Embark by Willis Towers Watson
ASO Keyword Dashboard
Tracking 55 keywords for Embark by Willis Towers Watson in Apple App Store
Embark by Willis Towers Watson tracks 55 keywords (1 keyword ranks; 54 need traction). Key metrics: 100% top-10 coverage, opportunity 69.8, difficulty 42.3, best rank 6.
Tracked keywords
55
1 ranked • 54 not ranking yet
Top 10 coverage
100%
Best rank 6 • Latest leader 6
Avg opportunity
69.8
Top keyword: embark
Avg difficulty
42.3
Lower scores indicate easier wins
Opportunity leaders
- 68.6
embark
Opportunity: 73.0 • Difficulty: 41.6 • Rank 6
Competitors: 140
- 66.8
path
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 83
- 64.9
advantage
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 98
- 66.7
programs
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 58
- 68.3
benefits
Opportunity: 73.0 • Difficulty: 41.8 • Rank —
Competitors: 152
Unranked opportunities
path
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 83
advantage
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 98
programs
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 58
benefits
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 152
overall
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 67
High competition keywords
new
Total apps: 184,321 • Major competitors: 2,115
Latest rank: — • Difficulty: 53.4
access
Total apps: 162,099 • Major competitors: 1,434
Latest rank: — • Difficulty: 52.8
help
Total apps: 149,019 • Major competitors: 1,293
Latest rank: — • Difficulty: 52.4
best
Total apps: 116,487 • Major competitors: 1,424
Latest rank: — • Difficulty: 51.4
information
Total apps: 111,588 • Major competitors: 586
Latest rank: — • Difficulty: 51.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| embark | 73 | 100 | 42 | 69 12,455 competing apps Median installs: 50 Avg rating: 4.2 | 6 | 6 | 140 major competitor apps |
| best | 66 | 100 | 51 | 85 116,487 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,424 major competitor apps |
| new | 65 | 100 | 53 | 88 184,321 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| health | 69 | 100 | 46 | 77 38,855 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 311 major competitor apps |
| notifications | 69 | 100 | 47 | 78 42,959 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 346 major competitor apps |
| care | 70 | 100 | 45 | 75 29,281 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 274 major competitor apps |
| place | 69 | 100 | 47 | 78 46,609 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 386 major competitor apps |
| live | 68 | 100 | 49 | 80 61,056 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 638 major competitor apps |
| date | 69 | 100 | 47 | 77 40,096 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 265 major competitor apps |
| information | 66 | 100 | 51 | 85 111,588 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 586 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,449 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 430 major competitor apps |
| file | 72 | 100 | 42 | 70 14,574 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 96 major competitor apps |
| help | 65 | 100 | 52 | 87 149,019 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,293 major competitor apps |
| including | 68 | 100 | 49 | 81 68,720 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 783 major competitor apps |
| take | 67 | 100 | 50 | 83 96,178 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 965 major competitor apps |
| path | 73 | 100 | 40 | 67 9,755 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 83 major competitor apps |
| access | 65 | 100 | 53 | 87 162,099 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 1,434 major competitor apps |
| start | 67 | 100 | 50 | 83 92,454 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,003 major competitor apps |
| provides | 67 | 100 | 49 | 81 73,178 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 271 major competitor apps |
| part | 70 | 100 | 45 | 75 29,539 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 219 major competitor apps |
| work | 68 | 100 | 48 | 79 55,527 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 456 major competitor apps |
| personalized | 69 | 100 | 47 | 78 44,404 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 531 major competitor apps |
| website | 72 | 100 | 42 | 70 14,942 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 75 major competitor apps |
| full | 68 | 100 | 49 | 81 69,775 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 545 major competitor apps |
| important | 69 | 100 | 47 | 78 43,928 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 254 major competitor apps |
App Description
Embark opens the door to the information you care about most, including:
• Your benefits coverage
• Links to your insurer(s), including information about doctors and other providers
• Tips for maintaining your overall health and wellbeing
• Additional resources to help you understand and take full advantage of the benefits your employer provides
With Embark, you can modify your coverage and file claims (where available). You also can opt-in to notifications for important reminders as well as updates about new benefits offerings.
Embark puts everything in one place so you can stop jumping from website to website. Start on your personalized path to the benefits information that matters most to you and gives you the most from your employment experience.