Direct Express® Mobile

Developer: Comerica Bank

Category: Finance

~9.3M - 18.7M

186.9K ratings

ASO Keyword Dashboard

Tracking 74 keywords for Direct Express® Mobile in Apple App Store

Developer: Comerica Bank Category: finance Rating: 4.77

Direct Express® Mobile tracks 74 keywords (4 keywords rank; 70 need traction). Key metrics: 25% top-10 coverage, opportunity 49.3, difficulty 48.5, best rank 3.

Tracked keywords

4 ranked • 70 not ranking yet

Top 10 coverage

25%

Best rank 3 • Latest leader —

Avg opportunity

49.3

Top keyword: free

Avg difficulty

48.5

Lower scores indicate easier wins

Opportunity leaders

free

Opportunity: 59.0 • Difficulty: 63.5 • Rank —

Competitors: 2,147
89.9
new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
account

Opportunity: 59.0 • Difficulty: 60.5 • Rank —

Competitors: 1,073
84.1
every

Opportunity: 59.0 • Difficulty: 62.5 • Rank —

Competitors: 1,637
86.9

Unranked opportunities

free

Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
account

Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
every

Opportunity: 59.0 • Difficulty: 62.5 • Competitors: 1,637

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
free

Total apps: 9,480 • Major competitors: 2,147

Latest rank: — • Difficulty: 63.5
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
every

Total apps: 6,989 • Major competitors: 1,637

Latest rank: — • Difficulty: 62.5
account

Total apps: 5,212 • Major competitors: 1,073

Latest rank: — • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
direct	20	100	54	61 473 competing apps Median installs: 299,650 Avg rating: 4.6	3	3	122 major competitor apps
starting	58	100	45	63 589 competing apps Median installs: 269,600 Avg rating: 4.6	16	16	130 major competitor apps
start	58	100	59	82 4,261 competing apps Median installs: 258,025 Avg rating: 4.6	88	88	950 major competitor apps
come	58	100	49	72 1,552 competing apps Median installs: 243,888 Avg rating: 4.6	218	197	299 major competitor apps
free	59	100	63	90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6	—	—	2,147 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
online	58	100	59	79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6	—	—	689 major competitor apps
card	58	100	58	75 2,087 competing apps Median installs: 269,825 Avg rating: 4.7	—	—	509 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
conveniently	20	100	47	55 259 competing apps Median installs: 297,325 Avg rating: 4.7	—	—	67 major competitor apps
manage	58	100	59	81 3,807 competing apps Median installs: 248,925 Avg rating: 4.6	—	—	774 major competitor apps
payment	58	100	58	78 2,787 competing apps Median installs: 287,450 Avg rating: 4.6	—	—	640 major competitor apps
money	58	100	56	75 2,017 competing apps Median installs: 270,575 Avg rating: 4.7	—	—	443 major competitor apps
mobile	58	100	60	81 3,947 competing apps Median installs: 251,675 Avg rating: 4.7	—	—	846 major competitor apps
account	59	100	61	84 5,212 competing apps Median installs: 257,662 Avg rating: 4.6	—	—	1,073 major competitor apps
store	58	100	59	75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6	—	—	477 major competitor apps
cash	20	100	56	68 1,037 competing apps Median installs: 299,450 Avg rating: 4.7	—	—	291 major competitor apps
stores	20	100	66	56 304 competing apps Median installs: 318,700 Avg rating: 4.7	—	—	91 major competitor apps
post	58	100	52	60 435 competing apps Median installs: 266,750 Avg rating: 4.6	—	—	102 major competitor apps
register	57	100	39	56 295 competing apps Median installs: 222,025 Avg rating: 4.6	—	—	52 major competitor apps
make payments	57	100	36	43 77 competing apps Median installs: 348,750 Avg rating: 4.7	—	—	17 major competitor apps
payments	58	100	50	65 741 competing apps Median installs: 305,425 Avg rating: 4.7	—	—	174 major competitor apps
without	58	100	58	81 3,672 competing apps Median installs: 274,050 Avg rating: 4.6	—	—	811 major competitor apps
check	58	100	60	78 2,949 competing apps Median installs: 263,650 Avg rating: 4.6	—	—	689 major competitor apps

App Description

With the new mobile application for your Direct Express® Debit MasterCard® card, you can manage your money conveniently and securely from your mobile device. The mobile application is free to download for the cardholders whose card number starts with 533248. You need to register again with your card details prior to logging in the first time.

Please Note: If your card begins with 511563 DO NOT download this app. Please look in the app store for the yellow Direct Express® logo with a description stating that the app is for cards which start with the numbers 511563.

When you sign up to receive your federal benefits on the Direct Express® card, you will receive your payment every month without having to worry about cashing your check or having it lost or stolen. Instead of receiving a check, your money will be automatically deposited to your Direct Express® card account on payment day. You can use your card to make purchases at stores that accept Debit MasterCard®, withdraw cash from Automated Teller Machines (ATMs), and get cash back when you make purchases. You can also use your debit card online to make payments and to also buy money orders at the U.S. Post Office.