Willow®
ASO Keyword Dashboard
Tracking 62 keywords for Willow® in Apple App Store
Willow® tracks 62 keywords (3 keywords rank; 59 need traction). Key metrics: 0% top-10 coverage, opportunity 69.8, difficulty 43.9, best rank 17.
Tracked keywords
62
3 ranked • 59 not ranking yet
Top 10 coverage
0%
Best rank 17 • Latest leader —
Avg opportunity
69.8
Top keyword: session
Avg difficulty
43.9
Lower scores indicate easier wins
Opportunity leaders
- 66.2
session
Opportunity: 73.0 • Difficulty: 41.3 • Rank —
Competitors: 101
- 67.1
optimize
Opportunity: 73.0 • Difficulty: 41.7 • Rank —
Competitors: 91
- 67.2
timer
Opportunity: 73.0 • Difficulty: 42.4 • Rank —
Competitors: 146
- 66.9
spot
Opportunity: 73.0 • Difficulty: 42.1 • Rank —
Competitors: 193
- 64.4
apple watch
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 155
Unranked opportunities
session
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 101
optimize
Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 91
timer
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 146
spot
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 193
apple watch
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 155
High competition keywords
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
track
Total apps: 109,353 • Major competitors: 1,552
Latest rank: — • Difficulty: 52.6
way
Total apps: 107,117 • Major competitors: 1,932
Latest rank: — • Difficulty: 53.5
view
Total apps: 97,553 • Major competitors: 1,290
Latest rank: — • Difficulty: 52.3
manage
Total apps: 95,352 • Major competitors: 1,601
Latest rank: — • Difficulty: 52.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| pumping | 70 | 100 | 35 | 51 1,143 competing apps Median installs: 700 Avg rating: 4.0 | 17 | 17 | 20 major competitor apps |
| innovative | 72 | 100 | 44 | 71 17,057 competing apps Median installs: 400 Avg rating: 4.1 | 67 | 67 | 208 major competitor apps |
| sin | 70 | 100 | 36 | 51 1,086 competing apps Median installs: 300 Avg rating: 4.0 | 150 | 150 | 18 major competitor apps |
| health | 69 | 100 | 48 | 77 39,249 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 533 major competitor apps |
| follow | 70 | 100 | 49 | 76 34,291 competing apps Median installs: 600 Avg rating: 4.2 | — | — | 671 major competitor apps |
| mental health | 72 | 100 | 37 | 58 3,094 competing apps Median installs: 500 Avg rating: 4.4 | — | — | 48 major competitor apps |
| library | 71 | 100 | 48 | 72 20,825 competing apps Median installs: 660 Avg rating: 4.2 | — | — | 361 major competitor apps |
| connected | 70 | 100 | 48 | 76 34,135 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 452 major competitor apps |
| support | 67 | 100 | 52 | 82 75,083 competing apps Median installs: 512 Avg rating: 4.2 | — | — | 1,105 major competitor apps |
| learn | 67 | 100 | 52 | 81 73,360 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,078 major competitor apps |
| live | 68 | 100 | 52 | 80 61,698 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,158 major competitor apps |
| save | 67 | 100 | 53 | 82 85,036 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,597 major competitor apps |
| control | 68 | 100 | 50 | 81 65,573 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 966 major competitor apps |
| manage | 67 | 100 | 52 | 83 95,352 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,601 major competitor apps |
| way | 66 | 100 | 53 | 84 107,117 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,932 major competitor apps |
| connect | 68 | 100 | 51 | 80 60,751 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 937 major competitor apps |
| apple | 69 | 100 | 50 | 77 41,559 competing apps Median installs: 850 Avg rating: 4.2 | — | — | 1,159 major competitor apps |
| watch | 69 | 100 | 52 | 78 49,109 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 1,057 major competitor apps |
| picture | 71 | 100 | 46 | 72 19,636 competing apps Median installs: 650 Avg rating: 4.1 | — | — | 312 major competitor apps |
| visit | 70 | 100 | 47 | 75 29,502 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 687 major competitor apps |
| explore | 68 | 100 | 53 | 80 60,536 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,336 major competitor apps |
| supply | 72 | 100 | 36 | 59 3,314 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 42 major competitor apps |
| access | 65 | 100 | 55 | 87 163,515 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,635 major competitor apps |
| start | 67 | 100 | 53 | 83 93,894 competing apps Median installs: 550 Avg rating: 4.2 | — | — | 1,765 major competitor apps |
| track | 66 | 100 | 53 | 84 109,353 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,552 major competitor apps |
App Description
Control your Willow pumps, personalize your pumping experience, and track your session history. Plus, get access to expert guidance through articles, videos, live sessions, and new AI-powered chat, all designed to support you across pumping, feeding, and postpartum care.
Who can use the Willow app?
Our app is compatible with all Willow connected pumps, including Willow Go, Willow Sync, Willow 360, and Willow 3.0 and also includes support for Willow Wave users.
Operate your pumps with a tap.
Start and stop your session, switch between modes, adjust suction levels, and view your pumping duration, all from your phone. Save your Pumping Preferences, including suction levels and custom timer settings, and set reminders so every session works just the way you like.
Manage your session from your Apple Watch. Willow 360 and Willow 3.0 are the only pumps with full Apple Watch control.
Track your sessions. Understand your output.
Follow your milk output, session durations, and more for a complete picture of your pumping history. Spot trends, optimize your routine, and pump with confidence.
Get your questions answered.
Access a comprehensive library of expert-backed articles and videos on all things pumping, feeding, and postpartum care, from establishing supply and building schedules to combo-feeding and more. The Willow app also includes our conversational AI, specially dedicated to women’s health, designed by moms for moms. With both expert resources and AI-powered support, you always have trusted guidance at your fingertips.
Book expert sessions for personalized guidance.
Connect with lactation consultants, pelvic floor therapists, mental health professionals, Willow sizing experts, and more. Because we know it takes a village.
Visit onewillow.com to learn more about the app and explore accessories, content, and more.