Starbucks

Developer: Starbucks Coffee Company

Category: Food & Drink

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~377.6M - 755.2M

7.6M ratings

~1.5M (installs week)

~352.9M (installs month)

ASO Keyword Dashboard

Tracking 99 keywords for Starbucks in Apple App Store

Developer: Starbucks Coffee Company Category: food_and_drink Rating: 4.88

Starbucks tracks 99 keywords (13 keywords rank; 86 need traction). Key metrics: 15% top-10 coverage, opportunity 69.7, difficulty 41.4, best rank 9.

Tracked keywords

13 ranked • 86 not ranking yet

Top 10 coverage

15%

Best rank 9 • Latest leader 19

Avg opportunity

69.7

Top keyword: restaurant

Avg difficulty

41.4

Lower scores indicate easier wins

Opportunity leaders

restaurant

Opportunity: 73.0 • Difficulty: 41.5 • Rank 19

Competitors: 91
67.8
recent

Opportunity: 73.0 • Difficulty: 42.0 • Rank 39

Competitors: 96
68.6
messaging

Opportunity: 73.0 • Difficulty: 41.0 • Rank —

Competitors: 78
67.3
ahead

Opportunity: 73.0 • Difficulty: 41.0 • Rank —

Competitors: 127
67.2
stores

Opportunity: 73.0 • Difficulty: 39.4 • Rank —

Competitors: 82
63.7

Unranked opportunities

messaging

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 78
ahead

Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 127
stores

Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 82
transaction

Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 68
preferred

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 100

High competition keywords

free

Total apps: 163,604 • Major competitors: 2,214

Latest rank: — • Difficulty: 52.9
make

Total apps: 160,535 • Major competitors: 1,611

Latest rank: — • Difficulty: 52.7
easy

Total apps: 142,894 • Major competitors: 1,125

Latest rank: — • Difficulty: 52.1
like

Total apps: 142,372 • Major competitors: 1,820

Latest rank: — • Difficulty: 52.3
every

Total apps: 121,665 • Major competitors: 1,430

Latest rank: — • Difficulty: 51.6

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
order	68	100	49	80 59,884 competing apps Median installs: 25 Avg rating: 4.2	9	9	472 major competitor apps
ordering	72	100	43	71 17,865 competing apps Median installs: 25 Avg rating: 4.6	9	9	62 major competitor apps
rewards	71	100	44	72 21,063 competing apps Median installs: 100 Avg rating: 4.3	12	12	463 major competitor apps
restaurant	73	100	41	68 11,184 competing apps Median installs: 50 Avg rating: 4.4	19	19	91 major competitor apps
apps	70	100	45	75 29,760 competing apps Median installs: 75 Avg rating: 4.1	24	22	307 major competitor apps
food	70	100	46	76 35,271 competing apps Median installs: 25 Avg rating: 4.3	23	23	235 major competitor apps
cool	72	100	42	69 13,934 competing apps Median installs: 150 Avg rating: 4.1	28	28	233 major competitor apps
recent	73	100	42	69 12,488 competing apps Median installs: 75 Avg rating: 4.3	39	39	96 major competitor apps
updates	70	100	46	76 34,056 competing apps Median installs: 25 Avg rating: 4.2	60	55	312 major competitor apps
earn	70	100	47	76 34,556 competing apps Median installs: 100 Avg rating: 4.3	73	73	748 major competitor apps
shopping	72	100	44	71 17,533 competing apps Median installs: 25 Avg rating: 4.2	77	77	256 major competitor apps
update	71	100	44	72 20,445 competing apps Median installs: 50 Avg rating: 4.1	81	81	175 major competitor apps
leave	72	100	43	71 17,836 competing apps Median installs: 50 Avg rating: 4.1	169	169	161 major competitor apps
free	65	100	53	87 163,604 competing apps Median installs: 100 Avg rating: 4.2	—	—	2,214 major competitor apps
download	66	100	52	85 121,438 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,131 major competitor apps
fun	67	100	50	83 86,326 competing apps Median installs: 100 Avg rating: 4.1	—	—	1,197 major competitor apps
messaging	73	100	41	67 10,448 competing apps Median installs: 25 Avg rating: 4.3	—	—	78 major competitor apps
friends	68	100	49	80 60,182 competing apps Median installs: 100 Avg rating: 4.1	—	—	739 major competitor apps
enjoy	66	100	51	84 101,185 competing apps Median installs: 75 Avg rating: 4.2	—	—	1,270 major competitor apps
easy	65	100	52	86 142,894 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,125 major competitor apps
make	65	100	53	87 160,535 competing apps Median installs: 75 Avg rating: 4.1	—	—	1,611 major competitor apps
via	68	100	48	80 57,312 competing apps Median installs: 50 Avg rating: 4.0	—	—	376 major competitor apps
save	67	100	50	82 84,279 competing apps Median installs: 75 Avg rating: 4.2	—	—	899 major competitor apps
payment	69	100	47	78 45,222 competing apps Median installs: 75 Avg rating: 4.2	—	—	658 major competitor apps
way	66	100	51	84 106,483 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,095 major competitor apps

App Description

Ordering ahead is just a download away. Get the Starbucks® app for an easier, more rewarding way to enjoy your faves. Why wait?

Tap Into Easy Ordering
Order ahead in the app, then just pick up and go. Starbucks® Rewards members can also save custom drinks and preferred payment methods, view previous orders, and bookmark stores for a quick and seamless ordering experience.

Earn Free Food & Drinks
Join Starbucks® Rewards to start earning Stars toward fun freebies like food and drinks and a birthday treat.* Want to get to free faster? Earn Bonus Stars through exciting challenges and games.

Scan to Pay in Stores
No wallet? No worries. Checkout is fast and simple when you pay with the Starbucks® app—and you'll earn Rewards along the way.

Send eGifts to Friends
Send eGifts to friends via email, a text message or your favorite messaging app. Choose from a variety of unique designs for every occasion.

Find a Store
See stores near you, get directions and hours, and view store amenities like drive-thru and Starbucks Wi-Fi before you make the trip.

Tip Your Barista
Leave a tip on purchases made with the app at many stores in the U.S.

*At participating stores. Restrictions apply. See starbucks.com/terms for program details. To qualify for the Birthday Reward, you must have made at least one Star-earning transaction prior to your birthday each year.