Apple Store
ASO Keyword Dashboard
Tracking 147 keywords for Apple Store in Apple App Store
Apple Store tracks 147 keywords (32 keywords rank; 115 need traction). Key metrics: 28% top-10 coverage, opportunity 69.8, difficulty 43.0, best rank 1.
Tracked keywords
147
32 ranked • 115 not ranking yet
Top 10 coverage
28%
Best rank 1 • Latest leader 27
Avg opportunity
69.8
Top keyword: setting
Avg difficulty
43.0
Lower scores indicate easier wins
Opportunity leaders
- 68.3
setting
Opportunity: 73.0 • Difficulty: 41.4 • Rank 27
Competitors: 128
- 68.6
recent
Opportunity: 73.0 • Difficulty: 42.2 • Rank 64
Competitors: 105
- 64.8
vision
Opportunity: 73.0 • Difficulty: 39.2 • Rank —
Competitors: 53
- 68.7
ask
Opportunity: 73.0 • Difficulty: 42.5 • Rank —
Competitors: 138
- 66.2
session
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 58
Unranked opportunities
vision
Opportunity: 73.0 • Difficulty: 39.2 • Competitors: 53
ask
Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 138
session
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 58
continue
Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 126
nearest
Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 92
High competition keywords
new
Total apps: 183,287 • Major competitors: 2,465
Latest rank: 58 • Difficulty: 53.5
free
Total apps: 164,411 • Major competitors: 2,608
Latest rank: — • Difficulty: 53.1
help
Total apps: 149,860 • Major competitors: 1,558
Latest rank: — • Difficulty: 52.5
find
Total apps: 138,751 • Major competitors: 1,824
Latest rank: — • Difficulty: 52.4
every
Total apps: 120,927 • Major competitors: 1,658
Latest rank: — • Difficulty: 51.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 47 | 77 41,018 competing apps Median installs: 125 Avg rating: 4.2 | 1 | 1 | 583 major competitor apps |
| apple | 69 | 100 | 47 | 77 41,355 competing apps Median installs: 200 Avg rating: 4.3 | 1 | 1 | 756 major competitor apps |
| iphone | 69 | 100 | 47 | 77 40,072 competing apps Median installs: 200 Avg rating: 4.0 | 1 | 1 | 439 major competitor apps |
| ipad | 71 | 100 | 44 | 73 23,841 competing apps Median installs: 150 Avg rating: 3.9 | 1 | 1 | 253 major competitor apps |
| purchases | 72 | 100 | 43 | 70 15,260 competing apps Median installs: 425 Avg rating: 4.2 | 2 | 2 | 398 major competitor apps |
| support | 67 | 100 | 49 | 82 74,682 competing apps Median installs: 125 Avg rating: 4.2 | 2 | 2 | 686 major competitor apps |
| purchase | 69 | 100 | 47 | 77 42,114 competing apps Median installs: 175 Avg rating: 4.2 | 3 | 3 | 563 major competitor apps |
| account settings | 71 | 100 | 43 | 71 18,234 competing apps Median installs: 575 Avg rating: 4.2 | 3 | 3 | 382 major competitor apps |
| itunes account | 71 | 100 | 45 | 73 24,369 competing apps Median installs: 575 Avg rating: 4.2 | 5 | 5 | 502 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,812 competing apps Median installs: 150 Avg rating: 4.1 | 12 | 12 | 240 major competitor apps |
| itunes | 70 | 100 | 46 | 75 32,242 competing apps Median installs: 525 Avg rating: 4.2 | 12 | 12 | 631 major competitor apps |
| settings | 69 | 100 | 47 | 77 37,865 competing apps Median installs: 275 Avg rating: 4.1 | 21 | 21 | 624 major competitor apps |
| setting | 73 | 100 | 41 | 68 12,086 competing apps Median installs: 125 Avg rating: 4.1 | 27 | 27 | 128 major competitor apps |
| cancel | 72 | 100 | 44 | 71 17,837 competing apps Median installs: 275 Avg rating: 4.3 | 27 | 27 | 308 major competitor apps |
| ios | 70 | 100 | 46 | 75 32,314 competing apps Median installs: 125 Avg rating: 4.0 | 31 | 31 | 275 major competitor apps |
| new | 65 | 100 | 53 | 88 183,287 competing apps Median installs: 150 Avg rating: 4.2 | 58 | 58 | 2,465 major competitor apps |
| cool | 72 | 100 | 42 | 69 13,941 competing apps Median installs: 250 Avg rating: 4.1 | 58 | 58 | 276 major competitor apps |
| apps | 70 | 100 | 46 | 75 30,059 competing apps Median installs: 175 Avg rating: 4.2 | 66 | 62 | 394 major competitor apps |
| updated | 70 | 100 | 45 | 74 28,021 competing apps Median installs: 75 Avg rating: 4.2 | — | 63 | 264 major competitor apps |
| recent | 73 | 100 | 42 | 69 12,513 competing apps Median installs: 175 Avg rating: 4.3 | 64 | 64 | 105 major competitor apps |
| watch | 69 | 100 | 48 | 78 48,868 competing apps Median installs: 150 Avg rating: 4.3 | 89 | 77 | 690 major competitor apps |
| subscriptions | 71 | 100 | 44 | 73 22,031 competing apps Median installs: 500 Avg rating: 4.2 | 86 | 86 | 420 major competitor apps |
| update | 71 | 100 | 44 | 72 20,522 competing apps Median installs: 100 Avg rating: 4.1 | 111 | 111 | 222 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,602 competing apps Median installs: 75 Avg rating: 4.3 | 113 | 113 | 297 major competitor apps |
| updates | 70 | 100 | 46 | 76 33,893 competing apps Median installs: 100 Avg rating: 4.2 | 119 | 117 | 373 major competitor apps |
App Description
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.
Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
Get personalized notifications and be the first to know about new announcements and offers.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions, and more.
Sign up and reserve your spot in a Today at Apple session at your local Apple Store.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.
Utilize AR to see how our products will look in your space.
When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in select countries.
How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings