ProPublica
ASO Keyword Dashboard
Tracking 25 keywords for ProPublica in Apple App Store
ProPublica tracks 25 keywords (7 keywords rank; 18 need traction). Key metrics: 0% top-10 coverage, opportunity 67.3, difficulty 37.8, best rank 18.
Tracked keywords
25
7 ranked • 18 not ranking yet
Top 10 coverage
0%
Best rank 18 • Latest leader 56
Avg opportunity
67.3
Top keyword: coverage
Avg difficulty
37.8
Lower scores indicate easier wins
Opportunity leaders
- 63.4
coverage
Opportunity: 73.0 • Difficulty: 40.8 • Rank 56
Competitors: 200
- 64.0
reporting
Opportunity: 73.0 • Difficulty: 40.4 • Rank 105
Competitors: 71
- 65.1
independent
Opportunity: 73.0 • Difficulty: 40.4 • Rank —
Competitors: 132
- 62.8
streamlined
Opportunity: 73.0 • Difficulty: 39.0 • Rank —
Competitors: 82
- 69.9
report
Opportunity: 72.0 • Difficulty: 43.5 • Rank 143
Competitors: 238
Unranked opportunities
independent
Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 132
streamlined
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 82
environment
Opportunity: 72.0 • Difficulty: 42.2 • Competitors: 227
government
Opportunity: 72.0 • Difficulty: 37.8 • Competitors: 75
biggest
Opportunity: 72.0 • Difficulty: 40.8 • Competitors: 229
High competition keywords
support
Total apps: 83,707 • Major competitors: 1,605
Latest rank: — • Difficulty: 51.2
smart
Total apps: 58,549 • Major competitors: 1,153
Latest rank: — • Difficulty: 50.1
latest
Total apps: 50,223 • Major competitors: 974
Latest rank: — • Difficulty: 49.5
notifications
Total apps: 47,866 • Major competitors: 814
Latest rank: — • Difficulty: 48.9
health
Total apps: 43,620 • Major competitors: 725
Latest rank: — • Difficulty: 48.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| coverage | 73 | 100 | 41 | 63 6,511 competing apps Median installs: 700 Avg rating: 4.2 | 56 | 18 | 200 major competitor apps |
| investigation | 69 | 100 | 29 | 47 668 competing apps Median installs: 1,750 Avg rating: 4.2 | 78 | 78 | 11 major competitor apps |
| public | 71 | 100 | 46 | 71 19,753 competing apps Median installs: 350 Avg rating: 4.1 | 90 | 90 | 288 major competitor apps |
| reporting | 73 | 100 | 40 | 64 7,086 competing apps Median installs: 250 Avg rating: 4.1 | 105 | 105 | 71 major competitor apps |
| report | 72 | 100 | 44 | 70 16,049 competing apps Median installs: 300 Avg rating: 4.0 | 143 | 142 | 238 major competitor apps |
| proven record | 63 | 83 | 10 | 17 10 competing apps Median installs: 200 Avg rating: 4.2 | 188 | 188 | 0 major competitor apps |
| candidates clear | 0 | 10 | 3 | 5 1 competing apps | 203 | 203 | 0 major competitor apps |
| offline | 69 | 100 | 49 | 77 41,872 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 880 major competitor apps |
| health | 69 | 100 | 48 | 77 43,620 competing apps Median installs: 350 Avg rating: 4.3 | — | — | 725 major competitor apps |
| notifications | 69 | 100 | 49 | 78 47,866 competing apps Median installs: 300 Avg rating: 4.3 | — | — | 814 major competitor apps |
| environment | 72 | 100 | 42 | 69 14,857 competing apps Median installs: 350 Avg rating: 4.1 | — | — | 227 major competitor apps |
| support | 67 | 100 | 51 | 82 83,707 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 1,605 major competitor apps |
| reading | 71 | 100 | 45 | 72 21,549 competing apps Median installs: 450 Avg rating: 4.2 | — | — | 363 major competitor apps |
| criminal | 70 | 100 | 32 | 52 1,343 competing apps Median installs: 750 Avg rating: 4.0 | — | — | 45 major competitor apps |
| government | 72 | 100 | 38 | 61 4,528 competing apps Median installs: 300 Avg rating: 4.1 | — | — | 75 major competitor apps |
| smart | 68 | 100 | 50 | 79 58,549 competing apps Median installs: 350 Avg rating: 4.2 | — | — | 1,153 major competitor apps |
| independent | 73 | 100 | 40 | 65 8,285 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 132 major competitor apps |
| latest | 69 | 100 | 49 | 78 50,223 competing apps Median installs: 400 Avg rating: 4.2 | — | — | 974 major competitor apps |
| biggest | 72 | 100 | 41 | 61 4,846 competing apps Median installs: 850 Avg rating: 4.2 | — | — | 229 major competitor apps |
| deep | 72 | 100 | 44 | 70 16,432 competing apps Median installs: 500 Avg rating: 4.3 | — | — | 391 major competitor apps |
| journalism | 69 | 100 | 31 | 44 473 competing apps Median installs: 1,150 Avg rating: 4.2 | — | — | 14 major competitor apps |
| dig | 71 | 100 | 34 | 54 1,782 competing apps Median installs: 900 Avg rating: 4.2 | — | — | 73 major competitor apps |
| streamlined | 73 | 100 | 39 | 63 5,996 competing apps Median installs: 250 Avg rating: 4.3 | — | — | 82 major competitor apps |
| investigative | 68 | 100 | 25 | 39 229 competing apps Median installs: 3,250 Avg rating: 4.3 | — | — | 13 major competitor apps |
| offline support | 68 | 100 | 25 | 41 290 competing apps Median installs: 250 Avg rating: 4.4 | — | — | 3 major competitor apps |
App Description
• Dig deep into reporting about government and policy, health care, criminal justice, the environment and more.
• Get a streamlined reading experience, with smart offline support and notifications for our biggest stories.