Citi Mobile®

~194.1M - 388.2M
3.9M ratings
~3K (installs week)
Trend Steady
~9.2K (installs month)
Trend Steady
Citi Mobile® icon

ASO Keyword Dashboard

Tracking 145 keywords for Citi Mobile® in Apple App Store

Developer: Citibank Category: finance Rating: 4.88

Citi Mobile® tracks 145 keywords (11 keywords rank; 134 need traction). Key metrics: 18% top-10 coverage, opportunity 69.9, difficulty 41.6, best rank 7.

Tracked keywords

145

11  ranked •  134  not ranking yet

Top 10 coverage

18%

Best rank 7 • Latest leader 18

Avg opportunity

69.9

Top keyword: banking

Avg difficulty

41.6

Lower scores indicate easier wins

Opportunity leaders

  • banking

    Opportunity: 73.0 • Difficulty: 41.1 • Rank 18

    Competitors: 70

    67.6
  • thanks

    Opportunity: 73.0 • Difficulty: 40.3 • Rank 104

    Competitors: 86

    66.5
  • thank

    Opportunity: 73.0 • Difficulty: 38.7 • Rank 163

    Competitors: 55

    64.1
  • recent

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 206

    Competitors: 83

    68.6
  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 101

    68.3

Unranked opportunities

  • setting

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 101

  • requests

    Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 25

  • lock

    Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 141

  • trust

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 87

  • payments

    Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 127

High competition keywords

  • new

    Total apps: 185,407 • Major competitors: 2,043

    Latest rank: — • Difficulty: 53.4

  • free

    Total apps: 160,893 • Major competitors: 2,147

    Latest rank: — • Difficulty: 52.9

  • access

    Total apps: 159,395 • Major competitors: 1,337

    Latest rank: — • Difficulty: 52.8

  • every

    Total apps: 123,066 • Major competitors: 1,398

    Latest rank: — • Difficulty: 51.7

  • mobile

    Total apps: 117,282 • Major competitors: 771

    Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
discover681004980

58,853 competing apps

Median installs: 50

Avg rating: 4.3

77

733

major competitor apps

bank721004370

15,506 competing apps

Median installs: 75

Avg rating: 4.2

77

161

major competitor apps

banking731004168

10,809 competing apps

Median installs: 125

Avg rating: 4.2

1818

70

major competitor apps

current681004981

67,023 competing apps

Median installs: 75

Avg rating: 4.2

4242

728

major competitor apps

thanks731004066

9,276 competing apps

Median installs: 75

Avg rating: 4.1

104104

86

major competitor apps

thank731003964

6,662 competing apps

Median installs: 75

Avg rating: 4.1

163163

55

major competitor apps

city711004473

21,476 competing apps

Median installs: 50

Avg rating: 4.0

169169

191

major competitor apps

financial711004371

17,959 competing apps

Median installs: 25

Avg rating: 4.3

173173

147

major competitor apps

designed661005185

116,564 competing apps

Median installs: 25

Avg rating: 4.2

178178

543

major competitor apps

recent731004269

12,330 competing apps

Median installs: 75

Avg rating: 4.3

206206

83

major competitor apps

apps701004575

29,084 competing apps

Median installs: 75

Avg rating: 4.1

211211

298

major competitor apps

free651005387

160,893 competing apps

Median installs: 100

Avg rating: 4.2

2,147

major competitor apps

new651005388

185,407 competing apps

Median installs: 75

Avg rating: 4.1

2,043

major competitor apps

card701004676

32,716 competing apps

Median installs: 75

Avg rating: 4.1

462

major competitor apps

share661005185

110,889 competing apps

Median installs: 50

Avg rating: 4.2

923

major competitor apps

right671005082

81,346 competing apps

Median installs: 50

Avg rating: 4.2

896

major competitor apps

device691004879

49,033 competing apps

Median installs: 50

Avg rating: 3.9

422

major competitor apps

learn671004981

71,693 competing apps

Median installs: 50

Avg rating: 4.2

558

major competitor apps

within681004981

68,504 competing apps

Median installs: 50

Avg rating: 4.1

654

major competitor apps

collection701004575

29,581 competing apps

Median installs: 50

Avg rating: 4.2

278

major competitor apps

information661005185

110,448 competing apps

Median installs: 25

Avg rating: 4.1

537

major competitor apps

setting731004168

11,943 competing apps

Median installs: 50

Avg rating: 4.0

101

major competitor apps

used681004879

51,134 competing apps

Median installs: 50

Avg rating: 4.0

235

major competitor apps

manage671005083

92,206 competing apps

Median installs: 25

Avg rating: 4.2

743

major competitor apps

limited721004370

14,481 competing apps

Median installs: 75

Avg rating: 4.1

188

major competitor apps

145 keywords
1 of 6

App Description

Simpler
All Mobile Account*: Open a checking or savings account right from the app without setting foot in a bank branch

Card Replacement: Request a new card if your original is lost, stolen or damaged
Citi Mobile® Snapshot: Quickly review key account info – without having to sign in every time

Zelle®: A fast, fee-free way within the Citi Mobile App to pay and easily split payments with people you trust.** 

Mobile Check Deposit: Quickly and easily deposit checks from anywhere
ATM Finder: Easily locate one of more than 60,000 fee-free ATMs in the U.S.
Account Information: View your statements, check balances and recent activity
Make same-day or scheduled payments easily

Smarter 

Aggregation*: Link virtually all your bank accounts, credit cards and investment accounts for a more holistic financial view to managing your finances
Spending insights*: Track your spending habits and trends across your accounts 

Bill management*: View and manage your bills and recurring payments in one place
FICO® Score : Citi credit card customers can view their FICO® Score for free
Make payments, including automatic payments, and transfers.
Dispute credit card transactions if ever needed and track the status
Stay informed with Account Alerts: Choose the alerts you want and even when you want them
Change your credit card due date: Choose the beginning, middle, or end of a month
Secure 

Citi® Quick Lock: Lock or unlock your lost or misplaced card 

PIN Reset: Reset your debit card PIN from your mobile device 

Enable Touch ID® or Face ID® for a fast and safe way to access your account
* Features are available today on a limited basis.
**Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.
Your trust and confidence in how we collect, use, and share information about you is a priority. Review our privacy notice at https://online.citi.com/JRS/portal/template.do?ID=Privacy and our notice at collection at https://online.citi.com/JRS/portal/template.do?ID=Privacy#notice-at-collection to learn more about privacy at Citi. Additionally, California residents may submit requests in connection with the California Consumer Privacy Act at https://online.citi.com/dataprivacyhub.