UMANG India
ASO Keyword Dashboard
Tracking 107 keywords for UMANG India in Apple App Store
UMANG India tracks 107 keywords (3 keywords rank; 104 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 41.4, best rank 11.
Tracked keywords
107
3 ranked • 104 not ranking yet
Top 10 coverage
0%
Best rank 11 • Latest leader —
Avg opportunity
69.8
Top keyword: strategy
Avg difficulty
41.4
Lower scores indicate easier wins
Opportunity leaders
- 68.6
strategy
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 361
- 66.4
age
Opportunity: 73.0 • Difficulty: 43.0 • Rank —
Competitors: 191
- 64.9
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 66.7
install
Opportunity: 73.0 • Difficulty: 42.7 • Rank —
Competitors: 171
- 66.2
format
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 99
Unranked opportunities
strategy
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 361
age
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 191
easy access
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
install
Opportunity: 73.0 • Difficulty: 42.7 • Competitors: 171
format
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 99
High competition keywords
time
Total apps: 189,872 • Major competitors: 2,979
Latest rank: — • Difficulty: 55.0
new
Total apps: 182,347 • Major competitors: 3,800
Latest rank: — • Difficulty: 55.8
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
make
Total apps: 158,924 • Major competitors: 2,938
Latest rank: — • Difficulty: 54.6
like
Total apps: 153,385 • Major competitors: 3,284
Latest rank: — • Difficulty: 55.4
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| india | 72 | 100 | 36 | 59 3,583 competing apps Median installs: 350 Avg rating: 3.9 | 11 | 11 | 23 major competitor apps |
| apk | 65 | 100 | 15 | 25 29 competing apps Median installs: 1,575 Avg rating: 3.8 | 67 | 67 | 0 major competitor apps |
| government | 72 | 100 | 38 | 61 4,524 competing apps Median installs: 400 Avg rating: 4.0 | 136 | 136 | 43 major competitor apps |
| new | 65 | 100 | 56 | 87 182,347 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 3,800 major competitor apps |
| offline | 69 | 100 | 49 | 77 41,772 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 627 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| strategy | 73 | 100 | 44 | 69 13,433 competing apps Median installs: 950 Avg rating: 4.1 | — | — | 361 major competitor apps |
| single | 69 | 100 | 48 | 77 41,009 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 614 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,512 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,053 major competitor apps |
| make | 65 | 100 | 55 | 86 158,924 competing apps Median installs: 476 Avg rating: 4.1 | — | — | 2,938 major competitor apps |
| better | 69 | 100 | 48 | 77 41,454 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 713 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,249 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 719 major competitor apps |
| information | 66 | 100 | 52 | 85 121,649 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,140 major competitor apps |
| designed | 66 | 100 | 51 | 84 113,960 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,088 major competitor apps |
| needs | 71 | 100 | 46 | 73 25,934 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 314 major competitor apps |
| profile | 71 | 100 | 47 | 71 19,947 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 292 major competitor apps |
| secure | 69 | 100 | 50 | 78 51,448 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 712 major competitor apps |
| age | 73 | 100 | 43 | 66 9,909 competing apps Median installs: 462 Avg rating: 4.1 | — | — | 191 major competitor apps |
| service | 68 | 100 | 50 | 80 61,194 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 845 major competitor apps |
| time | 65 | 100 | 55 | 88 189,872 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,979 major competitor apps |
| available | 67 | 100 | 54 | 83 95,747 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,852 major competitor apps |
| offer | 70 | 100 | 50 | 76 34,857 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 655 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,035 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,613 major competitor apps |
| provide | 68 | 100 | 48 | 79 55,830 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 560 major competitor apps |
| added | 71 | 100 | 45 | 71 19,846 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 404 major competitor apps |
App Description
It is an evolving platform designed for citizens of India to offer them access to the pan-India e-Gov services from the Central, State, Local Bodies, and Agencies of government on app, web, SMS, and IVR channels.
Key Features:
- Unified Platform: It brings together all government departments and their services on a single platform to provide better and easier services to citizens.
- Mobile First Strategy: It aligns all government services with the mobile first strategy to leverage mobile adoption trends.
- Integration with Digital India Services: It provides seamless integration with other Digital India Services like Aadhaar, DigiLocker, and PayGov. Any new such service will automatically be integrated with the platform.
- Uniform Experience: It is designed to enable citizens to discover, download, access, and use all government services easily.
- Secure and Scalable: It supports Aadhaar-based and other authentication mechanisms for service access. The sensitive profile data is saved in an encrypted format and no one can view this information.
Key Services:
UMANG provides easy access to a plethora of Indian government services ranging from – Healthcare, Finance, Education, Housing, Energy, Agriculture, Transport to even Utility and Employment and Skills.
Key Benefits for Citizens:
- Single-Point Ubiquitous Access: All government services are available for citizens on a unified platform for easy access through multiple online and offline channels (SMS, email, app, and web).
- More for Less: Only a single mobile app needs to be installed instead of each app of each department.
- Convenience: Citizens do not even need to install or update the app again to avail government services if more services are added to the platform.
- Saving of Time and Money: Citizens can anytime and anywhere avail these services through their mobile phones, desktops, and laptops without any need for visiting the department office and standing in queues.
- Uniform Experience: All the government services including payment-based t