Microsoft Defender: Security

~887.6K - 1.8M
17.8K ratings
Microsoft Defender: Security icon

ASO Keyword Dashboard

Tracking 113 keywords for Microsoft Defender: Security in Apple App Store

Developer: Microsoft Corporation Category: business Rating: 4.67

Microsoft Defender: Security tracks 113 keywords (4 keywords rank; 109 need traction). Key metrics: 25% top-10 coverage, opportunity 70.2, difficulty 39.5, best rank 8.

Tracked keywords

113

4  ranked •  109  not ranking yet

Top 10 coverage

25%

Best rank 8 • Latest leader 196

Avg opportunity

70.2

Top keyword: lock

Avg difficulty

39.5

Lower scores indicate easier wins

Opportunity leaders

  • lock

    Opportunity: 73.0 • Difficulty: 41.3 • Rank 196

    Competitors: 152

    67.2
  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Rank —

    Competitors: 25

    65.7
  • ahead

    Opportunity: 73.0 • Difficulty: 41.0 • Rank —

    Competitors: 122

    67.2
  • monitoring

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 50

    66.9
  • currently

    Opportunity: 73.0 • Difficulty: 40.9 • Rank —

    Competitors: 54

    66.8

Unranked opportunities

  • individuals

    Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 25

  • ahead

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 122

  • monitoring

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 50

  • currently

    Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 54

  • certain

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 102

High competition keywords

  • time

    Total apps: 191,916 • Major competitors: 1,605

    Latest rank: — • Difficulty: 53.4

  • new

    Total apps: 183,969 • Major competitors: 2,114

    Latest rank: — • Difficulty: 53.4

  • help

    Total apps: 149,354 • Major competitors: 1,307

    Latest rank: — • Difficulty: 52.4

  • take

    Total apps: 96,015 • Major competitors: 973

    Latest rank: — • Difficulty: 50.5

  • keep

    Total apps: 94,003 • Major competitors: 914

    Latest rank: — • Difficulty: 50.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
security711004472

20,589 competing apps

Median installs: 75

Avg rating: 4.1

88

211

major competitor apps

securely721004371

17,214 competing apps

Median installs: 100

Avg rating: 4.4

1717

107

major competitor apps

miss701004575

28,560 competing apps

Median installs: 75

Avg rating: 4.2

23

302

major competitor apps

lock731004167

10,380 competing apps

Median installs: 175

Avg rating: 4.2

196196

152

major competitor apps

new651005388

183,969 competing apps

Median installs: 100

Avg rating: 4.2

2,114

major competitor apps

online681004981

67,436 competing apps

Median installs: 50

Avg rating: 4.2

695

major competitor apps

antivirus651001625

30 competing apps

Median installs: 288

Avg rating: 4.1

2

major competitor apps

subscription681004879

51,133 competing apps

Median installs: 225

Avg rating: 4.2

837

major competitor apps

member721004269

13,448 competing apps

Median installs: 50

Avg rating: 4.2

161

major competitor apps

device691004879

49,945 competing apps

Median installs: 75

Avg rating: 4.0

444

major competitor apps

step691004676

36,959 competing apps

Median installs: 75

Avg rating: 4.3

316

major competitor apps

secure691004778

43,782 competing apps

Median installs: 75

Avg rating: 4.3

358

major competitor apps

protect721004270

15,159 competing apps

Median installs: 125

Avg rating: 4.1

193

major competitor apps

call711004472

20,516 competing apps

Median installs: 75

Avg rating: 4.1

171

major competitor apps

time651005388

191,916 competing apps

Median installs: 75

Avg rating: 4.1

1,605

major competitor apps

available671005083

88,875 competing apps

Median installs: 75

Avg rating: 4.1

981

major competitor apps

help651005287

149,354 competing apps

Median installs: 75

Avg rating: 4.2

1,307

major competitor apps

take671005083

96,015 competing apps

Median installs: 100

Avg rating: 4.1

973

major competitor apps

individuals731003966

8,362 competing apps

Median installs: 50

Avg rating: 4.3

25

major competitor apps

legal721003761

4,683 competing apps

Median installs: 50

Avg rating: 4.2

29

major competitor apps

anytime711004371

18,641 competing apps

Median installs: 100

Avg rating: 4.2

170

major competitor apps

stay671005083

88,185 competing apps

Median installs: 50

Avg rating: 4.4

734

major competitor apps

ios701004675

32,223 competing apps

Median installs: 75

Avg rating: 4.0

231

major competitor apps

ahead731004167

10,317 competing apps

Median installs: 75

Avg rating: 4.3

122

major competitor apps

powered711004473

24,114 competing apps

Median installs: 75

Avg rating: 4.3

175

major competitor apps

113 keywords
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App Description

Microsoft Defender is an online security app for your personal life[1]and work [2].
Use Microsoft Defender for individuals[1] at home and on the go to stay safer online. Defender is an easy-to-use app that helps keep you and your family one step ahead of threats. Microsoft Defender for individuals is available exclusively with a Microsoft 365 Personal or Family subscription.

All-in-one security app
Protect your personal identity, and devices against malicious threats with antivirus scanning[3], threat monitoring[4], multidevice alerts, and expert guidance.

Manage your security in one place
▪ Check the security status of your family’s devices and identity[5].
▪ Get threat alerts, notifications, and recommended steps across your devices.
▪ Receive security tips and take recommended actions to improve your online security.

Safeguard your family’s personal information
▪ Threats to your identity and personal identifying information[4] are continuously scanned on the dark web.
▪ Get credit monitoring with timely alerts and monthly credit reports.[6]
▪ Call an identity theft restoration expert anytime day or night if you need help.
▪ Get identity insurance coverage, up to USD1 million, to help cover legal and expert fees associated with restoration. Insurance coverage includes up to USD100,000 to recover lost funds.[7]

Trusted device and data protection
▪ Anti-phishing protection for your and your family’s devices against new and existing threats [3].
▪ Continuously scans for harmful links before you click on them to help protect you from malicious threats.
 
Microsoft Defender for Endpoint
Microsoft Defender for Endpoint[2] is an industry-leading, cloud-powered endpoint security solution that helps to secure against ransomware, file-less malware, and other sophisticated attacks across platforms.
1. Microsoft 365 Family or Personal subscription required. Sign in with your Microsoft account. App is currently not available in certain Microsoft 365 Personal or Family regions.
2. If you are a member of a business or organization, login with your work or school email. Your school or business is required to have a valid license or subscription.
3. Does not replace existing malware protection on iOS and Windows devices.
4. Feature is available in the United States and US territories.
5. A one-time parent or legal guardian verification is req