Apple Store
ASO Keyword Dashboard
Tracking 147 keywords for Apple Store in Apple App Store
Apple Store tracks 147 keywords (32 keywords rank; 115 need traction). Key metrics: 28% top-10 coverage, opportunity 49.7, difficulty 50.6, best rank 1.
Tracked keywords
147
32 ranked • 115 not ranking yet
Top 10 coverage
28%
Best rank 1 • Latest leader 58
Avg opportunity
49.7
Top keyword: new
Avg difficulty
50.6
Lower scores indicate easier wins
Opportunity leaders
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank 58
Competitors: 2,341
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 83.0
way
Opportunity: 59.0 • Difficulty: 60.3 • Rank —
Competitors: 1,067
- 86.3
find
Opportunity: 59.0 • Difficulty: 63.8 • Rank —
Competitors: 1,481
- 85.2
help
Opportunity: 59.0 • Difficulty: 61.1 • Rank —
Competitors: 1,236
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
way
Opportunity: 59.0 • Difficulty: 60.3 • Competitors: 1,067
find
Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
help
Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
account
Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: 58 • Difficulty: 63.9
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
every
Total apps: 6,989 • Major competitors: 1,637
Latest rank: — • Difficulty: 62.5
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
help
Total apps: 5,873 • Major competitors: 1,236
Latest rank: — • Difficulty: 61.1
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 58 | 100 | 59 | 75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6 | 1 | 1 | 477 major competitor apps |
| apple | 58 | 100 | 58 | 77 2,602 competing apps Median installs: 282,762 Avg rating: 4.6 | 1 | 1 | 607 major competitor apps |
| iphone | 58 | 100 | 51 | 74 1,870 competing apps Median installs: 233,325 Avg rating: 4.6 | 1 | 1 | 361 major competitor apps |
| ipad | 58 | 100 | 49 | 69 1,098 competing apps Median installs: 228,862 Avg rating: 4.6 | 1 | 1 | 209 major competitor apps |
| purchases | 58 | 100 | 54 | 73 1,693 competing apps Median installs: 269,100 Avg rating: 4.6 | 2 | 2 | 386 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | 2 | 2 | 515 major competitor apps |
| purchase | 58 | 100 | 54 | 76 2,190 competing apps Median installs: 258,238 Avg rating: 4.6 | 3 | 3 | 470 major competitor apps |
| account settings | 58 | 100 | 49 | 74 1,849 competing apps Median installs: 252,025 Avg rating: 4.6 | 3 | 3 | 347 major competitor apps |
| itunes account | 58 | 100 | 51 | 76 2,382 competing apps Median installs: 251,350 Avg rating: 4.6 | 5 | 5 | 450 major competitor apps |
| apply | 58 | 100 | 55 | 66 829 competing apps Median installs: 286,275 Avg rating: 4.7 | 12 | 12 | 183 major competitor apps |
| itunes | 58 | 100 | 52 | 78 2,761 competing apps Median installs: 249,950 Avg rating: 4.6 | 12 | 12 | 507 major competitor apps |
| settings | 58 | 100 | 54 | 78 2,908 competing apps Median installs: 256,188 Avg rating: 4.6 | 21 | 21 | 578 major competitor apps |
| setting | 58 | 100 | 46 | 61 486 competing apps Median installs: 241,450 Avg rating: 4.6 | 27 | 27 | 103 major competitor apps |
| cancel | 58 | 100 | 52 | 69 1,175 competing apps Median installs: 266,825 Avg rating: 4.6 | 27 | 27 | 245 major competitor apps |
| ios | 58 | 100 | 50 | 69 1,128 competing apps Median installs: 238,712 Avg rating: 4.6 | 31 | 31 | 226 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | 58 | 58 | 2,341 major competitor apps |
| cool | 58 | 100 | 47 | 68 1,040 competing apps Median installs: 275,238 Avg rating: 4.6 | 58 | 58 | 231 major competitor apps |
| apps | 58 | 100 | 52 | 72 1,476 competing apps Median installs: 239,550 Avg rating: 4.6 | 66 | 62 | 292 major competitor apps |
| updated | 58 | 100 | 48 | 69 1,085 competing apps Median installs: 244,600 Avg rating: 4.6 | — | 63 | 200 major competitor apps |
| recent | 58 | 100 | 59 | 60 456 competing apps Median installs: 244,988 Avg rating: 4.7 | 64 | 64 | 98 major competitor apps |
| watch | 58 | 100 | 60 | 77 2,441 competing apps Median installs: 295,350 Avg rating: 4.6 | 89 | 77 | 568 major competitor apps |
| subscriptions | 58 | 100 | 50 | 75 1,983 competing apps Median installs: 254,675 Avg rating: 4.6 | 86 | 86 | 362 major competitor apps |
| update | 58 | 100 | 47 | 65 767 competing apps Median installs: 272,550 Avg rating: 4.6 | 111 | 111 | 168 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | 113 | 113 | 246 major competitor apps |
| updates | 58 | 100 | 55 | 72 1,493 competing apps Median installs: 302,850 Avg rating: 4.6 | 119 | 117 | 362 major competitor apps |
App Description
DISCOVER WHAT’S NEW IN THE PRODUCTS TAB
Explore product recommendations that are tailored to you, and even shop for accessories that are compatible with products you already own.
Browse the latest iPhone, iPad, Mac, Apple Watch, and more. Discover the latest seasonal offerings, and exclusive ways to save — available only at Apple.
Get shopping support from a Specialist via phone, over text, or locate your nearest store and visit us in-person.
FIND YOUR MOST RELEVANT INFORMATION IN THE FOR YOU TAB
Save and organize your favorites, and easily continue shopping where you left off with Recent Activity.
Conveniently track your order status every step of the way, and be ready when it arrives.
Get personalized notifications and be the first to know about new announcements and offers.
MAKE THE MOST OF THE DEVICES YOU ALREADY OWN IN THE GO FURTHER TAB
Get creative tips from our team with videos, sessions, and more.
Sign up and reserve your spot in a Today at Apple session at your local Apple Store.
Easily connect with us to find the right support options for any technical or account issues.
A BETTER WAY TO SHOP
Manage your account information including stored payments, shipping address, AppleCare status, as well as your Account Balance.
Add a personal touch with free custom engraving. And even use your Memoji — an Apple Store app exclusive feature.
Get answers to common questions with Specialist-led videos that can help walk you through your options during your purchase.
Utilize AR to see how our products will look in your space.
When you visit an Apple Store, quickly scan and pay for accessories with Self-Checkout, or hop into in an upcoming Today at Apple session.
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The app may ask permission to use the TrueDepth camera to help with Apple Vision Pro fit.
Note that the Apple Store app and certain features are available only in select countries.
How your data is used:
To create a personalized shopping experience, we’ll collect and use data about your device, Apple account, Apple Store shopping activity, and Apple subscriptions. To change or modify any of these settings, go to Account > Settings