Roku Smart Home

7.4M installs
147.1K ratings
+39.3K weekly installs
trend steady
+167.4K monthly installs
trend steady
Roku Smart Home icon

ASO Keyword Dashboard

Tracking 101 keywords for Roku Smart Home in Apple App Store

Developer: ROKU INC Category: lifestyle Rating: 4.74

Roku Smart Home tracks 101 keywords (7 keywords rank; 94 need traction). Key metrics: 14% top-10 coverage, opportunity 69.9, difficulty 43.0, best rank 9.

Tracked keywords

101

7  ranked •  94  not ranking yet

Top 10 coverage

14%

Best rank 9 • Latest leader 146

Avg opportunity

69.9

Top keyword: setting

Avg difficulty

43.0

Lower scores indicate easier wins

Opportunity leaders

  • setting

    Opportunity: 73.0 • Difficulty: 43.0 • Rank 146

    Competitors: 202

    68.3
  • storage

    Opportunity: 73.0 • Difficulty: 44.2 • Rank —

    Competitors: 134

    66.5
  • schedules

    Opportunity: 73.0 • Difficulty: 39.8 • Rank —

    Competitors: 72

    64.2
  • house

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 217

    67.3
  • ones

    Opportunity: 73.0 • Difficulty: 42.8 • Rank —

    Competitors: 193

    67.1

Unranked opportunities

  • storage

    Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 134

  • schedules

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 72

  • house

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 217

  • ones

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 193

  • decide

    Opportunity: 73.0 • Difficulty: 45.7 • Competitors: 159

High competition keywords

  • mobile

    Total apps: 120,211 • Major competitors: 1,595

    Latest rank: — • Difficulty: 53.3

  • create

    Total apps: 119,326 • Major competitors: 2,294

    Latest rank: — • Difficulty: 54.7

  • way

    Total apps: 107,117 • Major competitors: 1,931

    Latest rank: — • Difficulty: 53.5

  • simple

    Total apps: 98,968 • Major competitors: 1,442

    Latest rank: — • Difficulty: 51.6

  • view

    Total apps: 97,553 • Major competitors: 1,290

    Latest rank: — • Difficulty: 52.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
smart691005079

49,322 competing apps

Median installs: 550

Avg rating: 4.1

99

785

major competitor apps

devices711004873

24,538 competing apps

Median installs: 500

Avg rating: 4.0

2626

450

major competitor apps

settings691004977

37,803 competing apps

Median installs: 950

Avg rating: 4.1

3636

1,015

major competitor apps

home681005179

52,494 competing apps

Median installs: 550

Avg rating: 4.1

4239

1,129

major competitor apps

setting731004368

12,109 competing apps

Median installs: 500

Avg rating: 4.0

146146

202

major competitor apps

welcome691004978

45,408 competing apps

Median installs: 350

Avg rating: 4.3

151151

685

major competitor apps

control681005081

65,573 competing apps

Median installs: 470

Avg rating: 4.0

200

969

major competitor apps

chat711005074

25,115 competing apps

Median installs: 550

Avg rating: 4.2

561

major competitor apps

cloud storage701003753

1,428 competing apps

Median installs: 750

Avg rating: 4.1

34

major competitor apps

security711004772

20,712 competing apps

Median installs: 550

Avg rating: 4.0

410

major competitor apps

notifications691004978

43,182 competing apps

Median installs: 400

Avg rating: 4.2

609

major competitor apps

subscription681005279

51,569 competing apps

Median installs: 1,300

Avg rating: 4.2

1,535

major competitor apps

change691004877

38,601 competing apps

Median installs: 650

Avg rating: 4.0

778

major competitor apps

device691005079

50,271 competing apps

Median installs: 500

Avg rating: 3.9

845

major competitor apps

place691005078

47,069 competing apps

Median installs: 450

Avg rating: 4.2

697

major competitor apps

live681005280

61,698 competing apps

Median installs: 450

Avg rating: 4.2

1,159

major competitor apps

save671005382

85,036 competing apps

Median installs: 700

Avg rating: 4.2

1,598

major competitor apps

storage731004467

9,468 competing apps

Median installs: 593

Avg rating: 4.1

134

major competitor apps

way661005384

107,117 competing apps

Median installs: 500

Avg rating: 4.1

1,931

major competitor apps

mobile661005385

120,211 competing apps

Median installs: 400

Avg rating: 4.0

1,595

major competitor apps

customizable711004572

18,972 competing apps

Median installs: 550

Avg rating: 4.3

348

major competitor apps

video691005178

46,368 competing apps

Median installs: 650

Avg rating: 4.1

888

major competitor apps

never681005181

67,216 competing apps

Median installs: 550

Avg rating: 4.2

1,246

major competitor apps

motion721004162

5,417 competing apps

Median installs: 700

Avg rating: 3.9

117

major competitor apps

products711004974

24,737 competing apps

Median installs: 400

Avg rating: 4.1

398

major competitor apps

101 keywords
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App Description

The simple way to a smarter home. The Roku Smart Home mobile app is the only smart home manager you need for your Roku Smart Home devices—indoor and outdoor home security cameras, video doorbells, smart bulbs, smart light strips, smart plugs, and more. Easily set up your smart home devices, customize your settings, and more all in the Roku Smart Home device manager. See all your devices in one place and group them to control your entire house at once.

The Roku Smart Home mobile app is your one and only home camera app. With your smart home manager, you can easily set up Roku home security cameras and video doorbells and customize camera settings in a tap. Monitor your home from anywhere with the app—get instant motion or sound notifications when there’s activity, pull up live footage, and even have a chat with two-way audio. You can customize notifications and motion detection zones, so you only get the alerts you want. With a Roku Smart Home subscription, you can unlock cloud storage and view motion-triggered recordings for up to 14 days. Also included in the subscription is smart detection, which identifies people, pets, packages, and cars and allows you to filter alerts—so you only get the ones you decide are important.* Home security has never been this easy.

Roku smart lights brighten up any space in your home with customizable LED bulbs and smart light strips. Your smart home manager also allows you to quickly and easily customize light settings for your smart bulbs and smart light strips with a tap. Change colors, save custom presets, adjust brightness, and create rules that put your lights on your schedule—even when you’re not home.

With Roku smart plugs, control indoor lamps, outdoor holiday lights, or any compatible device remotely in the app. Customize your plug’s settings in your smart home manager to give your home power when you need it. Create custom schedules for your plugs to switch on or off. You’re in full control.

When it comes to installing your smart home devices, your smart home manager makes setup a breeze. All Roku Smart Home products have a surprisingly simple guided setup in the Roku Smart Home mobile app.

*Sign up for Roku Smart Home subscription by logging into your Roku account.

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