Dutch Bros
ASO Keyword Dashboard
Tracking 61 keywords for Dutch Bros in Apple App Store
Dutch Bros tracks 61 keywords (10 keywords rank; 51 need traction). Key metrics: 30% top-10 coverage, opportunity 70.2, difficulty 44.5, best rank 1.
Tracked keywords
61
10 ranked • 51 not ranking yet
Top 10 coverage
30%
Best rank 1 • Latest leader 3
Avg opportunity
70.2
Top keyword: coffee
Avg difficulty
44.5
Lower scores indicate easier wins
Opportunity leaders
- 62.4
coffee
Opportunity: 73.0 • Difficulty: 39.3 • Rank 3
Competitors: 80
- 62.1
nothing
Opportunity: 73.0 • Difficulty: 38.9 • Rank 52
Competitors: 116
- 63.1
pickup
Opportunity: 73.0 • Difficulty: 48.9 • Rank —
Competitors: 156
- 64.2
reward
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 174
- 66.4
epic
Opportunity: 73.0 • Difficulty: 45.3 • Rank —
Competitors: 424
Unranked opportunities
pickup
Opportunity: 73.0 • Difficulty: 48.9 • Competitors: 156
reward
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 174
epic
Opportunity: 73.0 • Difficulty: 45.3 • Competitors: 424
straight
Opportunity: 73.0 • Difficulty: 45.5 • Competitors: 246
load
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 104
High competition keywords
free
Total apps: 176,016 • Major competitors: 3,926
Latest rank: — • Difficulty: 55.7
find
Total apps: 149,900 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
download
Total apps: 141,964 • Major competitors: 2,059
Latest rank: — • Difficulty: 53.9
fun
Total apps: 91,337 • Major competitors: 2,115
Latest rank: — • Difficulty: 52.6
add
Total apps: 90,149 • Major competitors: 1,553
Latest rank: — • Difficulty: 52.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| dutch | 70 | 100 | 31 | 49 934 competing apps Median installs: 450 Avg rating: 4.1 | 1 | 1 | 12 major competitor apps |
| drinks | 71 | 100 | 38 | 56 2,483 competing apps Median installs: 550 Avg rating: 4.3 | 1 | 1 | 52 major competitor apps |
| coffee | 73 | 100 | 39 | 62 5,660 competing apps Median installs: 500 Avg rating: 4.2 | 3 | 3 | 80 major competitor apps |
| nothing | 73 | 100 | 39 | 62 5,440 competing apps Median installs: 700 Avg rating: 4.2 | 52 | 52 | 116 major competitor apps |
| tropical | 70 | 100 | 33 | 52 1,309 competing apps Median installs: 1,100 Avg rating: 4.1 | 71 | 71 | 51 major competitor apps |
| brother | 69 | 100 | 31 | 46 595 competing apps Median installs: 1,050 Avg rating: 4.2 | 76 | 76 | 12 major competitor apps |
| pay | 70 | 100 | 50 | 76 37,408 competing apps Median installs: 850 Avg rating: 4.1 | 173 | 153 | 789 major competitor apps |
| leave | 71 | 100 | 45 | 71 19,433 competing apps Median installs: 500 Avg rating: 4.1 | 171 | 171 | 286 major competitor apps |
| earn rewards | 71 | 100 | 39 | 57 2,624 competing apps Median installs: 1,150 Avg rating: 4.3 | 171 | 171 | 104 major competitor apps |
| cafe | 71 | 100 | 33 | 53 1,632 competing apps Median installs: 400 Avg rating: 4.2 | 172 | 172 | 20 major competitor apps |
| free | 65 | 100 | 56 | 87 176,016 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,926 major competitor apps |
| download | 66 | 100 | 54 | 86 141,964 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 2,059 major competitor apps |
| fun | 67 | 100 | 53 | 82 91,337 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 2,115 major competitor apps |
| member | 72 | 100 | 44 | 69 14,717 competing apps Median installs: 420 Avg rating: 4.1 | — | — | 285 major competitor apps |
| order | 68 | 100 | 51 | 80 66,456 competing apps Median installs: 444 Avg rating: 4.1 | — | — | 801 major competitor apps |
| collect | 70 | 100 | 49 | 76 35,490 competing apps Median installs: 700 Avg rating: 4.1 | — | — | 983 major competitor apps |
| exclusive | 69 | 100 | 54 | 76 39,423 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 1,122 major competitor apps |
| pickup | 73 | 100 | 49 | 63 6,269 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 156 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,249 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 719 major competitor apps |
| scan | 71 | 100 | 47 | 73 24,181 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 423 major competitor apps |
| find | 66 | 100 | 55 | 86 149,900 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,796 major competitor apps |
| menu | 72 | 100 | 44 | 70 15,770 competing apps Median installs: 600 Avg rating: 4.2 | — | — | 157 major competitor apps |
| offer | 70 | 100 | 50 | 76 34,857 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 655 major competitor apps |
| apple | 69 | 100 | 50 | 77 44,746 competing apps Median installs: 789 Avg rating: 4.2 | — | — | 1,181 major competitor apps |
| special | 69 | 100 | 50 | 78 48,122 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,056 major competitor apps |
App Description
The fun doesn’t stop on the Dutch Bros® app! Customize your drink to your liking on Order Ahead and pay with Dutch Pass®. Earn points on every purchase towards free drinks with Dutch Rewards™ and unlock exclusive app stickers! Get closer to free drinks with bonus point days and member-exclusive challenges. See you at the shop!
Introducing:
Order Ahead
Your Broista is now on speed dial! Customize, pay and pick up your order at the shop using Order Ahead. Select "Pickup Window" for the fastest experience! Don’t worry, we’ll still ask about your day.
Dutch Rewards™
Sign up for Dutch Rewards™ and download the app to unlock a FREE medium drink! Earn 3 points for every dollar spent towards rewards. Look out for bonus point days and challenges to get closer to free drinks!
*Offer valid for new app users only. Free medium drink reward upon registration. Terms apply. See dutchbros.com.
Dutch Pass®
Pay seamlessly with Dutch Pass®. Load funds, or add Apple Pay, and scan when you checkout to earn points automatically. You can also show luv to your Broistas by adding a tip!
Birthday Rewards
Let us treat you! Enter your birthday when you sign up & get a reward on your special day.
Find Shops & Browse the Menu
Find and favorite the shops you go to most often. Explore the menu before you order to see all of our epic flavor options!
Load Digital Gift Cards
Buy digital gift cards & load funds to your Dutch Pass® straight from the app!
Collect Stickers
Get hooked up with digital app stickers and customize your app to show your style.