UofG Equality and Diversity

Category: Education

ASO Keyword Dashboard

Tracking 88 keywords for UofG Equality and Diversity in Apple App Store

Developer: University of Glasgow Category: education

UofG Equality and Diversity tracks 88 keywords (1 keyword ranks; 87 need traction). Key metrics: 0% top-10 coverage, opportunity 48.2, difficulty 37.1, best rank 23.

Tracked keywords

1 ranked • 87 not ranking yet

Top 10 coverage

Best rank 23 • Latest leader —

Avg opportunity

48.2

Top keyword: make

Avg difficulty

37.1

Lower scores indicate easier wins

Opportunity leaders

make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
diverse

Opportunity: 58.0 • Difficulty: 46.3 • Rank 23

Competitors: 162
65.3
change

Opportunity: 58.0 • Difficulty: 53.7 • Rank —

Competitors: 400
73.9
designed

Opportunity: 58.0 • Difficulty: 53.8 • Rank —

Competitors: 624
79.9
built

Opportunity: 58.0 • Difficulty: 45.6 • Rank —

Competitors: 175
66.3

Unranked opportunities

make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
change

Opportunity: 58.0 • Difficulty: 53.7 • Competitors: 400
designed

Opportunity: 58.0 • Difficulty: 53.8 • Competitors: 624
built

Opportunity: 58.0 • Difficulty: 45.6 • Competitors: 175
life

Opportunity: 58.0 • Difficulty: 54.5 • Competitors: 503

High competition keywords

make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
different

Total apps: 4,440 • Major competitors: 823

Latest rank: — • Difficulty: 55.7
may

Total apps: 3,755 • Major competitors: 871

Latest rank: — • Difficulty: 61.6
designed

Total apps: 3,407 • Major competitors: 624

Latest rank: — • Difficulty: 53.8
based

Total apps: 3,039 • Major competitors: 697

Latest rank: — • Difficulty: 57.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
diverse	58	100	46	65 774 competing apps Median installs: 243,112 Avg rating: 4.6	23	23	162 major competitor apps
change	58	100	54	74 1,855 competing apps Median installs: 267,450 Avg rating: 4.6	—	—	400 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
designed	58	100	54	80 3,407 competing apps Median installs: 230,000 Avg rating: 4.6	—	—	624 major competitor apps
built	58	100	46	66 855 competing apps Median installs: 239,450 Avg rating: 4.6	—	—	175 major competitor apps
life	58	100	54	77 2,518 competing apps Median installs: 234,138 Avg rating: 4.6	—	—	503 major competitor apps
university	57	100	31	41 67 competing apps Median installs: 211,800 Avg rating: 4.7	—	—	11 major competitor apps
various	58	100	50	75 2,177 competing apps Median installs: 229,325 Avg rating: 4.6	—	—	374 major competitor apps
explore	58	100	61	79 3,030 competing apps Median installs: 275,988 Avg rating: 4.6	—	—	711 major competitor apps
students	57	100	38	54 253 competing apps Median installs: 213,650 Avg rating: 4.6	—	—	38 major competitor apps
around	58	100	60	78 2,784 competing apps Median installs: 275,088 Avg rating: 4.6	—	—	645 major competitor apps
related	58	100	50	62 555 competing apps Median installs: 238,975 Avg rating: 4.7	—	—	114 major competitor apps
good	58	100	52	71 1,413 competing apps Median installs: 276,475 Avg rating: 4.6	—	—	294 major competitor apps
topics	58	100	47	60 427 competing apps Median installs: 318,400 Avg rating: 4.6	—	—	92 major competitor apps
knowledge	58	100	42	61 508 competing apps Median installs: 225,512 Avg rating: 4.7	—	—	84 major competitor apps
break	58	100	46	64 700 competing apps Median installs: 258,188 Avg rating: 4.6	—	—	147 major competitor apps
course	57	100	40	57 329 competing apps Median installs: 245,150 Avg rating: 4.7	—	—	60 major competitor apps
case	57	100	40	55 281 competing apps Median installs: 250,400 Avg rating: 4.6	—	—	62 major competitor apps
curriculum	57	100	28	41 67 competing apps Median installs: 238,150 Avg rating: 4.6	—	—	9 major competitor apps
across	20	100	63	77 2,646 competing apps Median installs: 290,838 Avg rating: 4.6	—	—	672 major competitor apps
includes	58	100	49	70 1,252 competing apps Median installs: 237,900 Avg rating: 4.6	—	—	246 major competitor apps
tasks	58	100	42	61 523 competing apps Median installs: 226,300 Avg rating: 4.6	—	—	93 major competitor apps
come	58	100	49	72 1,552 competing apps Median installs: 243,888 Avg rating: 4.6	—	—	299 major competitor apps
different	58	100	56	82 4,440 competing apps Median installs: 240,525 Avg rating: 4.6	—	—	823 major competitor apps
allowing	58	100	43	65 739 competing apps Median installs: 204,300 Avg rating: 4.6	—	—	108 major competitor apps

App Description

The Equality and Diversity (E&D) in the Life Sciences app has been designed as a learning and teaching resource to raise awareness of issues in academic environments and beyond. This course was designed to make our Life Sciences curriculum at the University of Glasgow more inclusive and empowering for students, allowing them to break down any potential barriers they may come across in their career.

The resource has been built around the 9 protected characteristics embedded in the Equality Act, 2010, namely Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion and Belief, Sex. The main aim is to equip students with the necessary knowledge about E&D related issues by supporting the development of critical consciousness and thinking in students, by sharing good practice and encouraging a mindset change about E&D.

This app includes various problem-based learning case studies, focusing on the different protected characteristics in the Equality Act, 2010, and varying Life Science career paths. The case studies (termed Bio) are linked to Intended learning Outcomes (ILOs), with complementary tasks and resources, allowing students to explore different topics of interest. There are role model interviews that compliments these case studies and are inspirational in their nature.