nRF Connect Device Manager
ASO Keyword Dashboard
Tracking 34 keywords for nRF Connect Device Manager in Apple App Store
nRF Connect Device Manager tracks 34 keywords (9 keywords rank; 25 need traction). Key metrics: 0% top-10 coverage, opportunity 66.1, difficulty 34.9, best rank 26.
Tracked keywords
34
9 ranked • 25 not ranking yet
Top 10 coverage
0%
Best rank 26 • Latest leader 135
Avg opportunity
66.1
Top keyword: mobile device
Avg difficulty
34.9
Lower scores indicate easier wins
Opportunity leaders
- 63.0
mobile device
Opportunity: 73.0 • Difficulty: 40.6 • Rank 135
Competitors: 109
- 67.3
air
Opportunity: 73.0 • Difficulty: 43.2 • Rank —
Competitors: 226
- 67.4
bluetooth
Opportunity: 73.0 • Difficulty: 41.4 • Rank —
Competitors: 96
- 63.4
supporting
Opportunity: 73.0 • Difficulty: 38.3 • Rank —
Competitors: 42
- 63.3
server
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 90
Unranked opportunities
air
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 226
bluetooth
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 96
supporting
Opportunity: 73.0 • Difficulty: 38.3 • Competitors: 42
server
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 90
manager
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 129
High competition keywords
connect
Total apps: 67,330 • Major competitors: 953
Latest rank: — • Difficulty: 51.2
device
Total apps: 54,529 • Major competitors: 851
Latest rank: 58 • Difficulty: 50.0
tool
Total apps: 53,502 • Major competitors: 383
Latest rank: — • Difficulty: 48.2
management
Total apps: 48,804 • Major competitors: 345
Latest rank: — • Difficulty: 47.7
devices
Total apps: 24,470 • Major competitors: 447
Latest rank: 44 • Difficulty: 48.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| firmware | 71 | 100 | 33 | 54 1,879 competing apps Median installs: 400 Avg rating: 3.4 | 26 | 26 | 16 major competitor apps |
| android device | 64 | 100 | 11 | 19 13 competing apps Median installs: 350 Avg rating: 4.2 | 28 | 28 | 0 major competitor apps |
| android devices | 0 | 59 | 9 | 15 7 competing apps Median installs: 350 Avg rating: 3.9 | 33 | 32 | 0 major competitor apps |
| ble | 70 | 100 | 30 | 50 1,050 competing apps Median installs: 250 Avg rating: 3.7 | 39 | 39 | 3 major competitor apps |
| devices | 71 | 100 | 48 | 73 24,470 competing apps Median installs: 500 Avg rating: 4.0 | 44 | 44 | 447 major competitor apps |
| os devices | 0 | 44 | 8 | 13 5 competing apps Median installs: 1,025 Avg rating: 3.4 | 47 | 45 | 0 major competitor apps |
| device | 68 | 100 | 50 | 79 54,529 competing apps Median installs: 500 Avg rating: 3.9 | 58 | 56 | 851 major competitor apps |
| mobile devices | 71 | 100 | 34 | 55 2,005 competing apps Median installs: 300 Avg rating: 3.8 | 114 | 109 | 25 major competitor apps |
| mobile device | 73 | 100 | 41 | 63 6,182 competing apps Median installs: 500 Avg rating: 3.9 | 135 | 119 | 109 major competitor apps |
| management | 69 | 100 | 48 | 78 48,804 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 345 major competitor apps |
| file | 72 | 100 | 45 | 70 15,827 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 205 major competitor apps |
| connect | 68 | 100 | 51 | 80 67,330 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 953 major competitor apps |
| update | 71 | 100 | 46 | 72 22,783 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 362 major competitor apps |
| le | 72 | 100 | 38 | 60 4,316 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 19 major competitor apps |
| tool | 69 | 100 | 48 | 79 53,502 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 383 major competitor apps |
| managing | 71 | 100 | 44 | 73 23,894 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 202 major competitor apps |
| sample | 72 | 100 | 37 | 60 3,953 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 26 major competitor apps |
| air | 73 | 100 | 43 | 67 11,137 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 226 major competitor apps |
| bluetooth | 73 | 100 | 41 | 67 11,331 competing apps Median installs: 400 Avg rating: 3.7 | — | — | 96 major competitor apps |
| module | 72 | 100 | 36 | 59 3,539 competing apps Median installs: 300 Avg rating: 3.8 | — | — | 9 major competitor apps |
| supporting | 73 | 100 | 38 | 63 6,508 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 42 major competitor apps |
| server | 73 | 100 | 39 | 63 6,441 competing apps Median installs: 450 Avg rating: 3.9 | — | — | 90 major competitor apps |
| manager | 73 | 100 | 42 | 65 8,553 competing apps Median installs: 450 Avg rating: 3.9 | — | — | 129 major competitor apps |
| running | 71 | 100 | 46 | 72 20,534 competing apps Median installs: 400 Avg rating: 3.9 | — | — | 327 major competitor apps |
| logs | 72 | 100 | 37 | 58 2,932 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 52 major competitor apps |
App Description
Features:
* Basic: Echo, Reset
* Firmware Update Over-The-Air (FOTA, DFU)
* File System
* Logs & stats
Links:
Source code: https://github.com/NordicSemiconductor/IOS-nRF-Connect-Device-Manager
* nRF Connect SDK: https://www.nordicsemi.com/Software-and-tools/Software/nRF-Connect-SDK
* SMP Server Sample Doc: https://developer.nordicsemi.com/nRF_Connect_SDK/doc/latest/zephyr/samples/subsys/mgmt/mcumgr/smp_svr/README.html#smp-svr-sample
* McuManager: https://github.com/apache/mynewt-mcumgr
* SMP over Bluetooth: https://github.com/apache/mynewt-mcumgr/blob/master/transport/smp-bluetooth.md