ESTA Mobile

Developer: US Customs and

Category: Travel & Local

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~362.6K - 725.3K

7.3K ratings

~1.3K (installs week)

ASO Keyword Dashboard

Tracking 57 keywords for ESTA Mobile in Apple App Store

Developer: US Customs and Border Protection Category: travel_and_local Rating: 4.87

ESTA Mobile tracks 57 keywords (2 keywords rank; 55 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 41.2, best rank 19.

Tracked keywords

2 ranked • 55 not ranking yet

Top 10 coverage

Best rank 19 • Latest leader 72

Avg opportunity

70.0

Top keyword: renewal may

Avg difficulty

41.2

Lower scores indicate easier wins

Opportunity leaders

renewal may

Opportunity: 73.0 • Difficulty: 40.5 • Rank 72

Competitors: 217
66.5
submit

Opportunity: 73.0 • Difficulty: 41.2 • Rank —

Competitors: 67
68.0
currently

Opportunity: 73.0 • Difficulty: 40.9 • Rank —

Competitors: 54
66.8
united

Opportunity: 73.0 • Difficulty: 40.6 • Rank —

Competitors: 179
65.7
determine

Opportunity: 73.0 • Difficulty: 38.9 • Rank —

Competitors: 35
64.5

Unranked opportunities

submit

Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 67
currently

Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 54
united

Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 179
determine

Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 35
electronic

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 24

High competition keywords

time

Total apps: 192,517 • Major competitors: 1,552

Latest rank: — • Difficulty: 53.5
new

Total apps: 184,443 • Major competitors: 2,047

Latest rank: — • Difficulty: 53.4
find

Total apps: 137,745 • Major competitors: 1,481

Latest rank: — • Difficulty: 52.2
mobile

Total apps: 119,282 • Major competitors: 792

Latest rank: — • Difficulty: 51.4
create

Total apps: 117,704 • Major competitors: 1,201

Latest rank: — • Difficulty: 51.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
renewal within	72	100	43	70 15,611 competing apps Median installs: 325 Avg rating: 4.2	19	19	289 major competitor apps
renewal may	73	100	41	67 9,391 competing apps Median installs: 525 Avg rating: 4.2	72	72	217 major competitor apps
new	65	100	53	88 184,443 competing apps Median installs: 75 Avg rating: 4.1	—	—	2,047 major competitor apps
travel	71	100	44	73 22,065 competing apps Median installs: 50 Avg rating: 4.2	—	—	231 major competitor apps
version	70	100	45	75 29,403 competing apps Median installs: 75 Avg rating: 4.0	—	—	180 major competitor apps
individual	72	100	43	71 18,021 competing apps Median installs: 50 Avg rating: 4.1	—	—	100 major competitor apps
information	66	100	51	85 111,452 competing apps Median installs: 25 Avg rating: 4.1	—	—	551 major competitor apps
find	66	100	52	86 137,745 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,481 major competitor apps
time	65	100	53	88 192,517 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,552 major competitor apps
mobile	66	100	51	85 119,282 competing apps Median installs: 25 Avg rating: 4.1	—	—	792 major competitor apps
provide	68	100	48	80 56,348 competing apps Median installs: 25 Avg rating: 4.1	—	—	257 major competitor apps
program	72	100	43	71 17,190 competing apps Median installs: 50 Avg rating: 4.1	—	—	116 major competitor apps
pay	70	100	46	76 34,005 competing apps Median installs: 50 Avg rating: 4.2	—	—	375 major competitor apps
process	70	100	44	74 25,592 competing apps Median installs: 25 Avg rating: 4.1	—	—	108 major competitor apps
search	68	100	48	80 56,394 competing apps Median installs: 50 Avg rating: 4.1	—	—	528 major competitor apps
create	66	100	51	85 117,704 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,201 major competitor apps
book	69	100	46	76 35,996 competing apps Median installs: 25 Avg rating: 4.2	—	—	220 major competitor apps
apply	72	100	43	70 14,683 competing apps Median installs: 50 Avg rating: 4.1	—	—	177 major competitor apps
allows	67	100	49	82 80,790 competing apps Median installs: 50 Avg rating: 4.0	—	—	281 major competitor apps
without	67	100	50	82 81,130 competing apps Median installs: 50 Avg rating: 4.1	—	—	700 major competitor apps
feature	70	100	46	76 33,630 competing apps Median installs: 50 Avg rating: 4.1	—	—	294 major competitor apps
check	68	100	49	81 64,603 competing apps Median installs: 50 Avg rating: 4.1	—	—	663 major competitor apps
website	72	100	42	70 14,929 competing apps Median installs: 50 Avg rating: 4.1	—	—	70 major competitor apps
two	70	100	45	75 31,710 competing apps Median installs: 75 Avg rating: 4.1	—	—	218 major competitor apps
features	66	100	51	85 114,935 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,080 major competitor apps

App Description

The Electronic System for Travel Authorization (ESTA) app from U.S. Customs and Border Protection allows Nationals of Visa Waiver Program (VWP) countries to apply and pay for a travel authorization without a visa. The ESTA app is a mobile version of the ESTA application process and information that can also be found on the ESTA website at https://esta.cbp.dhs.gov.

The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application.
• The “GET STARTED” feature allows travelers to create a new ESTA application, pay for the ESTA and submit the application to be processed by the system to determine if they are eligible to travel to the United States under the Visa Waiver Program without a visa. The system will provide the traveler with an automated response.
• The “FIND IT” feature allows travelers to check the status of their existing ESTA application..
CBP recommends that you apply for ESTA at the time you book your travel, but no less than 72 hours prior to boarding.