The MICHELIN Guide
ASO Keyword Dashboard
Tracking 96 keywords for The MICHELIN Guide in Apple App Store
The MICHELIN Guide tracks 96 keywords (3 keywords rank; 93 need traction). Key metrics: 33% top-10 coverage, opportunity 69.7, difficulty 42.5, best rank 2.
Tracked keywords
96
3 ranked • 93 not ranking yet
Top 10 coverage
33%
Best rank 2 • Latest leader 150
Avg opportunity
69.7
Top keyword: restaurant
Avg difficulty
42.5
Lower scores indicate easier wins
Opportunity leaders
- 67.8
restaurant
Opportunity: 73.0 • Difficulty: 41.5 • Rank 150
Competitors: 85
- 66.4
assist
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 46
- 65.0
incredible
Opportunity: 73.0 • Difficulty: 39.9 • Rank —
Competitors: 148
- 67.2
membership
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 157
- 64.7
chosen
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 62
Unranked opportunities
assist
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 46
incredible
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 148
membership
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 157
chosen
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 62
improved
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 65
High competition keywords
time
Total apps: 193,693 • Major competitors: 1,544
Latest rank: — • Difficulty: 53.5
new
Total apps: 185,407 • Major competitors: 2,043
Latest rank: — • Difficulty: 53.4
free
Total apps: 160,893 • Major competitors: 2,147
Latest rank: — • Difficulty: 52.9
help
Total apps: 146,877 • Major competitors: 1,244
Latest rank: — • Difficulty: 52.4
find
Total apps: 136,149 • Major competitors: 1,470
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| guide | 70 | 100 | 45 | 75 30,321 competing apps Median installs: 50 Avg rating: 4.2 | 2 | 2 | 159 major competitor apps |
| curated | 72 | 100 | 42 | 69 12,887 competing apps Median installs: 50 Avg rating: 4.4 | 63 | 63 | 125 major competitor apps |
| restaurant | 73 | 100 | 41 | 68 11,059 competing apps Median installs: 50 Avg rating: 4.4 | 150 | 150 | 85 major competitor apps |
| free | 65 | 100 | 53 | 87 160,893 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 2,147 major competitor apps |
| download | 66 | 100 | 51 | 85 117,336 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,077 major competitor apps |
| best | 66 | 100 | 51 | 85 115,306 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,376 major competitor apps |
| new | 65 | 100 | 53 | 88 185,407 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,043 major competitor apps |
| online | 68 | 100 | 49 | 81 66,727 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 675 major competitor apps |
| adventure | 71 | 100 | 44 | 73 22,532 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 309 major competitor apps |
| level | 68 | 100 | 48 | 79 50,492 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 662 major competitor apps |
| travel | 71 | 100 | 44 | 73 21,704 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 226 major competitor apps |
| share | 66 | 100 | 51 | 85 110,889 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 923 major competitor apps |
| ready | 68 | 100 | 48 | 79 50,865 competing apps Median installs: 75 Avg rating: 4.2 | — | — | 726 major competitor apps |
| right | 67 | 100 | 50 | 82 81,346 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 896 major competitor apps |
| via | 68 | 100 | 48 | 80 58,120 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 346 major competitor apps |
| enhance | 70 | 100 | 46 | 76 33,328 competing apps Median installs: 25 Avg rating: 4.2 | — | — | 216 major competitor apps |
| everything | 69 | 100 | 47 | 77 39,835 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 411 major competitor apps |
| aspect | 72 | 100 | 37 | 62 4,759 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 38 major competitor apps |
| find | 66 | 100 | 52 | 86 136,149 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,470 major competitor apps |
| hotel | 72 | 100 | 38 | 61 4,456 competing apps Median installs: 25 Avg rating: 4.1 | — | — | 54 major competitor apps |
| time | 65 | 100 | 54 | 89 193,693 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 1,544 major competitor apps |
| available | 67 | 100 | 50 | 83 87,674 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 944 major competitor apps |
| offer | 70 | 100 | 46 | 75 31,382 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 354 major competitor apps |
| takeaway | 71 | 100 | 34 | 56 2,324 competing apps Avg rating: 3.9 | — | — | 3 major competitor apps |
| help | 65 | 100 | 52 | 87 146,877 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 1,244 major competitor apps |
App Description
The MICHELIN Guide app is a milestone. It marks the first time in history that the entire global guide — every restaurant in every location — is all together, all in one place. The app also includes the new and improved MICHELIN Guide hotel selection. Now you can instantly book the world’s most unique and exciting hotels, each one chosen for their extraordinary style, service, and personality.
The MICHELIN Guide app makes it easier than ever to plan your next adventure or enhance your current one. Use it to quickly find and reserve restaurants and hotels near you or in a future destination; create and share lists of all your favorite places; or trial our “Plus” membership and receive free VIP upgrades and amenities at participating hotels.
Need concierge-level care? Our expert travel specialists are waiting just a click away, available to assist with any aspect of your trip. They’re real people, ready to help you go places.
So get going. Find great restaurants in each MICHELIN Guide city. Book amazing hotels wherever you find yourself. Download the app today.
Here’s everything you can do on the MICHELIN Guide app:
• Search all MICHELIN Guide restaurants near you or by location
• Create and share lists of your favorite hotels and restaurants
• Filter by restaurants that offer takeaway or online reservations
• Get a table via Resy, Open Table, TheFork, and others (where available)
• Instantly book thousands of incredible hotels in over 130 countries
• Sign up for Plus and get VIP privileges at over a thousand hotels
• Filter hotels by amenity, style, sustainability, Plus privileges, and more
• Quickly discover restaurants and hotels near you or in a future destination
• Get dedicated expert assistance before, during, and after your trip
Stay in amazing places. Eat unforgettable meals. Take the MICHELIN Guide app wherever you go.