Official MCA guidance
ASO Keyword Dashboard
Tracking 97 keywords for Official MCA guidance in Apple App Store
Official MCA guidance tracks 97 keywords (1 keyword ranks; 96 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 40.6, best rank 25.
Tracked keywords
97
1 ranked • 96 not ranking yet
Top 10 coverage
0%
Best rank 25 • Latest leader 25
Avg opportunity
70.3
Top keyword: guidance
Avg difficulty
40.6
Lower scores indicate easier wins
Opportunity leaders
- 67.4
guidance
Opportunity: 73.0 • Difficulty: 41.7 • Rank 25
Competitors: 145
- 67.4
practical
Opportunity: 73.0 • Difficulty: 41.0 • Rank —
Competitors: 63
- 65.1
independent
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 90
- 63.4
pressure
Opportunity: 73.0 • Difficulty: 39.4 • Rank —
Competitors: 105
- 66.6
maintain
Opportunity: 73.0 • Difficulty: 40.9 • Rank —
Competitors: 100
Unranked opportunities
practical
Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 63
independent
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 90
pressure
Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 105
maintain
Opportunity: 73.0 • Difficulty: 40.9 • Competitors: 100
loss
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 108
High competition keywords
time
Total apps: 189,921 • Major competitors: 2,981
Latest rank: — • Difficulty: 55.0
find
Total apps: 149,879 • Major competitors: 2,796
Latest rank: — • Difficulty: 55.0
information
Total apps: 121,633 • Major competitors: 1,141
Latest rank: — • Difficulty: 52.4
manage
Total apps: 108,355 • Major competitors: 1,628
Latest rank: — • Difficulty: 52.5
take
Total apps: 95,202 • Major competitors: 1,748
Latest rank: — • Difficulty: 52.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| guidance | 73 | 100 | 42 | 67 11,351 competing apps Median installs: 450 Avg rating: 4.2 | 25 | 25 | 145 major competitor apps |
| health | 69 | 100 | 48 | 77 43,578 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 541 major competitor apps |
| mental health | 72 | 100 | 37 | 59 3,424 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 48 major competitor apps |
| step | 69 | 100 | 48 | 77 42,112 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 644 major competitor apps |
| users | 68 | 100 | 50 | 80 60,535 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 676 major competitor apps |
| live | 68 | 100 | 52 | 80 66,906 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 1,177 major competitor apps |
| medical | 71 | 100 | 44 | 72 21,734 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 143 major competitor apps |
| information | 66 | 100 | 52 | 85 121,633 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 1,141 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,355 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,628 major competitor apps |
| content | 68 | 100 | 52 | 79 60,397 competing apps Median installs: 503 Avg rating: 4.2 | — | — | 952 major competitor apps |
| limited | 72 | 100 | 48 | 70 16,133 competing apps Median installs: 550 Avg rating: 4.0 | — | — | 340 major competitor apps |
| working | 71 | 100 | 48 | 72 21,955 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 252 major competitor apps |
| find | 66 | 100 | 55 | 86 149,879 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,796 major competitor apps |
| life | 68 | 100 | 51 | 80 63,659 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 971 major competitor apps |
| time | 65 | 100 | 55 | 88 189,921 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,981 major competitor apps |
| key | 68 | 100 | 49 | 80 62,145 competing apps Median installs: 450 Avg rating: 4.0 | — | — | 542 major competitor apps |
| search | 68 | 100 | 52 | 80 61,664 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 979 major competitor apps |
| take | 67 | 100 | 52 | 83 95,202 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,748 major competitor apps |
| purchase | 69 | 100 | 49 | 77 45,096 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 881 major competitor apps |
| provides | 68 | 100 | 49 | 81 72,538 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 568 major competitor apps |
| practical | 73 | 100 | 41 | 67 11,286 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 63 major competitor apps |
| good | 70 | 100 | 48 | 75 33,794 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 586 major competitor apps |
| part | 70 | 100 | 48 | 74 29,311 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 409 major competitor apps |
| personal | 67 | 100 | 53 | 82 80,116 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,208 major competitor apps |
| official | 70 | 100 | 48 | 75 32,501 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 421 major competitor apps |
App Description
The Maritime and Coastguard Agency (MCA) is the UK’s national regulator to prevent the loss of life on the coast and at sea. It produces legislation and guidance on maritime matters and provides certification to ships and seafarers.
Created in partnership with the Stationery Office (TSO), the app is primarily for those working at sea who seek practical guidance on how to behave safely and how to maintain good physical and mental health, as well as providing accessible fishing vessel guidance.
What does the app include?
Guidance for seafarers
Seafarers are part of an incredible, unique industry, but this can come with periods of pressure and prolonged isolation, sometimes with limited services. It is essential seafarers are supported during their time at sea.
• wellbeing at sea - practical step-by-step guidance on how to achieve and maintain good physical and mental health while at work
• behaving safely - looks at the risks of working at sea and how to manage these on a personal level
Fishing vessel guidance and checklists
Useful advice and checklists to ensure inspections or surveys are successful.
• how to prepare for your next MCA visit
• fishing vessel aide memoire under 15M checklist
• fishing vessel aide memoire 15-24M checklist
• fishing vessel aide memoire 24M and over checklist
The app also includes:
• faceted search so users can find guidance and content more quickly
• easily browse and purchase key MCA titles
• automatic live updates for the latest guidance and content
Disclaimer: this app is not intended as a substitute for the medical advice of physicians. The reader must not take any decisions based solely on the content of this app and should seek independent medical advice relating to their health with respect to any symptoms that may require diagnosis or medical attention.