ProPublica
ASO Keyword Dashboard
Tracking 21 keywords for ProPublica in Apple App Store
ProPublica tracks 21 keywords (2 keywords rank; 19 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 39.4, best rank 50.
Tracked keywords
21
2 ranked • 19 not ranking yet
Top 10 coverage
0%
Best rank 50 • Latest leader —
Avg opportunity
70.4
Top keyword: independent
Avg difficulty
39.4
Lower scores indicate easier wins
Opportunity leaders
- 64.8
independent
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 55
- 63.6
reporting
Opportunity: 73.0 • Difficulty: 38.8 • Rank —
Competitors: 43
- 69.0
reports
Opportunity: 72.0 • Difficulty: 41.6 • Rank 50
Competitors: 67
- 71.3
public
Opportunity: 72.0 • Difficulty: 43.3 • Rank 135
Competitors: 124
- 69.2
environment
Opportunity: 72.0 • Difficulty: 41.6 • Rank —
Competitors: 89
Unranked opportunities
independent
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 55
reporting
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 43
environment
Opportunity: 72.0 • Difficulty: 41.6 • Competitors: 89
government
Opportunity: 72.0 • Difficulty: 36.6 • Competitors: 29
biggest
Opportunity: 72.0 • Difficulty: 38.0 • Competitors: 106
High competition keywords
support
Total apps: 74,411 • Major competitors: 661
Latest rank: — • Difficulty: 49.4
latest
Total apps: 50,850 • Major competitors: 452
Latest rank: — • Difficulty: 47.8
smart
Total apps: 48,658 • Major competitors: 474
Latest rank: — • Difficulty: 47.6
notifications
Total apps: 43,087 • Major competitors: 401
Latest rank: — • Difficulty: 47.0
health
Total apps: 39,036 • Major competitors: 354
Latest rank: — • Difficulty: 46.5
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| reports | 72 | 100 | 42 | 69 13,317 competing apps Median installs: 50 Avg rating: 4.1 | 50 | 50 | 67 major competitor apps |
| public | 72 | 100 | 43 | 71 18,070 competing apps Median installs: 100 Avg rating: 4.1 | 135 | 135 | 124 major competitor apps |
| offline | 69 | 100 | 46 | 76 36,873 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 386 major competitor apps |
| health | 69 | 100 | 47 | 77 39,036 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 354 major competitor apps |
| notifications | 69 | 100 | 47 | 78 43,087 competing apps Median installs: 100 Avg rating: 4.3 | — | — | 401 major competitor apps |
| environment | 72 | 100 | 42 | 69 13,606 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 89 major competitor apps |
| support | 67 | 100 | 49 | 82 74,411 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 661 major competitor apps |
| reading | 71 | 100 | 44 | 72 19,947 competing apps Median installs: 125 Avg rating: 4.2 | — | — | 138 major competitor apps |
| criminal | 70 | 100 | 31 | 52 1,284 competing apps Median installs: 175 Avg rating: 4.0 | — | — | 16 major competitor apps |
| government | 72 | 100 | 37 | 60 4,037 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 29 major competitor apps |
| smart | 69 | 100 | 48 | 78 48,658 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 474 major competitor apps |
| independent | 73 | 100 | 39 | 65 7,449 competing apps Median installs: 125 Avg rating: 4.3 | — | — | 55 major competitor apps |
| latest | 68 | 100 | 48 | 79 50,850 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 452 major competitor apps |
| biggest | 72 | 100 | 38 | 62 4,908 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 106 major competitor apps |
| reporting | 73 | 100 | 39 | 64 6,346 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 43 major competitor apps |
| deep | 72 | 100 | 42 | 70 14,516 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 154 major competitor apps |
| journalism | 69 | 100 | 28 | 44 444 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 8 major competitor apps |
| dig | 71 | 100 | 33 | 54 1,695 competing apps Median installs: 250 Avg rating: 4.2 | — | — | 32 major competitor apps |
| streamlined | 72 | 100 | 37 | 62 4,986 competing apps Median installs: 50 Avg rating: 4.3 | — | — | 42 major competitor apps |
| investigative | 68 | 100 | 24 | 40 232 competing apps Median installs: 825 Avg rating: 4.3 | — | — | 3 major competitor apps |
| offline support | 68 | 100 | 24 | 39 224 competing apps Median installs: 100 Avg rating: 4.4 | — | — | 1 major competitor apps |
App Description
• Dig deep into reporting about government and policy, health care, criminal justice, the environment and more.
• Get a streamlined reading experience, with smart offline support and notifications for our biggest stories.