Theory

Developer: Theory LLC

Category: Shopping

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42.2K installs

844 ratings

4.6K monthly active users

$<10K monthly revenue est.

IAP 0% · Ad 100%

Install Trends

Weekly +533

Steady

Monthly +2K

Steady

Theory Summary

Theory is a ad-supported iOS app in Shopping by Theory LLC. Released in Aug 2021 (4 years ago). It has 844 ratings with a 4.62★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 4.6K monthly active users and generates around $<10K monthly revenue (0% IAP / 100% ads). Store metadata: updated Feb 17, 2026.

Recent activity: 7.00 new ratings this week View trends →

Store info: Last updated on App Store on Feb 17, 2026 .

SDKs, Trackers & Permissions

App not yet scanned for SDKs.

App Details

Store ID: 1573300770

First Released: 2021-08-23

Store Last Updated: 2026-02-17

In-App Purchases: No

Ads: Yes

Website: theory.com

App Store

Crawl Status: Success

AppGoblin First Crawled: 2025-04-03

AppGoblin Last Crawled: 2026-03-19

Ads & App-Ads.txt

Ads.txt Last Crawled: 2026-03-06

Ads.txt Crawl Status: Failed

AppGoblin SDK Scans

App not yet analyzed for SDKs.

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4.62★

Ratings: 844

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Screenshots

App Description

Discover Theory's collections, shop exclusive styles, and receive early access to sales.

Convenient: Easier than ever to browse, shop, check order status, find a store, and more.

Personalized: Our new Wish List function allows you to save items in just one tap.

In the Know: Push notifications allow you to stay up to date on new arrivals, sales and App exclusive products.

In 1997 Theory revolutionized the contemporary fashion market with its concept of the urban uniform. Headquartered in New York City and a leader in Fast Retailing Group’s brand portfolio, the brand balances luxury with accessibility in collections that are known for their exceptional fits, innovative fabrics, and enduring styles.