Betterment Invest & Save Money

Developer: Betterment

Category: Finance

Add App to Comparison

~3M - 6M

60.1K ratings

~650 (installs week)

~54.5K (installs month)

ASO Keyword Dashboard

Tracking 87 keywords for Betterment Invest & Save Money in Apple App Store

Developer: Betterment Category: finance Rating: 4.76

Betterment Invest & Save Money tracks 87 keywords (7 keywords rank; 80 need traction). Key metrics: 0% top-10 coverage, opportunity 70.4, difficulty 41.2, best rank 11.

Tracked keywords

7 ranked • 80 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader —

Avg opportunity

70.4

Top keyword: tech

Avg difficulty

41.2

Lower scores indicate easier wins

Opportunity leaders

tech

Opportunity: 73.0 • Difficulty: 38.7 • Rank —

Competitors: 72
63.3
efficiency

Opportunity: 73.0 • Difficulty: 38.4 • Rank —

Competitors: 18
63.9
trust

Opportunity: 73.0 • Difficulty: 40.1 • Rank —

Competitors: 104
64.8
low

Opportunity: 73.0 • Difficulty: 41.3 • Rank —

Competitors: 141
68.1
term

Opportunity: 73.0 • Difficulty: 40.7 • Rank —

Competitors: 99
67.2

Unranked opportunities

tech

Opportunity: 73.0 • Difficulty: 38.7 • Competitors: 72
efficiency

Opportunity: 73.0 • Difficulty: 38.4 • Competitors: 18
trust

Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 104
low

Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 141
term

Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 99

High competition keywords

help

Total apps: 149,670 • Major competitors: 1,512

Latest rank: — • Difficulty: 52.5
like

Total apps: 142,680 • Major competitors: 2,089

Latest rank: — • Difficulty: 52.5
track

Total apps: 108,549 • Major competitors: 988

Latest rank: — • Difficulty: 51.0
manage

Total apps: 94,761 • Major competitors: 959

Latest rank: — • Difficulty: 50.5
start

Total apps: 93,169 • Major competitors: 1,152

Latest rank: — • Difficulty: 50.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
better	69	100	47	77 41,770 competing apps Median installs: 125 Avg rating: 4.2	11	11	456 major competitor apps
saving	72	100	42	69 14,056 competing apps Median installs: 100 Avg rating: 4.2	23	23	143 major competitor apps
save	67	100	50	82 84,526 competing apps Median installs: 150 Avg rating: 4.2	47	47	1,026 major competitor apps
money	70	100	46	74 27,882 competing apps Median installs: 200 Avg rating: 4.2	90	87	514 major competitor apps
many	67	100	49	82 77,302 competing apps Median installs: 125 Avg rating: 4.1	105	105	804 major competitor apps
financial	71	100	44	71 18,384 competing apps Median installs: 100 Avg rating: 4.3	150	150	197 major competitor apps
cancel	72	100	43	71 17,795 competing apps Median installs: 275 Avg rating: 4.3	234	234	300 major competitor apps
investing	71	100	34	55 1,891 competing apps Median installs: 150 Avg rating: 4.3	—	—	35 major competitor apps
individual	71	100	43	71 18,128 competing apps Median installs: 75 Avg rating: 4.1	—	—	118 major competitor apps
tech	73	100	39	63 6,057 competing apps Median installs: 100 Avg rating: 4.2	—	—	72 major competitor apps
management	69	100	47	77 42,226 competing apps Median installs: 50 Avg rating: 4.1	—	—	177 major competitor apps
manage	67	100	51	83 94,761 competing apps Median installs: 100 Avg rating: 4.2	—	—	959 major competitor apps
secure	69	100	47	78 43,970 competing apps Median installs: 125 Avg rating: 4.3	—	—	434 major competitor apps
protect	72	100	42	70 15,195 competing apps Median installs: 200 Avg rating: 4.2	—	—	220 major competitor apps
program	72	100	43	71 17,264 competing apps Median installs: 100 Avg rating: 4.1	—	—	147 major competitor apps
help	65	100	53	87 149,670 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,512 major competitor apps
efficiency	73	100	38	64 6,573 competing apps Median installs: 50 Avg rating: 4.2	—	—	18 major competitor apps
explore	68	100	49	80 60,126 competing apps Median installs: 125 Avg rating: 4.3	—	—	876 major competitor apps
trust	73	100	40	65 7,437 competing apps Median installs: 125 Avg rating: 4.3	—	—	104 major competitor apps
start	67	100	51	83 93,169 competing apps Median installs: 125 Avg rating: 4.2	—	—	1,152 major competitor apps
track	66	100	51	84 108,549 competing apps Median installs: 100 Avg rating: 4.3	—	—	988 major competitor apps
smart	69	100	48	78 48,658 competing apps Median installs: 100 Avg rating: 4.1	—	—	474 major competitor apps
cash	72	100	43	70 15,198 competing apps Median installs: 125 Avg rating: 4.2	—	—	321 major competitor apps
today	69	100	48	79 49,786 competing apps Median installs: 75 Avg rating: 4.3	—	—	377 major competitor apps
join	69	100	48	78 43,634 competing apps Median installs: 150 Avg rating: 4.4	—	—	904 major competitor apps

App Description

Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence.
Join 1M+ investors who trust us with over $65B in investments. Start today with as little as $10 and build your financial future with confidence.

● Invest & save with confidence
Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.
- Start investing and saving with no minimum balance
- Track your cash, savings, and investments in one app
- Manage financial goals for short and long-term growth

● Earn 3.25% variable APY* (as of 12/12/25) with Betterment Cash Reserve
- Grow your savings with a high-yield cash account
- Get up to an extra 0.65% APY* with qualifying deposits
- Secure your money during volatile times while earning ~10x the national average.
- Protect your cash with up to $2M FDIC insurance through program banks

● Expert-built portfolios
Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals.
- Diversify with stock and bond ETFs
- Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact
- Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds
- We manage all the trading, rebalancing, reinvesting, and tax management for you, automatically

● Self-directed investing
Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust.
- Invest in stocks and ETFs with Betterment’s tools by your side
- See your tax impact before you sell
- Trade fractional shares with no commissions
- Invest and build your wealth your way

● Smart automation & optimization
Betterment’s automated tech does the work for you.
- Automatically reinvest dividends and rebalance your portfolio
- Improve tax efficiency with tools like tax-loss harvesting
- Automate deposits to grow your investments consistently
- Get expert guidance and advice

● Low fees. Real growth potential.
- Keep more of what you earn while your investments grow.
- Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit
- Upgrade to Premium (0.65%) for unlim