Direct Express® Mobile

Developer: Comerica Bank

Category: Finance

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~9.7M - 19.4M

194.2K ratings

~35.5K (installs week)

~363.1K (installs month)

ASO Keyword Dashboard

Tracking 74 keywords for Direct Express® Mobile in Apple App Store

Developer: Comerica Bank Category: finance Rating: 4.77

Direct Express® Mobile tracks 74 keywords (4 keywords rank; 70 need traction). Key metrics: 25% top-10 coverage, opportunity 69.8, difficulty 40.4, best rank 3.

Tracked keywords

4 ranked • 70 not ranking yet

Top 10 coverage

25%

Best rank 3 • Latest leader —

Avg opportunity

69.8

Top keyword: conveniently

Avg difficulty

40.4

Lower scores indicate easier wins

Opportunity leaders

conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Rank —

Competitors: 46
65.5
stores

Opportunity: 73.0 • Difficulty: 39.4 • Rank —

Competitors: 73
63.8
post

Opportunity: 73.0 • Difficulty: 41.7 • Rank —

Competitors: 100
68.5
payments

Opportunity: 73.0 • Difficulty: 41.7 • Rank —

Competitors: 127
68.7
benefits

Opportunity: 73.0 • Difficulty: 41.8 • Rank —

Competitors: 141
68.4

Unranked opportunities

conveniently

Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 46
stores

Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 73
post

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 100
payments

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 127
benefits

Opportunity: 73.0 • Difficulty: 41.8 • Competitors: 141

High competition keywords

new

Total apps: 185,407 • Major competitors: 2,043

Latest rank: — • Difficulty: 53.4
make

Total apps: 161,903 • Major competitors: 1,546

Latest rank: — • Difficulty: 52.8
free

Total apps: 160,893 • Major competitors: 2,147

Latest rank: — • Difficulty: 52.9
every

Total apps: 123,066 • Major competitors: 1,398

Latest rank: — • Difficulty: 51.7
download

Total apps: 117,336 • Major competitors: 1,077

Latest rank: — • Difficulty: 51.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
direct	72	100	43	70 15,070 competing apps Median installs: 25 Avg rating: 4.1	3	3	120 major competitor apps
starting	72	100	42	69 12,851 competing apps Median installs: 50 Avg rating: 4.2	16	16	137 major competitor apps
start	67	100	50	83 90,177 competing apps Median installs: 50 Avg rating: 4.2	88	88	984 major competitor apps
come	70	100	45	74 27,186 competing apps Median installs: 75 Avg rating: 4.2	218	197	264 major competitor apps
free	65	100	53	87 160,893 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,147 major competitor apps
download	66	100	51	85 117,336 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,077 major competitor apps
new	65	100	53	88 185,407 competing apps Median installs: 75 Avg rating: 4.1	—	—	2,043 major competitor apps
online	68	100	49	81 66,727 competing apps Median installs: 50 Avg rating: 4.1	—	—	675 major competitor apps
card	70	100	46	76 32,716 competing apps Median installs: 75 Avg rating: 4.1	—	—	462 major competitor apps
make	65	100	53	87 161,903 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,546 major competitor apps
conveniently	73	100	40	65 8,046 competing apps Median installs: 25 Avg rating: 4.1	—	—	46 major competitor apps
manage	67	100	50	83 92,206 competing apps Median installs: 25 Avg rating: 4.2	—	—	743 major competitor apps
payment	69	100	47	78 44,291 competing apps Median installs: 75 Avg rating: 4.2	—	—	612 major competitor apps
money	70	100	45	74 27,084 competing apps Median installs: 75 Avg rating: 4.2	—	—	422 major competitor apps
mobile	66	100	51	85 117,282 competing apps Median installs: 25 Avg rating: 4.0	—	—	771 major competitor apps
account	67	100	50	82 79,541 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,018 major competitor apps
store	69	100	47	77 40,237 competing apps Median installs: 50 Avg rating: 4.2	—	—	463 major competitor apps
cash	72	100	43	70 15,077 competing apps Median installs: 50 Avg rating: 4.2	—	—	276 major competitor apps
stores	73	100	39	64 6,445 competing apps Median installs: 25 Avg rating: 4.1	—	—	73 major competitor apps
post	73	100	42	69 12,259 competing apps Median installs: 50 Avg rating: 4.2	—	—	100 major competitor apps
register	72	100	42	70 15,210 competing apps Median installs: 25 Avg rating: 4.0	—	—	41 major competitor apps
make payments	70	100	32	53 1,437 competing apps Median installs: 75 Avg rating: 4.1	—	—	11 major competitor apps
payments	73	100	42	69 12,554 competing apps Median installs: 50 Avg rating: 4.2	—	—	127 major competitor apps
without	67	100	50	82 81,777 competing apps Median installs: 50 Avg rating: 4.1	—	—	697 major competitor apps
check	68	100	49	80 63,636 competing apps Median installs: 50 Avg rating: 4.1	—	—	649 major competitor apps

App Description

With the new mobile application for your Direct Express® Debit MasterCard® card, you can manage your money conveniently and securely from your mobile device. The mobile application is free to download for the cardholders whose card number starts with 533248. You need to register again with your card details prior to logging in the first time.

Please Note: If your card begins with 511563 DO NOT download this app. Please look in the app store for the yellow Direct Express® logo with a description stating that the app is for cards which start with the numbers 511563.

When you sign up to receive your federal benefits on the Direct Express® card, you will receive your payment every month without having to worry about cashing your check or having it lost or stolen. Instead of receiving a check, your money will be automatically deposited to your Direct Express® card account on payment day. You can use your card to make purchases at stores that accept Debit MasterCard®, withdraw cash from Automated Teller Machines (ATMs), and get cash back when you make purchases. You can also use your debit card online to make payments and to also buy money orders at the U.S. Post Office.