Royal Bank of Scotland
ASO Keyword Dashboard
Tracking 88 keywords for Royal Bank of Scotland in Apple App Store
Royal Bank of Scotland tracks 88 keywords (2 keywords rank; 86 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 45.9, best rank 35.
Tracked keywords
88
2 ranked • 86 not ranking yet
Top 10 coverage
0%
Best rank 35 • Latest leader —
Avg opportunity
70.1
Top keyword: vision
Avg difficulty
45.9
Lower scores indicate easier wins
Opportunity leaders
- 65.1
vision
Opportunity: 73.0 • Difficulty: 40.7 • Rank —
Competitors: 120
- 68.1
student
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 85
- 66.3
qr code
Opportunity: 73.0 • Difficulty: 43.2 • Rank —
Competitors: 151
- 64.4
spending
Opportunity: 73.0 • Difficulty: 41.2 • Rank —
Competitors: 216
- 67.4
straight
Opportunity: 73.0 • Difficulty: 45.3 • Rank —
Competitors: 334
Unranked opportunities
vision
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 120
student
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 85
qr code
Opportunity: 73.0 • Difficulty: 43.2 • Competitors: 151
spending
Opportunity: 73.0 • Difficulty: 41.2 • Competitors: 216
straight
Opportunity: 73.0 • Difficulty: 45.3 • Competitors: 334
High competition keywords
access
Total apps: 181,363 • Major competitors: 3,505
Latest rank: — • Difficulty: 54.9
mobile
Total apps: 130,363 • Major competitors: 2,094
Latest rank: — • Difficulty: 53.1
track
Total apps: 125,810 • Major competitors: 2,073
Latest rank: — • Difficulty: 52.5
manage
Total apps: 108,513 • Major competitors: 2,178
Latest rank: — • Difficulty: 52.4
stay
Total apps: 103,298 • Major competitors: 1,799
Latest rank: — • Difficulty: 53.0
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| starting | 72 | 100 | 43 | 69 14,576 competing apps Median installs: 400 Avg rating: 4.3 | 35 | 35 | 342 major competitor apps |
| current | 68 | 100 | 51 | 81 73,078 competing apps Median installs: 600 Avg rating: 4.2 | 173 | 173 | 2,103 major competitor apps |
| online | 68 | 100 | 52 | 81 73,728 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,796 major competitor apps |
| card | 70 | 100 | 49 | 76 35,698 competing apps Median installs: 600 Avg rating: 4.2 | — | — | 1,211 major competitor apps |
| travel | 71 | 100 | 48 | 73 24,816 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 724 major competitor apps |
| security | 71 | 100 | 47 | 73 23,071 competing apps Median installs: 400 Avg rating: 4.1 | — | — | 527 major competitor apps |
| notifications | 69 | 100 | 49 | 78 47,866 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 814 major competitor apps |
| change | 69 | 100 | 48 | 77 40,825 competing apps Median installs: 550 Avg rating: 4.1 | — | — | 1,125 major competitor apps |
| support | 67 | 100 | 51 | 82 83,707 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,605 major competitor apps |
| active | 71 | 100 | 46 | 73 24,710 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 668 major competitor apps |
| save | 67 | 100 | 53 | 83 93,661 competing apps Median installs: 500 Avg rating: 4.2 | — | — | 2,236 major competitor apps |
| control | 68 | 100 | 50 | 81 72,879 competing apps Median installs: 400 Avg rating: 4.0 | — | — | 1,396 major competitor apps |
| manage | 67 | 100 | 52 | 84 108,513 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 2,178 major competitor apps |
| payment | 69 | 100 | 51 | 78 50,416 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 1,728 major competitor apps |
| list | 69 | 100 | 48 | 77 43,622 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 668 major competitor apps |
| people | 68 | 100 | 51 | 79 56,456 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,269 major competitor apps |
| life | 68 | 100 | 51 | 80 63,751 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 1,422 major competitor apps |
| money | 70 | 100 | 48 | 75 30,662 competing apps Median installs: 700 Avg rating: 4.2 | — | — | 1,106 major competitor apps |
| favourite | 72 | 100 | 44 | 69 14,247 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 307 major competitor apps |
| available | 67 | 100 | 54 | 83 95,854 competing apps Median installs: 450 Avg rating: 4.1 | — | — | 2,475 major competitor apps |
| mobile | 66 | 100 | 53 | 85 130,363 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 2,094 major competitor apps |
| apple | 69 | 100 | 50 | 77 44,907 competing apps Median installs: 600 Avg rating: 4.3 | — | — | 1,656 major competitor apps |
| request | 72 | 100 | 45 | 70 16,839 competing apps Median installs: 250 Avg rating: 4.1 | — | — | 297 major competitor apps |
| multiple | 68 | 100 | 50 | 81 76,552 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,640 major competitor apps |
| account | 67 | 100 | 53 | 82 87,186 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 2,899 major competitor apps |
App Description
Why the RBS app?
Manage your money easily and securely:
• Apply for current, savings, child, teen, premier and student accounts quickly. Eligibility criteria apply.
• See all your bank accounts straight from your home screen.
• Freeze and unfreeze your card at any time (Mastercard only).
• Set up touch, voice or face ID for better security and send high-value payments in-app, amend payment limits and more. Touch, voice and face ID are only available on selected devices. Optic ID is also available on Apple Vision Pro.
Send, receive and access money quickly:
• Request money via a QR code or link.
• Send money faster with a personalised list of favourite payees.
• Split a bill up to £500 by sharing a payment request link with multiple people at once. (Eligible current accounts only. Payment requests can be sent to anyone with an eligible account with a participating UK bank and uses online or mobile banking. Paying bank criteria and limits may apply.)
• iPhone only: Get Cash in emergencies with a unique code without using your card. You can withdraw up to £130 every 24 hours at our branded ATMs. You must have a least £10 available in your account and an active debit card (locked or unlocked).
Stay on top of your spending and saving:
• Keep track of payments all in one place.
• Save your spare change with Round Ups if you have an eligible current account and instant access savings account. Round Ups can only be made on debit card and contactless payments in Sterling.
• Budget easily by managing your monthly spending and set categories.
• Turn on push notifications to get alerted when money reaches or leaves your account.
Get support for every life event:
• Spend abroad in Euros and US Dollars without fees or charges by applying for a Travel account. You must have enough money in your travel account. To apply for a Travel account, you need an eligible sole current account and to be over 18. Other terms and fees may apply.
• Get updates on your credit score and insight on how to improve it. Your credit score data is provided by TransUnion and is only available to customers over 18, with a UK address.
• Discover our additional products and services, including mortgages, home and life insurance and loans, in one place.
• Fast track your