Betterment Invest & Save Money

Developer: Betterment

Category: Finance

~2.9M - 5.9M

59K ratings

~2.9K (installs week)

~30.8K (installs month)

Trend Steady

ASO Keyword Dashboard

Tracking 128 keywords for Betterment Invest & Save Money in Apple App Store

Developer: Betterment Category: finance Rating: 4.77

Betterment Invest & Save Money tracks 128 keywords (7 keywords rank; 121 need traction). Key metrics: 0% top-10 coverage, opportunity 46.2, difficulty 47.2, best rank 11.

Tracked keywords

128

7 ranked • 121 not ranking yet

Top 10 coverage

Best rank 11 • Latest leader —

Avg opportunity

46.2

Top keyword: best

Avg difficulty

47.2

Lower scores indicate easier wins

Opportunity leaders

best

Opportunity: 59.0 • Difficulty: 59.6 • Rank —

Competitors: 1,398
85.9
experience

Opportunity: 59.0 • Difficulty: 59.1 • Rank —

Competitors: 1,134
83.9
choose

Opportunity: 59.0 • Difficulty: 60.7 • Rank —

Competitors: 1,081
83.5
help

Opportunity: 59.0 • Difficulty: 61.1 • Rank —

Competitors: 1,236
85.2
account

Opportunity: 59.0 • Difficulty: 60.5 • Rank —

Competitors: 1,073
84.1

Unranked opportunities

best

Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398
experience

Opportunity: 59.0 • Difficulty: 59.1 • Competitors: 1,134
choose

Opportunity: 59.0 • Difficulty: 60.7 • Competitors: 1,081
help

Opportunity: 59.0 • Difficulty: 61.1 • Competitors: 1,236
account

Opportunity: 59.0 • Difficulty: 60.5 • Competitors: 1,073

High competition keywords

like

Total apps: 7,508 • Major competitors: 1,767

Latest rank: — • Difficulty: 63.2
best

Total apps: 6,283 • Major competitors: 1,398

Latest rank: — • Difficulty: 59.6
access

Total apps: 6,181 • Major competitors: 1,388

Latest rank: — • Difficulty: 63.2
help

Total apps: 5,873 • Major competitors: 1,236

Latest rank: — • Difficulty: 61.1
account

Total apps: 5,212 • Major competitors: 1,073

Latest rank: — • Difficulty: 60.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
better	58	100	53	75 2,000 competing apps Median installs: 250,162 Avg rating: 4.6	11	11	450 major competitor apps
saving	58	100	49	62 535 competing apps Median installs: 266,925 Avg rating: 4.7	23	23	121 major competitor apps
save	58	100	61	81 3,777 competing apps Median installs: 254,125 Avg rating: 4.6	47	47	858 major competitor apps
money	58	100	56	75 2,017 competing apps Median installs: 270,575 Avg rating: 4.7	90	87	443 major competitor apps
many	58	100	55	81 3,804 competing apps Median installs: 252,775 Avg rating: 4.6	105	105	758 major competitor apps
financial	58	100	54	65 763 competing apps Median installs: 247,975 Avg rating: 4.7	150	150	162 major competitor apps
cancel	58	100	52	69 1,175 competing apps Median installs: 266,825 Avg rating: 4.6	234	234	245 major competitor apps
download	58	100	60	83 4,537 competing apps Median installs: 266,225 Avg rating: 4.6	—	—	1,040 major competitor apps
best	59	100	60	86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6	—	—	1,398 major competitor apps
level	58	100	54	78 2,734 competing apps Median installs: 274,625 Avg rating: 4.6	—	—	638 major competitor apps
weather	58	100	47	65 755 competing apps Median installs: 229,100 Avg rating: 4.6	—	—	127 major competitor apps
investing	20	100	43	45 94 competing apps Median installs: 302,962 Avg rating: 4.7	—	—	27 major competitor apps
stock market	20	100	47	36 38 competing apps Median installs: 276,838 Avg rating: 4.7	—	—	10 major competitor apps
try	58	100	53	76 2,347 competing apps Median installs: 264,825 Avg rating: 4.6	—	—	496 major competitor apps
