Amex

Developer: American Express

Category: Finance

~204.8M - 409.7M

4.1M ratings

ASO Keyword Dashboard

Tracking 145 keywords for Amex in Apple App Store

Developer: American Express Category: finance Rating: 4.88

Amex tracks 145 keywords (9 keywords rank; 136 need traction). Key metrics: 11% top-10 coverage, opportunity 46.6, difficulty 53.8, best rank 6.

Tracked keywords

145

9 ranked • 136 not ranking yet

Top 10 coverage

11%

Best rank 6 • Latest leader —

Avg opportunity

46.6

Top keyword: new

Avg difficulty

53.8

Lower scores indicate easier wins

Opportunity leaders

new

Opportunity: 59.0 • Difficulty: 63.9 • Rank —

Competitors: 2,341
91.1
enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Rank —

Competitors: 1,198
84.3
make

Opportunity: 59.0 • Difficulty: 62.7 • Rank —

Competitors: 1,773
88.4
experience

Opportunity: 59.0 • Difficulty: 59.1 • Rank —

Competitors: 1,134
83.9
find

Opportunity: 59.0 • Difficulty: 63.8 • Rank —

Competitors: 1,481
86.3

Unranked opportunities

new

Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
enjoy

Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198
make

Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773
experience

Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
find

Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481

High competition keywords

new

Total apps: 10,701 • Major competitors: 2,341

Latest rank: — • Difficulty: 63.9
time

Total apps: 8,391 • Major competitors: 1,805

Latest rank: — • Difficulty: 62.9
make

Total apps: 8,094 • Major competitors: 1,773

Latest rank: — • Difficulty: 62.7
find

Total apps: 6,521 • Major competitors: 1,481

Latest rank: — • Difficulty: 63.8
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
discover	58	100	62	79 3,027 competing apps Median installs: 280,825 Avg rating: 4.6	6	6	704 major competitor apps
banking	58	100	47	65 741 competing apps Median installs: 192,625 Avg rating: 4.8	15	15	97 major competitor apps
accounts	58	100	57	67 920 competing apps Median installs: 256,075 Avg rating: 4.7	18	18	191 major competitor apps
bank	58	100	54	66 819 competing apps Median installs: 221,675 Avg rating: 4.7	19	19	173 major competitor apps
current	58	100	56	81 3,863 competing apps Median installs: 255,000 Avg rating: 4.6	39	39	756 major competitor apps
balance	58	100	52	65 733 competing apps Median installs: 238,150 Avg rating: 4.7	57	57	146 major competitor apps
payments	58	100	50	65 741 competing apps Median installs: 305,425 Avg rating: 4.7	150	150	174 major competitor apps
highest	58	100	45	64 655 competing apps Median installs: 243,650 Avg rating: 4.7	184	184	132 major competitor apps
updates	58	100	55	72 1,493 competing apps Median installs: 302,850 Avg rating: 4.6	211	211	362 major competitor apps
top	58	100	59	78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6	—	—	706 major competitor apps
new	59	100	64	91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6	—	—	2,341 major competitor apps
card	58	100	58	75 2,087 competing apps Median installs: 269,825 Avg rating: 4.7	—	—	509 major competitor apps
chat	20	100	61	70 1,223 competing apps Median installs: 323,400 Avg rating: 4.6	—	—	325 major competitor apps
travel	58	100	55	68 1,034 competing apps Median installs: 263,950 Avg rating: 4.7	—	—	236 major competitor apps
security	58	100	54	67 934 competing apps Median installs: 267,025 Avg rating: 4.6	—	—	213 major competitor apps
notifications	58	100	55	71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7	—	—	332 major competitor apps
friends	58	100	62	81 3,682 competing apps Median installs: 281,575 Avg rating: 4.6	—	—	846 major competitor apps
enjoy	59	100	60	84 5,338 competing apps Median installs: 274,600 Avg rating: 4.6	—	—	1,198 major competitor apps
make	59	100	63	88 8,094 competing apps Median installs: 266,850 Avg rating: 4.6	—	—	1,773 major competitor apps
via	58	100	55	75 2,102 competing apps Median installs: 260,250 Avg rating: 4.6	—	—	427 major competitor apps
experience	59	100	59	84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6	—	—	1,134 major competitor apps
simply	58	100	52	73 1,724 competing apps Median installs: 235,888 Avg rating: 4.6	—	—	356 major competitor apps
manage	58	100	59	81 3,807 competing apps Median installs: 248,925 Avg rating: 4.6	—	—	774 major competitor apps
payment	58	100	58	78 2,787 competing apps Median installs: 287,450 Avg rating: 4.6	—	—	640 major competitor apps
secure	58	100	56	73 1,691 competing apps Median installs: 245,175 Avg rating: 4.7	—	—	351 major competitor apps

App Description

The official American Express App for iPhone allows you to access your Account from anywhere. Track spending & rewards, find offers, review your balance, pay your bill and enjoy features only available in the Amex App. Touch ID and Face ID login (on supported devices), gives you quick, safe and secure access. Make the most of your Membership with the speed, security and convenience of the mobile Amex® App.

SECURE ACCOUNT MANAGEMENT

• Enhanced activation experience for you to confirm new Cards and setup your Account.
• Activate your Credit Card for Apple Pay in the Amex App, then simply unlock, tap and pay.
• Freeze and unfreeze your Credit Card instantly at any time.

STAY ON TOP OF YOUR SPENDING

• Check your American Express Account balance, pending transactions and sort charges by amount and date.
• Go paperless with access to past PDF statements.
• Turn on AutoPay to pay your Amex bill automatically from your bank account each month.
• Check your spending power. Enter an amount for an expected purchase and you’ll see if it’ll be approved. Approval based on account status at the time of request
• Filter transactions to see spending and subtotals for each card on your account. For Basic Card Members Only.

PROTECTION WITH REAL-TIME ALERTS

• Turn on purchase alerts to be notified when your Credit Card is charged.
• Receive instant fraud alerts if suspicious activity is detected.
• Never miss a payment with payment due reminders.
• Manage all your notifications in the Amex Account tab.

EXPLORE REWARDS AND BENEFITS

• View your Rewards balance and find ways to use Membership Rewards® points* - from gift cards to credits on your statement.
• Use points to cover your eligible charges via a credit on your Account. *
• See personalized recommendations for other ways to use points.
• Refer a friend and earn rewards when friends and family get an American Express Card through your referral. For eligible Card Members only.

AMEX OFFERS *

• Discover offers from places you shop, dine, travel and more.
• Explore a map of nearby offers.
• Get Amex Offers notifications direct to your device.

MEMBERSHIP SCREEN*
•Benefits apply only to applicable products.

AWARD-WINNING SERVICE

• We’re here to chat 24/7. Start a chat with us in seconds and revisit conversations any time in the app.
We’d love to hear from you! St