E*TRADE: Invest. Trade. Save.

~19M - 38.1M
380.9K ratings
~374.9K (installs month)
E*TRADE: Invest. Trade. Save. icon

ASO Keyword Dashboard

Tracking 81 keywords for E*TRADE: Invest. Trade. Save. in Apple App Store

Developer: E*TRADE Securities Category: finance Rating: 4.72

E*TRADE: Invest. Trade. Save. tracks 81 keywords (7 keywords rank; 74 need traction). Key metrics: 0% top-10 coverage, opportunity 70.2, difficulty 41.5, best rank 11.

Tracked keywords

81

7  ranked •  74  not ranking yet

Top 10 coverage

0%

Best rank 11 • Latest leader —

Avg opportunity

70.2

Top keyword: streaming

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • streaming

    Opportunity: 73.0 • Difficulty: 41.4 • Rank —

    Competitors: 129

    66.6
  • interested

    Opportunity: 73.0 • Difficulty: 40.1 • Rank —

    Competitors: 53

    66.1
  • winning

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 269

    67.3
  • subject

    Opportunity: 73.0 • Difficulty: 40.0 • Rank —

    Competitors: 134

    64.3
  • investment

    Opportunity: 73.0 • Difficulty: 39.0 • Rank —

    Competitors: 37

    63.7

Unranked opportunities

  • streaming

    Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 129

  • interested

    Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 53

  • winning

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 269

  • subject

    Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 134

  • investment

    Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 37

High competition keywords

  • free

    Total apps: 160,893 • Major competitors: 2,147

    Latest rank: — • Difficulty: 52.9

  • access

    Total apps: 159,395 • Major competitors: 1,337

    Latest rank: — • Difficulty: 52.8

  • experience

    Total apps: 119,065 • Major competitors: 1,172

    Latest rank: — • Difficulty: 51.4

  • download

    Total apps: 117,336 • Major competitors: 1,077

    Latest rank: — • Difficulty: 51.4

  • mobile

    Total apps: 117,282 • Major competitors: 771

    Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
hours prior721004371

16,334 competing apps

Median installs: 325

Avg rating: 4.2

1111

323

major competitor apps

options701004574

25,297 competing apps

Median installs: 50

Avg rating: 4.1

1615

246

major competitor apps

option721004371

17,824 competing apps

Median installs: 50

Avg rating: 4.1

1717

150

major competitor apps

financial711004371

17,959 competing apps

Median installs: 25

Avg rating: 4.3

4242

147

major competitor apps

think721004270

14,830 competing apps

Median installs: 75

Avg rating: 4.2

7171

180

major competitor apps

saving721004269

13,778 competing apps

Median installs: 50

Avg rating: 4.2

9696

111

major competitor apps

including681004981

69,233 competing apps

Median installs: 50

Avg rating: 4.1

102102

744

major competitor apps

free651005387

160,893 competing apps

Median installs: 100

Avg rating: 4.2

2,147

major competitor apps

download661005185

117,336 competing apps

Median installs: 50

Avg rating: 4.2

1,077

major competitor apps

online681004981

66,727 competing apps

Median installs: 50

Avg rating: 4.1

675

major competitor apps

chat711004573

24,215 competing apps

Median installs: 50

Avg rating: 4.2

328

major competitor apps

investing711003455

1,863 competing apps

Median installs: 50

Avg rating: 4.3

30

major competitor apps

right671005082

81,346 competing apps

Median installs: 50

Avg rating: 4.2

896

major competitor apps

customer701004574

27,722 competing apps

Median installs: 25

Avg rating: 4.0

214

major competitor apps

enjoy661005184

99,580 competing apps

Median installs: 50

Avg rating: 4.2

1,236

major competitor apps

member721004269

13,242 competing apps

Median installs: 25

Avg rating: 4.1

157

major competitor apps

experience661005185

119,065 competing apps

Median installs: 50

Avg rating: 4.2

1,172

major competitor apps

live681004980

59,925 competing apps

Median installs: 50

Avg rating: 4.2

611

major competitor apps

information661005185

110,448 competing apps

Median installs: 25

Avg rating: 4.1

537

major competitor apps

welcome691004778

44,387 competing apps

Median installs: 25

Avg rating: 4.3

352

major competitor apps

service681004879

54,126 competing apps

Median installs: 25

Avg rating: 4.1

385

major competitor apps

money701004574

27,084 competing apps

Median installs: 75

Avg rating: 4.2

422

major competitor apps

mobile661005185

117,282 competing apps

Median installs: 25

Avg rating: 4.0

771

major competitor apps

pay701004676

33,631 competing apps

Median installs: 50

Avg rating: 4.2

365

major competitor apps

account671005082

79,541 competing apps

Median installs: 75

Avg rating: 4.2

1,018

major competitor apps

81 keywords
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App Description

Welcome to E*TRADE from Morgan Stanley, where we simplify investing and trading no matter your experience level. Our award-winning app offers everything you need, including investing, banking, trading, research, and more—right at your fingertips. Download now to start investing.

Invest on your terms
• Enjoy commission-free online US-listed stock, ETF, and options trades
• Trade mutual funds
• Choose from professionally built portfolios

Invest with confidence
• Get streaming quotes, charts, and portfolio information
• Access education, research, tools, and screeners to spot investment opportunities
• Set alerts and create watchlists for the investments you're interested in
• Stream live Bloomberg video
• Chat with customer service in-app

Bank and save
• Earn more on your cash with high-yield savings, checking accounts, and certificates of deposit from Morgan Stanley Private Bank, National Association, Member FDIC
• Deposit checks, pay bills, transfer money, and send & receive money with Zelle® on select devices


Securities products offered by Morgan Stanley Smith Barney LLC, Member SIPC. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. E*TRADE is a business of Morgan Stanley. Securities, investment advisory, commodity futures, options on futures and other non-deposit investment products and services are not insured by the FDIC, are not deposits or obligations of, or guaranteed by Morgan Stanley Private Bank and are subject to investment risk, including possible loss of the principal amount invested

Futures and options transactions are intended for sophisticated investors and are complex, carry a high degree of risk, and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options and the Risk Disclosure Statement for Futures and Options prior to applying for an account by visiting etrade.com/options. You can also view the E*TRADE Futures LLC Financial Information and Disclosure Documents at etrade.com/futuresdisclosure

View the mobile app awards E*TRADE has received at us.etrade.com/l/awards-recognition

E*TRADE from Morgan Stanley (“E*TRAD