whether	58	100	59	79 3,139 competing apps Median installs: 267,650 Avg rating: 4.6	—	—	715 major competitor apps
tailored	58	100	53	66 836 competing apps Median installs: 291,662 Avg rating: 4.6	—	—	179 major competitor apps
experience	59	100	59	84 5,154 competing apps Median installs: 261,775 Avg rating: 4.6	—	—	1,134 major competitor apps
curated	20	100	52	62 576 competing apps Median installs: 309,950 Avg rating: 4.6	—	—	159 major competitor apps
live	58	100	61	77 2,652 competing apps Median installs: 287,738 Avg rating: 4.6	—	—	616 major competitor apps
digital	58	100	52	72 1,579 competing apps Median installs: 256,800 Avg rating: 4.6	—	—	339 major competitor apps
tech	57	100	47	55 282 competing apps Median installs: 255,288 Avg rating: 4.6	—	—	60 major competitor apps
needs	58	100	47	67 920 competing apps Median installs: 251,312 Avg rating: 4.6	—	—	194 major competitor apps
people	58	100	60	75 2,083 competing apps Median installs: 271,275 Avg rating: 4.6	—	—	492 major competitor apps
protect	58	100	46	67 904 competing apps Median installs: 251,362 Avg rating: 4.6	—	—	178 major competitor apps
choose	59	100	61	83 4,918 competing apps Median installs: 263,588 Avg rating: 4.6	—	—	1,081 major competitor apps

App Description

Invest and save better with Betterment. Investing apps are a dime a dozen, right? So, you might be wondering why you should download this investing app. It’s simple: Betterment is a robo advisor built with technology that optimizes for you, creating a tailored experience that fits your needs whether you’re an investor-in-training or a stock market guru. Join the 1M+ people who entrust us with over $65+ billion.

As an independent digital investment advisor and fiduciary, Betterment is built to help you do what’s best for your money so you can live better. With no minimum balance, you can get started with just $10 in minutes. Keep track of your financial life across your short- and long-term savings goals with our easy-to-use app.

NEW CUSTOMERS EARN 4.15% VARIABLE APY* (as of 10/31/25) ON CASH
- Get an extra 0.65% APY* with qualifying deposit—11x** the national average.
- Protect your earnings with up to $2 million in FDIC insurance at our program banks, subject to certain conditions. Betterment is not a bank.
- See program banks at www.betterment.com/cash-portfolio

EXPERT-BUILT PORTFOLIOS TO HELP YOU WEATHER THE MARKET
- Customize your stock-and-bond risk level with recommendations from the pros.
- Choose one of our optimized, curated portfolios of ETFs, like Innovative Tech, Goldman Sachs Smart Beta, or socially responsible investing options: Broad, Social, or Climate Impact portfolios
- Looking for an all-bond strategy? Try our BlackRock Target Income portfolio or our Goldman Sachs Tax-Smart Bond portfolio to target higher yields while taking on less risk than stocks.

INVEST WITH TECH THAT OPTIMIZES FOR YOU
- Rebalance your portfolio and reinvest dividends automatically
- Limit your tax impact with automated tools like tax-loss harvesting and tax coordination between accounts
- Set up recurring deposits on your preferred schedule
- Questions? You can browse our expert resources or ask our financial advisors!

KEEP MORE OF YOUR MONEY
- Invest with us for just $4/month, or pay an annual fee of 0.25% on your investing account balance when you:
- Have a total Betterment balance of $20,000 or more across investing and cash accounts you hold at Betterment, or
- Set up a recurring deposit(s) of $250/month or more into any account
- Upgrade to Premium for unlimited access to advisors at just .65% of your