Oxford Bus and Thames Travel
ASO Keyword Dashboard
Tracking 78 keywords for Oxford Bus and Thames Travel in Apple App Store
Oxford Bus and Thames Travel tracks 78 keywords (4 keywords rank; 74 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 44.2, best rank 46.
Tracked keywords
78
4 ranked • 74 not ranking yet
Top 10 coverage
0%
Best rank 46 • Latest leader 78
Avg opportunity
69.8
Top keyword: ahead
Avg difficulty
44.2
Lower scores indicate easier wins
Opportunity leaders
- 67.1
ahead
Opportunity: 73.0 • Difficulty: 43.5 • Rank 78
Competitors: 237
- 63.3
bus
Opportunity: 73.0 • Difficulty: 39.1 • Rank 97
Competitors: 63
- 67.9
trip
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 226
- 66.6
driver
Opportunity: 73.0 • Difficulty: 42.8 • Rank —
Competitors: 88
- 64.0
credit card
Opportunity: 73.0 • Difficulty: 44.9 • Rank —
Competitors: 245
Unranked opportunities
trip
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 226
driver
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 88
credit card
Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 245
searching
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 169
packed
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 244
High competition keywords
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
mobile
Total apps: 120,211 • Major competitors: 1,593
Latest rank: — • Difficulty: 53.3
using
Total apps: 115,141 • Major competitors: 1,548
Latest rank: — • Difficulty: 53.5
view
Total apps: 97,553 • Major competitors: 1,290
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| saved | 72 | 100 | 48 | 69 13,886 competing apps Median installs: 450 Avg rating: 4.0 | 46 | 46 | 189 major competitor apps |
| ahead | 73 | 100 | 44 | 67 10,249 competing apps Median installs: 600 Avg rating: 4.2 | 78 | 78 | 237 major competitor apps |
| bus | 73 | 100 | 39 | 63 6,089 competing apps Median installs: 450 Avg rating: 3.8 | 97 | 92 | 63 major competitor apps |
| traveling | 72 | 100 | 38 | 60 3,846 competing apps Median installs: 400 Avg rating: 4.1 | 161 | 161 | 73 major competitor apps |
| new | 65 | 100 | 56 | 88 182,994 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 3,792 major competitor apps |
| card | 70 | 100 | 49 | 76 33,407 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 920 major competitor apps |
| travel | 71 | 100 | 49 | 73 22,346 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 473 major competitor apps |
| changes | 72 | 100 | 44 | 69 13,260 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 203 major competitor apps |
| via | 68 | 100 | 50 | 80 56,889 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 760 major competitor apps |
| date | 69 | 100 | 49 | 77 40,413 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 488 major competitor apps |
| save | 67 | 100 | 53 | 82 85,036 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,597 major competitor apps |
| everything | 69 | 100 | 49 | 77 39,088 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 756 major competitor apps |
| welcome | 69 | 100 | 49 | 78 45,408 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 685 major competitor apps |
| using | 66 | 100 | 53 | 85 115,141 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 1,548 major competitor apps |
| service | 68 | 100 | 50 | 79 55,180 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 830 major competitor apps |
| convenient | 70 | 100 | 48 | 74 27,769 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 411 major competitor apps |
| favourite | 72 | 100 | 44 | 69 13,079 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 193 major competitor apps |
| mobile | 66 | 100 | 53 | 85 120,211 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,593 major competitor apps |
| apple | 69 | 100 | 50 | 77 41,559 competing apps Median installs: 850 Avg rating: 4.2 | — | — | 1,159 major competitor apps |
| breakdown | 71 | 100 | 34 | 56 2,160 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 23 major competitor apps |
| pay | 70 | 100 | 50 | 76 34,255 competing apps Median installs: 850 Avg rating: 4.1 | — | — | 776 major competitor apps |
| directly | 68 | 100 | 51 | 79 52,289 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 707 major competitor apps |
| explore | 68 | 100 | 53 | 80 60,536 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,336 major competitor apps |
| access | 65 | 100 | 55 | 87 163,515 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,635 major competitor apps |
| quickly | 69 | 100 | 49 | 79 49,502 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 752 major competitor apps |
App Description
Mobile Tickets: Purchase mobile tickets securely with Apple Pay or a debit/credit card and show the driver when boarding - no more searching for cash!
Live Departures: Browse and view bus stops on the map, explore upcoming departures, or check out the routes from a stop to see where you could travel next.
Journey Planning: Plan your commute, trip to the shops or night out with friends. It’s now even easier to plan ahead with Oxford Bus.
Timetables: We’ve squeezed all of our routes and timetables into the palm of your hand.
Contactless Journeys: View the journeys you have made using your contactless cards and a breakdown of charges and savings.
Favourites: You can quickly save your favourite Departure Boards, Timetables and Journeys, with quick access from one convenient menu.
Disruptions: You’ll be able to keep up to date with service changes directly from our disruption feeds inside the app.
As always, we welcome your feedback. You can send it to us via the app.