Facebook

Facebook
Developer: Meta Platforms, Inc.
Category: Social Networking
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~1.2B - 2.5B
25M ratings
~4.5M (installs week)
~894.2M (installs month)
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ASO Keyword Dashboard

Tracking 141 keywords for Facebook in Apple App Store

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.52

Facebook tracks 141 keywords (39 keywords rank; 102 need traction). Key metrics: 46% top-10 coverage, opportunity 70.1, difficulty 42.7, best rank 1.

Tracked keywords

141

39  ranked •  102  not ranking yet

Top 10 coverage

46%

Best rank 1 • Latest leader 1

Avg opportunity

70.1

Top keyword: facebook

Avg difficulty

42.7

Lower scores indicate easier wins

Opportunity leaders

  • facebook

    Opportunity: 73.0 • Difficulty: 41.9 • Rank 1

    Competitors: 172

    68.5

  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Rank 6

    Competitors: 106

    68.3

  • recent

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 6

    Competitors: 96

    68.6

  • install

    Opportunity: 73.0 • Difficulty: 40.5 • Rank 7

    Competitors: 84

    66.7

  • feed

    Opportunity: 73.0 • Difficulty: 41.7 • Rank —

    Competitors: 108

    68.4

Unranked opportunities

  • feed

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 108

  • stickers

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 96

  • moments

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 103

  • creativity

    Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 142

  • interested

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 59

High competition keywords

  • new

    Total apps: 184,078 • Major competitors: 2,114

    Latest rank: — • Difficulty: 53.4

  • free

    Total apps: 163,604 • Major competitors: 2,214

    Latest rank: 24 • Difficulty: 52.9

  • make

    Total apps: 160,535 • Major competitors: 1,611

    Latest rank: — • Difficulty: 52.7

  • help

    Total apps: 149,221 • Major competitors: 1,295

    Latest rank: — • Difficulty: 52.4

  • like

    Total apps: 142,372 • Major competitors: 1,820

    Latest rank: 34 • Difficulty: 52.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
facebook731004269

12,435 competing apps

Median installs: 150

Avg rating: 4.1

11

172

major competitor apps

face711004472

21,060 competing apps

Median installs: 100

Avg rating: 4.1

11

288

major competitor apps

updates701004676

34,056 competing apps

Median installs: 25

Avg rating: 4.2

31

312

major competitor apps

social681004879

54,809 competing apps

Median installs: 50

Avg rating: 4.2

42

489

major competitor apps

feedback701004574

27,583 competing apps

Median installs: 50

Avg rating: 4.1

22

188

major competitor apps

friendly681004879

54,217 competing apps

Median installs: 25

Avg rating: 4.2

22

304

major competitor apps

apps701004575

29,760 competing apps

Median installs: 75

Avg rating: 4.1

43

307

major competitor apps

social media711004372

19,091 competing apps

Median installs: 50

Avg rating: 4.2

33

141

major competitor apps

updated701004574

27,918 competing apps

Median installs: 25

Avg rating: 4.2

33

207

major competitor apps

update711004472

20,445 competing apps

Median installs: 50

Avg rating: 4.1

44

175

major competitor apps

line721004371

17,909 competing apps

Median installs: 50

Avg rating: 4.1

66

198

major competitor apps

setting731004168

12,052 competing apps

Median installs: 50

Avg rating: 4.0

66

106

major competitor apps

recent731004269

12,488 competing apps

Median installs: 75

Avg rating: 4.3

66

96

major competitor apps

install731004067

9,659 competing apps

Median installs: 75

Avg rating: 3.9

77

84

major competitor apps

interesting721004270

14,193 competing apps

Median installs: 75

Avg rating: 4.1

77

95

major competitor apps

cool721004269

13,934 competing apps

Median installs: 150

Avg rating: 4.1

77

233

major competitor apps

media701004575

29,365 competing apps

Median installs: 50

Avg rating: 4.2

87

213

major competitor apps

settings691004677

38,153 competing apps

Median installs: 150

Avg rating: 4.1

1010

522

major competitor apps

ios701004675

32,205 competing apps

Median installs: 75

Avg rating: 4.0

1310

225

major competitor apps

messages711004371

18,456 competing apps

Median installs: 50

Avg rating: 4.2

1212

131

major competitor apps

message711004472

19,265 competing apps

Median installs: 50

Avg rating: 4.2

1616

150

major competitor apps

login721004270

14,547 competing apps

Median installs: 25

Avg rating: 4.0

1717

112

major competitor apps

free651005387

163,604 competing apps

Median installs: 100

Avg rating: 4.2

2418

2,214

major competitor apps

miss701004575

28,537 competing apps

Median installs: 50

Avg rating: 4.2

2424

307

major competitor apps

iphone691004777

39,937 competing apps

Median installs: 125

Avg rating: 4.0

2525

370

major competitor apps

141 keywords
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App Description

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.

Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in
* Search Facebook on any topic and get more interactive results

Connect with people and communities:
* Join groups to learn tips from real people who’ve been there, done that
* Get inspired by creators, or catch up with Friends
* Add new Friends to your world, but also decide how closely to keep up with them
* Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about

Share your world:
* Use generative AI to create custom stickers and images to delight friends
* Customize your profile to choose how you show up and who sees your posts
* Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools
* Capture moments on the fly with stories

Some features may not be available in your country or region.

Terms & Policies: https://www.facebook.com/policies_center
Privacy Policy: https://www.facebook.com/privacy

Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety