Microsoft Defender: Security
ASO Keyword Dashboard
Tracking 113 keywords for Microsoft Defender: Security in Apple App Store
Microsoft Defender: Security tracks 113 keywords (4 keywords rank; 109 need traction). Key metrics: 25% top-10 coverage, opportunity 46.0, difficulty 46.2, best rank 8.
Tracked keywords
113
4 ranked • 109 not ranking yet
Top 10 coverage
25%
Best rank 8 • Latest leader —
Avg opportunity
46.0
Top keyword: new
Avg difficulty
46.2
Lower scores indicate easier wins
Opportunity leaders
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 88.7
time
Opportunity: 59.0 • Difficulty: 62.9 • Rank —
Competitors: 1,805
- 85.2
help
Opportunity: 59.0 • Difficulty: 61.1 • Rank —
Competitors: 1,236
- 83.4
take
Opportunity: 59.0 • Difficulty: 59.6 • Rank —
Competitors: 1,068
- 67.2
security
Opportunity: 58.0 • Difficulty: 53.9 • Rank 8
Competitors: 213
Unranked opportunities
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
time
Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
help
Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
take
Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,068
online
Opportunity: 58.0 • Difficulty: 59.0 • Competitors: 689
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
time
Total apps: 8,391 • Major competitors: 1,805
Latest rank: — • Difficulty: 62.9
help
Total apps: 5,873 • Major competitors: 1,236
Latest rank: — • Difficulty: 61.1
take
Total apps: 4,876 • Major competitors: 1,068
Latest rank: — • Difficulty: 59.6
keep
Total apps: 4,577 • Major competitors: 1,017
Latest rank: — • Difficulty: 61.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 58 | 100 | 54 | 67 934 competing apps Median installs: 267,025 Avg rating: 4.6 | 8 | 8 | 213 major competitor apps |
| securely | 58 | 100 | 57 | 63 605 competing apps Median installs: 312,325 Avg rating: 4.7 | 17 | 17 | 149 major competitor apps |
| miss | 20 | 100 | 58 | 69 1,081 competing apps Median installs: 318,350 Avg rating: 4.6 | — | 23 | 298 major competitor apps |
| lock | 58 | 100 | 51 | 64 661 competing apps Median installs: 255,225 Avg rating: 4.6 | 196 | 196 | 140 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| online | 58 | 100 | 59 | 79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6 | — | — | 689 major competitor apps |
| antivirus | 0 | 63 | 18 | 22 8 competing apps Median installs: 295,962 Avg rating: 4.7 | — | — | 3 major competitor apps |
| subscription | 58 | 100 | 56 | 81 3,884 competing apps Median installs: 258,562 Avg rating: 4.6 | — | — | 792 major competitor apps |
| member | 20 | 100 | 51 | 63 631 competing apps Median installs: 299,175 Avg rating: 4.7 | — | — | 160 major competitor apps |
| device | 58 | 100 | 55 | 75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6 | — | — | 425 major competitor apps |
| step | 58 | 100 | 49 | 72 1,454 competing apps Median installs: 257,975 Avg rating: 4.6 | — | — | 298 major competitor apps |
| secure | 58 | 100 | 56 | 73 1,691 competing apps Median installs: 245,175 Avg rating: 4.7 | — | — | 351 major competitor apps |
| protect | 58 | 100 | 46 | 67 904 competing apps Median installs: 251,362 Avg rating: 4.6 | — | — | 178 major competitor apps |
| call | 58 | 100 | 52 | 66 855 competing apps Median installs: 291,050 Avg rating: 4.6 | — | — | 208 major competitor apps |
| time | 59 | 100 | 63 | 89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6 | — | — | 1,805 major competitor apps |
| available | 58 | 100 | 64 | 82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6 | — | — | 979 major competitor apps |
| help | 59 | 100 | 61 | 85 5,873 competing apps Median installs: 257,100 Avg rating: 4.6 | — | — | 1,236 major competitor apps |
| take | 59 | 100 | 60 | 83 4,876 competing apps Median installs: 260,038 Avg rating: 4.6 | — | — | 1,068 major competitor apps |
| individuals | 57 | 100 | 34 | 52 196 competing apps Median installs: 221,938 Avg rating: 4.6 | — | — | 31 major competitor apps |
| legal | 57 | 100 | 37 | 48 127 competing apps Median installs: 260,425 Avg rating: 4.6 | — | — | 27 major competitor apps |
| anytime | 58 | 100 | 48 | 66 845 competing apps Median installs: 254,125 Avg rating: 4.6 | — | — | 174 major competitor apps |
| stay | 58 | 100 | 62 | 78 2,890 competing apps Median installs: 288,838 Avg rating: 4.7 | — | — | 682 major competitor apps |
| ios | 58 | 100 | 50 | 69 1,128 competing apps Median installs: 238,712 Avg rating: 4.6 | — | — | 226 major competitor apps |
| ahead | 58 | 100 | 55 | 63 626 competing apps Median installs: 289,950 Avg rating: 4.7 | — | — | 156 major competitor apps |
| powered | 58 | 100 | 51 | 67 897 competing apps Median installs: 294,275 Avg rating: 4.6 | — | — | 216 major competitor apps |
App Description
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.
All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.
Manage your security in one place
▪ Check the security status of your family’s devices and identity[5].
▪ Get threat alerts, notifications, and recommended steps across your devices.
▪ Receive security tips and take recommended actions to improve your online security.
Safeguard your family’s personal information
▪ Threats to your identity and personal identifying information[4] are continuously scanned on the dark web.
▪ Get credit monitoring with timely alerts and monthly credit reports.[6]
▪ Call an identity theft restoration expert anytime day or night if you need help.
▪ Get identity insurance coverage, up to USD1 million, to help cover legal and expert fees associated with restoration. Insurance coverage includes up to USD100,000 to recover lost funds.[7]
Trusted device and data protection
▪ Anti-phishing protection for your and your family’s devices against new and existing threats [3].
▪ Continuously scans for harmful links before you click on them to help protect you from malicious threats.
Microsoft Defender for Endpoint
Microsoft Defender for Endpoint[2] is an industry-leading, cloud-powered endpoint security solution that helps to secure against ransomware, file-less malware, and other sophisticated attacks across platforms.
1. Microsoft 365 Family or Personal subscription required. Sign in with your Microsoft account. App is currently not available in certain Microsoft 365 Personal or Family regions.
2. If you are a member of a business or organization, login with your work or school email. Your school or business is required to have a valid license or subscription.
3. Does not replace existing malware protection on iOS and Windows devices.
4. Feature is available in the United States and US territories.
5. A one-time parent or legal guardian verification is req