Lose It! – Calorie Counter
Lose It! – Calorie Counter Summary
Lose It! – Calorie Counter is a free, ad-supported, with in-app purchases iOS app in Health And Fitness by FitNow. Released in Nov 2008 (17 years ago). It has 928K ratings with a 4.75★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 2.4M monthly active users and generates around $200K+ monthly revenue (30% IAP / 70% ads). Store last updated Aug 12, 2026
Recent activity: 1.2K new ratings this week View trends →
SDK intelligence: AppGoblin detected 5 ad networks(e.g. Google), 5 development tools, 2 analytics: product, 2 business tools,and 1 analytics: attribution integrated into Lose It! – Calorie Counter. View full SDK list →
Lose It! – Calorie Counter SDKs Summary
Lose It! – Calorie Counter was last scanned for SDKs on 2026-08-03. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.
AppGoblin saw Lose It! – Calorie Counter uses 1 Analytics: Attribution
SingularAppGoblin saw Lose It! – Calorie Counter uses 5 Ad Networks
Google
Vungle
AdMob
AppodealAppGoblin saw Lose It! – Calorie Counter uses 2 Analytics: Product
Amplitude
FirebaseAppGoblin saw Lose It! – Calorie Counter uses 2 Business Tools
RevenueCat
OneTrustAppGoblin saw Lose It! – Calorie Counter uses 5 Development Tools
Airbnb Engineering
SDWebImage
nanopb4.75★
Ratings: 928K
Screenshots
App Description
Lose It! Is your personal calorie counter, diet planner, nutrition-focused food tracker and weight loss progress tracking app that helps you build healthy eating habits, stick to your diet program and reach your weight loss goals! Set your weight loss goal, get a personalized calorie budget, and track the food you eat, exercise, nutrients, macros, protein, carbs, and progress all in one place.
We’re more than just a free calorie tracker. Complete your profile, and we’ll calculate a personalized daily calorie budget and weight loss schedule. Easily log and track your food, weight, activity, nutrition intake, macros, net calories, and intermittent fasting schedule—all in one place. Learn more about your nutrition needs, set achievable goals, manage your daily nutrition, and celebrate your progress with a personalized weight loss guide that helps you stay on track.
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! makes weight loss manageable using the proven principles of calorie counting, calorie deficit, diet tracking and nutrition awareness. Set your weight targets, log healthy meals, discover nutrient dense foods to eat, and track nutrients to build healthier eating habits.
NEW—GLP-1 SUPPORT
Log your medication, view estimated GLP-1 levels, and see how each phase may align with your hunger and eating habits—all alongside your nutrition, weight, and activity tracking.
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log healthy meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and simplify your nutrition and weight loss journey!
LOSE IT! FREE BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise and chart the data, directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – Log meals by taking a picture
• AI Voice – Say “I had 2 eggs, toast with butter and jam” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – Track macronutrients like protein, carbs, fat, sugar; as well as nutrition, vi