UofG Equality and Diversity

Category: Education

ASO Keyword Dashboard

Tracking 89 keywords for UofG Equality and Diversity in Apple App Store

Developer: University of Glasgow Category: education

UofG Equality and Diversity tracks 89 keywords (1 keyword ranks; 88 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 37.0, best rank 23.

Tracked keywords

1 ranked • 88 not ranking yet

Top 10 coverage

Best rank 23 • Latest leader —

Avg opportunity

70.4

Top keyword: university

Avg difficulty

37.0

Lower scores indicate easier wins

Opportunity leaders

university

Opportunity: 73.0 • Difficulty: 38.5 • Rank —

Competitors: 11
64.0
topics

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 72
67.4
course

Opportunity: 73.0 • Difficulty: 41.1 • Rank —

Competitors: 59
68.2
case

Opportunity: 73.0 • Difficulty: 40.5 • Rank —

Competitors: 62
67.2
thinking

Opportunity: 73.0 • Difficulty: 39.8 • Rank —

Competitors: 111
65.8

Unranked opportunities

university

Opportunity: 73.0 • Difficulty: 38.5 • Competitors: 11
topics

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 72
course

Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 59
case

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 62
thinking

Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 111

High competition keywords

make

Total apps: 160,760 • Major competitors: 1,612

Latest rank: — • Difficulty: 52.7
designed

Total apps: 115,455 • Major competitors: 565

Latest rank: — • Difficulty: 51.0
different

Total apps: 94,731 • Major competitors: 854

Latest rank: — • Difficulty: 50.3
based

Total apps: 80,372 • Major competitors: 606

Latest rank: — • Difficulty: 49.6
explore

Total apps: 59,754 • Major competitors: 765

Latest rank: — • Difficulty: 48.7

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
diverse	72	100	43	71 16,529 competing apps Median installs: 50 Avg rating: 4.3	23	23	170 major competitor apps
change	69	100	46	77 38,402 competing apps Median installs: 75 Avg rating: 4.1	—	—	411 major competitor apps
make	65	100	53	87 160,760 competing apps Median installs: 75 Avg rating: 4.1	—	—	1,612 major competitor apps
designed	66	100	51	85 115,455 competing apps Median installs: 25 Avg rating: 4.2	—	—	565 major competitor apps
built	70	100	45	74 27,756 competing apps Median installs: 50 Avg rating: 4.3	—	—	148 major competitor apps
life	68	100	48	80 58,097 competing apps Median installs: 50 Avg rating: 4.2	—	—	519 major competitor apps
university	73	100	39	64 6,642 competing apps Median installs: 25 Avg rating: 4.1	—	—	11 major competitor apps
various	69	100	47	79 49,134 competing apps Median installs: 50 Avg rating: 4.1	—	—	335 major competitor apps
explore	68	100	49	80 59,754 competing apps Median installs: 50 Avg rating: 4.2	—	—	765 major competitor apps
students	71	100	43	72 19,134 competing apps Median installs: 25 Avg rating: 4.0	—	—	33 major competitor apps
around	69	100	48	79 50,243 competing apps Median installs: 75 Avg rating: 4.1	—	—	573 major competitor apps
related	71	100	44	72 20,171 competing apps Median installs: 25 Avg rating: 4.1	—	—	119 major competitor apps
good	70	100	46	75 31,997 competing apps Median installs: 75 Avg rating: 4.1	—	—	303 major competitor apps
topics	73	100	41	67 10,654 competing apps Median installs: 50 Avg rating: 4.3	—	—	72 major competitor apps
knowledge	71	100	44	73 24,040 competing apps Median installs: 25 Avg rating: 4.2	—	—	91 major competitor apps
break	72	100	42	69 12,965 competing apps Median installs: 75 Avg rating: 4.2	—	—	148 major competitor apps
course	73	100	41	68 11,823 competing apps Median installs: 25 Avg rating: 4.1	—	—	59 major competitor apps
case	73	100	41	67 10,352 competing apps Median installs: 50 Avg rating: 4.0	—	—	62 major competitor apps
curriculum	71	100	34	56 2,210 competing apps Median installs: 25 Avg rating: 4.2	—	—	12 major competitor apps
across	69	100	48	78 46,081 competing apps Median installs: 50 Avg rating: 4.2	—	—	576 major competitor apps
includes	70	100	46	76 33,994 competing apps Median installs: 50 Avg rating: 4.1	—	—	221 major competitor apps
tasks	72	100	42	70 14,783 competing apps Median installs: 50 Avg rating: 4.1	—	—	87 major competitor apps
come	70	100	45	74 27,079 competing apps Median installs: 75 Avg rating: 4.2	—	—	269 major competitor apps
different	67	100	50	83 94,731 competing apps Median installs: 75 Avg rating: 4.1	—	—	854 major competitor apps
allowing	71	100	44	73 24,498 competing apps Median installs: 50 Avg rating: 4.1	—	—	95 major competitor apps

App Description

The Equality and Diversity (E&D) in the Life Sciences app has been designed as a learning and teaching resource to raise awareness of issues in academic environments and beyond. This course was designed to make our Life Sciences curriculum at the University of Glasgow more inclusive and empowering for students, allowing them to break down any potential barriers they may come across in their career.

The resource has been built around the 9 protected characteristics embedded in the Equality Act, 2010, namely Age, Disability, Gender Reassignment, Marriage and Civil Partnership, Pregnancy and Maternity, Race, Religion and Belief, Sex. The main aim is to equip students with the necessary knowledge about E&D related issues by supporting the development of critical consciousness and thinking in students, by sharing good practice and encouraging a mindset change about E&D.

This app includes various problem-based learning case studies, focusing on the different protected characteristics in the Equality Act, 2010, and varying Life Science career paths. The case studies (termed Bio) are linked to Intended learning Outcomes (ILOs), with complementary tasks and resources, allowing students to explore different topics of interest. There are role model interviews that compliments these case studies and are inspirational in their nature.