Microsoft Defender: Security
ASO Keyword Dashboard
Tracking 113 keywords for Microsoft Defender: Security in Apple App Store
Microsoft Defender: Security tracks 113 keywords (4 keywords rank; 109 need traction). Key metrics: 25% top-10 coverage, opportunity 70.2, difficulty 39.5, best rank 8.
Tracked keywords
113
4 ranked • 109 not ranking yet
Top 10 coverage
25%
Best rank 8 • Latest leader 196
Avg opportunity
70.2
Top keyword: lock
Avg difficulty
39.5
Lower scores indicate easier wins
Opportunity leaders
- 67.2
lock
Opportunity: 73.0 • Difficulty: 41.3 • Rank 196
Competitors: 152
- 65.7
individuals
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 25
- 67.2
ahead
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 122
- 66.9
monitoring
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 50
- 66.8
currently
Opportunity: 73.0 • Difficulty: 40.9 • Rank —
Competitors: 54
Unranked opportunities
individuals
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 25
ahead
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 122
monitoring
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 50
currently
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 54
certain
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 102
High competition keywords
time
Total apps: 191,916 • Major competitors: 1,605
Latest rank: — • Difficulty: 53.4
new
Total apps: 183,969 • Major competitors: 2,114
Latest rank: — • Difficulty: 53.4
help
Total apps: 149,354 • Major competitors: 1,307
Latest rank: — • Difficulty: 52.4
take
Total apps: 96,015 • Major competitors: 973
Latest rank: — • Difficulty: 50.5
keep
Total apps: 94,003 • Major competitors: 914
Latest rank: — • Difficulty: 50.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| security | 71 | 100 | 44 | 72 20,589 competing apps Median installs: 75 Avg rating: 4.1 | 8 | 8 | 211 major competitor apps |
| securely | 72 | 100 | 43 | 71 17,214 competing apps Median installs: 100 Avg rating: 4.4 | 17 | 17 | 107 major competitor apps |
| miss | 70 | 100 | 45 | 75 28,560 competing apps Median installs: 75 Avg rating: 4.2 | — | 23 | 302 major competitor apps |
| lock | 73 | 100 | 41 | 67 10,380 competing apps Median installs: 175 Avg rating: 4.2 | 196 | 196 | 152 major competitor apps |
| new | 65 | 100 | 53 | 88 183,969 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,114 major competitor apps |
| online | 68 | 100 | 49 | 81 67,436 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 695 major competitor apps |
| antivirus | 65 | 100 | 16 | 25 30 competing apps Median installs: 288 Avg rating: 4.1 | — | — | 2 major competitor apps |
| subscription | 68 | 100 | 48 | 79 51,133 competing apps Median installs: 225 Avg rating: 4.2 | — | — | 837 major competitor apps |
| member | 72 | 100 | 42 | 69 13,448 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 161 major competitor apps |
| device | 69 | 100 | 48 | 79 49,945 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 444 major competitor apps |
| step | 69 | 100 | 46 | 76 36,959 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 316 major competitor apps |
| secure | 69 | 100 | 47 | 78 43,782 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 358 major competitor apps |
| protect | 72 | 100 | 42 | 70 15,159 competing apps Median installs: 125 Avg rating: 4.1 | — | — | 193 major competitor apps |
| call | 71 | 100 | 44 | 72 20,516 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 171 major competitor apps |
| time | 65 | 100 | 53 | 88 191,916 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,605 major competitor apps |
| available | 67 | 100 | 50 | 83 88,875 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 981 major competitor apps |
| help | 65 | 100 | 52 | 87 149,354 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,307 major competitor apps |
| take | 67 | 100 | 50 | 83 96,015 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 973 major competitor apps |
| individuals | 73 | 100 | 39 | 66 8,362 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 25 major competitor apps |
| legal | 72 | 100 | 37 | 61 4,683 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 29 major competitor apps |
| anytime | 71 | 100 | 43 | 71 18,641 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 170 major competitor apps |
| stay | 67 | 100 | 50 | 83 88,185 competing apps Median installs: 50 Avg rating: 4.4 | — | — | 734 major competitor apps |
| ios | 70 | 100 | 46 | 75 32,223 competing apps Median installs: 75 Avg rating: 4.0 | — | — | 231 major competitor apps |
| ahead | 73 | 100 | 41 | 67 10,317 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 122 major competitor apps |
| powered | 71 | 100 | 44 | 73 24,114 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 175 major competitor apps |
App Description
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.
All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.
Manage your security in one place
▪ Check the security status of your family’s devices and identity[5].
▪ Get threat alerts, notifications, and recommended steps across your devices.
▪ Receive security tips and take recommended actions to improve your online security.
Safeguard your family’s personal information
▪ Threats to your identity and personal identifying information[4] are continuously scanned on the dark web.
▪ Get credit monitoring with timely alerts and monthly credit reports.[6]
▪ Call an identity theft restoration expert anytime day or night if you need help.
▪ Get identity insurance coverage, up to USD1 million, to help cover legal and expert fees associated with restoration. Insurance coverage includes up to USD100,000 to recover lost funds.[7]
Trusted device and data protection
▪ Anti-phishing protection for your and your family’s devices against new and existing threats [3].
▪ Continuously scans for harmful links before you click on them to help protect you from malicious threats.
Microsoft Defender for Endpoint
Microsoft Defender for Endpoint[2] is an industry-leading, cloud-powered endpoint security solution that helps to secure against ransomware, file-less malware, and other sophisticated attacks across platforms.
1. Microsoft 365 Family or Personal subscription required. Sign in with your Microsoft account. App is currently not available in certain Microsoft 365 Personal or Family regions.
2. If you are a member of a business or organization, login with your work or school email. Your school or business is required to have a valid license or subscription.
3. Does not replace existing malware protection on iOS and Windows devices.
4. Feature is available in the United States and US territories.
5. A one-time parent or legal guardian verification is req