Roku Smart Home

~7.3M - 14.5M
145.1K ratings
~13.8K (installs week)
~396.5K (installs month)
Roku Smart Home icon

ASO Keyword Dashboard

Tracking 101 keywords for Roku Smart Home in Apple App Store

Developer: ROKU INC Category: lifestyle Rating: 4.74

Roku Smart Home tracks 101 keywords (7 keywords rank; 94 need traction). Key metrics: 14% top-10 coverage, opportunity 70.0, difficulty 40.6, best rank 9.

Tracked keywords

101

7  ranked •  94  not ranking yet

Top 10 coverage

14%

Best rank 9 • Latest leader 146

Avg opportunity

70.0

Top keyword: setting

Avg difficulty

40.6

Lower scores indicate easier wins

Opportunity leaders

  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Rank 146

    Competitors: 104

    68.3
  • storage

    Opportunity: 73.0 • Difficulty: 40.3 • Rank —

    Competitors: 79

    66.4
  • schedules

    Opportunity: 73.0 • Difficulty: 38.9 • Rank —

    Competitors: 38

    64.4
  • house

    Opportunity: 73.0 • Difficulty: 40.7 • Rank —

    Competitors: 111

    67.3
  • ones

    Opportunity: 73.0 • Difficulty: 40.7 • Rank —

    Competitors: 96

    67.3

Unranked opportunities

  • storage

    Opportunity: 73.0 • Difficulty: 40.3 • Competitors: 79

  • schedules

    Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 38

  • house

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 111

  • ones

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 96

  • decide

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 89

High competition keywords

  • mobile

    Total apps: 118,476 • Major competitors: 855

    Latest rank: — • Difficulty: 51.4

  • create

    Total apps: 116,377 • Major competitors: 1,225

    Latest rank: — • Difficulty: 51.5

  • way

    Total apps: 105,111 • Major competitors: 1,085

    Latest rank: — • Difficulty: 51.0

  • simple

    Total apps: 96,318 • Major competitors: 749

    Latest rank: — • Difficulty: 50.3

  • view

    Total apps: 95,247 • Major competitors: 689

    Latest rank: — • Difficulty: 50.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
smart691004778

46,606 competing apps

Median installs: 75

Avg rating: 4.1

99

412

major competitor apps

devices711004574

24,733 competing apps

Median installs: 100

Avg rating: 4.0

2626

240

major competitor apps

settings691004777

38,268 competing apps

Median installs: 200

Avg rating: 4.1

3636

524

major competitor apps

home681004879

51,103 competing apps

Median installs: 100

Avg rating: 4.2

4239

626

major competitor apps

setting731004168

11,963 competing apps

Median installs: 100

Avg rating: 4.1

146146

104

major competitor apps

welcome691004778

44,515 competing apps

Median installs: 75

Avg rating: 4.3

151151

362

major competitor apps

control681004981

64,050 competing apps

Median installs: 75

Avg rating: 4.0

200

487

major competitor apps

chat711004573

24,339 competing apps

Median installs: 100

Avg rating: 4.3

336

major competitor apps

cloud storage701003253

1,402 competing apps

Median installs: 150

Avg rating: 4.1

21

major competitor apps

security711004472

20,311 competing apps

Median installs: 75

Avg rating: 4.1

223

major competitor apps

notifications691004778

42,398 competing apps

Median installs: 75

Avg rating: 4.3

348

major competitor apps

subscription691004879

50,131 competing apps

Median installs: 275

Avg rating: 4.3

811

major competitor apps

change691004777

38,161 competing apps

Median installs: 125

Avg rating: 4.1

412

major competitor apps

device691004879

49,227 competing apps

Median installs: 100

Avg rating: 4.0

442

major competitor apps

place691004778

46,148 competing apps

Median installs: 75

Avg rating: 4.3

384

major competitor apps

live681004980

60,234 competing apps

Median installs: 100

Avg rating: 4.2

633

major competitor apps

save671005082

82,875 competing apps

Median installs: 125

Avg rating: 4.2

894

major competitor apps

storage731004066

9,167 competing apps

Median installs: 100

Avg rating: 4.2

79

major competitor apps

way661005184

105,111 competing apps

Median installs: 100

Avg rating: 4.2

1,085

major competitor apps

mobile661005185

118,476 competing apps

Median installs: 75

Avg rating: 4.1

855

major competitor apps

customizable711004371

18,317 competing apps

Median installs: 100

Avg rating: 4.3

183

major competitor apps

video691004778

45,437 competing apps

Median installs: 125

Avg rating: 4.1

470

major competitor apps

never681004981

67,991 competing apps

Median installs: 125

Avg rating: 4.3

726

major competitor apps

motion721003862

5,247 competing apps

Median installs: 125

Avg rating: 4.0

56

major competitor apps

products711004574

24,857 competing apps

Median installs: 50

Avg rating: 4.1

236

major competitor apps

101 keywords
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App Description

The simple way to a smarter home. The Roku Smart Home mobile app is the only smart home manager you need for your Roku Smart Home devices—indoor and outdoor home security cameras, video doorbells, smart bulbs, smart light strips, smart plugs, and more. Easily set up your smart home devices, customize your settings, and more all in the Roku Smart Home device manager. See all your devices in one place and group them to control your entire house at once.

The Roku Smart Home mobile app is your one and only home camera app. With your smart home manager, you can easily set up Roku home security cameras and video doorbells and customize camera settings in a tap. Monitor your home from anywhere with the app—get instant motion or sound notifications when there’s activity, pull up live footage, and even have a chat with two-way audio. You can customize notifications and motion detection zones, so you only get the alerts you want. With a Roku Smart Home subscription, you can unlock cloud storage and view motion-triggered recordings for up to 14 days. Also included in the subscription is smart detection, which identifies people, pets, packages, and cars and allows you to filter alerts—so you only get the ones you decide are important.* Home security has never been this easy.

Roku smart lights brighten up any space in your home with customizable LED bulbs and smart light strips. Your smart home manager also allows you to quickly and easily customize light settings for your smart bulbs and smart light strips with a tap. Change colors, save custom presets, adjust brightness, and create rules that put your lights on your schedule—even when you’re not home.

With Roku smart plugs, control indoor lamps, outdoor holiday lights, or any compatible device remotely in the app. Customize your plug’s settings in your smart home manager to give your home power when you need it. Create custom schedules for your plugs to switch on or off. You’re in full control.

When it comes to installing your smart home devices, your smart home manager makes setup a breeze. All Roku Smart Home products have a surprisingly simple guided setup in the Roku Smart Home mobile app.

*Sign up for Roku Smart Home subscription by logging into your Roku account.

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