Westpac
ASO Keyword Dashboard
Tracking 47 keywords for Westpac in Apple App Store
Westpac tracks 47 keywords (3 keywords rank; 44 need traction). Key metrics: 0% top-10 coverage, opportunity 68.2, difficulty 44.1, best rank 46.
Tracked keywords
47
3 ranked • 44 not ranking yet
Top 10 coverage
0%
Best rank 46 • Latest leader —
Avg opportunity
68.2
Top keyword: mark
Avg difficulty
44.1
Lower scores indicate easier wins
Opportunity leaders
- 67.6
mark
Opportunity: 73.0 • Difficulty: 42.4 • Rank —
Competitors: 163
- 63.6
decision
Opportunity: 73.0 • Difficulty: 39.1 • Rank —
Competitors: 61
- 67.3
banking
Opportunity: 73.0 • Difficulty: 42.5 • Rank —
Competitors: 238
- 64.3
apple watch
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 160
- 67.2
registered
Opportunity: 73.0 • Difficulty: 43.0 • Rank —
Competitors: 168
Unranked opportunities
mark
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 163
decision
Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 61
banking
Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 238
apple watch
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 160
registered
Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 168
High competition keywords
access
Total apps: 181,163 • Major competitors: 2,662
Latest rank: — • Difficulty: 55.0
experience
Total apps: 135,700 • Major competitors: 2,192
Latest rank: — • Difficulty: 54.1
mobile
Total apps: 130,035 • Major competitors: 1,613
Latest rank: — • Difficulty: 53.2
features
Total apps: 126,027 • Major competitors: 2,126
Latest rank: — • Difficulty: 53.9
track
Total apps: 125,707 • Major competitors: 1,580
Latest rank: — • Difficulty: 52.7
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ownership status | 0 | 18 | 5 | 8 2 competing apps Median installs: 100 Avg rating: 5.0 | 46 | 46 | 0 major competitor apps |
| anyone | 71 | 100 | 45 | 73 23,935 competing apps Median installs: 450 Avg rating: 4.2 | 60 | 60 | 269 major competitor apps |
| internet banking | 70 | 100 | 31 | 51 1,197 competing apps Median installs: 5,800 Avg rating: 4.2 | 82 | 74 | 7 major competitor apps |
| best | 66 | 100 | 54 | 85 124,586 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 2,642 major competitor apps |
| online | 68 | 100 | 52 | 81 73,709 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,306 major competitor apps |
| online banking | 72 | 100 | 36 | 58 3,156 competing apps Median installs: 4,700 Avg rating: 4.3 | — | — | 35 major competitor apps |
| security | 71 | 100 | 47 | 73 23,054 competing apps Median installs: 500 Avg rating: 4.0 | — | — | 415 major competitor apps |
| right | 67 | 100 | 53 | 82 89,991 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 1,646 major competitor apps |
| experience | 66 | 100 | 54 | 85 135,700 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 2,192 major competitor apps |
| digital | 69 | 100 | 49 | 78 52,249 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 719 major competitor apps |
| product | 71 | 100 | 46 | 73 25,693 competing apps Median installs: 350 Avg rating: 4.0 | — | — | 305 major competitor apps |
| management | 69 | 100 | 48 | 78 48,804 competing apps Median installs: 300 Avg rating: 4.0 | — | — | 345 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,372 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,629 major competitor apps |
| service | 68 | 100 | 50 | 80 61,194 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 845 major competitor apps |
| money | 70 | 100 | 48 | 75 30,436 competing apps Median installs: 1,000 Avg rating: 4.1 | — | — | 846 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,035 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,613 major competitor apps |
| apple | 69 | 100 | 50 | 77 44,746 competing apps Median installs: 789 Avg rating: 4.2 | — | — | 1,181 major competitor apps |
| store | 69 | 100 | 51 | 77 44,804 competing apps Median installs: 500 Avg rating: 4.1 | — | — | 912 major competitor apps |
| watch | 69 | 100 | 51 | 79 52,984 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,064 major competitor apps |
| mark | 73 | 100 | 42 | 68 11,557 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 163 major competitor apps |
| access | 65 | 100 | 55 | 87 181,163 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,662 major competitor apps |
| track | 66 | 100 | 53 | 85 125,707 competing apps Median installs: 431 Avg rating: 4.1 | — | — | 1,580 major competitor apps |
| personal | 67 | 100 | 53 | 82 80,130 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 1,208 major competitor apps |
| business | 69 | 100 | 49 | 78 47,735 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 554 major competitor apps |
| mobile banking | 72 | 100 | 38 | 62 5,239 competing apps Median installs: 3,450 Avg rating: 4.2 | — | — | 103 major competitor apps |
App Description
You'll also have access to money management tools and insights, designed to make it easier to plan, keep track of things and increase your money confidence.
Business banking? Switch seamlessly from personal to business banking in the App, so you can manage your money in one place.
Things you should know:
*This claim is based on The Forrester Digital Experience Review™ of 4 Australian mobile banking apps in Q3 2025.
Read the Westpac Online Banking Terms and Conditions at westpac.com.au/westpacliveterms before making a decision and consider whether the product is right for you.
Apple, the Apple logo, Apple Pay, Apple Watch and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
©Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714.