ESTA Mobile

2.1M installs
42.4K ratings
+89.4K weekly installs
+173.5K monthly installs
trend steady
ESTA Mobile icon

ASO Keyword Dashboard

Tracking 57 keywords for ESTA Mobile in Apple App Store

Developer: US Customs and Border Protection Category: travel_and_local Rating: 4.84

ESTA Mobile tracks 57 keywords (2 keywords rank; 55 need traction). Key metrics: 0% top-10 coverage, opportunity 70.0, difficulty 43.9, best rank 19.

Tracked keywords

57

2  ranked •  55  not ranking yet

Top 10 coverage

0%

Best rank 19 • Latest leader 72

Avg opportunity

70.0

Top keyword: renewal may

Avg difficulty

43.9

Lower scores indicate easier wins

Opportunity leaders

  • renewal may

    Opportunity: 73.0 • Difficulty: 43.2 • Rank 72

    Competitors: 415

    66.3
  • submit

    Opportunity: 73.0 • Difficulty: 42.9 • Rank —

    Competitors: 133

    68.1
  • currently

    Opportunity: 73.0 • Difficulty: 46.0 • Rank —

    Competitors: 115

    66.7
  • united

    Opportunity: 73.0 • Difficulty: 45.1 • Rank —

    Competitors: 306

    65.6
  • determine

    Opportunity: 73.0 • Difficulty: 39.7 • Rank —

    Competitors: 70

    64.3

Unranked opportunities

  • submit

    Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 133

  • currently

    Opportunity: 73.0 • Difficulty: 46.0 • Competitors: 115

  • united

    Opportunity: 73.0 • Difficulty: 45.1 • Competitors: 306

  • determine

    Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 70

  • electronic

    Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 73

High competition keywords

  • time

    Total apps: 190,736 • Major competitors: 2,965

    Latest rank: — • Difficulty: 55.3

  • new

    Total apps: 182,994 • Major competitors: 3,792

    Latest rank: — • Difficulty: 56.1

  • find

    Total apps: 139,104 • Major competitors: 2,764

    Latest rank: — • Difficulty: 55.2

  • mobile

    Total apps: 120,211 • Major competitors: 1,595

    Latest rank: — • Difficulty: 53.3

  • create

    Total apps: 119,326 • Major competitors: 2,294

    Latest rank: — • Difficulty: 54.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
renewal within721004570

15,350 competing apps

Median installs: 1,750

Avg rating: 4.2

1919

549

major competitor apps

renewal may731004366

9,198 competing apps

Median installs: 2,550

Avg rating: 4.2

7272

415

major competitor apps

new651005688

182,994 competing apps

Median installs: 600

Avg rating: 4.1

3,792

major competitor apps

travel711004973

22,346 competing apps

Median installs: 550

Avg rating: 4.1

473

major competitor apps

version701004675

29,567 competing apps

Median installs: 550

Avg rating: 4.0

379

major competitor apps

individual711004571

18,196 competing apps

Median installs: 400

Avg rating: 4.1

196

major competitor apps

information661005284

112,143 competing apps

Median installs: 350

Avg rating: 4.1

1,128

major competitor apps

find661005586

139,104 competing apps

Median installs: 550

Avg rating: 4.2

2,764

major competitor apps

time651005588

190,736 competing apps

Median installs: 450

Avg rating: 4.1

2,965

major competitor apps

mobile661005385

120,211 competing apps

Median installs: 400

Avg rating: 4.0

1,595

major competitor apps

provide681004979

55,996 competing apps

Median installs: 350

Avg rating: 4.1

559

major competitor apps

program721004471

17,297 competing apps

Median installs: 400

Avg rating: 4.1

228

major competitor apps

pay701005076

34,255 competing apps

Median installs: 850

Avg rating: 4.1

777

major competitor apps

process701004574

25,749 competing apps

Median installs: 350

Avg rating: 4.1

226

major competitor apps

search681005280

56,939 competing apps

Median installs: 500

Avg rating: 4.1

968

major competitor apps

create661005585

119,326 competing apps

Median installs: 600

Avg rating: 4.2

2,294

major competitor apps

book691004876

36,417 competing apps

Median installs: 350

Avg rating: 4.2

424

major competitor apps

apply721004970

14,857 competing apps

Median installs: 700

Avg rating: 4.1

371

major competitor apps

allows671005082

80,365 competing apps

Median installs: 400

Avg rating: 4.0

658

major competitor apps

without671005282

80,325 competing apps

Median installs: 550

Avg rating: 4.1

1,420

major competitor apps

feature701004976

33,369 competing apps

Median installs: 550

Avg rating: 4.1

564

major competitor apps

check681005181

65,344 competing apps

Median installs: 602

Avg rating: 4.1

1,266

major competitor apps

website721004370

14,999 competing apps

Median installs: 400

Avg rating: 4.1

160

major competitor apps

two701004775

31,491 competing apps

Median installs: 500

Avg rating: 4.1

433

major competitor apps

features661005485

116,039 competing apps

Median installs: 550

Avg rating: 4.1

2,106

major competitor apps

57 keywords
1 of 3

App Description

The Electronic System for Travel Authorization (ESTA) app from U.S. Customs and Border Protection allows Nationals of Visa Waiver Program (VWP) countries to apply and pay for a travel authorization without a visa. The ESTA app is a mobile version of the ESTA application process and information that can also be found on the ESTA website at https://esta.cbp.dhs.gov.

The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application.
• The “GET STARTED” feature allows travelers to create a new ESTA application, pay for the ESTA and submit the application to be processed by the system to determine if they are eligible to travel to the United States under the Visa Waiver Program without a visa. The system will provide the traveler with an automated response.
• The “FIND IT” feature allows travelers to check the status of their existing ESTA application..
CBP recommends that you apply for ESTA at the time you book your travel, but no less than 72 hours prior to boarding.