Laurel Road

167.5K installs
3.4K ratings
44.2K monthly active users
Revenue not available
Install Trends
Weekly +700
Declining
Monthly +2.8K
Declining
Laurel Road icon

ASO Keyword Dashboard

Tracking 123 keywords for Laurel Road in Apple App Store

Developer: KeyBank Category: finance Rating: 4.73

Laurel Road tracks 123 keywords (9 keywords rank; 114 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 43.1, best rank 27.

Tracked keywords

123

9  ranked •  114  not ranking yet

Top 10 coverage

0%

Best rank 27 • Latest leader 96

Avg opportunity

70.2

Top keyword: debit

Avg difficulty

43.1

Lower scores indicate easier wins

Opportunity leaders

  • debit

    Opportunity: 73.0 • Difficulty: 45.1 • Rank 96

    Competitors: 269

    62.4
  • associated

    Opportunity: 73.0 • Difficulty: 39.4 • Rank 108

    Competitors: 90

    63.6
  • external

    Opportunity: 73.0 • Difficulty: 40.4 • Rank —

    Competitors: 141

    64.6
  • easy access

    Opportunity: 73.0 • Difficulty: 40.1 • Rank —

    Competitors: 114

    64.9
  • student

    Opportunity: 73.0 • Difficulty: 41.2 • Rank —

    Competitors: 85

    68.1

Unranked opportunities

  • external

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 141

  • easy access

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 114

  • student

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 85

  • password

    Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 224

  • fee

    Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 231

High competition keywords

  • access

    Total apps: 181,333 • Major competitors: 3,505

    Latest rank: — • Difficulty: 54.8

  • free

    Total apps: 176,287 • Major competitors: 5,392

    Latest rank: — • Difficulty: 55.3

  • find

    Total apps: 150,066 • Major competitors: 3,802

    Latest rank: — • Difficulty: 54.6

  • easy

    Total apps: 141,177 • Major competitors: 2,835

    Latest rank: — • Difficulty: 52.8

  • mobile

    Total apps: 130,127 • Major competitors: 2,092

    Latest rank: — • Difficulty: 53.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
atms711003856

2,366 competing apps

Median installs: 16,550

Avg rating: 4.5

2727

74

major competitor apps

debit731004562

5,662 competing apps

Median installs: 2,450

Avg rating: 4.2

9696

269

major competitor apps

bank721004671

17,655 competing apps

Median installs: 750

Avg rating: 4.2

101101

476

major competitor apps

associated731003964

6,662 competing apps

Median installs: 350

Avg rating: 4.0

108108

90

major competitor apps

bank account711004154

1,780 competing apps

Median installs: 700

Avg rating: 4.1

129129

78

major competitor apps

account671005382

87,165 competing apps

Median installs: 750

Avg rating: 4.2

222149

2,900

major competitor apps

account balance711003554

1,797 competing apps

Median installs: 2,200

Avg rating: 4.1

163163

30

major competitor apps

associate701003352

1,327 competing apps

Median installs: 300

Avg rating: 4.0

174173

14

major competitor apps

lending701003047

702 competing apps

Median installs: 300

Avg rating: 4.3

184184

12

major competitor apps

free651005587

176,287 competing apps

Median installs: 650

Avg rating: 4.2

5,392

major competitor apps

online681005281

73,721 competing apps

Median installs: 450

Avg rating: 4.2

1,797

major competitor apps

card701004976

35,684 competing apps

Median installs: 600

Avg rating: 4.2

1,210

major competitor apps

online banking721003658

3,155 competing apps

Median installs: 4,350

Avg rating: 4.3

44

major competitor apps

right671005382

90,072 competing apps

Median installs: 400

Avg rating: 4.2

2,209

major competitor apps

member721004469

14,730 competing apps

Median installs: 350

Avg rating: 4.2

350

major competitor apps

easy661005386

141,177 competing apps

Median installs: 400

Avg rating: 4.1

2,835

major competitor apps

external731004065

7,637 competing apps

Median installs: 500

Avg rating: 4.1

141

major competitor apps

information661005285

121,675 competing apps

Median installs: 300

Avg rating: 4.1

1,489

major competitor apps

used691004878

50,435 competing apps

Median installs: 350

Avg rating: 4.0

697

major competitor apps

manage671005284

108,501 competing apps

Median installs: 400

Avg rating: 4.2

2,179

major competitor apps

secure691005078

51,634 competing apps

Median installs: 450

Avg rating: 4.3

969

major competitor apps

find661005586

150,066 competing apps

Median installs: 450

Avg rating: 4.2

3,802

major competitor apps

call711004672

20,317 competing apps

Median installs: 400

Avg rating: 4.1

417

major competitor apps

money701004875

30,584 competing apps

Median installs: 750

Avg rating: 4.2

1,105

major competitor apps

convenient701004875

30,821 competing apps

Median installs: 350

Avg rating: 4.1

558

major competitor apps

123 keywords
1 of 5

App Description

Get fast, easy access to all your Laurel Road accounts in one convenient place. Bank securely with the Laurel Road Mobile app: view your account balances, monitor your credit score, send and receive money with Zelle®, deposit checks, manage your bill payments, and more—all available 24/7, right from your mobile device.



Manage your accounts


• Review activity in all your accounts: checking, savings, student loans, credit card, mortgage, and personal loans
• Get a quick view of your account balances
• Deposit checks with mobile check deposit
• View and redeem credit card rewards
• Access your account statements and tax forms



Convenient mobile payments


• Send and receive money with Zelle®
• Manage bill payees and schedule or edit bill payments
• View and manage automatic payments
• Transfer money between your accounts or add an external transfer account



Find a no-fee ATM


• Find a free withdrawal ATM. Search for an ATM from more than 1,100 KeyBank ATMs and 40,000 Allpoint ATMs nationwide
• Use the ATM locator to search by your current location, address, or ZIP code

Bank safely and securely
• Sign in securely with biometrics or 2-factor authentication
• User ID and password required to access banking app†
• We never store personal or account information on your phone
• All transactions are encrypted with the same secure technology as Laurel Road online banking



More details


• Laurel Road is free – your mobile carrier’s message and data rates may apply
• Compatible with iOS 11.0 or higher
• Deposit products offered by KeyBank N.A., Member FDIC
• For questions about the mobile banking app or if you need assistance, please call 1-833-HCP-BANK (427-2265); TDD/TTY: 1-800-539-8336.



Important Disclosures


† Anyone can download, but you must be enrolled in Laurel Road Online Banking to use the app.



iPhone® and iPod® touch are registered trademarks of Apple Inc. All rights reserved.



Zelle® and the Zelle® related marks are wholly owned by Early Warning Services, LLC and are used herein under license.



©2025 KeyCorp. Member FDIC.