Apple Store
ASO Keyword Dashboard
Tracking 147 keywords for Apple Store in Apple App Store
Apple Store tracks 147 keywords (32 keywords rank; 115 need traction). Key metrics: 28% top-10 coverage, opportunity 69.8, difficulty 43.0, best rank 1.
Tracked keywords
147
32 ranked • 115 not ranking yet
Top 10 coverage
28%
Best rank 1 • Latest leader 27
Avg opportunity
69.8
Top keyword: setting
Avg difficulty
43.0
Lower scores indicate easier wins
Opportunity leaders
- 68.3
setting
Opportunity: 73.0 • Difficulty: 41.4 • Rank 27
Competitors: 116
- 68.5
recent
Opportunity: 73.0 • Difficulty: 42.2 • Rank 64
Competitors: 87
- 64.6
vision
Opportunity: 73.0 • Difficulty: 39.0 • Rank —
Competitors: 41
- 65.8
session
Opportunity: 73.0 • Difficulty: 39.8 • Rank —
Competitors: 45
- 68.5
continue
Opportunity: 73.0 • Difficulty: 41.4 • Rank —
Competitors: 112
Unranked opportunities
vision
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 41
session
Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 45
continue
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 112
nearest
Opportunity: 73.0 • Difficulty: 38.9 • Competitors: 73
stored
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 48
High competition keywords
new
Total apps: 186,421 • Major competitors: 2,231
Latest rank: 58 • Difficulty: 53.6
free
Total apps: 160,110 • Major competitors: 2,339
Latest rank: — • Difficulty: 53.0
help
Total apps: 146,125 • Major competitors: 1,370
Latest rank: — • Difficulty: 52.5
find
Total apps: 135,494 • Major competitors: 1,611
Latest rank: — • Difficulty: 52.3
every
Total apps: 124,083 • Major competitors: 1,544
Latest rank: — • Difficulty: 51.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 47 | 77 40,027 competing apps Median installs: 25 Avg rating: 4.2 | 1 | 1 | 520 major competitor apps |
| apple | 69 | 100 | 47 | 77 39,639 competing apps Median installs: 50 Avg rating: 4.2 | 1 | 1 | 661 major competitor apps |
| iphone | 69 | 100 | 47 | 77 39,187 competing apps Median installs: 75 Avg rating: 4.0 | 1 | 1 | 401 major competitor apps |
| ipad | 71 | 100 | 44 | 73 23,557 competing apps Median installs: 50 Avg rating: 3.9 | 1 | 1 | 232 major competitor apps |
| purchases | 72 | 100 | 43 | 70 15,489 competing apps Median installs: 175 Avg rating: 4.2 | 2 | 2 | 371 major competitor apps |
| support | 67 | 100 | 49 | 81 71,673 competing apps Median installs: 25 Avg rating: 4.2 | 2 | 2 | 594 major competitor apps |
| purchase | 69 | 100 | 47 | 77 41,184 competing apps Median installs: 50 Avg rating: 4.2 | 3 | 3 | 501 major competitor apps |
| account settings | 71 | 100 | 43 | 72 18,667 competing apps Median installs: 250 Avg rating: 4.2 | 3 | 3 | 350 major competitor apps |
| itunes account | 71 | 100 | 45 | 74 24,743 competing apps Median installs: 250 Avg rating: 4.2 | 5 | 5 | 457 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,441 competing apps Median installs: 25 Avg rating: 4.1 | 12 | 12 | 194 major competitor apps |
| itunes | 70 | 100 | 46 | 75 31,812 competing apps Median installs: 225 Avg rating: 4.2 | 12 | 12 | 562 major competitor apps |
| settings | 69 | 100 | 47 | 77 38,617 competing apps Median installs: 75 Avg rating: 4.1 | 21 | 21 | 577 major competitor apps |
| setting | 73 | 100 | 41 | 68 11,910 competing apps Median installs: 25 Avg rating: 4.1 | 27 | 27 | 116 major competitor apps |
| cancel | 72 | 100 | 43 | 71 17,008 competing apps Median installs: 100 Avg rating: 4.3 | 27 | 27 | 280 major competitor apps |
| ios | 70 | 100 | 46 | 75 31,249 competing apps Median installs: 25 Avg rating: 4.0 | 31 | 31 | 242 major competitor apps |
| new | 65 | 100 | 54 | 88 186,421 competing apps Median installs: 25 Avg rating: 4.2 | 58 | 58 | 2,231 major competitor apps |
| cool | 72 | 100 | 42 | 69 13,828 competing apps Median installs: 100 Avg rating: 4.0 | 58 | 58 | 246 major competitor apps |
| apps | 70 | 100 | 45 | 75 28,844 competing apps Median installs: 50 Avg rating: 4.1 | 66 | 62 | 342 major competitor apps |
| updated | 70 | 100 | 45 | 74 27,238 competing apps Median installs: 25 Avg rating: 4.2 | — | 63 | 229 major competitor apps |
| recent | 73 | 100 | 42 | 69 12,263 competing apps Median installs: 50 Avg rating: 4.3 | 64 | 64 | 87 major competitor apps |
| watch | 69 | 100 | 48 | 78 46,888 competing apps Median installs: 25 Avg rating: 4.2 | 89 | 77 | 628 major competitor apps |
| subscriptions | 71 | 100 | 44 | 73 22,655 competing apps Median installs: 175 Avg rating: 4.2 | 86 | 86 | 377 major competitor apps |
| update | 71 | 100 | 44 | 72 20,003 competing apps Median installs: 25 Avg rating: 4.0 | 111 | 111 | 182 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,152 competing apps Median installs: 25 Avg rating: 4.2 | 113 | 113 | 251 major competitor apps |
| updates | 70 | 100 | 46 | 76 34,702 competing apps Avg rating: 4.2 | 119 | 117 | 328 major competitor apps |
App Description
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.
Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
Get personalized notifications and be the first to know about new announcements and offers.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions, and more.
Sign up and reserve your spot in a Today at Apple session at your local Apple Store.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.
Utilize AR to see how our products will look in your space.
When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in select countries.
How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings