Citizens Bank Mobile Banking

36.2M installs
723.9K ratings
9.4M monthly active users
Revenue not available
Install Trends
Weekly +99.8K
Trending
Monthly +372.7K
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Citizens Bank Mobile Banking icon

ASO Keyword Dashboard

Tracking 54 keywords for Citizens Bank Mobile Banking in Apple App Store

Developer: Citizens Bank, N.A. Category: finance Rating: 4.75

Citizens Bank Mobile Banking tracks 54 keywords (24 keywords rank; 30 need traction). Key metrics: 8% top-10 coverage, opportunity 70.3, difficulty 42.5, best rank 2.

Tracked keywords

54

24  ranked •  30  not ranking yet

Top 10 coverage

8%

Best rank 2 • Latest leader 11

Avg opportunity

70.3

Top keyword: deposit

Avg difficulty

42.5

Lower scores indicate easier wins

Opportunity leaders

  • deposit

    Opportunity: 73.0 • Difficulty: 42.4 • Rank 11

    Competitors: 239

    62.8
  • checking

    Opportunity: 73.0 • Difficulty: 42.9 • Rank 45

    Competitors: 136

    63.7
  • lines

    Opportunity: 73.0 • Difficulty: 41.0 • Rank 96

    Competitors: 133

    63.0
  • checks

    Opportunity: 73.0 • Difficulty: 39.0 • Rank 134

    Competitors: 99

    62.1
  • highest

    Opportunity: 73.0 • Difficulty: 42.9 • Rank 168

    Competitors: 201

    67.5

Unranked opportunities

  • early

    Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 219

  • snap

    Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 159

  • debit

    Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 216

  • member

    Opportunity: 72.0 • Difficulty: 44.4 • Competitors: 285

  • convenience

    Opportunity: 72.0 • Difficulty: 44.4 • Competitors: 191

High competition keywords

  • like

    Total apps: 153,385 • Major competitors: 3,284

    Latest rank: 208 • Difficulty: 55.4

  • mobile

    Total apps: 130,035 • Major competitors: 1,613

    Latest rank: 137 • Difficulty: 53.2

  • manage

    Total apps: 108,372 • Major competitors: 1,629

    Latest rank: — • Difficulty: 52.5

  • add

    Total apps: 90,149 • Major competitors: 1,553

    Latest rank: — • Difficulty: 52.8

  • account

    Total apps: 87,059 • Major competitors: 2,135

    Latest rank: — • Difficulty: 52.8

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
citizen701003250

1,062 competing apps

Median installs: 350

Avg rating: 3.9

22

7

major competitor apps

citizens711003555

1,919 competing apps

Median installs: 350

Avg rating: 4.0

22

23

major competitor apps

deposit731004263

5,985 competing apps

Median installs: 5,150

Avg rating: 4.2

1110

239

major competitor apps

bank721004571

17,519 competing apps

Median installs: 1,100

Avg rating: 4.1

2923

370

major competitor apps

banks711003454

1,669 competing apps

Median installs: 2,150

Avg rating: 4.2

2525

34

major competitor apps

bank mobile711003252

1,410 competing apps

Median installs: 3,975

Avg rating: 4.4

2929

15

major competitor apps

mobility721003557

2,784 competing apps

Median installs: 400

Avg rating: 4.0

3030

27

major competitor apps

touching711003557

2,710 competing apps

Median installs: 400

Avg rating: 4.0

3535

30

major competitor apps

mobile banking721003862

5,239 competing apps

Median installs: 3,450

Avg rating: 4.2

6639

103

major competitor apps

checking731004364

6,776 competing apps

Median installs: 600

Avg rating: 4.1

4545

136

major competitor apps

mobile phones701004049

899 competing apps

Median installs: 400

Avg rating: 3.9

7575

12

major competitor apps

bank account711004154

1,778 competing apps

Median installs: 1,000

Avg rating: 4.0

7777

57

major competitor apps

lines731004163

6,146 competing apps

Median installs: 550

Avg rating: 4.1

9696

133

major competitor apps

including681005280

67,617 competing apps

Median installs: 550

Avg rating: 4.1

9999

1,397

major competitor apps

mobile661005385

130,035 competing apps

Median installs: 400

Avg rating: 4.0

137113

1,613

major competitor apps

free mobile701003252

1,290 competing apps

Median installs: 950

Avg rating: 4.1

133117

23

major competitor apps

incident711003253

1,610 competing apps

Median installs: 400

Avg rating: 3.9

123123

11

major competitor apps

checks731003962

5,431 competing apps

Median installs: 3,575

Avg rating: 4.3

134131

99

major competitor apps

online banking721003658

3,156 competing apps

Median installs: 4,700

Avg rating: 4.3

154152

35

major competitor apps

highest731004367

11,457 competing apps

Median installs: 500

Avg rating: 4.1

168168

201

major competitor apps

like online661001932

81 competing apps

Median installs: 1,175

Avg rating: 4.0

175175

1

major competitor apps

le721003860

4,316 competing apps

Median installs: 300

Avg rating: 4.0

180180

19

major competitor apps

like661005586

153,385 competing apps

Median installs: 600

Avg rating: 4.1

208187

3,284

major competitor apps

transfer money711003655

1,988 competing apps

Median installs: 8,875

Avg rating: 4.3

217217

60

major competitor apps

online681005281

73,709 competing apps

Median installs: 550

Avg rating: 4.1

1,306

major competitor apps

54 keywords
1 of 3

App Description

Get ready to manage your money – anytime, anywhere – from the convenience of your mobile device.

Manage Accounts

- See up-to-date balances and account activity
- Freeze and unfreeze debit cards

Deposit Checks

- Snap photos of your checks for easy deposit
- Get same-business day credit on deposits made by 10 pm ET

Transfer Money

- Make transfers between Citizens accounts and to non-Citizens accounts
- Send money securely with Zelle®

Pay Bills

- Manage all your bills in one place
- See payment history
- Add and pay any company

Plus, your finances are protected with the Citizens Bank Online Guarantee.®


DISCLOSURES:

Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license.

©2026 Citizens Financial Group, Inc. All rights reserved.
Citizens is a brand name of Citizens Bank, N.A. Member FDIC