Apple Store
ASO Keyword Dashboard
Tracking 165 keywords for Apple Store in Apple App Store
Apple Store tracks 165 keywords (50 keywords rank; 115 need traction). Key metrics: 38% top-10 coverage, opportunity 69.9, difficulty 43.5, best rank 1.
Tracked keywords
165
50 ranked • 115 not ranking yet
Top 10 coverage
38%
Best rank 1 • Latest leader 6
Avg opportunity
69.9
Top keyword: ipod
Avg difficulty
43.5
Lower scores indicate easier wins
Opportunity leaders
- 66.0
ipod
Opportunity: 73.0 • Difficulty: 41.3 • Rank 6
Competitors: 161
- 64.4
apple watch
Opportunity: 73.0 • Difficulty: 41.2 • Rank 6
Competitors: 235
- 68.4
setting
Opportunity: 73.0 • Difficulty: 42.8 • Rank 14
Competitors: 274
- 64.6
icloud
Opportunity: 73.0 • Difficulty: 40.2 • Rank 20
Competitors: 182
- 63.6
assistance
Opportunity: 73.0 • Difficulty: 39.7 • Rank 33
Competitors: 139
Unranked opportunities
vision
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 120
ask
Opportunity: 73.0 • Difficulty: 46.5 • Competitors: 252
session
Opportunity: 73.0 • Difficulty: 41.4 • Competitors: 132
continue
Opportunity: 73.0 • Difficulty: 42.4 • Competitors: 288
nearest
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 189
High competition keywords
new
Total apps: 181,659 • Major competitors: 5,257
Latest rank: — • Difficulty: 55.1
free
Total apps: 176,362 • Major competitors: 5,392
Latest rank: — • Difficulty: 55.2
help
Total apps: 162,314 • Major competitors: 3,378
Latest rank: — • Difficulty: 54.5
find
Total apps: 150,088 • Major competitors: 3,809
Latest rank: — • Difficulty: 54.7
create
Total apps: 130,990 • Major competitors: 3,375
Latest rank: — • Difficulty: 54.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 50 | 77 44,842 competing apps Median installs: 450 Avg rating: 4.2 | 1 | 1 | 1,235 major competitor apps |
| apple | 69 | 100 | 50 | 77 44,907 competing apps Median installs: 600 Avg rating: 4.3 | 1 | 1 | 1,656 major competitor apps |
| iphone | 69 | 100 | 48 | 77 42,203 competing apps Median installs: 600 Avg rating: 4.0 | 1 | 1 | 1,031 major competitor apps |
| laptop | 70 | 100 | 30 | 48 825 competing apps Median installs: 350 Avg rating: 3.9 | 1 | 1 | 10 major competitor apps |
| ipad | 71 | 100 | 45 | 73 24,595 competing apps Median installs: 550 Avg rating: 3.9 | 1 | 1 | 601 major competitor apps |
| ipod touch | 72 | 100 | 37 | 59 3,747 competing apps Median installs: 550 Avg rating: 3.6 | 1 | 1 | 73 major competitor apps |
| create new | 71 | 100 | 36 | 57 2,647 competing apps Median installs: 550 Avg rating: 4.1 | 1 | 1 | 74 major competitor apps |
| appstore | 70 | 100 | 31 | 49 941 competing apps Median installs: 750 Avg rating: 4.0 | 1 | 1 | 20 major competitor apps |
| purchase | 69 | 100 | 49 | 77 45,128 competing apps Median installs: 600 Avg rating: 4.2 | 2 | 2 | 1,189 major competitor apps |
| payment method | 70 | 100 | 36 | 48 782 competing apps Median installs: 600 Avg rating: 4.1 | 2 | 2 | 34 major competitor apps |
| support | 67 | 100 | 51 | 82 83,707 competing apps Median installs: 400 Avg rating: 4.2 | 2 | 2 | 1,605 major competitor apps |
| apple account | 70 | 100 | 33 | 52 1,360 competing apps Median installs: 1,200 Avg rating: 4.4 | 3 | 3 | 65 major competitor apps |
| apple id | 72 | 100 | 38 | 60 4,056 competing apps Median installs: 850 Avg rating: 4.3 | 4 | 4 | 165 major competitor apps |
| ipod | 73 | 100 | 41 | 66 9,282 competing apps Median installs: 600 Avg rating: 3.7 | 6 | 6 | 161 major competitor apps |
| macos | 70 | 100 | 35 | 51 1,171 competing apps Median installs: 400 Avg rating: 4.2 | 6 | 6 | 18 major competitor apps |
| apple watch | 73 | 100 | 41 | 64 7,452 competing apps Median installs: 500 Avg rating: 4.4 | 6 | 6 | 235 major competitor apps |
| store account | 72 | 100 | 49 | 58 2,936 competing apps Median installs: 650 Avg rating: 4.4 | 6 | 6 | 98 major competitor apps |
| play store | 67 | 100 | 20 | 33 102 competing apps Median installs: 250 Avg rating: 3.9 | 8 | 7 | 1 major competitor apps |
| itunes | 70 | 100 | 48 | 75 33,391 competing apps Median installs: 1,450 Avg rating: 4.2 | 7 | 7 | 1,527 major competitor apps |
| apply | 72 | 100 | 48 | 70 16,159 competing apps Median installs: 550 Avg rating: 4.1 | 19 | 12 | 545 major competitor apps |
| setting | 73 | 100 | 43 | 68 12,967 competing apps Median installs: 400 Avg rating: 4.1 | 14 | 14 | 274 major competitor apps |
| icloud | 73 | 100 | 40 | 65 7,635 competing apps Median installs: 500 Avg rating: 4.3 | 20 | 19 | 182 major competitor apps |
| ios | 70 | 100 | 47 | 76 34,927 competing apps Median installs: 450 Avg rating: 4.0 | 33 | 19 | 646 major competitor apps |
| siri | 71 | 100 | 37 | 53 1,558 competing apps Median installs: 1,250 Avg rating: 4.3 | 22 | 22 | 80 major competitor apps |
| ios device | 71 | 100 | 34 | 56 2,354 competing apps Median installs: 500 Avg rating: 3.8 | 30 | 30 | 44 major competitor apps |
App Description
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.
Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
Get personalized notifications and be the first to know about new announcements and offers.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions, and more.
Sign up and reserve your spot in a Today at Apple session at your local Apple Store.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.
Utilize AR to see how our products will look in your space.
When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in select countries.
How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings