LastPass Password Manager

Developer: LastPass US LP

Category: Productivity

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~2.8M - 5.7M

56.6K ratings

~850 (installs week)

~2.3M (installs month)

ASO Keyword Dashboard

Tracking 125 keywords for LastPass Password Manager in Apple App Store

Developer: LastPass US LP Category: productivity Rating: 4.38

LastPass Password Manager tracks 125 keywords (10 keywords rank; 115 need traction). Key metrics: 20% top-10 coverage, opportunity 70.1, difficulty 40.6, best rank 5.

Tracked keywords

125

10 ranked • 115 not ranking yet

Top 10 coverage

20%

Best rank 5 • Latest leader 5

Avg opportunity

70.1

Top keyword: password

Avg difficulty

40.6

Lower scores indicate easier wins

Opportunity leaders

password

Opportunity: 73.0 • Difficulty: 40.1 • Rank 5

Competitors: 81
66.2
lock

Opportunity: 73.0 • Difficulty: 41.3 • Rank 194

Competitors: 149
67.2
contacts

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 46
66.2
handle

Opportunity: 73.0 • Difficulty: 39.9 • Rank —

Competitors: 61
66.1
storage

Opportunity: 73.0 • Difficulty: 40.4 • Rank —

Competitors: 79
66.5

Unranked opportunities

contacts

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 46
handle

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 61
storage

Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 79
trust

Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 90
fill

Opportunity: 73.0 • Difficulty: 41.7 • Competitors: 174

High competition keywords

free

Total apps: 163,196 • Major competitors: 2,211

Latest rank: — • Difficulty: 52.9
access

Total apps: 162,006 • Major competitors: 1,434

Latest rank: — • Difficulty: 52.8
like

Total apps: 142,066 • Major competitors: 1,822

Latest rank: — • Difficulty: 52.3
create

Total apps: 117,926 • Major competitors: 1,227

Latest rank: — • Difficulty: 51.5
using

Total apps: 116,012 • Major competitors: 806

Latest rank: — • Difficulty: 51.3

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
password	73	100	40	66 9,015 competing apps Median installs: 50 Avg rating: 3.9	5	5	81 major competitor apps
login	72	100	42	70 14,538 competing apps Median installs: 25 Avg rating: 4.0	10	10	112 major competitor apps
managed	72	100	42	70 14,400 competing apps Median installs: 150 Avg rating: 4.2	12	12	225 major competitor apps
pass	72	100	42	69 14,027 competing apps Median installs: 75 Avg rating: 4.2	14	14	192 major competitor apps
managing	71	100	43	72 19,806 competing apps Median installs: 25 Avg rating: 4.2	23	23	82 major competitor apps
management	69	100	47	77 42,070 competing apps Median installs: 25 Avg rating: 4.1	74	74	147 major competitor apps
manage	67	100	50	83 94,109 competing apps Median installs: 50 Avg rating: 4.2	99	99	811 major competitor apps
keep	67	100	50	83 94,205 competing apps Median installs: 50 Avg rating: 4.2	182	182	914 major competitor apps
keeps	72	100	42	70 14,392 competing apps Median installs: 50 Avg rating: 4.3	185	185	125 major competitor apps
lock	73	100	41	67 10,329 competing apps Median installs: 125 Avg rating: 4.2	194	194	149 major competitor apps
free	65	100	53	87 163,196 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,211 major competitor apps
top	69	100	48	78 47,212 competing apps Median installs: 75 Avg rating: 4.2	—	—	630 major competitor apps
security	71	100	44	72 20,520 competing apps Median installs: 50 Avg rating: 4.1	—	—	221 major competitor apps
share	66	100	51	85 112,666 competing apps Median installs: 50 Avg rating: 4.2	—	—	950 major competitor apps
single	69	100	46	76 36,913 competing apps Median installs: 50 Avg rating: 4.1	—	—	313 major competitor apps
customer	70	100	45	74 28,113 competing apps Median installs: 25 Avg rating: 4.1	—	—	238 major competitor apps
reason	71	100	34	56 2,215 competing apps Median installs: 75 Avg rating: 4.1	—	—	28 major competitor apps
contacts	73	100	40	66 9,050 competing apps Median installs: 25 Avg rating: 4.0	—	—	46 major competitor apps
device	69	100	48	79 49,768 competing apps Median installs: 50 Avg rating: 3.9	—	—	445 major competitor apps
whether	67	100	50	83 90,834 competing apps Median installs: 50 Avg rating: 4.3	—	—	615 major competitor apps
handle	73	100	40	66 8,895 competing apps Median installs: 50 Avg rating: 4.2	—	—	61 major competitor apps
support	67	100	49	81 73,754 competing apps Median installs: 50 Avg rating: 4.2	—	—	548 major competitor apps
users	68	100	48	80 61,194 competing apps Median installs: 25 Avg rating: 4.1	—	—	370 major competitor apps
within	68	100	49	81 68,051 competing apps Median installs: 75 Avg rating: 4.2	—	—	678 major competitor apps
used	68	100	48	79 50,924 competing apps Median installs: 50 Avg rating: 4.0	—	—	250 major competitor apps

App Description

Tired of forgetting passwords or resetting them constantly? Meet LastPass, the trusted password manager—used by millions of people and thousands of businesses—to keep passwords and other account info safe, secure, and always within reach.

With LastPass, you only need to remember one master password. We’ll handle the rest—autofilling logins, generating secure passwords, and syncing across all your devices. Whether you're browsing on your iPhone or logging into your favorite apps, LastPass makes it effortless.

WHY MILLIONS TRUST LASTPASS

- Secure Password Vault: Store all your passwords, passphrases, usernames, and payment methods in one encrypted place.

- Autofill Made Easy: Instantly fill in login credentials on websites and in apps—no typing required.

- One Master Password: Just remember one password—LastPass remembers the rest.

- More Than Passwords: Securely store credit cards, insurance info, social security numbers, and private notes.

- Share Securely: Share passwords safely with family, friends, or coworkers.

- Built-In Password Generator: Create strong, unique passwords and passphrases in a single tap.

- Multi-Factor Authentication (MFA): Add an extra layer of protection to your password app.

GO PREMIUM FOR MORE POWER

Try LastPass Premium free for 30 days and unlock:

- Unlimited device access across all platforms

- Access on Chrome, Safari, and other browser extensions

- Unlimited sharing of passwords and notes

- 1GB of encrypted file storage

- Advanced MFA options like YubiKey

- Emergency access for trusted contacts

- Priority customer support

BUILT FOR SECURITY

Your data is encrypted with bank-grade AES-256 encryption—only you can unlock your vault. Even we can’t access it.

RECOGNIZED. RESPECTED. RECOMMENDED.

There’s a reason LastPass is trusted by millions and featured in top publications like Forbes, PCMag, TechRadar, and ZDNet. We consistently lead the way in ease of use and customer support, earning top ratings on platforms like G2. When it comes to password managers, users and experts agree—LastPass delivers.

DOWNLOAD LASTPASS TODAY

Start using the smarter, safer way to manage your passwords and passkeys.

Terms of Service: https://www.lastpass.com/legal-center/terms-of-service/