LastPass Password Manager

4.9M installs
98.6K ratings
900.5K monthly active users
$>1M monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +510.3K
Trending
Monthly +1M
Trending
LastPass Password Manager icon

ASO Keyword Dashboard

Tracking 152 keywords for LastPass Password Manager in Apple App Store

Developer: LastPass US LP Category: productivity Rating: 4.4

LastPass Password Manager tracks 152 keywords (38 keywords rank; 114 need traction). Key metrics: 11% top-10 coverage, opportunity 70.2, difficulty 42.4, best rank 2.

Tracked keywords

152

38  ranked •  114  not ranking yet

Top 10 coverage

11%

Best rank 2 • Latest leader 2

Avg opportunity

70.2

Top keyword: password

Avg difficulty

42.4

Lower scores indicate easier wins

Opportunity leaders

  • password

    Opportunity: 73.0 • Difficulty: 41.8 • Rank 2

    Competitors: 158

    66.2
  • lock

    Opportunity: 73.0 • Difficulty: 45.4 • Rank 192

    Competitors: 295

    67.3
  • manager

    Opportunity: 73.0 • Difficulty: 41.8 • Rank 116

    Competitors: 126

    65.1
  • peace

    Opportunity: 73.0 • Difficulty: 43.4 • Rank 159

    Competitors: 255

    67.8
  • contacts

    Opportunity: 73.0 • Difficulty: 44.0 • Rank —

    Competitors: 87

    66.2

Unranked opportunities

  • contacts

    Opportunity: 73.0 • Difficulty: 44.0 • Competitors: 87

  • handle

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 129

  • storage

    Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 134

  • trust

    Opportunity: 73.0 • Difficulty: 44.9 • Competitors: 181

  • fill

    Opportunity: 73.0 • Difficulty: 44.5 • Competitors: 315

High competition keywords

  • free

    Total apps: 164,931 • Major competitors: 3,886

    Latest rank: — • Difficulty: 55.9

  • access

    Total apps: 163,515 • Major competitors: 2,635

    Latest rank: — • Difficulty: 55.1

  • like

    Total apps: 143,203 • Major competitors: 3,240

    Latest rank: — • Difficulty: 55.6

  • create

    Total apps: 119,326 • Major competitors: 2,292

    Latest rank: — • Difficulty: 54.7

  • using

    Total apps: 115,141 • Major competitors: 1,548

    Latest rank: — • Difficulty: 53.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
password731004266

9,054 competing apps

Median installs: 550

Avg rating: 3.9

22

158

major competitor apps

manages701003252

1,340 competing apps

Median installs: 300

Avg rating: 3.9

33

12

major competitor apps

passwords711003655

1,927 competing apps

Median installs: 658

Avg rating: 4.0

55

32

major competitor apps

managers721003760

3,897 competing apps

Median installs: 300

Avg rating: 4.0

1010

36

major competitor apps

login721004370

14,613 competing apps

Median installs: 500

Avg rating: 4.0

1511

212

major competitor apps

manageable701003049

902 competing apps

Median installs: 400

Avg rating: 4.4

1212

6

major competitor apps

managing711004472

20,137 competing apps

Median installs: 350

Avg rating: 4.2

1515

198

major competitor apps

passcode711003557

2,558 competing apps

Median installs: 9,200

Avg rating: 4.4

1515

40

major competitor apps

pass721004569

14,140 competing apps

Median installs: 750

Avg rating: 4.2

1716

339

major competitor apps

managed721004470

14,309 competing apps

Median installs: 1,200

Avg rating: 4.1

1717

436

major competitor apps

utilizing711003456

2,353 competing apps

Median installs: 300

Avg rating: 4.1

2222

16

major competitor apps

touch id701003853

1,466 competing apps

Median installs: 1,400

Avg rating: 4.0

2424

58

major competitor apps

utilize721003963

5,521 competing apps

Median installs: 450

Avg rating: 4.1

3332

72

major competitor apps

touch691004977

38,404 competing apps

Median installs: 500

Avg rating: 4.0

4242

617

major competitor apps

utilization691002846

579 competing apps

Median installs: 275

Avg rating: 3.9

10045

4

major competitor apps

manage671005283

95,352 competing apps

Median installs: 550

Avg rating: 4.1

5151

1,601

major competitor apps

default721003962

5,058 competing apps

Median installs: 400

Avg rating: 3.9

11053

41

major competitor apps

apple account701003352

1,271 competing apps

Median installs: 1,800

Avg rating: 4.3

6054

50

major competitor apps

folders711003856

2,116 competing apps

Median installs: 700

Avg rating: 4.1

5959

38

major competitor apps

management691004777

42,405 competing apps

Median installs: 300

Avg rating: 4.1

19859

336

major competitor apps

apple id721003860

4,117 competing apps

Median installs: 1,100

Avg rating: 4.3

6464

103

major competitor apps

utilizes711003456

2,165 competing apps

Median installs: 517

Avg rating: 4.1

6767

17

major competitor apps

utility721003759

3,336 competing apps

Median installs: 400

Avg rating: 3.9

11079

32

major competitor apps

folder711003555

1,950 competing apps

Median installs: 600

Avg rating: 4.0

8080

23

major competitor apps

lock731004567

10,520 competing apps

Median installs: 950

Avg rating: 4.2

192100

295

major competitor apps

152 keywords
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App Description

Tired of forgetting passwords or resetting them constantly? Meet LastPass, the trusted password manager—used by millions of people and thousands of businesses—to keep passwords and other account info safe, secure, and always within reach.

With LastPass, you only need to remember one master password. We’ll handle the rest—autofilling logins, generating secure passwords, and syncing across all your devices. Whether you're browsing on your iPhone or logging into your favorite apps, LastPass makes it effortless.



WHY MILLIONS TRUST LASTPASS

- Secure Password Vault: Store all your passwords, passphrases, usernames, and payment methods in one encrypted place.

- Autofill Made Easy: Instantly fill in login credentials on websites and in apps—no typing required.

- One Master Password: Just remember one password—LastPass remembers the rest.

- More Than Passwords: Securely store credit cards, insurance info, social security numbers, and private notes.

- Share Securely: Share passwords safely with family, friends, or coworkers.

- Built-In Password Generator: Create strong, unique passwords and passphrases in a single tap.

- Multi-Factor Authentication (MFA): Add an extra layer of protection to your password app.



GO PREMIUM FOR MORE POWER

Try LastPass Premium free for 30 days and unlock:

- Unlimited device access across all platforms

- Access on Chrome, Safari, and other browser extensions

- Unlimited sharing of passwords and notes

- 1GB of encrypted file storage

- Advanced MFA options like YubiKey

- Emergency access for trusted contacts

- Priority customer support



BUILT FOR SECURITY

Your data is encrypted with bank-grade AES-256 encryption—only you can unlock your vault. Even we can’t access it.



RECOGNIZED. RESPECTED. RECOMMENDED.

There’s a reason LastPass is trusted by millions and featured in top publications like Forbes, PCMag, TechRadar, and ZDNet. We consistently lead the way in ease of use and customer support, earning top ratings on platforms like G2. When it comes to password managers, users and experts agree—LastPass delivers.



DOWNLOAD LASTPASS TODAY

Start using the smarter, safer way to manage your passwords and passkeys.

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