Macy's: Online Shopping & Save
ASO Keyword Dashboard
Tracking 147 keywords for Macy's: Online Shopping & Save in Apple App Store
Macy's: Online Shopping & Save tracks 147 keywords (17 keywords rank; 130 need traction). Key metrics: 6% top-10 coverage, opportunity 40.3, difficulty 52.2, best rank 3.
Tracked keywords
147
17 ranked • 130 not ranking yet
Top 10 coverage
6%
Best rank 3 • Latest leader —
Avg opportunity
40.3
Top keyword: free
Avg difficulty
52.2
Lower scores indicate easier wins
Opportunity leaders
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 84.3
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,198
- 85.2
easy
Opportunity: 59.0 • Difficulty: 59.0 • Rank —
Competitors: 1,246
- 88.4
make
Opportunity: 59.0 • Difficulty: 62.7 • Rank —
Competitors: 1,773
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
enjoy
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
easy
Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246
make
Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
time
Total apps: 8,391 • Major competitors: 1,805
Latest rank: — • Difficulty: 62.9
make
Total apps: 8,094 • Major competitors: 1,773
Latest rank: — • Difficulty: 62.7
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| may | 58 | 100 | 62 | 81 3,755 competing apps Median installs: 275,100 Avg rating: 4.6 | 3 | 3 | 871 major competitor apps |
| store | 58 | 100 | 59 | 75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6 | 16 | 15 | 477 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | 17 | 17 | 246 major competitor apps |
| shop | 20 | 100 | 69 | 68 991 competing apps Median installs: 387,025 Avg rating: 4.7 | 19 | 19 | 329 major competitor apps |
| save | 58 | 100 | 61 | 81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6 | 48 | 48 | 858 major competitor apps |
| us | 58 | 100 | 58 | 82 4,260 competing apps Median installs: 268,738 Avg rating: 4.6 | 51 | 51 | 915 major competitor apps |
| famous | 58 | 100 | 43 | 61 521 competing apps Median installs: 260,725 Avg rating: 4.6 | 55 | 55 | 116 major competitor apps |
| upon | 58 | 100 | 41 | 62 570 competing apps Median installs: 215,925 Avg rating: 4.6 | 59 | 59 | 98 major competitor apps |
| highest | 58 | 100 | 45 | 64 655 competing apps Median installs: 243,650 Avg rating: 4.7 | 67 | 67 | 132 major competitor apps |
| style | 58 | 100 | 50 | 72 1,461 competing apps Median installs: 260,125 Avg rating: 4.6 | 86 | 86 | 324 major competitor apps |
| ipad | 58 | 100 | 49 | 69 1,098 competing apps Median installs: 228,862 Avg rating: 4.6 | 91 | 91 | 209 major competitor apps |
| place | 58 | 100 | 54 | 73 1,689 competing apps Median installs: 247,300 Avg rating: 4.6 | 119 | 119 | 371 major competitor apps |
| online | 58 | 100 | 59 | 79 2,997 competing apps Median installs: 268,100 Avg rating: 4.6 | 136 | 136 | 689 major competitor apps |
| saving | 58 | 100 | 49 | 62 535 competing apps Median installs: 266,925 Avg rating: 4.7 | 142 | 142 | 121 major competitor apps |
| exclusive | 20 | 100 | 66 | 76 2,277 competing apps Median installs: 373,450 Avg rating: 4.7 | 143 | 143 | 705 major competitor apps |
| apply | 58 | 100 | 55 | 66 829 competing apps Median installs: 286,275 Avg rating: 4.7 | 178 | 178 | 183 major competitor apps |
| highly | 58 | 100 | 42 | 61 512 competing apps Median installs: 220,075 Avg rating: 4.6 | 203 | 203 | 92 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | — | — | 2,147 major competitor apps |
| top | 58 | 100 | 59 | 78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6 | — | — | 706 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| casual | 58 | 100 | 47 | 65 756 competing apps Median installs: 261,850 Avg rating: 4.6 | — | — | 166 major competitor apps |
| weather | 58 | 100 | 47 | 65 755 competing apps Median installs: 229,100 Avg rating: 4.6 | — | — | 127 major competitor apps |
| notifications | 58 | 100 | 55 | 71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7 | — | — | 332 major competitor apps |
| trending | 20 | 100 | 75 | 58 377 competing apps Median installs: 355,625 Avg rating: 4.6 | — | — | 111 major competitor apps |
| share | 58 | 100 | 63 | 82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6 | — | — | 916 major competitor apps |
App Description
Get your gifts fast with free store pickup and curbside pickup, and Same-Day or Next-Day Delivery in select areas. Plus, earn Star Rewards on qualifying purchases and turn on notifications to be alerted for Star Money Bonus Days and Exclusive Offers.
WHY SHOP THE MACY'S APP
• Discover your new For You page with product picks, deals, and collections tailored just for you.
• Turn on notifications for app-only offers, early access drops, and limited-time deals.
• Scan barcodes in store to check prices, colors, sizes, and reviews instantly.
• Pay fast with Macy’s Pay in select stores.
• Track your Star Rewards points, status and available Star Money.
SHOP IT ALL IN ONE PLACE
• Apparel & streetwear for women, men & kids—from everyday basics to going-out looks.
• Handbags & wallets from top brands: Coach, Michael Kors, Kate Spade, Tory Burch, and more—shop totes, crossbody, satchels, backpacks, and small leather goods.
• Sneakers & casual shoes from brands you love (Nike, adidas, Converse, Birkenstock & more), plus boots & slippers for the season.
• Beauty & skincare across prestige, derm-trusted and clean brands—stocking stuffers to luxe sets.
• Jewelry & watches, handbags, accessories & cold-weather essentials.
• Home, furniture & mattresses—plus kitchen, dining, bedding & bath for a holiday-ready home.
• Holiday Lane décor & ornaments to decorate your tree, mantle and more.
• Toys“R”Us at Macy’s: LEGO®, Barbie®, Hot Wheels®, NERF, PAW Patrol™ & more favorites for every age.
MAKE SHOPPING SIMPLE
• Save favorites with the heart icon and get price-drop alerts right from your phone.
• Build lists & registries and share them with family & friends.
• Check store availability before you go, then choose store or curbside pickup at checkout.
• Eligible items can arrive fast with Same-Day or Next-Day Delivery in select ZIP codes (fees may apply).
STAR REWARDS MADE FOR YOU
• Join for free and earn points on qualifying purchases.
• Redeem Star Money during special events and enjoy b