ESTA Mobile

Developer: US Customs and

Category: Travel & Local

~324.9K - 649.7K

6.5K ratings

~1.9K (installs week)

Trend Steady

ASO Keyword Dashboard

Tracking 57 keywords for ESTA Mobile in Apple App Store

Developer: US Customs and Border Protection Category: travel_and_local Rating: 4.87

ESTA Mobile tracks 57 keywords (2 keywords rank; 55 need traction). Key metrics: 0% top-10 coverage, opportunity 50.4, difficulty 46.9, best rank 19.

Tracked keywords

2 ranked • 55 not ranking yet

Top 10 coverage

Best rank 19 • Latest leader —

Avg opportunity

50.4

Top keyword: new

Avg difficulty

46.9

Lower scores indicate easier wins

Opportunity leaders

new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3
time

Opportunity: 59.0 • Difficulty: 62.9 • Rank —

Competitors: 1,805
88.7
create

Opportunity: 59.0 • Difficulty: 60.6 • Rank —

Competitors: 1,155
84.7
features

Opportunity: 59.0 • Difficulty: 60.4 • Rank —

Competitors: 1,060
83.9

Unranked opportunities

new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
time

Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
create

Opportunity: 59.0 • Difficulty: 60.6 • Competitors: 1,155
features

Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
create

Total apps: 5,537 • Major competitors: 1,155

Latest rank: — • Difficulty: 60.6
features

Total apps: 5,134 • Major competitors: 1,060

Latest rank: — • Difficulty: 60.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
renewal within	58	100	49	73 1,648 competing apps Median installs: 254,700 Avg rating: 4.6	19	19	312 major competitor apps
renewal may	58	100	47	70 1,230 competing apps Median installs: 255,050 Avg rating: 4.6	72	72	237 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
travel	58	100	55	68 1,034 competing apps Median installs: 263,950 Avg rating: 4.7	—	—	236 major competitor apps
version	58	100	46	68 1,006 competing apps Median installs: 238,775 Avg rating: 4.6	—	—	182 major competitor apps
individual	58	100	45	61 489 competing apps Median installs: 247,475 Avg rating: 4.6	—	—	101 major competitor apps
information	58	100	57	78 2,704 competing apps Median installs: 252,888 Avg rating: 4.6	—	—	572 major competitor apps
find	59	100	64	86 6,521 competing apps Median installs: 264,850 Avg rating: 4.6	—	—	1,481 major competitor apps
time	59	100	63	89 8,391 competing apps Median installs: 259,600 Avg rating: 4.6	—	—	1,805 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
provide	58	100	49	73 1,667 competing apps Median installs: 243,400 Avg rating: 4.6	—	—	293 major competitor apps
program	58	100	51	62 534 competing apps Median installs: 269,325 Avg rating: 4.7	—	—	126 major competitor apps
pay	58	100	60	74 1,869 competing apps Median installs: 245,900 Avg rating: 4.7	—	—	408 major competitor apps
process	58	100	45	63 624 competing apps Median installs: 224,238 Avg rating: 4.6	—	—	122 major competitor apps
search	58	100	62	75 2,154 competing apps Median installs: 273,038 Avg rating: 4.6	—	—	531 major competitor apps
create	59	100	61	85 5,537 competing apps Median installs: 251,325 Avg rating: 4.6	—	—	1,155 major competitor apps
book	58	100	55	67 933 competing apps Median installs: 252,875 Avg rating: 4.7	—	—	225 major competitor apps
apply	58	100	55	66 829 competing apps Median installs: 286,275 Avg rating: 4.7	—	—	183 major competitor apps
allows	58	100	50	75 2,119 competing apps Median installs: 225,625 Avg rating: 4.6	—	—	351 major competitor apps
without	58	100	58	81 3,672 competing apps Median installs: 274,050 Avg rating: 4.6	—	—	811 major competitor apps
feature	58	100	53	72 1,597 competing apps Median installs: 260,400 Avg rating: 4.6	—	—	352 major competitor apps
check	58	100	60	78 2,949 competing apps Median installs: 263,650 Avg rating: 4.6	—	—	689 major competitor apps
website	58	100	42	59 415 competing apps Median installs: 230,275 Avg rating: 4.6	—	—	73 major competitor apps
two	58	100	49	70 1,253 competing apps Median installs: 238,750 Avg rating: 4.6	—	—	249 major competitor apps
features	59	100	60	84 5,134 competing apps Median installs: 252,300 Avg rating: 4.6	—	—	1,060 major competitor apps

App Description

The Electronic System for Travel Authorization (ESTA) app from U.S. Customs and Border Protection allows Nationals of Visa Waiver Program (VWP) countries to apply and pay for a travel authorization without a visa. The ESTA app is a mobile version of the ESTA application process and information that can also be found on the ESTA website at https://esta.cbp.dhs.gov.

The ESTA app currently has two features available: Apply for New Individual Application and Search for Existing Application.
• The “GET STARTED” feature allows travelers to create a new ESTA application, pay for the ESTA and submit the application to be processed by the system to determine if they are eligible to travel to the United States under the Visa Waiver Program without a visa. The system will provide the traveler with an automated response.
• The “FIND IT” feature allows travelers to check the status of their existing ESTA application..
CBP recommends that you apply for ESTA at the time you book your travel, but no less than 72 hours prior to boarding.