Microsoft Defender: Security
ASO Keyword Dashboard
Tracking 124 keywords for Microsoft Defender: Security in Apple App Store
Microsoft Defender: Security tracks 124 keywords (21 keywords rank; 103 need traction). Key metrics: 5% top-10 coverage, opportunity 70.4, difficulty 41.3, best rank 7.
Tracked keywords
124
21 ranked • 103 not ranking yet
Top 10 coverage
5%
Best rank 7 • Latest leader 21
Avg opportunity
70.4
Top keyword: protection
Avg difficulty
41.3
Lower scores indicate easier wins
Opportunity leaders
- 64.4
protection
Opportunity: 73.0 • Difficulty: 42.2 • Rank 21
Competitors: 258
- 65.5
please contact
Opportunity: 73.0 • Difficulty: 39.8 • Rank 77
Competitors: 136
- 67.5
lock
Opportunity: 73.0 • Difficulty: 44.5 • Rank 164
Competitors: 424
- 65.1
individuals
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 78
- 66.6
ahead
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 299
Unranked opportunities
individuals
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 78
ahead
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 299
monitoring
Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 129
currently
Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 148
certain
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 260
High competition keywords
time
Total apps: 189,594 • Major competitors: 4,131
Latest rank: — • Difficulty: 54.6
new
Total apps: 182,102 • Major competitors: 5,293
Latest rank: — • Difficulty: 55.2
help
Total apps: 162,336 • Major competitors: 3,371
Latest rank: — • Difficulty: 54.5
stay
Total apps: 103,211 • Major competitors: 1,792
Latest rank: — • Difficulty: 53.0
data
Total apps: 97,788 • Major competitors: 1,437
Latest rank: — • Difficulty: 51.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 71 | 100 | 47 | 73 23,055 competing apps Median installs: 400 Avg rating: 4.1 | 8 | 7 | 529 major competitor apps |
| protection | 73 | 100 | 42 | 64 7,490 competing apps Median installs: 550 Avg rating: 4.2 | 21 | 13 | 258 major competitor apps |
| ms | 70 | 100 | 31 | 47 717 competing apps Median installs: 500 Avg rating: 4.0 | 16 | 16 | 15 major competitor apps |
| protected | 72 | 100 | 39 | 62 5,136 competing apps Median installs: 550 Avg rating: 4.1 | 21 | 21 | 165 major competitor apps |
| protect | 72 | 100 | 44 | 70 16,575 competing apps Median installs: 650 Avg rating: 4.2 | 87 | 21 | 524 major competitor apps |
| secured | 71 | 100 | 35 | 56 2,347 competing apps Median installs: 350 Avg rating: 4.0 | 36 | 27 | 49 major competitor apps |
| microsoft | 71 | 100 | 50 | 54 1,767 competing apps Median installs: 600 Avg rating: 4.0 | 28 | 28 | 77 major competitor apps |
| protects | 71 | 100 | 34 | 54 1,830 competing apps Median installs: 1,000 Avg rating: 4.2 | 28 | 28 | 48 major competitor apps |
| windows | 71 | 100 | 39 | 56 2,374 competing apps Median installs: 550 Avg rating: 3.9 | 34 | 34 | 71 major competitor apps |
| please contact | 73 | 100 | 40 | 65 8,667 competing apps Median installs: 500 Avg rating: 4.0 | 77 | 48 | 136 major competitor apps |
| window | 72 | 100 | 37 | 59 3,534 competing apps Median installs: 350 Avg rating: 4.0 | 77 | 51 | 63 major competitor apps |
| mate | 69 | 100 | 29 | 47 682 competing apps Median installs: 700 Avg rating: 4.0 | 57 | 57 | 16 major competitor apps |
| outdated external | 67 | 100 | 21 | 35 122 competing apps Median installs: 50 Avg rating: 5.0 | 68 | 68 | 0 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,530 competing apps Median installs: 450 Avg rating: 4.3 | 129 | 129 | 968 major competitor apps |
| defend | 72 | 100 | 36 | 58 2,895 competing apps Median installs: 1,150 Avg rating: 4.1 | 140 | 129 | 137 major competitor apps |
| threat | 70 | 100 | 31 | 50 949 competing apps Median installs: 550 Avg rating: 4.2 | 150 | 150 | 36 major competitor apps |
| lock | 73 | 100 | 45 | 67 11,446 competing apps Median installs: 700 Avg rating: 4.2 | 164 | 153 | 424 major competitor apps |
| securely | 72 | 100 | 44 | 70 17,036 competing apps Median installs: 500 Avg rating: 4.3 | 162 | 162 | 282 major competitor apps |
| total | 72 | 100 | 45 | 71 18,093 competing apps Median installs: 350 Avg rating: 4.2 | 204 | 204 | 319 major competitor apps |
| se | 72 | 100 | 40 | 62 5,355 competing apps Median installs: 300 Avg rating: 4.1 | 209 | 209 | 66 major competitor apps |
| miss | 70 | 100 | 49 | 75 32,128 competing apps Median installs: 350 Avg rating: 4.3 | 235 | 235 | 678 major competitor apps |
| new | 65 | 100 | 55 | 87 182,102 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 5,293 major competitor apps |
| online | 68 | 100 | 52 | 81 73,719 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,797 major competitor apps |
| antivirus | 65 | 100 | 23 | 25 30 competing apps Median installs: 1,000 Avg rating: 4.1 | — | — | 6 major competitor apps |
| subscription | 68 | 100 | 51 | 79 55,364 competing apps Median installs: 1,000 Avg rating: 4.3 | — | — | 2,245 major competitor apps |
App Description
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.
All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.
Manage your security in one place
▪ Check the security status of your family’s devices and identity[5].
▪ Get threat alerts, notifications, and recommended steps across your devices.
▪ Receive security tips and take recommended actions to improve your online security.
Safeguard your family’s personal information
▪ Threats to your identity and personal identifying information[4] are continuously scanned on the dark web.
▪ Get credit monitoring with timely alerts and monthly credit reports.[6]
▪ Call an identity theft restoration expert anytime day or night if you need help.
▪ Get identity insurance coverage, up to USD1 million, to help cover legal and expert fees associated with restoration. Insurance coverage includes up to USD100,000 to recover lost funds.[7]
Trusted device and data protection
▪ Anti-phishing protection for your and your family’s devices against new and existing threats [3].
▪ Continuously scans for harmful links before you click on them to help protect you from malicious threats.
Microsoft Defender for Endpoint
Microsoft Defender for Endpoint[2] is an industry-leading, cloud-powered endpoint security solution that helps to secure against ransomware, file-less malware, and other sophisticated attacks across platforms.
1. Microsoft 365 Family or Personal subscription required. Sign in with your Microsoft account. App is currently not available in certain Microsoft 365 Personal or Family regions.
2. If you are a member of a business or organization, login with your work or school email. Your school or business is required to have a valid license or subscription.
3. Does not replace existing malware protection on iOS and Windows devices.
4. Feature is available in the United States and US territories.
5. A one-time parent or legal guardian verification is req