Macy's: Online Shopping & Save
ASO Keyword Dashboard
Tracking 147 keywords for Macy's: Online Shopping & Save in Apple App Store
Macy's: Online Shopping & Save tracks 147 keywords (17 keywords rank; 130 need traction). Key metrics: 6% top-10 coverage, opportunity 69.5, difficulty 40.3, best rank 3.
Tracked keywords
147
17 ranked • 130 not ranking yet
Top 10 coverage
6%
Best rank 3 • Latest leader 55
Avg opportunity
69.5
Top keyword: famous
Avg difficulty
40.3
Lower scores indicate easier wins
Opportunity leaders
- 66.2
famous
Opportunity: 73.0 • Difficulty: 40.0 • Rank 55
Competitors: 122
- 67.6
upon
Opportunity: 73.0 • Difficulty: 40.8 • Rank 59
Competitors: 87
- 68.1
highest
Opportunity: 73.0 • Difficulty: 41.2 • Rank 67
Competitors: 116
- 68.1
highly
Opportunity: 73.0 • Difficulty: 41.0 • Rank 203
Competitors: 83
- 68.2
weather
Opportunity: 73.0 • Difficulty: 41.5 • Rank —
Competitors: 122
Unranked opportunities
weather
Opportunity: 73.0 • Difficulty: 41.5 • Competitors: 122
beauty
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 104
redeem
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 155
icon
Opportunity: 73.0 • Difficulty: 39.6 • Competitors: 63
early
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 131
High competition keywords
time
Total apps: 192,689 • Major competitors: 1,610
Latest rank: — • Difficulty: 53.5
new
Total apps: 184,582 • Major competitors: 2,121
Latest rank: — • Difficulty: 53.4
free
Total apps: 161,431 • Major competitors: 2,206
Latest rank: — • Difficulty: 52.9
make
Total apps: 161,088 • Major competitors: 1,622
Latest rank: — • Difficulty: 52.8
access
Total apps: 159,997 • Major competitors: 1,436
Latest rank: — • Difficulty: 52.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| may | 68 | 100 | 48 | 79 52,577 competing apps Median installs: 175 Avg rating: 4.1 | 3 | 3 | 782 major competitor apps |
| store | 69 | 100 | 47 | 77 40,390 competing apps Median installs: 100 Avg rating: 4.2 | 16 | 15 | 490 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,312 competing apps Median installs: 50 Avg rating: 4.2 | 17 | 17 | 255 major competitor apps |
| shop | 71 | 100 | 45 | 72 18,806 competing apps Median installs: 100 Avg rating: 4.3 | 19 | 19 | 328 major competitor apps |
| save | 67 | 100 | 50 | 82 82,875 competing apps Median installs: 125 Avg rating: 4.2 | 48 | 48 | 894 major competitor apps |
| us | 67 | 100 | 50 | 82 81,297 competing apps Median installs: 100 Avg rating: 4.2 | 51 | 51 | 812 major competitor apps |
| famous | 73 | 100 | 40 | 66 8,914 competing apps Median installs: 150 Avg rating: 4.1 | 55 | 55 | 122 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,887 competing apps Median installs: 150 Avg rating: 4.2 | 59 | 59 | 87 major competitor apps |
| highest | 73 | 100 | 41 | 68 11,579 competing apps Median installs: 75 Avg rating: 4.2 | 67 | 67 | 116 major competitor apps |
| style | 70 | 100 | 45 | 74 26,423 competing apps Median installs: 150 Avg rating: 4.2 | 86 | 86 | 339 major competitor apps |
| ipad | 71 | 100 | 44 | 73 23,651 competing apps Median installs: 125 Avg rating: 3.9 | 91 | 91 | 212 major competitor apps |
| place | 69 | 100 | 47 | 78 46,148 competing apps Median installs: 75 Avg rating: 4.3 | 119 | 119 | 384 major competitor apps |
| online | 68 | 100 | 49 | 81 66,839 competing apps Median installs: 75 Avg rating: 4.2 | 136 | 136 | 715 major competitor apps |
| saving | 72 | 100 | 42 | 69 13,810 competing apps Median installs: 75 Avg rating: 4.2 | 142 | 142 | 122 major competitor apps |
| exclusive | 70 | 100 | 47 | 76 34,640 competing apps Median installs: 100 Avg rating: 4.3 | 143 | 143 | 709 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,546 competing apps Median installs: 100 Avg rating: 4.1 | 178 | 178 | 191 major competitor apps |
| highly | 73 | 100 | 41 | 68 11,537 competing apps Median installs: 100 Avg rating: 4.2 | 203 | 203 | 83 major competitor apps |
| free | 65 | 100 | 53 | 87 161,431 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 2,206 major competitor apps |
| top | 69 | 100 | 48 | 78 47,284 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 630 major competitor apps |
| new | 65 | 100 | 53 | 88 184,582 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 2,121 major competitor apps |
| casual | 72 | 100 | 42 | 69 13,478 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 179 major competitor apps |
| weather | 73 | 100 | 41 | 68 11,774 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 122 major competitor apps |
| notifications | 69 | 100 | 47 | 78 42,398 competing apps Median installs: 75 Avg rating: 4.3 | — | — | 348 major competitor apps |
| trending | 72 | 100 | 41 | 63 5,573 competing apps Median installs: 175 Avg rating: 4.3 | — | — | 117 major competitor apps |
| share | 66 | 100 | 51 | 85 111,317 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 949 major competitor apps |
App Description
Get your gifts fast with free store pickup and curbside pickup, and Same-Day or Next-Day Delivery in select areas. Plus, earn Star Rewards on qualifying purchases and turn on notifications to be alerted for Star Money Bonus Days and Exclusive Offers.
WHY SHOP THE MACY'S APP
• Discover your new For You page with product picks, deals, and collections tailored just for you.
• Turn on notifications for app-only offers, early access drops, and limited-time deals.
• Scan barcodes in store to check prices, colors, sizes, and reviews instantly.
• Pay fast with Macy’s Pay in select stores.
• Track your Star Rewards points, status and available Star Money.
SHOP IT ALL IN ONE PLACE
• Apparel & streetwear for women, men & kids—from everyday basics to going-out looks.
• Handbags & wallets from top brands: Coach, Michael Kors, Kate Spade, Tory Burch, and more—shop totes, crossbody, satchels, backpacks, and small leather goods.
• Sneakers & casual shoes from brands you love (Nike, adidas, Converse, Birkenstock & more), plus boots & slippers for the season.
• Beauty & skincare across prestige, derm-trusted and clean brands—stocking stuffers to luxe sets.
• Jewelry & watches, handbags, accessories & cold-weather essentials.
• Home, furniture & mattresses—plus kitchen, dining, bedding & bath for a holiday-ready home.
• Holiday Lane décor & ornaments to decorate your tree, mantle and more.
• Toys“R”Us at Macy’s: LEGO®, Barbie®, Hot Wheels®, NERF, PAW Patrol™ & more favorites for every age.
MAKE SHOPPING SIMPLE
• Save favorites with the heart icon and get price-drop alerts right from your phone.
• Build lists & registries and share them with family & friends.
• Check store availability before you go, then choose store or curbside pickup at checkout.
• Eligible items can arrive fast with Same-Day or Next-Day Delivery in select ZIP codes (fees may apply).
STAR REWARDS MADE FOR YOU
• Join for free and earn points on qualifying purchases.
• Redeem Star Money during special events and enjoy b