Dutch Bros
ASO Keyword Dashboard
Tracking 55 keywords for Dutch Bros in Apple App Store
Dutch Bros tracks 55 keywords (4 keywords rank; 51 need traction). Key metrics: 0% top-10 coverage, opportunity 68.9, difficulty 42.1, best rank 120.
Tracked keywords
55
4 ranked • 51 not ranking yet
Top 10 coverage
0%
Best rank 120 • Latest leader —
Avg opportunity
68.9
Top keyword: reward
Avg difficulty
42.1
Lower scores indicate easier wins
Opportunity leaders
- 63.9
reward
Opportunity: 73.0 • Difficulty: 38.7 • Rank —
Competitors: 94
- 66.5
epic
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 242
- 67.1
straight
Opportunity: 73.0 • Difficulty: 41.1 • Rank —
Competitors: 140
- 64.8
load
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 54
- 64.3
gift
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 147
Unranked opportunities
reward
Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 94
epic
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 242
straight
Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 140
load
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 54
gift
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 147
High competition keywords
free
Total apps: 163,538 • Major competitors: 2,215
Latest rank: — • Difficulty: 52.9
find
Total apps: 138,227 • Major competitors: 1,545
Latest rank: — • Difficulty: 52.2
download
Total apps: 121,383 • Major competitors: 1,132
Latest rank: — • Difficulty: 51.5
fun
Total apps: 86,307 • Major competitors: 1,197
Latest rank: — • Difficulty: 50.0
add
Total apps: 81,810 • Major competitors: 839
Latest rank: — • Difficulty: 49.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| pay | 70 | 100 | 46 | 76 34,045 competing apps Median installs: 50 Avg rating: 4.2 | 120 | 120 | 425 major competitor apps |
| leave | 72 | 100 | 43 | 71 17,829 competing apps Median installs: 50 Avg rating: 4.1 | 122 | 122 | 161 major competitor apps |
| rewards | 71 | 100 | 44 | 72 21,063 competing apps Median installs: 100 Avg rating: 4.3 | 168 | 168 | 463 major competitor apps |
| order | 68 | 100 | 49 | 80 59,870 competing apps Median installs: 25 Avg rating: 4.2 | 200 | 200 | 472 major competitor apps |
| free | 65 | 100 | 53 | 87 163,538 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,215 major competitor apps |
| download | 66 | 100 | 52 | 85 121,383 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,132 major competitor apps |
| fun | 67 | 100 | 50 | 83 86,307 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 1,197 major competitor apps |
| member | 72 | 100 | 42 | 69 13,434 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 171 major competitor apps |
| collect | 70 | 100 | 46 | 76 33,112 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 571 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 35,033 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 715 major competitor apps |
| pickup | 72 | 100 | 40 | 62 5,137 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 111 major competitor apps |
| digital | 69 | 100 | 47 | 78 46,087 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 355 major competitor apps |
| scan | 71 | 100 | 44 | 72 21,324 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 243 major competitor apps |
| find | 66 | 100 | 52 | 86 138,227 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 1,545 major competitor apps |
| menu | 72 | 100 | 42 | 70 14,464 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 93 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,735 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 370 major competitor apps |
| apple | 69 | 100 | 47 | 77 41,031 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 631 major competitor apps |
| special | 69 | 100 | 47 | 78 44,084 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 613 major competitor apps |
| reward | 73 | 100 | 39 | 64 6,567 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 94 major competitor apps |
| speed | 70 | 100 | 45 | 74 26,174 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 278 major competitor apps |
| epic | 73 | 100 | 41 | 67 9,394 competing apps Median installs: 275 Avg rating: 4.2 | — | — | 242 major competitor apps |
| explore | 68 | 100 | 49 | 80 59,844 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 769 major competitor apps |
| favorite | 68 | 100 | 50 | 81 71,259 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 1,067 major competitor apps |
| purchase | 69 | 100 | 47 | 77 41,976 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 486 major competitor apps |
| flavor | 70 | 100 | 31 | 51 1,147 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 14 major competitor apps |
App Description
The fun doesn’t stop on the Dutch Bros® app! Customize your drink to your liking on Order Ahead and pay with Dutch Pass®. Earn points on every purchase towards free drinks with Dutch Rewards™ and unlock exclusive app stickers! Get closer to free drinks with bonus point days and member-exclusive challenges. See you at the shop!
Introducing:
Order Ahead
Your Broista is now on speed dial! Customize, pay and pick up your order at the shop using Order Ahead. Select "Pickup Window" for the fastest experience! Don’t worry, we’ll still ask about your day.
Dutch Rewards™
Sign up for Dutch Rewards™ and download the app to unlock a FREE medium drink! Earn 3 points for every dollar spent towards rewards. Look out for bonus point days and challenges to get closer to free drinks!
*Offer valid for new app users only. Free medium drink reward upon registration. Terms apply. See dutchbros.com.
Dutch Pass®
Pay seamlessly with Dutch Pass®. Load funds, or add Apple Pay, and scan when you checkout to earn points automatically. You can also show luv to your Broistas by adding a tip!
Birthday Rewards
Let us treat you! Enter your birthday when you sign up & get a reward on your special day.
Find Shops & Browse the Menu
Find and favorite the shops you go to most often. Explore the menu before you order to see all of our epic flavor options!
Load Digital Gift Cards
Buy digital gift cards & load funds to your Dutch Pass® straight from the app!
Collect Stickers
Get hooked up with digital app stickers and customize your app to show your style.