nRF Connect Device Manager

Developer: Nordic Semiconductor ASA

Category: Developer Tools

~100 - 200

2 ratings

~50 (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 27 keywords for nRF Connect Device Manager in Apple App Store

Developer: Nordic Semiconductor ASA Category: developer tools Rating: 5

nRF Connect Device Manager tracks 27 keywords (3 keywords rank; 24 need traction). Key metrics: 0% top-10 coverage, opportunity 48.0, difficulty 35.0, best rank 24.

Tracked keywords

3 ranked • 24 not ranking yet

Top 10 coverage

Best rank 24 • Latest leader 24

Avg opportunity

48.0

Top keyword: devices

Avg difficulty

35.0

Lower scores indicate easier wins

Opportunity leaders

devices

Opportunity: 58.0 • Difficulty: 55.7 • Rank 24

Competitors: 267
69.3
device

Opportunity: 58.0 • Difficulty: 55.3 • Rank 35

Competitors: 425
74.6
management

Opportunity: 58.0 • Difficulty: 46.0 • Rank —

Competitors: 138
66.3
file

Opportunity: 58.0 • Difficulty: 48.7 • Rank —

Competitors: 86
60.2
update

Opportunity: 58.0 • Difficulty: 46.9 • Rank —

Competitors: 168
65.3

Unranked opportunities

management

Opportunity: 58.0 • Difficulty: 46.0 • Competitors: 138
file

Opportunity: 58.0 • Difficulty: 48.7 • Competitors: 86
update

Opportunity: 58.0 • Difficulty: 46.9 • Competitors: 168
tool

Opportunity: 58.0 • Difficulty: 46.5 • Competitors: 170
managing

Opportunity: 58.0 • Difficulty: 42.1 • Competitors: 78

High competition keywords

connect

Total apps: 2,048 • Major competitors: 515

Latest rank: 150 • Difficulty: 57.7
device

Total apps: 1,985 • Major competitors: 425

Latest rank: 35 • Difficulty: 55.3
devices

Total apps: 1,158 • Major competitors: 267

Latest rank: 24 • Difficulty: 55.7
tool

Total apps: 1,134 • Major competitors: 170

Latest rank: — • Difficulty: 46.5
management

Total apps: 856 • Major competitors: 138

Latest rank: — • Difficulty: 46.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
devices	58	100	56	69 1,158 competing apps Median installs: 268,300 Avg rating: 4.6	24	24	267 major competitor apps
device	58	100	55	75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6	35	31	425 major competitor apps
connect	20	100	58	75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6	150	150	515 major competitor apps
management	58	100	46	66 856 competing apps Median installs: 221,550 Avg rating: 4.6	—	—	138 major competitor apps
file	58	100	49	60 459 competing apps Median installs: 234,025 Avg rating: 4.6	—	—	86 major competitor apps
update	58	100	47	65 767 competing apps Median installs: 272,550 Avg rating: 4.6	—	—	168 major competitor apps
le	57	100	27	38 47 competing apps Median installs: 234,150 Avg rating: 4.7	—	—	6 major competitor apps
tool	58	100	47	69 1,134 competing apps Median installs: 210,275 Avg rating: 4.6	—	—	170 major competitor apps
managing	58	100	42	61 479 competing apps Median installs: 237,250 Avg rating: 4.7	—	—	78 major competitor apps
sample	57	100	36	42 74 competing apps Median installs: 235,662 Avg rating: 4.6	—	—	11 major competitor apps
air	58	100	46	62 529 competing apps Median installs: 259,175 Avg rating: 4.6	—	—	112 major competitor apps
bluetooth	57	100	38	54 238 competing apps Median installs: 259,638 Avg rating: 4.5	—	—	35 major competitor apps
module	56	100	22	34 31 competing apps Median installs: 204,300 Avg rating: 4.6	—	—	1 major competitor apps
supporting	57	100	33	50 159 competing apps Median installs: 185,350 Avg rating: 4.7	—	—	16 major competitor apps
server	57	100	38	53 219 competing apps Median installs: 255,100 Avg rating: 4.6	—	—	40 major competitor apps
manager	57	100	42	56 297 competing apps Median installs: 257,050 Avg rating: 4.7	—	—	54 major competitor apps
running	58	100	51	65 776 competing apps Median installs: 271,575 Avg rating: 4.6	—	—	183 major competitor apps
logs	20	100	34	49 141 competing apps Median installs: 265,975 Avg rating: 4.6	—	—	38 major competitor apps
updating	57	100	33	47 122 competing apps Median installs: 243,625 Avg rating: 4.6	—	—	17 major competitor apps
firmware	56	100	23	35 36 competing apps Median installs: 203,512 Avg rating: 4.3	—	—	8 major competitor apps
bare	56	100	23	30 21 competing apps Median installs: 193,575 Avg rating: 4.6	—	—	4 major competitor apps
aka	56	100	27	35 34 competing apps Median installs: 487,200 Avg rating: 4.7	—	—	6 major competitor apps
generic	56	100	25	34 31 competing apps Median installs: 214,500 Avg rating: 4.7	—	—	6 major competitor apps
sdk	0	41	12	18 5 competing apps Median installs: 159,875 Avg rating: 4.5	—	—	0 major competitor apps
firmware update	0	9	4	7 1 competing apps Median installs: 80,875 Avg rating: 1.4	—	—	0 major competitor apps

App Description

nRF Connect Device Manager is a generic tool for updating and managing devices running nRF Connect SDK supporting Device Manager module over Bluetooth LE (aka Management Subsystem, Mcu Manager, Bare Metal, SMP Server, SUIT).

Features:
* Basic: Echo, Reset
* Firmware Update Over-The-Air (FOTA, DFU)
* File System
* Logs & stats

Links:
Source code: https://github.com/NordicSemiconductor/IOS-nRF-Connect-Device-Manager
* nRF Connect SDK: https://www.nordicsemi.com/Software-and-tools/Software/nRF-Connect-SDK
* SMP Server Sample Doc: https://developer.nordicsemi.com/nRF_Connect_SDK/doc/latest/zephyr/samples/subsys/mgmt/mcumgr/smp_svr/README.html#smp-svr-sample
* McuManager: https://github.com/apache/mynewt-mcumgr
* SMP over Bluetooth: https://github.com/apache/mynewt-mcumgr/blob/master/transport/smp-bluetooth.md