Express
ASO Keyword Dashboard
Tracking 96 keywords for Express in Apple App Store
Express tracks 96 keywords (23 keywords rank; 73 need traction). Key metrics: 13% top-10 coverage, opportunity 69.7, difficulty 42.6, best rank 1.
Tracked keywords
96
23 ranked • 73 not ranking yet
Top 10 coverage
13%
Best rank 1 • Latest leader 1
Avg opportunity
69.7
Top keyword: express
Avg difficulty
42.6
Lower scores indicate easier wins
Opportunity leaders
- 67.3
express
Opportunity: 73.0 • Difficulty: 49.7 • Rank 1
Competitors: 256
- 68.0
highest
Opportunity: 73.0 • Difficulty: 43.1 • Rank 52
Competitors: 202
- 65.1
fashion
Opportunity: 73.0 • Difficulty: 48.1 • Rank 102
Competitors: 218
- 63.7
stores
Opportunity: 73.0 • Difficulty: 45.0 • Rank 82
Competitors: 125
- 66.4
exchange
Opportunity: 73.0 • Difficulty: 41.9 • Rank 192
Competitors: 129
Unranked opportunities
inspire
Opportunity: 73.0 • Difficulty: 43.4 • Competitors: 92
delivered
Opportunity: 73.0 • Difficulty: 45.9 • Competitors: 175
second
Opportunity: 73.0 • Difficulty: 42.3 • Competitors: 166
charge
Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 194
dream
Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 330
High competition keywords
free
Total apps: 164,931 • Major competitors: 3,887
Latest rank: — • Difficulty: 55.9
every
Total apps: 120,649 • Major competitors: 2,493
Latest rank: — • Difficulty: 54.0
create
Total apps: 119,326 • Major competitors: 2,294
Latest rank: — • Difficulty: 54.7
designed
Total apps: 114,471 • Major competitors: 1,080
Latest rank: — • Difficulty: 51.8
us
Total apps: 80,622 • Major competitors: 1,541
Latest rank: — • Difficulty: 51.3
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| express | 73 | 100 | 50 | 67 10,555 competing apps Median installs: 550 Avg rating: 4.1 | 1 | 1 | 256 major competitor apps |
| retail | 72 | 100 | 40 | 61 4,136 competing apps Median installs: 400 Avg rating: 4.0 | 10 | 10 | 67 major competitor apps |
| expressions | 71 | 100 | 33 | 55 1,822 competing apps Median installs: 350 Avg rating: 4.1 | 10 | 10 | 20 major competitor apps |
| stop shop | 71 | 100 | 35 | 54 1,699 competing apps Median installs: 400 Avg rating: 4.2 | 14 | 13 | 25 major competitor apps |
| expression | 71 | 100 | 35 | 55 2,039 competing apps Median installs: 450 Avg rating: 4.1 | 23 | 23 | 33 major competitor apps |
| closing | 71 | 100 | 33 | 54 1,638 competing apps Median installs: 350 Avg rating: 4.2 | 42 | 24 | 9 major competitor apps |
| dresses | 70 | 100 | 32 | 49 905 competing apps Median installs: 350 Avg rating: 3.9 | 28 | 28 | 19 major competitor apps |
| apply | 72 | 100 | 49 | 70 14,857 competing apps Median installs: 700 Avg rating: 4.1 | 44 | 36 | 371 major competitor apps |
| pressing | 71 | 100 | 50 | 58 2,743 competing apps Median installs: 400 Avg rating: 4.0 | 40 | 38 | 19 major competitor apps |
| outfits | 71 | 100 | 40 | 57 2,704 competing apps Median installs: 1,400 Avg rating: 4.2 | 41 | 41 | 127 major competitor apps |
| appstore | 70 | 100 | 31 | 50 925 competing apps Median installs: 750 Avg rating: 4.0 | 45 | 45 | 17 major competitor apps |
| fashionable | 70 | 100 | 33 | 51 1,145 competing apps Median installs: 750 Avg rating: 4.0 | 49 | 49 | 32 major competitor apps |
| highest | 73 | 100 | 43 | 68 11,505 competing apps Median installs: 550 Avg rating: 4.1 | 52 | 52 | 202 major competitor apps |
| clothing | 72 | 100 | 40 | 59 3,324 competing apps Median installs: 1,000 Avg rating: 4.3 | 56 | 54 | 94 major competitor apps |
| fashion | 73 | 100 | 48 | 65 7,726 competing apps Median installs: 550 Avg rating: 4.2 | 102 | 69 | 218 major competitor apps |
| clothes | 71 | 100 | 37 | 58 2,946 competing apps Median installs: 650 Avg rating: 4.1 | 73 | 73 | 79 major competitor apps |
| stores | 73 | 100 | 45 | 64 6,368 competing apps Median installs: 450 Avg rating: 4.1 | 82 | 82 | 125 major competitor apps |
| touch | 69 | 100 | 49 | 77 38,404 competing apps Median installs: 500 Avg rating: 4.0 | 98 | 98 | 617 major competitor apps |
| lo | 71 | 100 | 37 | 55 1,924 competing apps Median installs: 300 Avg rating: 4.1 | 100 | 100 | 21 major competitor apps |
| guess | 72 | 100 | 38 | 63 5,543 competing apps Median installs: 500 Avg rating: 4.2 | 176 | 175 | 84 major competitor apps |
| dress | 72 | 100 | 42 | 61 4,555 competing apps Median installs: 950 Avg rating: 4.0 | 185 | 185 | 165 major competitor apps |
| exchange | 73 | 100 | 42 | 66 9,283 competing apps Median installs: 500 Avg rating: 4.1 | 192 | 192 | 129 major competitor apps |
| apple | 69 | 100 | 50 | 77 41,559 competing apps Median installs: 850 Avg rating: 4.2 | 202 | 202 | 1,160 major competitor apps |
| free | 65 | 100 | 56 | 87 164,931 competing apps Median installs: 800 Avg rating: 4.2 | — | — | 3,887 major competitor apps |
| inspire | 73 | 100 | 43 | 63 6,133 competing apps Median installs: 450 Avg rating: 4.3 | — | — | 92 major competitor apps |
App Description
Easily access:
• Your Express Insider rewards & exclusive offers.
• Every Express style & the latest trends.
• Faster checkout & so much more.
We inspire self-expression and create confidence so you can dream big and dress accordingly. #ExpressYou
Tell us what you think. Send your feedback to: customerservice@express.com
Disclaimer: Free Shipping & Returns offer is valid on orders placed at express.com for U.S. Standard Shipping. No promo code required to redeem free shipping, just select Standard Shipping during checkout. If an expedited shipping method is chosen, Second Day Delivery or Overnight Delivery, the stated shipping and handling fees will apply. Offer is subject to change without notice. Not valid on Express Marketplace items, Style Trial transactions or previous purchases. Gift cards are shipped separately from merchandise items; there is no shipping & handling charge for gift cards delivered via Standard Delivery. When a single order results in multiple shipments, the shipping and handling charge only applies to the first package shipped. There is no additional charge for subsequent shipments for the same order.