Lose It! – Calorie Counter
Lose It! – Calorie Counter Summary
Lose It! – Calorie Counter is a ad-supported, with in-app purchases iOS app in Health And Fitness by FitNow. Released in Nov 2008 (17 years ago). It has 891.2K ratings with a 4.75★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 2.5M monthly active users and generates around $200K+ monthly revenue (35% IAP / 65% ads). Store metadata: updated Mar 11, 2026, version 5932.
Recent activity: 1.4K new ratings this week View trends →
Data tracking: SDKs and third-party integrations were last analyzed on Feb 21, 2026.
Store info: Last updated on App Store on Mar 11, 2026 (version 5932).
Lose It! – Calorie Counter was last scanned for SDKs 2026-02-21. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.
Vungle
Appodeal
Nimbus
Google
RevenueCat
OneTrust
Airbnb Engineering
Sentry.io
SDWebImage
Singular
Amplitude4.75★
Ratings: 891.2K
Screenshots
App Description
Lose It! is a calorie counter and weight loss diet progress tracking app that helps you stick to your diet and reach your weight loss goals! Simply set your weight loss goals then track your diet, food and exercise to lose weight. Lose It! is more than just a free calorie tracker. You can track your nutrition, macros, carb and calorie intake, and plan your intermittent fasting schedule. Counting calories, tracking your food and losing weight has never been easier!
SIMPLIFY YOUR WEIGHT LOSS JOURNEY
Lose It! uses the proven principles of calorie counting, food tracking, calorie deficit and diet tracking to help you succeed. To get started on your weight loss journey, input your profile details and we’ll calculate the daily calorie budget and schedule. Then, easily track your food, weight, and activity to view your weight loss victories. Change your calorie intake and dieting habits while learning about your nutrition needs to set achievable goals
AI VOICE & PHOTO MEAL LOGGING
Quickly and accurately log meals using your voice or a photo. Just speak into your phone or tap the camera icon to track food and count calories in seconds. Snap a photo, log a meal and make your weight loss journey simple!
LOSE IT! BASIC FEATURES
• Calorie Tracking – Utilize the calorie counter to make it easy to track meals and exercise directly from your phone
• Weight Loss Plan – Build a weight loss plan based on your unique body composition, activity level and habits
• Community Support – Add your friends and join support groups to stay motivated
PREMIUM PLAN FEATURES
• Photo Meal Logging – “Snap It” lets you log meals by taking a picture
• AI Voice – Just say “I had 2 eggs, toast with butter and jam.” to log your meal
• Barcode Scanner – Scan food barcodes or search our database of items and recipes
• Advanced Tracking – track more than just calories including macronutrients like protein, carbs, fat, sugar; as well as health goals, including blood pressure, glucose, cholesterol, body measurements, sleep cycles and more
• Intermittent Fasting – set your intermittent fasting plan and track your fasts in the same app where you track your food
• Meal Planning & Targets – meal targets help you calculate suggested nutritional content including macro, carb, protein and overall calorie intake. Customize your diet and eating style for persona