Way - Intuitive Eating App

Way - Intuitive Eating App icon

ASO Keyword Dashboard

Tracking 70 keywords for Way - Intuitive Eating App in Apple App Store

Developer: Pathways to Nutrition, Inc. Category: health_and_fitness

Way - Intuitive Eating App tracks 70 keywords (2 keywords rank; 68 need traction). Key metrics: 50% top-10 coverage, opportunity 70.6, difficulty 39.9, best rank 9.

Tracked keywords

70

2  ranked •  68  not ranking yet

Top 10 coverage

50%

Best rank 9 • Latest leader —

Avg opportunity

70.6

Top keyword: wellness

Avg difficulty

39.9

Lower scores indicate easier wins

Opportunity leaders

  • wellness

    Opportunity: 73.0 • Difficulty: 39.6 • Rank —

    Competitors: 63

    65.6
  • minute

    Opportunity: 73.0 • Difficulty: 41.5 • Rank —

    Competitors: 143

    67.8
  • stress

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 166

    68.3
  • thinking

    Opportunity: 73.0 • Difficulty: 39.9 • Rank —

    Competitors: 133

    65.8
  • self

    Opportunity: 73.0 • Difficulty: 38.8 • Rank —

    Competitors: 65

    64.1

Unranked opportunities

  • wellness

    Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 63

  • minute

    Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 143

  • stress

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 166

  • thinking

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 133

  • self

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 65

High competition keywords

  • like

    Total apps: 142,851 • Major competitors: 2,143

    Latest rank: — • Difficulty: 52.5

  • find

    Total apps: 138,751 • Major competitors: 1,824

    Latest rank: — • Difficulty: 52.4

  • create

    Total apps: 118,849 • Major competitors: 1,466

    Latest rank: — • Difficulty: 51.6

  • best

    Total apps: 117,160 • Major competitors: 1,720

    Latest rank: — • Difficulty: 51.5

  • way

    Total apps: 106,845 • Major competitors: 1,283

    Latest rank: 9 • Difficulty: 51.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
way661005184

106,845 competing apps

Median installs: 125

Avg rating: 4.2

99

1,283

major competitor apps

intuitive681004779

50,946 competing apps

Median installs: 75

Avg rating: 4.2

4036

363

major competitor apps

best661005185

117,160 competing apps

Median installs: 150

Avg rating: 4.2

1,720

major competitor apps

word711004473

23,721 competing apps

Median installs: 125

Avg rating: 4.3

243

major competitor apps

version701004575

29,524 competing apps

Median installs: 150

Avg rating: 4.0

234

major competitor apps

reason711003456

2,225 competing apps

Median installs: 150

Avg rating: 4.1

29

major competitor apps

try691004777

40,952 competing apps

Median installs: 175

Avg rating: 4.1

616

major competitor apps

environment721004269

13,619 competing apps

Median installs: 75

Avg rating: 4.1

96

major competitor apps

learn671004981

73,148 competing apps

Median installs: 100

Avg rating: 4.2

679

major competitor apps

product711004473

22,927 competing apps

Median installs: 75

Avg rating: 4.1

211

major competitor apps

image701004574

25,829 competing apps

Median installs: 125

Avg rating: 4.0

184

major competitor apps

find661005286

138,751 competing apps

Median installs: 125

Avg rating: 4.2

1,824

major competitor apps

food701004676

35,688 competing apps

Median installs: 75

Avg rating: 4.3

274

major competitor apps

connect681004980

60,552 competing apps

Median installs: 100

Avg rating: 4.3

637

major competitor apps

rate711004472

20,044 competing apps

Median installs: 125

Avg rating: 4.2

189

major competitor apps

program721004371

17,280 competing apps

Median installs: 100

Avg rating: 4.1

155

major competitor apps

listen701004574

25,978 competing apps

Median installs: 125

Avg rating: 4.4

230

major competitor apps

create661005285

118,849 competing apps

Median installs: 125

Avg rating: 4.2

1,466

major competitor apps

dive711004472

18,859 competing apps

Median installs: 125

Avg rating: 4.3

307

major competitor apps

pretty711003558

2,924 competing apps

Median installs: 250

Avg rating: 4.1

36

major competitor apps

type711004473

23,744 competing apps

Median installs: 125

Avg rating: 4.1

193

major competitor apps

like651005286

142,851 competing apps

Median installs: 150

Avg rating: 4.2

2,143

major competitor apps

original711004471

18,125 competing apps

Median installs: 250

Avg rating: 4.2

355

major competitor apps

wellness731004066

8,254 competing apps

Median installs: 100

Avg rating: 4.4

63

major competitor apps

influence711003456

2,358 competing apps

Median installs: 150

Avg rating: 4.2

23

major competitor apps

70 keywords
1 of 3

App Description

*Way has been named 2023, 2024 & 2025 Best Non Diet App by Healthline*

Way is like Headspace for Intuitive Eating. Through 2-8 minute, sequentially designed sessions, you dive deeper into the thoughts, emotions and feelings behind your relationships with food and your body.

That's why 73.5% of Way Members notice they're thinking differently about how they eat, or they're actually eating differently in the very first week.

Employees at our Corporate Wellness clients reported that 100% of those surveyed say Way lowered their Stress at work.

The lowered Stress comes from the serene and calm environment in Way - the product of labor and love, stemming from our first principle to create a safe and nonjudgmental environment for you to learn how Intuitive Eating can make a sustainable, healthier version of yourself.

Originally, the word "diet" comes from the Greek word "diaita", which means "way of living".

Sounds like our concept of a "diet" meaning a restrictive program is pretty far off the original meaning, right?

No wonder restrictive diets have an 83% failure rate (some studies say 95-97% failure rate).

Instead, Way is an intuitive eating app, that helps you listen to your body and align your way of living and eating to your values.

Grounded in intuitive eating and mindfulness within the cognitive behavioral therapy (CBT) framework, Way has 2-8 minute sessions within three Pathways: Mindful Shifts, Emotional Eats, and Body Feels. The objective of each Pathway is:

Mindful Shifts - To unlearn the "perfect" body image that's perpetuated by diet culture, and reframe a new body image that's based on your values. We find consistently that body image is the most common trigger to the restrict-binge eating cycle (which is the main reason why restrictive diets fail so often).

Emotional Eats - Emotions Influence eating. Don't "fight" or try to "stop" them, like what the results say when you type "Emotional Eating' into Google. Connect with emotions, understand where they come from, and find more harmony with food.

Body Feels - Your body is talking. Feel it, and learn to listen what it's saying.


These sessions deliver progressive, self-derived learning through three core practices and are sequenced in a specific order, as designed by the best intuitive eating dietitians, top behavior scientists from institutions like Columbia University, Duke Univers