ProPublica
ASO Keyword Dashboard
Tracking 21 keywords for ProPublica in Apple App Store
ProPublica tracks 21 keywords (2 keywords rank; 19 need traction). Key metrics: 0% top-10 coverage, opportunity 53.8, difficulty 43.6, best rank 50.
Tracked keywords
21
2 ranked • 19 not ranking yet
Top 10 coverage
0%
Best rank 50 • Latest leader 135
Avg opportunity
53.8
Top keyword: public
Avg difficulty
43.6
Lower scores indicate easier wins
Opportunity leaders
- 60.2
public
Opportunity: 58.0 • Difficulty: 55.2 • Rank 135
Competitors: 104
- 71.3
offline
Opportunity: 58.0 • Difficulty: 54.4 • Rank —
Competitors: 299
- 70.9
health
Opportunity: 58.0 • Difficulty: 51.3 • Rank —
Competitors: 307
- 70.8
notifications
Opportunity: 58.0 • Difficulty: 55.3 • Rank —
Competitors: 332
- 77.7
support
Opportunity: 58.0 • Difficulty: 55.8 • Rank —
Competitors: 515
Unranked opportunities
offline
Opportunity: 58.0 • Difficulty: 54.4 • Competitors: 299
health
Opportunity: 58.0 • Difficulty: 51.3 • Competitors: 307
notifications
Opportunity: 58.0 • Difficulty: 55.3 • Competitors: 332
support
Opportunity: 58.0 • Difficulty: 55.8 • Competitors: 515
reading
Opportunity: 58.0 • Difficulty: 47.4 • Competitors: 108
High competition keywords
support
Total apps: 2,741 • Major competitors: 515
Latest rank: — • Difficulty: 55.8
latest
Total apps: 2,008 • Major competitors: 458
Latest rank: — • Difficulty: 57.9
smart
Total apps: 1,742 • Major competitors: 384
Latest rank: — • Difficulty: 55.1
offline
Total apps: 1,428 • Major competitors: 299
Latest rank: — • Difficulty: 54.4
health
Total apps: 1,361 • Major competitors: 307
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| reports | 57 | 100 | 40 | 58 361 competing apps Median installs: 248,675 Avg rating: 4.6 | 50 | 50 | 69 major competitor apps |
| public | 58 | 100 | 55 | 60 456 competing apps Median installs: 263,838 Avg rating: 4.6 | 135 | 135 | 104 major competitor apps |
| offline | 58 | 100 | 54 | 71 1,428 competing apps Median installs: 267,688 Avg rating: 4.7 | — | — | 299 major competitor apps |
| health | 58 | 100 | 51 | 71 1,361 competing apps Median installs: 248,675 Avg rating: 4.7 | — | — | 307 major competitor apps |
| notifications | 58 | 100 | 55 | 71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7 | — | — | 332 major competitor apps |
| environment | 57 | 100 | 38 | 59 397 competing apps Median installs: 218,075 Avg rating: 4.6 | — | — | 63 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| reading | 58 | 100 | 47 | 63 623 competing apps Median installs: 224,625 Avg rating: 4.6 | — | — | 108 major competitor apps |
| criminal | 57 | 100 | 29 | 43 79 competing apps Median installs: 229,275 Avg rating: 4.6 | — | — | 11 major competitor apps |
| government | 57 | 100 | 38 | 46 110 competing apps Median installs: 246,950 Avg rating: 4.6 | — | — | 25 major competitor apps |
| smart | 58 | 100 | 55 | 73 1,742 competing apps Median installs: 267,375 Avg rating: 4.6 | — | — | 384 major competitor apps |
| independent | 57 | 100 | 41 | 54 253 competing apps Median installs: 233,650 Avg rating: 4.6 | — | — | 48 major competitor apps |
| latest | 58 | 100 | 58 | 75 2,008 competing apps Median installs: 274,388 Avg rating: 4.6 | — | — | 458 major competitor apps |
| biggest | 20 | 100 | 47 | 60 437 competing apps Median installs: 400,850 Avg rating: 4.7 | — | — | 123 major competitor apps |
| reporting | 20 | 100 | 52 | 49 145 competing apps Median installs: 288,650 Avg rating: 4.6 | — | — | 38 major competitor apps |
| deep | 58 | 100 | 44 | 63 622 competing apps Median installs: 250,550 Avg rating: 4.6 | — | — | 127 major competitor apps |
| journalism | 56 | 100 | 34 | 33 28 competing apps Median installs: 226,025 Avg rating: 4.6 | — | — | 6 major competitor apps |
| dig | 57 | 100 | 34 | 48 138 competing apps Median installs: 312,588 Avg rating: 4.6 | — | — | 26 major competitor apps |
| streamlined | 57 | 100 | 37 | 50 166 competing apps Median installs: 230,138 Avg rating: 4.7 | — | — | 39 major competitor apps |
| investigative | 57 | 100 | 27 | 41 61 competing apps Median installs: 325,000 Avg rating: 4.7 | — | — | 4 major competitor apps |
| offline support | 56 | 96 | 23 | 26 13 competing apps Median installs: 169,850 Avg rating: 4.8 | — | — | 2 major competitor apps |
App Description
• Dig deep into reporting about government and policy, health care, criminal justice, the environment and more.
• Get a streamlined reading experience, with smart offline support and notifications for our biggest stories.