Facebook

Facebook
Developer: Meta Platforms, Inc.
Category: Social Networking
~1.2B - 2.3B
23.4M ratings
~2.5M (installs week)
~24.6M (installs month)
Trend Steady
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ASO Keyword Dashboard

Tracking 141 keywords for Facebook in Apple App Store

Developer: Meta Platforms, Inc. Category: social networking Rating: 4.51

Facebook tracks 141 keywords (39 keywords rank; 102 need traction). Key metrics: 46% top-10 coverage, opportunity 48.3, difficulty 56.1, best rank 1.

Tracked keywords

141

39  ranked •  102  not ranking yet

Top 10 coverage

46%

Best rank 1 • Latest leader 24

Avg opportunity

48.3

Top keyword: free

Avg difficulty

56.1

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank 24

    Competitors: 2,147

    89.9

  • like

    Opportunity: 59.0 • Difficulty: 63.2 • Rank 34

    Competitors: 1,767

    87.6

  • find

    Opportunity: 59.0 • Difficulty: 63.8 • Rank 58

    Competitors: 1,481

    86.3

  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank 148

    Competitors: 1,398

    85.9

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Rank —

    Competitors: 1,147

    83.8

Unranked opportunities

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147

  • new

    Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • choose

    Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

High competition keywords

  • new

    Total apps: 10,701 • Major competitors: 2,341

    Latest rank: — • Difficulty: 63.9

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: 24 • Difficulty: 63.5

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • like

    Total apps: 7,508 • Major competitors: 1,767

    Latest rank: 34 • Difficulty: 63.2

  • find

    Total apps: 6,521 • Major competitors: 1,481

    Latest rank: 58 • Difficulty: 63.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
facebook581005166

852 competing apps

Median installs: 240,100

Avg rating: 4.6

11

173

major competitor apps

face581005271

1,323 competing apps

Median installs: 256,525

Avg rating: 4.6

11

269

major competitor apps

updates581005572

1,493 competing apps

Median installs: 302,850

Avg rating: 4.6

31

362

major competitor apps

social581005475

2,098 competing apps

Median installs: 264,738

Avg rating: 4.6

42

471

major competitor apps

feedback581004866

871 competing apps

Median installs: 261,525

Avg rating: 4.6

22

186

major competitor apps

friendly581005072

1,504 competing apps

Median installs: 239,188

Avg rating: 4.6

22

286

major competitor apps

apps581005272

1,476 competing apps

Median installs: 239,550

Avg rating: 4.6

43

292

major competitor apps

social media581004664

685 competing apps

Median installs: 238,450

Avg rating: 4.6

33

133

major competitor apps

updated581004869

1,085 competing apps

Median installs: 244,600

Avg rating: 4.6

33

200

major competitor apps

update581004765

767 competing apps

Median installs: 272,550

Avg rating: 4.6

44

168

major competitor apps

line581004966

804 competing apps

Median installs: 296,375

Avg rating: 4.6

66

192

major competitor apps

setting581004661

486 competing apps

Median installs: 241,450

Avg rating: 4.6

66

103

major competitor apps

recent581005960

456 competing apps

Median installs: 244,988

Avg rating: 4.7

66

98

major competitor apps

install581004659

421 competing apps

Median installs: 244,475

Avg rating: 4.6

77

82

major competitor apps

interesting581004263

615 competing apps

Median installs: 240,250

Avg rating: 4.6

77

91

major competitor apps

cool581004768

1,040 competing apps

Median installs: 275,238

Avg rating: 4.6

77

231

major competitor apps

media581004868

999 competing apps

Median installs: 238,450

Avg rating: 4.6

87

202

major competitor apps

settings581005478

2,908 competing apps

Median installs: 256,188

Avg rating: 4.6

1010

578

major competitor apps

ios581005069

1,128 competing apps

Median installs: 238,712

Avg rating: 4.6

1310

226

major competitor apps

messages581005663

623 competing apps

Median installs: 270,450

Avg rating: 4.6

1212

138

major competitor apps

message581006163

627 competing apps

Median installs: 266,150

Avg rating: 4.6

1616

149

major competitor apps

login581004361

519 competing apps

Median installs: 234,950

Avg rating: 4.7

1717

102

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2418

2,147

major competitor apps

miss201005869

1,081 competing apps

Median installs: 318,350

Avg rating: 4.6

2424

298

major competitor apps

iphone581005174

1,870 competing apps

Median installs: 233,325

Avg rating: 4.6

2525

361

major competitor apps

141 keywords
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App Description

Where real people propel your curiosity. Whether you’re thrifting gear, showing reels to that group who gets it, or sharing laughs over fun images reimagined by AI, Facebook helps you make things happen like no other social network.

Explore and expand your interests:
* Shop Marketplace for hidden gems and take your hobbies to the next level
* Personalize your Feed to see more of what you like, less of what you don’t
* Ask Meta AI for information and get answers instantly
* Drive into reels that reflect the things you're interested in
* Search Facebook on any topic and get more interactive results

Connect with people and communities:
* Join groups to learn tips from real people who’ve been there, done that
* Get inspired by creators, or catch up with Friends
* Add new Friends to your world, but also decide how closely to keep up with them
* Privately message relatable posts that only your BFF will get or that reels trend everyone’s talking about

Share your world:
* Use generative AI to create custom stickers and images to delight friends
* Customize your profile to choose how you show up and who sees your posts
* Effortlessly create reels from trending templates, or showcase your creativity with a full suite of editing tools
* Capture moments on the fly with stories

Some features may not be available in your country or region.

Terms & Policies: https://www.facebook.com/policies_center
Privacy Policy: https://www.facebook.com/privacy

Learn how we're working to help keep our communities safe across Meta technologies at the Meta Safety Center: https://about.meta.com/actions/safety