Macy's: Online Shopping & Save
ASO Keyword Dashboard
Tracking 147 keywords for Macy's: Online Shopping & Save in Apple App Store
Macy's: Online Shopping & Save tracks 147 keywords (17 keywords rank; 130 need traction). Key metrics: 6% top-10 coverage, opportunity 69.5, difficulty 45.1, best rank 3.
Tracked keywords
147
17 ranked • 130 not ranking yet
Top 10 coverage
6%
Best rank 3 • Latest leader 55
Avg opportunity
69.5
Top keyword: famous
Avg difficulty
45.1
Lower scores indicate easier wins
Opportunity leaders
- 66.2
famous
Opportunity: 73.0 • Difficulty: 41.9 • Rank 55
Competitors: 214
- 67.5
upon
Opportunity: 73.0 • Difficulty: 41.4 • Rank 59
Competitors: 169
- 68.0
highest
Opportunity: 73.0 • Difficulty: 43.1 • Rank 67
Competitors: 202
- 67.9
highly
Opportunity: 73.0 • Difficulty: 42.1 • Rank 203
Competitors: 173
- 68.2
weather
Opportunity: 73.0 • Difficulty: 44.2 • Rank —
Competitors: 237
Unranked opportunities
weather
Opportunity: 73.0 • Difficulty: 44.2 • Competitors: 237
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Competitors: 192
redeem
Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 244
icon
Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 116
early
Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 216
High competition keywords
time
Total apps: 190,736 • Major competitors: 2,965
Latest rank: — • Difficulty: 55.3
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
free
Total apps: 164,931 • Major competitors: 3,887
Latest rank: — • Difficulty: 55.9
access
Total apps: 163,515 • Major competitors: 2,634
Latest rank: — • Difficulty: 55.1
make
Total apps: 159,506 • Major competitors: 2,933
Latest rank: — • Difficulty: 54.9
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| may | 68 | 100 | 53 | 79 52,024 competing apps Median installs: 850 Avg rating: 4.1 | 3 | 3 | 1,355 major competitor apps |
| store | 69 | 100 | 51 | 77 41,137 competing apps Median installs: 550 Avg rating: 4.1 | 16 | 15 | 898 major competitor apps |
| shopping | 72 | 100 | 48 | 71 17,657 competing apps Median installs: 450 Avg rating: 4.2 | 17 | 17 | 403 major competitor apps |
| shop | 71 | 100 | 52 | 72 19,166 competing apps Median installs: 550 Avg rating: 4.3 | 19 | 19 | 522 major competitor apps |
| save | 67 | 100 | 53 | 82 85,036 competing apps Median installs: 700 Avg rating: 4.2 | 48 | 48 | 1,598 major competitor apps |
| us | 67 | 100 | 51 | 82 80,622 competing apps Median installs: 550 Avg rating: 4.1 | 51 | 51 | 1,541 major competitor apps |
| famous | 73 | 100 | 42 | 66 8,981 competing apps Median installs: 700 Avg rating: 4.1 | 55 | 55 | 214 major competitor apps |
| upon | 73 | 100 | 41 | 67 10,788 competing apps Median installs: 750 Avg rating: 4.2 | 59 | 59 | 169 major competitor apps |
| highest | 73 | 100 | 43 | 68 11,505 competing apps Median installs: 550 Avg rating: 4.1 | 67 | 67 | 202 major competitor apps |
| style | 70 | 100 | 48 | 74 27,347 competing apps Median installs: 750 Avg rating: 4.2 | 86 | 86 | 616 major competitor apps |
| ipad | 71 | 100 | 46 | 73 23,874 competing apps Median installs: 550 Avg rating: 3.9 | 91 | 91 | 410 major competitor apps |
| place | 69 | 100 | 50 | 78 47,069 competing apps Median installs: 450 Avg rating: 4.2 | 119 | 119 | 697 major competitor apps |
| online | 68 | 100 | 52 | 81 67,632 competing apps Median installs: 550 Avg rating: 4.1 | 136 | 136 | 1,286 major competitor apps |
| saving | 72 | 100 | 44 | 69 14,111 competing apps Median installs: 500 Avg rating: 4.1 | 142 | 142 | 230 major competitor apps |
