Substack

Developer: Substack, Inc.

Category: News

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29.8M installs

596.7K ratings

2.3M monthly active users

$200K+ monthly revenue est.

IAP 100% · Ad 0%

Install Trends

Weekly +280.6K

Declining

Monthly +1.7M

Steady

ASO Keyword Dashboard

Tracking 64 keywords for Substack in Apple App Store

Developer: Substack, Inc. Category: news Rating: 4.86

Substack tracks 64 keywords (15 keywords rank; 49 need traction). Key metrics: 27% top-10 coverage, opportunity 69.9, difficulty 44.4, best rank 1.

Tracked keywords

15 ranked • 49 not ranking yet

Top 10 coverage

27%

Best rank 1 • Latest leader —

Avg opportunity

69.9

Top keyword: feed

Avg difficulty

44.4

Lower scores indicate easier wins

Opportunity leaders

feed

Opportunity: 73.0 • Difficulty: 44.9 • Rank —

Competitors: 265
68.4
independent

Opportunity: 73.0 • Difficulty: 40.5 • Rank —

Competitors: 138
65.2
articles

Opportunity: 73.0 • Difficulty: 39.5 • Rank —

Competitors: 121
63.8
tune

Opportunity: 73.0 • Difficulty: 42.6 • Rank —

Competitors: 203
63.7
subscribe

Opportunity: 73.0 • Difficulty: 49.9 • Rank —

Competitors: 457
65.7

Unranked opportunities

feed

Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 265
independent

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 138
articles

Opportunity: 73.0 • Difficulty: 39.5 • Competitors: 121
tune

Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 203
subscribe

Opportunity: 73.0 • Difficulty: 49.9 • Competitors: 457

High competition keywords

new

Total apps: 181,549 • Major competitors: 5,476

Latest rank: — • Difficulty: 55.2
access

Total apps: 181,453 • Major competitors: 3,652

Latest rank: — • Difficulty: 54.9
free

Total apps: 176,484 • Major competitors: 5,615

Latest rank: — • Difficulty: 55.3
download

Total apps: 142,575 • Major competitors: 2,938

Latest rank: — • Difficulty: 53.7
enjoy

Total apps: 111,264 • Major competitors: 3,427

Latest rank: — • Difficulty: 53.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
newsletter	70	100	31	50 1,050 competing apps Median installs: 2,525 Avg rating: 4.1	1	1	7 major competitor apps
article	71	100	34	55 2,173 competing apps Median installs: 500 Avg rating: 4.2	1	1	20 major competitor apps
blog	71	100	35	56 2,258 competing apps Median installs: 350 Avg rating: 4.3	1	1	52 major competitor apps
medium	72	100	36	58 2,964 competing apps Median installs: 350 Avg rating: 4.1	2	2	37 major competitor apps
new content	71	100	55	54 1,736 competing apps Median installs: 700 Avg rating: 4.4	12	12	80 major competitor apps
subscriber	70	100	33	48 742 competing apps Median installs: 700 Avg rating: 4.2	16	16	24 major competitor apps
hosted	71	100	34	55 1,904 competing apps Median installs: 300 Avg rating: 4.2	19	19	22 major competitor apps
favorite content	69	100	30	45 508 competing apps Median installs: 700 Avg rating: 4.2	25	25	24 major competitor apps
social media	71	100	45	72 20,853 competing apps Median installs: 350 Avg rating: 4.2	38	38	409 major competitor apps
exclusive content	70	100	40	51 1,159 competing apps Median installs: 600 Avg rating: 4.4	41	40	44 major competitor apps
media	70	100	47	75 31,900 competing apps Median installs: 350 Avg rating: 4.2	41	41	595 major competitor apps
sub	70	100	32	51 1,227 competing apps Median installs: 400 Avg rating: 4.1	41	41	27 major competitor apps
news	70	100	47	75 31,170 competing apps Median installs: 350 Avg rating: 4.2	132	132	596 major competitor apps
podcast	71	100	55	55 2,143 competing apps Median installs: 450 Avg rating: 4.5	174	174	53 major competitor apps
current news	69	100	27	43 366 competing apps Median installs: 350 Avg rating: 4.1	186	186	1 major competitor apps
free	65	100	55	87 176,484 competing apps Median installs: 650 Avg rating: 4.2	—	—	5,615 major competitor apps
download	66	100	54	86 142,575 competing apps Median installs: 350 Avg rating: 4.2	—	—	2,938 major competitor apps
top	69	100	50	78 46,439 competing apps Median installs: 550 Avg rating: 4.2	—	—	1,556 major competitor apps
new	65	100	55	87 181,549 competing apps Median installs: 550 Avg rating: 4.1	—	—	5,476 major competitor apps
feed	73	100	45	68 13,027 competing apps Median installs: 350 Avg rating: 4.2	—	—	265 major competitor apps
enjoy	66	100	53	84 111,264 competing apps Median installs: 550 Avg rating: 4.2	—	—	3,427 major competitor apps
care	70	100	47	75 32,639 competing apps Median installs: 350 Avg rating: 4.2	—	—	730 major competitor apps
support	67	100	51	82 83,809 competing apps Median installs: 400 Avg rating: 4.2	—	—	1,699 major competitor apps
live	68	100	52	80 67,194 competing apps Median installs: 400 Avg rating: 4.2	—	—	1,696 major competitor apps
connect	68	100	51	80 67,428 competing apps Median installs: 300 Avg rating: 4.3	—	—	1,296 major competitor apps

App Description

Substack is a new media app that connects you with the creators, ideas, and communities you care about most.
- Support the creators you love: Subscribe for free or upgrade to view original work and connect directly with your favorite writers, artists, and podcasters.
- Enjoy ad-free videos and podcasts: Access short-form clips, video episodes, and read-aloud articles without interruptions.
- Connect in real time: Join livestreams and live group chats, where top creators bring their biggest supporters into their world.
- Explore independent ideas: Discover bold opinions and engaging views across food, sports, politics, fashion, comedy, finance, and more.

How it works:
1. Download the Substack app.
2. Claim your handle.
3. Explore the feed to enjoy notes, videos, and clips from creators.
4. Subscribe to your favorites for free, tune into their livestreams and join private group chats.