UMANG India

~35K - 70.1K
701 ratings
~1.9K (installs week)
~7.5K (installs month)
UMANG India icon

ASO Keyword Dashboard

Tracking 106 keywords for UMANG India in Apple App Store

Developer: National e-Governance Division Category: tools Rating: 4.46

UMANG India tracks 106 keywords (no keywords rank yet; 106 need traction). Key metrics: opportunity 49.3, difficulty 43.0.

Tracked keywords

106

0  ranked •  106  not ranking yet

Top 10 coverage

Best rank — • Latest leader —

Avg opportunity

49.3

Top keyword: new

Avg difficulty

43.0

Lower scores indicate easier wins

Opportunity leaders

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Rank —

    Competitors: 2,341

    91.1
  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Rank —

    Competitors: 1,246

    85.2
  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank —

    Competitors: 1,805

    88.7
  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Rank —

    Competitors: 1,388

    85.7

Unranked opportunities

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805

  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: — • Difficulty: 63.2

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
new591006491

10,701 competing apps

Median installs: 270,475

Avg rating: 4.6

2,341

major competitor apps

offline581005471

1,428 competing apps

Median installs: 267,688

Avg rating: 4.7

299

major competitor apps

online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

strategy581004667

937 competing apps

Median installs: 252,800

Avg rating: 4.6

197

major competitor apps

single581005072

1,511 competing apps

Median installs: 234,575

Avg rating: 4.6

294

major competitor apps

easy591005985

5,849 competing apps

Median installs: 250,625

Avg rating: 4.6

1,246

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

better581005375

2,000 competing apps

Median installs: 250,162

Avg rating: 4.6

450

major competitor apps

digital581005272

1,579 competing apps

Median installs: 256,800

Avg rating: 4.6

339

major competitor apps

information581005778

2,704 competing apps

Median installs: 252,888

Avg rating: 4.6

572

major competitor apps

designed581005480

3,407 competing apps

Median installs: 230,000

Avg rating: 4.6

624

major competitor apps

needs581004767

920 competing apps

Median installs: 251,312

Avg rating: 4.6

194

major competitor apps

profile581005963

624 competing apps

Median installs: 303,488

Avg rating: 4.6

154

major competitor apps

secure581005673

1,691 competing apps

Median installs: 245,175

Avg rating: 4.7

351

major competitor apps

age581004161

474 competing apps

Median installs: 229,175

Avg rating: 4.5

88

major competitor apps

service581005475

2,023 competing apps

Median installs: 255,675

Avg rating: 4.6

419

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

1,805

major competitor apps

available581006482

4,074 competing apps

Median installs: 282,412

Avg rating: 4.6

979

major competitor apps

offer581005572

1,560 competing apps

Median installs: 266,562

Avg rating: 4.6

352

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

provide581004973

1,667 competing apps

Median installs: 243,400

Avg rating: 4.6

293

major competitor apps

added581004969

1,150 competing apps

Median installs: 269,450

Avg rating: 4.6

248

major competitor apps

multiple581005478

2,846 competing apps

Median installs: 239,425

Avg rating: 4.6

550

major competitor apps

including581006281

3,880 competing apps

Median installs: 285,400

Avg rating: 4.6

926

major competitor apps

easy access571004152

203 competing apps

Median installs: 270,350

Avg rating: 4.6

45

major competitor apps

106 keywords
1 of 5

App Description

UMANG (Unified Mobile Application for New-age Governance) is envisaged to make e-governance 'mobile first'. It is developed by Ministry of Electronics and Information Technology (MeitY) and National e-Governance Division (NeGD).

It is an evolving platform designed for citizens of India to offer them access to the pan-India e-Gov services from the Central, State, Local Bodies, and Agencies of government on app, web, SMS, and IVR channels.

Key Features:
- Unified Platform: It brings together all government departments and their services on a single platform to provide better and easier services to citizens.
- Mobile First Strategy: It aligns all government services with the mobile first strategy to leverage mobile adoption trends.
- Integration with Digital India Services: It provides seamless integration with other Digital India Services like Aadhaar, DigiLocker, and PayGov. Any new such service will automatically be integrated with the platform.
- Uniform Experience: It is designed to enable citizens to discover, download, access, and use all government services easily.
- Secure and Scalable: It supports Aadhaar-based and other authentication mechanisms for service access. The sensitive profile data is saved in an encrypted format and no one can view this information.

Key Services:
UMANG provides easy access to a plethora of Indian government services ranging from – Healthcare, Finance, Education, Housing, Energy, Agriculture, Transport to even Utility and Employment and Skills.

Key Benefits for Citizens:
- Single-Point Ubiquitous Access: All government services are available for citizens on a unified platform for easy access through multiple online and offline channels (SMS, email, app, and web).
- More for Less: Only a single mobile app needs to be installed instead of each app of each department.
- Convenience: Citizens do not even need to install or update the app again to avail government services if more services are added to the platform.
- Saving of Time and Money: Citizens can anytime and anywhere avail these services through their mobile phones, desktops, and laptops without any need for visiting the department office and standing in queues.
- Uniform Experience: All the government services including payment-based t