The Great Tapestry of Scotland
ASO Keyword Dashboard
Tracking 61 keywords for The Great Tapestry of Scotland in Apple App Store
The Great Tapestry of Scotland tracks 61 keywords (no keywords rank yet; 61 need traction). Key metrics: opportunity 70.0, difficulty 40.0.
Tracked keywords
61
0 ranked • 61 not ranking yet
Top 10 coverage
—
Best rank — • Latest leader —
Avg opportunity
70.0
Top keyword: moments
Avg difficulty
40.0
Lower scores indicate easier wins
Opportunity leaders
- 67.3
moments
Opportunity: 73.0 • Difficulty: 43.6 • Rank —
Competitors: 179
- 66.5
objects
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 218
- 65.0
detail
Opportunity: 73.0 • Difficulty: 39.6 • Rank —
Competitors: 106
- 64.3
featured
Opportunity: 73.0 • Difficulty: 39.5 • Rank —
Competitors: 190
- 63.9
codes
Opportunity: 73.0 • Difficulty: 38.9 • Rank —
Competitors: 74
Unranked opportunities
moments
Opportunity: 73.0 • Difficulty: 43.6 • Competitors: 179
objects
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 218
detail
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 106
featured
Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 190
codes
Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 74
High competition keywords
access
Total apps: 163,476 • Major competitors: 2,524
Latest rank: — • Difficulty: 53.5
find
Total apps: 139,054 • Major competitors: 2,657
Latest rank: — • Difficulty: 53.1
create
Total apps: 119,273 • Major competitors: 2,198
Latest rank: — • Difficulty: 52.3
share
Total apps: 113,842 • Major competitors: 1,708
Latest rank: — • Difficulty: 52.2
see
Total apps: 93,227 • Major competitors: 1,703
Latest rank: — • Difficulty: 51.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| fun | 67 | 100 | 51 | 83 86,676 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 2,028 major competitor apps |
| follow | 70 | 100 | 47 | 76 34,271 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 645 major competitor apps |
| stories | 72 | 100 | 44 | 70 14,727 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 308 major competitor apps |
| share | 66 | 100 | 52 | 85 113,842 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,708 major competitor apps |
| audio | 70 | 100 | 46 | 76 32,536 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 386 major competitor apps |
| scan | 71 | 100 | 45 | 73 21,567 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 401 major competitor apps |
| choose | 67 | 100 | 51 | 83 90,217 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 1,693 major competitor apps |
| find | 66 | 100 | 53 | 86 139,054 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,657 major competitor apps |
| key | 69 | 100 | 47 | 78 46,616 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 517 major competitor apps |
| collected | 72 | 100 | 37 | 61 4,437 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 37 major competitor apps |
| discover | 68 | 100 | 50 | 80 61,182 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 1,338 major competitor apps |
| explore | 68 | 100 | 50 | 80 60,506 competing apps Median installs: 200 Avg rating: 4.3 | — | — | 1,321 major competitor apps |
| access | 65 | 100 | 53 | 87 163,476 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,524 major competitor apps |
| moments | 73 | 100 | 44 | 67 10,547 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 179 major competitor apps |
| create | 66 | 100 | 52 | 85 119,273 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 2,198 major competitor apps |
| allows | 67 | 100 | 50 | 82 80,395 competing apps Median installs: 150 Avg rating: 4.0 | — | — | 603 major competitor apps |
| see | 67 | 100 | 52 | 83 93,227 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,703 major competitor apps |
| map | 71 | 100 | 45 | 73 24,082 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 360 major competitor apps |
| guide | 70 | 100 | 46 | 75 30,972 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 307 major competitor apps |
| visitor | 71 | 100 | 33 | 55 2,018 competing apps Median installs: 50 Avg rating: 4.0 | — | — | 9 major competitor apps |
| objects | 73 | 100 | 41 | 67 9,451 competing apps Median installs: 250 Avg rating: 4.0 | — | — | 218 major competitor apps |
| enable | 72 | 100 | 43 | 69 13,226 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 199 major competitor apps |
| hear | 72 | 100 | 42 | 69 13,007 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 186 major competitor apps |
| look | 69 | 100 | 47 | 77 37,399 competing apps Median installs: 225 Avg rating: 4.1 | — | — | 731 major competitor apps |
| encouraging | 71 | 100 | 34 | 56 2,299 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 17 major competitor apps |
App Description
Swipe to choose one of three trails then use the exhibition floorplan map to guide you to each of the featured panels. When you reach each panel on the trail, follow the instructions to discover more.
There are three trails in the app:
A Short History of Scotland
Narrated by Alistair Moffat, writer of the tapestry’s narrative, this trail takes visitors through key moments in Scotland’s history focussing on 30 of the 160 tapestry panels.
QR codes along the trail enable visitors to access rich soundscapes and see some panels in more detail.
Stitchers’ Stories
This tour allows the visitor to hear some of the stories behind the panels, the details that the stitchers incorporated and their inspirations for doing so.
Stitch Seekers
A fun children’s trail encouraging them to look closely and scan the tapestry panels to find hidden objects stitched in them.. When they’ve collected all the objects, they can use them to create and share their own tapestry.