Microsoft Defender: Security

2.5M installs
49.8K ratings
129.8K monthly active users
$<10K monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +15.6K
Steady
Monthly +63.9K
Steady
Microsoft Defender: Security icon

ASO Keyword Dashboard

Tracking 124 keywords for Microsoft Defender: Security in Apple App Store

Developer: Microsoft Corporation Category: business Rating: 4.68

Microsoft Defender: Security tracks 124 keywords (21 keywords rank; 103 need traction). Key metrics: 5% top-10 coverage, opportunity 70.4, difficulty 41.3, best rank 7.

Tracked keywords

124

21  ranked •  103  not ranking yet

Top 10 coverage

5%

Best rank 7 • Latest leader 21

Avg opportunity

70.4

Top keyword: protection

Avg difficulty

41.3

Lower scores indicate easier wins

Opportunity leaders

  • protection

    Opportunity: 73.0 • Difficulty: 42.2 • Rank 21

    Competitors: 258

    64.4
  • please contact

    Opportunity: 73.0 • Difficulty: 39.8 • Rank 77

    Competitors: 136

    65.5
  • lock

    Opportunity: 73.0 • Difficulty: 44.5 • Rank 164

    Competitors: 424

    67.5
  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 78

    65.1
  • ahead

    Opportunity: 73.0 • Difficulty: 42.7 • Rank —

    Competitors: 299

    66.6

Unranked opportunities

  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 78

  • ahead

    Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 299

  • monitoring

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 129

  • currently

    Opportunity: 73.0 • Difficulty: 44.6 • Competitors: 148

  • certain

    Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 260

High competition keywords

  • time

    Total apps: 189,594 • Major competitors: 4,131

    Latest rank: — • Difficulty: 54.6

  • new

    Total apps: 182,102 • Major competitors: 5,293

    Latest rank: — • Difficulty: 55.2

  • help

    Total apps: 162,336 • Major competitors: 3,371

    Latest rank: — • Difficulty: 54.5

  • stay

    Total apps: 103,211 • Major competitors: 1,792

    Latest rank: — • Difficulty: 53.0

  • data

    Total apps: 97,788 • Major competitors: 1,437

    Latest rank: — • Difficulty: 51.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security711004773

23,055 competing apps

Median installs: 400

Avg rating: 4.1

87

529

major competitor apps

protection731004264

7,490 competing apps

Median installs: 550

Avg rating: 4.2

2113

258

major competitor apps

ms701003147

717 competing apps

Median installs: 500

Avg rating: 4.0

1616

15

major competitor apps

protected721003962

5,136 competing apps

Median installs: 550

Avg rating: 4.1

2121

165

major competitor apps

protect721004470

16,575 competing apps

Median installs: 650

Avg rating: 4.2

8721

524

major competitor apps

secured711003556

2,347 competing apps

Median installs: 350

Avg rating: 4.0

3627

49

major competitor apps

microsoft711005054

1,767 competing apps

Median installs: 600

Avg rating: 4.0

2828

77

major competitor apps

protects711003454

1,830 competing apps

Median installs: 1,000

Avg rating: 4.2

2828

48

major competitor apps

windows711003956

2,374 competing apps

Median installs: 550

Avg rating: 3.9

3434

71

major competitor apps

please contact731004065

8,667 competing apps

Median installs: 500

Avg rating: 4.0

7748

136

major competitor apps

window721003759

3,534 competing apps

Median installs: 350

Avg rating: 4.0

7751

63

major competitor apps

mate691002947

682 competing apps

Median installs: 700

Avg rating: 4.0

5757

16

major competitor apps

outdated external671002135

122 competing apps

Median installs: 50

Avg rating: 5.0

6868

0

major competitor apps

secure691005078

51,530 competing apps

Median installs: 450

Avg rating: 4.3

129129

968

major competitor apps

defend721003658

2,895 competing apps

Median installs: 1,150

Avg rating: 4.1

140129

137

major competitor apps

threat701003150

949 competing apps

Median installs: 550

Avg rating: 4.2

150150

36

major competitor apps

lock731004567

11,446 competing apps

Median installs: 700

Avg rating: 4.2

164153

424

major competitor apps

securely721004470

17,036 competing apps

Median installs: 500

Avg rating: 4.3

162162

282

major competitor apps

total721004571

18,093 competing apps

Median installs: 350

Avg rating: 4.2

204204

319

major competitor apps

se721004062

5,355 competing apps

Median installs: 300

Avg rating: 4.1

209209

66

major competitor apps

miss701004975

32,128 competing apps

Median installs: 350

Avg rating: 4.3

235235

678

major competitor apps

new651005587

182,102 competing apps

Median installs: 550

Avg rating: 4.2

5,293

major competitor apps

online681005281

73,719 competing apps

Median installs: 450

Avg rating: 4.2

1,797

major competitor apps

antivirus651002325

30 competing apps

Median installs: 1,000

Avg rating: 4.1

6

major competitor apps

subscription681005179

55,364 competing apps

Median installs: 1,000

Avg rating: 4.3

2,245

major competitor apps

124 keywords
1 of 5

App Description

Microsoft Defender is an online security app for your personal life[1]and work [2].
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.

All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.

Manage your security in one place
▪ Check the security status of your family’s devices and identity[5].
▪ Get threat alerts, notifications, and recommended steps across your devices.
▪ Receive security tips and take recommended actions to improve your online security.

Safeguard your family’s personal information
▪ Threats to your identity and personal identifying information[4] are continuously scanned on the dark web.
▪ Get credit monitoring with timely alerts and monthly credit reports.[6]
▪ Call an identity theft restoration expert anytime day or night if you need help.
▪ Get identity insurance coverage, up to USD1 million, to help cover legal and expert fees associated with restoration. Insurance coverage includes up to USD100,000 to recover lost funds.[7]

Trusted device and data protection
▪ Anti-phishing protection for your and your family’s devices against new and existing threats [3].
▪ Continuously scans for harmful links before you click on them to help protect you from malicious threats.
 
Microsoft Defender for Endpoint
Microsoft Defender for Endpoint[2] is an industry-leading, cloud-powered endpoint security solution that helps to secure against ransomware, file-less malware, and other sophisticated attacks across platforms.
1. Microsoft 365 Family or Personal subscription required. Sign in with your Microsoft account. App is currently not available in certain Microsoft 365 Personal or Family regions.
2. If you are a member of a business or organization, login with your work or school email. Your school or business is required to have a valid license or subscription.
3. Does not replace existing malware protection on iOS and Windows devices.
4. Feature is available in the United States and US territories.
5. A one-time parent or legal guardian verification is req