbers are automatically displayed so that you can quickly find them to send money or make payments.
· Biometrics
Login to the myM-PESA app conveniently and authenticate payments by scanning your fingerprint or face ID.
· Send money easily
Send money by scanning a QR code, searching your phonebook or selecting from your frequent M-PESA contacts. You can also add contacts to your favorites list so you don't have to search every time.
· Pay Bills
Pay your bills easier by selecting from the popular M-PESA bills, scanning a QR code or by selecting from one of your favorite or frequent bills
· Buy Goods and services
Pay for your goods and services by manually inserting the till number, scanning a QR code or by selecting one of your favorite and frequent used tills.
· Pay to Phone Number
This is a new payment service that allows customers to pay small businesses for their goods and services
· Withdraw
Withdraw money from your M-PESA at any agent or at selected bank ATMs
· Buy Airtime
Buy airtime conveniently with M-PESA for yourself or for your family and friends