E*TRADE: Invest. Trade. Save.

~18.5M - 37M
369.5K ratings
~48K (installs week)
~965.8K (installs month)
E*TRADE: Invest. Trade. Save. icon

ASO Keyword Dashboard

Tracking 114 keywords for E*TRADE: Invest. Trade. Save. in Apple App Store

Developer: E*TRADE Securities Category: finance Rating: 4.72

E*TRADE: Invest. Trade. Save. tracks 114 keywords (7 keywords rank; 107 need traction). Key metrics: 0% top-10 coverage, opportunity 47.0, difficulty 46.2, best rank 11.

Tracked keywords

114

7  ranked •  107  not ranking yet

Top 10 coverage

0%

Best rank 11 • Latest leader —

Avg opportunity

47.0

Top keyword: free

Avg difficulty

46.2

Lower scores indicate easier wins

Opportunity leaders

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank —

    Competitors: 2,147

    89.9
  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Rank —

    Competitors: 1,198

    84.3
  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Rank —

    Competitors: 1,236

    85.2
  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,068

    83.4
  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Rank —

    Competitors: 1,388

    85.7

Unranked opportunities

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147

  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198

  • help

    Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236

  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,068

  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: — • Difficulty: 63.5

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • help

    Total apps: 5,873 • Major competitors: 1,236

    Latest rank: — • Difficulty: 61.1

  • create

    Total apps: 5,537 • Major competitors: 1,155

    Latest rank: — • Difficulty: 60.6

  • enjoy

    Total apps: 5,338 • Major competitors: 1,198

    Latest rank: — • Difficulty: 60.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
hours prior581004974

1,832 competing apps

Median installs: 254,338

Avg rating: 4.6

1111

348

major competitor apps

options581005471

1,357 competing apps

Median installs: 275,725

Avg rating: 4.6

1615

299

major competitor apps

option581004965

768 competing apps

Median installs: 264,850

Avg rating: 4.6

1717

152

major competitor apps

financial581005465

763 competing apps

Median installs: 247,975

Avg rating: 4.7

4242

162

major competitor apps

think581004666

858 competing apps

Median installs: 276,588

Avg rating: 4.6

7171

199

major competitor apps

saving581004962

535 competing apps

Median installs: 266,925

Avg rating: 4.7

9696

121

major competitor apps

including581006281

3,880 competing apps

Median installs: 285,400

Avg rating: 4.6

102102

926

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

2,147

major competitor apps

download581006083

4,537 competing apps

Median installs: 266,225

Avg rating: 4.6

1,040

major competitor apps

online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

level581005478

2,734 competing apps

Median installs: 274,625

Avg rating: 4.6

638

major competitor apps

chat201006170

1,223 competing apps

Median installs: 323,400

Avg rating: 4.6

325

major competitor apps

investing201004345

94 competing apps

Median installs: 302,962

Avg rating: 4.7

27

major competitor apps

customer581005168

1,021 competing apps

Median installs: 257,100

Avg rating: 4.6

221

major competitor apps

enjoy591006084

5,338 competing apps

Median installs: 274,600

Avg rating: 4.6

1,198

major competitor apps

member201005163

631 competing apps

Median installs: 299,175

Avg rating: 4.7

160

major competitor apps

choosing571003856

306 competing apps

Median installs: 252,550

Avg rating: 4.6

60

major competitor apps

live581006177

2,652 competing apps

Median installs: 287,738

Avg rating: 4.6

616

major competitor apps

information581005778

2,704 competing apps

Median installs: 252,888

Avg rating: 4.6

572

major competitor apps

everything581005975

1,989 competing apps

Median installs: 280,025

Avg rating: 4.6

479

major competitor apps

welcome581005173

1,721 competing apps

Median installs: 240,400

Avg rating: 4.6

342

major competitor apps

built581004666

855 competing apps

Median installs: 239,450

Avg rating: 4.6

175

major competitor apps

service581005475

2,023 competing apps

Median installs: 255,675

Avg rating: 4.6

419

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

408

major competitor apps

help591006185

5,873 competing apps

Median installs: 257,100

Avg rating: 4.6

1,236

major competitor apps

114 keywords
1 of 5

App Description

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices


Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at us.etrade.com/l/awards-recognition

E*TRADE from Morgan Stanley (“E*TRAD