Zest: Meal Planner & Helper

Developer: Culi, Inc.

Category: Food & Drink

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155.2K installs

3.1K ratings

16.9K monthly active users

$<10K monthly revenue est.

IAP 100% · Ad 0%

Install Trends

Weekly +1.8K

Steady

Monthly +20.2K

Steady

ASO Keyword Dashboard

Tracking 130 keywords for Zest: Meal Planner & Helper in Apple App Store

Developer: Culi, Inc. Category: food_and_drink Rating: 4.66

Zest: Meal Planner & Helper tracks 130 keywords (11 keywords rank; 119 need traction). Key metrics: 0% top-10 coverage, opportunity 69.4, difficulty 40.5, best rank 20.

Tracked keywords

130

11 ranked • 119 not ranking yet

Top 10 coverage

Best rank 20 • Latest leader 36

Avg opportunity

69.4

Top keyword: recipes

Avg difficulty

40.5

Lower scores indicate easier wins

Opportunity leaders

recipes

Opportunity: 73.0 • Difficulty: 40.1 • Rank 36

Competitors: 111
62.7
meals

Opportunity: 73.0 • Difficulty: 40.2 • Rank 46

Competitors: 101
63.6
cooking

Opportunity: 73.0 • Difficulty: 41.4 • Rank 135

Competitors: 136
62.6
taste

Opportunity: 73.0 • Difficulty: 40.8 • Rank —

Competitors: 80
63.2
delicious

Opportunity: 73.0 • Difficulty: 43.7 • Rank —

Competitors: 213
67.6

Unranked opportunities

taste

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 80
delicious

Opportunity: 73.0 • Difficulty: 43.7 • Competitors: 213
topics

Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 140
education

Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 103
skill

Opportunity: 73.0 • Difficulty: 42.6 • Competitors: 274

High competition keywords

new

Total apps: 182,233 • Major competitors: 3,779

Latest rank: — • Difficulty: 55.7
help

Total apps: 162,255 • Major competitors: 2,471

Latest rank: — • Difficulty: 54.9
make

Total apps: 158,818 • Major competitors: 2,922

Latest rank: — • Difficulty: 54.6
like

Total apps: 153,376 • Major competitors: 3,281

Latest rank: — • Difficulty: 55.4
find

Total apps: 149,918 • Major competitors: 2,800

Latest rank: — • Difficulty: 55.1

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
many people	71	100	32	52 1,405 competing apps Median installs: 400 Avg rating: 4.1	20	20	13 major competitor apps
recipes	73	100	40	63 5,939 competing apps Median installs: 550 Avg rating: 4.2	36	36	111 major competitor apps
recipe	72	100	40	60 4,186 competing apps Median installs: 500 Avg rating: 4.2	41	41	60 major competitor apps
meals	73	100	40	64 6,691 competing apps Median installs: 400 Avg rating: 4.3	46	46	101 major competitor apps
ingredients	72	100	38	61 4,883 competing apps Median installs: 500 Avg rating: 4.2	69	69	94 major competitor apps
meal plan	70	100	31	51 1,134 competing apps Median installs: 350 Avg rating: 4.4	98	98	17 major competitor apps
helper	71	100	33	53 1,636 competing apps Median installs: 500 Avg rating: 4.0	163	125	14 major competitor apps
cooking	73	100	41	63 5,829 competing apps Median installs: 550 Avg rating: 4.1	135	133	136 major competitor apps
meal	72	100	44	70 16,970 competing apps Median installs: 350 Avg rating: 4.2	155	155	155 major competitor apps
cook	72	100	38	59 3,407 competing apps Median installs: 750 Avg rating: 4.1	181	181	87 major competitor apps
planned	71	100	34	55 2,116 competing apps Median installs: 350 Avg rating: 4.0	237	237	16 major competitor apps
new	65	100	56	87 182,233 competing apps Median installs: 550 Avg rating: 4.1	—	—	3,779 major competitor apps
email	70	100	48	76 37,932 competing apps Median installs: 500 Avg rating: 4.1	—	—	565 major competitor apps
tiktok	71	100	45	53 1,574 competing apps Median installs: 1,450 Avg rating: 4.2	—	—	56 major competitor apps
ready	68	100	50	79 57,320 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,293 major competitor apps
make	65	100	55	86 158,818 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,922 major competitor apps
step	69	100	48	77 42,130 competing apps Median installs: 500 Avg rating: 4.1	—	—	646 major competitor apps
learn	67	100	52	81 78,855 competing apps Median installs: 450 Avg rating: 4.1	—	—	1,090 major competitor apps
designed	66	100	51	84 113,897 competing apps Median installs: 350 Avg rating: 4.2	—	—	1,081 major competitor apps
content	68	100	52	79 60,393 competing apps Median installs: 500 Avg rating: 4.2	—	—	953 major competitor apps
created	71	100	45	73 26,277 competing apps Median installs: 400 Avg rating: 4.1	—	—	298 major competitor apps
find	66	100	55	86 149,918 competing apps Median installs: 500 Avg rating: 4.1	—	—	2,800 major competitor apps
menu	72	100	44	70 15,770 competing apps Median installs: 600 Avg rating: 4.2	—	—	157 major competitor apps
taste	73	100	41	63 6,324 competing apps Median installs: 450 Avg rating: 4.2	—	—	80 major competitor apps
traditional	72	100	44	71 17,515 competing apps Median installs: 400 Avg rating: 4.1	—	—	225 major competitor apps

App Description

Tired of cooking the same 3 meals on repeat? Zest integrates a mind-blowing cooking education into your routine. Learn to cook with us through step-by-step explanations of foundational cooking concepts in fewer than 10 minutes and dishes that bring the concept to life. Our recipes are created by two former Michelin star chefs, distilled by a home chef, and cooked by you, the superstar home cook that you are (or will be). We don't assume any prior culinary knowledge. We meet you where you are and help you improve.

Stop copying traditional recipes - start learning from Zest. We've cooked those delicious Bon Appetit dinners. But when we took away the recipes we felt like lost puppies. Zest is designed to teach you the how's and why's of cooking. So when the recipe is gone you can confidently navigate the kitchen. The promise: Taste improvement after one dinner with Zest.

FEATURES:

STEP-BY-STEP INSTRUCTIONS
We've all tried cooking a TikTok recipe. You rewatch the video 13 times to figure out what the hell is going on. Zest embeds videos throughout recipes so you can click into content when you need it. No more pausing and restarting. Learn at your own pace.

CONCEPT VIDEOS
Watch a short video on a new concept at your own pace and then cook recipes that reinforce what you've learned. We dive into topics like the science of tasting and the basics of seasoning, sautéing, roasting and more!

SKILL VIDEOS
Don't know how to dice an onion? Don't be embarrassed, we got you covered. Skill videos are linked in each recipe to guide you along, so you don't have to watch Gordon Ramsey on YouTube (we love his accent too).

CURATED MENU
Choose a menu to fit your preferences. Tired of wasting produce? Search for dishes including what’s already in your fridge. Got allergies? Compile safe recipes in your menu to find them when you’re ready to get cooking.

GROCERY LIST
Shop your menu with our automated grocery list. Plus, utilize our helpful tips while you shop. Don't know what a neutral oil is? We got you covered.

PERSONALIZED RECOMMENDATIONS
Rate the recipes you cook, so we can recommend similar ones.

Feedback? Technical Issues? Killer ideas you want to contribute to make our app better? Email us at support@zestapp.co. We're always here to help and would love to chef up new ideas together!

End User Licensing Agreement: https://www.apple.com/legal/internet-services