Lava — Call Friends
ASO Keyword Dashboard
Tracking 67 keywords for Lava — Call Friends in Apple App Store
Lava — Call Friends tracks 67 keywords (4 keywords rank; 63 need traction). Key metrics: 0% top-10 coverage, opportunity 69.7, difficulty 44.5, best rank 8.
Tracked keywords
67
4 ranked • 63 not ranking yet
Top 10 coverage
0%
Best rank 8 • Latest leader 212
Avg opportunity
69.7
Top keyword: friend
Avg difficulty
44.5
Lower scores indicate easier wins
Opportunity leaders
- 67.0
friend
Opportunity: 73.0 • Difficulty: 42.5 • Rank 212
Competitors: 180
- 66.4
age
Opportunity: 73.0 • Difficulty: 42.9 • Rank —
Competitors: 191
- 66.8
topics
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 140
- 66.0
beginner
Opportunity: 73.0 • Difficulty: 40.5 • Rank —
Competitors: 116
- 62.8
beginners
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 100
Unranked opportunities
age
Opportunity: 73.0 • Difficulty: 42.9 • Competitors: 191
topics
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 140
beginner
Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 116
beginners
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 100
speak
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 111
High competition keywords
free
Total apps: 175,988 • Major competitors: 3,927
Latest rank: — • Difficulty: 55.7
easy
Total apps: 141,547 • Major competitors: 2,055
Latest rank: — • Difficulty: 53.0
designed
Total apps: 114,004 • Major competitors: 1,089
Latest rank: — • Difficulty: 51.4
simple
Total apps: 109,526 • Major competitors: 1,461
Latest rank: — • Difficulty: 51.6
view
Total apps: 108,061 • Major competitors: 1,317
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| explanation | 71 | 100 | 33 | 55 2,048 competing apps Median installs: 350 Avg rating: 4.0 | 15 | 8 | 12 major competitor apps |
| explanations | 72 | 100 | 36 | 60 3,838 competing apps Median installs: 450 Avg rating: 4.3 | 14 | 14 | 24 major competitor apps |
| video call | 69 | 100 | 31 | 47 661 competing apps Median installs: 450 Avg rating: 4.0 | 103 | 103 | 17 major competitor apps |
| friend | 73 | 100 | 42 | 67 10,678 competing apps Median installs: 500 Avg rating: 4.1 | 212 | 212 | 180 major competitor apps |
| free | 65 | 100 | 56 | 87 175,988 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 3,927 major competitor apps |
| friends | 68 | 100 | 53 | 79 59,618 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,342 major competitor apps |
| texting | 71 | 100 | 33 | 52 1,415 competing apps Median installs: 750 Avg rating: 4.1 | — | — | 42 major competitor apps |
| commands | 71 | 100 | 34 | 53 1,542 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 31 major competitor apps |
| right | 67 | 100 | 53 | 82 89,991 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,647 major competitor apps |
| single | 69 | 100 | 48 | 77 40,998 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 614 major competitor apps |
| easy | 66 | 100 | 53 | 86 141,547 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,055 major competitor apps |
| whether | 67 | 100 | 51 | 82 89,296 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,094 major competitor apps |
| place | 69 | 100 | 50 | 78 51,109 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 709 major competitor apps |
| team | 69 | 100 | 49 | 77 44,997 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 870 major competitor apps |
| designed | 66 | 100 | 51 | 84 114,004 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,089 major competitor apps |
| content | 68 | 100 | 52 | 79 60,397 competing apps Median installs: 503 Avg rating: 4.2 | — | — | 952 major competitor apps |
| age | 73 | 100 | 43 | 66 9,905 competing apps Median installs: 467 Avg rating: 4.1 | — | — | 191 major competitor apps |
| include | 71 | 100 | 44 | 71 19,422 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 240 major competitor apps |
| call | 71 | 100 | 47 | 72 20,362 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 324 major competitor apps |
| available | 67 | 100 | 54 | 83 95,740 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,851 major competitor apps |
| video | 69 | 100 | 51 | 78 49,557 competing apps Median installs: 600 Avg rating: 4.0 | — | — | 900 major competitor apps |
| discover | 68 | 100 | 54 | 80 69,138 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,386 major competitor apps |
| search | 68 | 100 | 52 | 80 61,664 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 979 major competitor apps |
| explore | 68 | 100 | 53 | 80 67,915 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 1,354 major competitor apps |
| favorite | 68 | 100 | 55 | 81 76,882 competing apps Median installs: 635 Avg rating: 4.2 | — | — | 1,780 major competitor apps |
App Description
Compared to other full-featured video calling apps, Lava is incredibly easy to use. It’s so simple that even a child can view the status of their friends and see when they come online! No more asking, “Is Chloe free for a call right now?”, and no more texting to see if a friend is available to talk.
Lava is also designed so that beginners can explore videos about their favorite topics. Topics are organized as tiles, opened with a single tap, and are personalized based on the user’s interests. By default, the videos are hand-selected by a team of curators who understand how to pick videos appropriate for beginners to that topic. For more advanced users, search can include all videos from YouTube and other video platforms, so Lava is a single place to discover content on any topic. It's so easy that even children can browse independently–voice search makes it easy to speak commands without knowing how to spell or type, and search results are narrated in video format.