Amex

Developer: American Express

Category: Finance

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~208.4M - 416.8M

4.2M ratings

~402.5K (installs week)

~3.6M (installs month)

ASO Keyword Dashboard

Tracking 145 keywords for Amex in Apple App Store

Developer: American Express Category: finance Rating: 4.88

Amex tracks 145 keywords (9 keywords rank; 136 need traction). Key metrics: 11% top-10 coverage, opportunity 70.1, difficulty 42.2, best rank 6.

Tracked keywords

145

9 ranked • 136 not ranking yet

Top 10 coverage

11%

Best rank 6 • Latest leader 15

Avg opportunity

70.1

Top keyword: banking

Avg difficulty

42.2

Lower scores indicate easier wins

Opportunity leaders

banking

Opportunity: 73.0 • Difficulty: 41.1 • Rank 15

Competitors: 70
67.6
payments

Opportunity: 73.0 • Difficulty: 41.8 • Rank 150

Competitors: 127
68.7
highest

Opportunity: 73.0 • Difficulty: 41.2 • Rank 184

Competitors: 111
68.1
seconds

Opportunity: 73.0 • Difficulty: 40.2 • Rank —

Competitors: 67
66.6
sort

Opportunity: 73.0 • Difficulty: 40.0 • Rank —

Competitors: 111
65.6

Unranked opportunities

seconds

Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 67
sort

Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 111
spending

Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 68
winning

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 269
pdf

Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 52

High competition keywords

time

Total apps: 193,721 • Major competitors: 1,550

Latest rank: — • Difficulty: 53.5
new

Total apps: 185,432 • Major competitors: 2,049

Latest rank: — • Difficulty: 53.4
make

Total apps: 161,934 • Major competitors: 1,554

Latest rank: — • Difficulty: 52.8
access

Total apps: 159,395 • Major competitors: 1,340

Latest rank: — • Difficulty: 52.8
find

Total apps: 136,150 • Major competitors: 1,470

Latest rank: — • Difficulty: 52.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
discover	68	100	49	80 58,844 competing apps Median installs: 50 Avg rating: 4.3	6	6	730 major competitor apps
banking	73	100	41	68 10,808 competing apps Median installs: 125 Avg rating: 4.2	15	15	70 major competitor apps
accounts	72	100	42	69 12,729 competing apps Median installs: 75 Avg rating: 4.2	18	18	127 major competitor apps
bank	72	100	43	70 15,503 competing apps Median installs: 75 Avg rating: 4.2	19	19	159 major competitor apps
current	68	100	49	81 67,025 competing apps Median installs: 75 Avg rating: 4.2	39	39	728 major competitor apps
balance	72	100	42	69 13,394 competing apps Median installs: 75 Avg rating: 4.2	57	57	139 major competitor apps
payments	73	100	42	69 12,558 competing apps Median installs: 50 Avg rating: 4.2	150	150	127 major competitor apps
highest	73	100	41	68 11,611 competing apps Median installs: 50 Avg rating: 4.2	184	184	111 major competitor apps
updates	70	100	46	76 34,438 competing apps Median installs: 25 Avg rating: 4.1	211	211	288 major competitor apps
top	69	100	48	78 47,536 competing apps Median installs: 75 Avg rating: 4.2	—	—	612 major competitor apps
new	65	100	53	88 185,432 competing apps Median installs: 75 Avg rating: 4.1	—	—	2,049 major competitor apps
card	70	100	46	76 32,715 competing apps Median installs: 75 Avg rating: 4.1	—	—	460 major competitor apps
chat	71	100	45	73 24,213 competing apps Median installs: 50 Avg rating: 4.2	—	—	327 major competitor apps
travel	71	100	44	73 21,702 competing apps Median installs: 50 Avg rating: 4.1	—	—	226 major competitor apps
security	71	100	44	72 20,226 competing apps Median installs: 50 Avg rating: 4.1	—	—	202 major competitor apps
notifications	69	100	47	78 42,197 competing apps Median installs: 25 Avg rating: 4.2	—	—	323 major competitor apps
friends	68	100	49	80 60,735 competing apps Median installs: 75 Avg rating: 4.1	—	—	728 major competitor apps
enjoy	66	100	51	84 99,577 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,238 major competitor apps
make	65	100	53	87 161,934 competing apps Median installs: 50 Avg rating: 4.1	—	—	1,554 major competitor apps
via	68	100	48	80 58,127 competing apps Median installs: 50 Avg rating: 4.0	—	—	349 major competitor apps
experience	66	100	51	85 119,060 competing apps Median installs: 50 Avg rating: 4.2	—	—	1,169 major competitor apps
simply	69	100	47	78 45,301 competing apps Median installs: 50 Avg rating: 4.1	—	—	302 major competitor apps
manage	67	100	50	83 92,199 competing apps Median installs: 25 Avg rating: 4.2	—	—	742 major competitor apps
payment	69	100	47	78 44,293 competing apps Median installs: 75 Avg rating: 4.2	—	—	612 major competitor apps
secure	69	100	47	78 42,384 competing apps Median installs: 50 Avg rating: 4.3	—	—	340 major competitor apps

App Description

The official American Express App for iPhone allows you to access your Account from anywhere. Track spending & rewards, find offers, review your balance, pay your bill and enjoy features only available in the Amex App. Touch ID and Face ID login (on supported devices), gives you quick, safe and secure access. Make the most of your Membership with the speed, security and convenience of the mobile Amex® App.

SECURE ACCOUNT MANAGEMENT

• Enhanced activation experience for you to confirm new Cards and setup your Account.
• Activate your Credit Card for Apple Pay in the Amex App, then simply unlock, tap and pay.
• Freeze and unfreeze your Credit Card instantly at any time.

STAY ON TOP OF YOUR SPENDING

• Check your American Express Account balance, pending transactions and sort charges by amount and date.
• Go paperless with access to past PDF statements.
• Turn on AutoPay to pay your Amex bill automatically from your bank account each month.
• Check your spending power. Enter an amount for an expected purchase and you’ll see if it’ll be approved. Approval based on account status at the time of request
• Filter transactions to see spending and subtotals for each card on your account. For Basic Card Members Only.

PROTECTION WITH REAL-TIME ALERTS

• Turn on purchase alerts to be notified when your Credit Card is charged.
• Receive instant fraud alerts if suspicious activity is detected.
• Never miss a payment with payment due reminders.
• Manage all your notifications in the Amex Account tab.

EXPLORE REWARDS AND BENEFITS

• View your Rewards balance and find ways to use Membership Rewards® points* - from gift cards to credits on your statement.
• Use points to cover your eligible charges via a credit on your Account. *
• See personalized recommendations for other ways to use points.
• Refer a friend and earn rewards when friends and family get an American Express Card through your referral. For eligible Card Members only.

AMEX OFFERS *

• Discover offers from places you shop, dine, travel and more.
• Explore a map of nearby offers.
• Get Amex Offers notifications direct to your device.

MEMBERSHIP SCREEN*
•Benefits apply only to applicable products.

AWARD-WINNING SERVICE

• We’re here to chat 24/7. Start a chat with us in seconds and revisit conversations any time in the app.
We’d love to hear from you! St