| exclusive | 70 | 100 | 54 | 76 35,311 competing apps Median installs: 800 Avg rating: 4.3 | 143 | 143 | 1,110 major competitor apps |
| apply | 72 | 100 | 49 | 70 14,857 competing apps Median installs: 700 Avg rating: 4.1 | 178 | 178 | 371 major competitor apps |
| highly | 73 | 100 | 42 | 68 11,459 competing apps Median installs: 500 Avg rating: 4.1 | 203 | 203 | 173 major competitor apps |
| free | 65 | 100 | 56 | 87 164,931 competing apps Median installs: 800 Avg rating: 4.2 | — | — | 3,887 major competitor apps |
| top | 69 | 100 | 51 | 78 46,867 competing apps Median installs: 600 Avg rating: 4.2 | — | — | 1,075 major competitor apps |
| new | 65 | 100 | 56 | 88 182,994 competing apps Median installs: 600 Avg rating: 4.1 | — | — | 3,792 major competitor apps |
| casual | 72 | 100 | 45 | 69 13,912 competing apps Median installs: 750 Avg rating: 4.2 | — | — | 320 major competitor apps |
| weather | 73 | 100 | 44 | 68 11,952 competing apps Median installs: 800 Avg rating: 4.1 | — | — | 237 major competitor apps |
| notifications | 69 | 100 | 49 | 78 43,182 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 609 major competitor apps |
| trending | 72 | 100 | 63 | 63 5,806 competing apps Median installs: 1,050 Avg rating: 4.3 | — | — | 206 major competitor apps |
| share | 66 | 100 | 55 | 85 113,889 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 1,785 major competitor apps |
App Description
Get your gifts fast with free store pickup and curbside pickup, and Same-Day or Next-Day Delivery in select areas. Plus, earn Star Rewards on qualifying purchases and turn on notifications to be alerted for Star Money Bonus Days and Exclusive Offers.
WHY SHOP THE MACY'S APP
• Discover your new For You page with product picks, deals, and collections tailored just for you.
• Turn on notifications for app-only offers, early access drops, and limited-time deals.
• Scan barcodes in store to check prices, colors, sizes, and reviews instantly.
• Pay fast with Macy’s Pay in select stores.
• Track your Star Rewards points, status and available Star Money.
SHOP IT ALL IN ONE PLACE
• Apparel & streetwear for women, men & kids—from everyday basics to going-out looks.
• Handbags & wallets from top brands: Coach, Michael Kors, Kate Spade, Tory Burch, and more—shop totes, crossbody, satchels, backpacks, and small leather goods.
• Sneakers & casual shoes from brands you love (Nike, adidas, Converse, Birkenstock & more), plus boots & slippers for the season.
• Beauty & skincare across prestige, derm-trusted and clean brands—stocking stuffers to luxe sets.
• Jewelry & watches, handbags, accessories & cold-weather essentials.
• Home, furniture & mattresses—plus kitchen, dining, bedding & bath for a holiday-ready home.
• Holiday Lane décor & ornaments to decorate your tree, mantle and more.
• Toys“R”Us at Macy’s: LEGO®, Barbie®, Hot Wheels®, NERF, PAW Patrol™ & more favorites for every age.
MAKE SHOPPING SIMPLE
• Save favorites with the heart icon and get price-drop alerts right from your phone.
• Build lists & registries and share them with family & friends.
• Check store availability before you go, then choose store or curbside pickup at checkout.
• Eligible items can arrive fast with Same-Day or Next-Day Delivery in select ZIP codes (fees may apply).
STAR REWARDS MADE FOR YOU
• Join for free and earn points on qualifying purchases.
• Redeem Star Money during special events and enjoy b