Direct Express® Mobile

Developer: Comerica Bank

Category: Finance

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9.8M installs

197K ratings

+41K weekly installs

trend steady

+187.1K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 83 keywords for Direct Express® Mobile in Apple App Store

Developer: Comerica Bank Category: finance Rating: 4.77

Direct Express® Mobile tracks 83 keywords (17 keywords rank; 66 need traction). Key metrics: 12% top-10 coverage, opportunity 70.0, difficulty 42.5, best rank 4.

Tracked keywords

17 ranked • 66 not ranking yet

Top 10 coverage

12%

Best rank 4 • Latest leader 9

Avg opportunity

70.0

Top keyword: express

Avg difficulty

42.5

Lower scores indicate easier wins

Opportunity leaders

express

Opportunity: 73.0 • Difficulty: 49.7 • Rank 9

Competitors: 256
67.3
direction

Opportunity: 73.0 • Difficulty: 39.2 • Rank 58

Competitors: 96
63.5
starts

Opportunity: 73.0 • Difficulty: 40.5 • Rank 101

Competitors: 145
64.2
directions

Opportunity: 73.0 • Difficulty: 41.2 • Rank 133

Competitors: 93
63.3
conveniently

Opportunity: 73.0 • Difficulty: 40.7 • Rank —

Competitors: 107
65.3

Unranked opportunities

conveniently

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 107
stores

Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 125
post

Opportunity: 73.0 • Difficulty: 47.8 • Competitors: 204
payments

Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 292
benefits

Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 264

High competition keywords

new

Total apps: 182,994 • Major competitors: 3,792

Latest rank: — • Difficulty: 56.1
free

Total apps: 164,931 • Major competitors: 3,887

Latest rank: — • Difficulty: 55.9
make

Total apps: 159,506 • Major competitors: 2,933

Latest rank: — • Difficulty: 54.9
download

Total apps: 123,090 • Major competitors: 2,028

Latest rank: — • Difficulty: 53.9
every

Total apps: 120,649 • Major competitors: 2,493

Latest rank: — • Difficulty: 54.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
direct	72	100	45	70 15,469 competing apps Median installs: 400 Avg rating: 4.1	4	4	235 major competitor apps
express	73	100	50	67 10,555 competing apps Median installs: 550 Avg rating: 4.1	9	8	256 major competitor apps
starting	72	100	43	69 13,279 competing apps Median installs: 550 Avg rating: 4.2	16	14	251 major competitor apps
expressions	71	100	33	55 1,822 competing apps Median installs: 350 Avg rating: 4.1	18	18	20 major competitor apps
expression	71	100	35	55 2,039 competing apps Median installs: 450 Avg rating: 4.1	39	22	33 major competitor apps
debit card	71	100	43	56 2,282 competing apps Median installs: 9,200 Avg rating: 4.3	42	41	83 major competitor apps
direction	73	100	39	63 6,218 competing apps Median installs: 500 Avg rating: 4.1	58	47	96 major competitor apps
mobility	71	100	35	57 2,506 competing apps Median installs: 400 Avg rating: 4.1	91	84	27 major competitor apps
starts	73	100	41	64 6,839 competing apps Median installs: 550 Avg rating: 4.2	101	101	145 major competitor apps
directions	73	100	41	63 6,088 competing apps Median installs: 400 Avg rating: 4.0	133	123	93 major competitor apps
start	67	100	53	83 93,894 competing apps Median installs: 550 Avg rating: 4.2	146	146	1,765 major competitor apps
come	70	100	46	74 26,922 competing apps Median installs: 550 Avg rating: 4.1	210	153	506 major competitor apps
ex	69	100	28	45 464 competing apps Median installs: 1,000 Avg rating: 4.1	153	153	11 major competitor apps
debit	72	100	45	62 5,364 competing apps Median installs: 3,900 Avg rating: 4.2	186	172	213 major competitor apps
card	70	100	49	76 33,407 competing apps Median installs: 850 Avg rating: 4.1	190	189	919 major competitor apps
protects	71	100	34	55 1,844 competing apps Median installs: 1,050 Avg rating: 4.2	190	190	31 major competitor apps
como	71	100	37	56 2,370 competing apps Median installs: 400 Avg rating: 4.1	194	194	24 major competitor apps
free	65	100	56	87 164,931 competing apps Median installs: 800 Avg rating: 4.2	—	—	3,887 major competitor apps
download	66	100	54	85 123,090 competing apps Median installs: 436 Avg rating: 4.2	—	—	2,028 major competitor apps
new	65	100	56	88 182,994 competing apps Median installs: 600 Avg rating: 4.1	—	—	3,792 major competitor apps
online	68	100	52	81 67,632 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,286 major competitor apps
make	65	100	55	87 159,506 competing apps Median installs: 500 Avg rating: 4.1	—	—	2,933 major competitor apps
conveniently	73	100	41	65 7,975 competing apps Median installs: 450 Avg rating: 4.1	—	—	107 major competitor apps
manage	67	100	52	83 95,352 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,601 major competitor apps
payment	69	100	51	78 45,600 competing apps Median installs: 900 Avg rating: 4.2	—	—	1,237 major competitor apps

App Description

With the new mobile application for your Direct Express® Debit MasterCard® card, you can manage your money conveniently and securely from your mobile device. The mobile application is free to download for the cardholders whose card number starts with 533248. You need to register again with your card details prior to logging in the first time.

Please Note: If your card begins with 511563 DO NOT download this app. Please look in the app store for the yellow Direct Express® logo with a description stating that the app is for cards which start with the numbers 511563.

When you sign up to receive your federal benefits on the Direct Express® card, you will receive your payment every month without having to worry about cashing your check or having it lost or stolen. Instead of receiving a check, your money will be automatically deposited to your Direct Express® card account on payment day. You can use your card to make purchases at stores that accept Debit MasterCard®, withdraw cash from Automated Teller Machines (ATMs), and get cash back when you make purchases. You can also use your debit card online to make payments and to also buy money orders at the U.S. Post Office.