Betterment Invest & Save Money

Developer: Betterment

Category: Finance

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3M installs

60.1K ratings

58.3K monthly active users

$<10K monthly revenue est.

IAP 0% · Ad 100%

Install Trends

Weekly +317

Declining

Monthly +1.3K

Declining

ASO Keyword Dashboard

Tracking 96 keywords for Betterment Invest & Save Money in Apple App Store

Developer: Betterment Category: finance Rating: 4.76

Betterment Invest & Save Money tracks 96 keywords (15 keywords rank; 81 need traction). Key metrics: 0% top-10 coverage, opportunity 70.6, difficulty 43.2, best rank 17.

Tracked keywords

15 ranked • 81 not ranking yet

Top 10 coverage

Best rank 17 • Latest leader 19

Avg opportunity

70.6

Top keyword: investment

Avg difficulty

43.2

Lower scores indicate easier wins

Opportunity leaders

investment

Opportunity: 73.0 • Difficulty: 41.2 • Rank 19

Competitors: 118
64.2
tech

Opportunity: 73.0 • Difficulty: 42.5 • Rank —

Competitors: 162
63.8
efficiency

Opportunity: 73.0 • Difficulty: 39.1 • Rank —

Competitors: 52
64.7
trust

Opportunity: 73.0 • Difficulty: 44.3 • Rank —

Competitors: 246
65.3
low

Opportunity: 73.0 • Difficulty: 43.1 • Rank —

Competitors: 339
68.5

Unranked opportunities

tech

Opportunity: 73.0 • Difficulty: 42.5 • Competitors: 162
efficiency

Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 52
trust

Opportunity: 73.0 • Difficulty: 44.3 • Competitors: 246
low

Opportunity: 73.0 • Difficulty: 43.1 • Competitors: 339
term

Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 249

High competition keywords

help

Total apps: 162,335 • Major competitors: 3,373

Latest rank: — • Difficulty: 54.5
like

Total apps: 153,440 • Major competitors: 4,507

Latest rank: — • Difficulty: 54.9
track

Total apps: 125,827 • Major competitors: 2,075

Latest rank: — • Difficulty: 52.5
manage

Total apps: 108,489 • Major competitors: 2,180

Latest rank: — • Difficulty: 52.4
real

Total apps: 105,644 • Major competitors: 2,469

Latest rank: — • Difficulty: 53.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
investments	71	100	36	54 1,769 competing apps Median installs: 350 Avg rating: 4.2	17	17	49 major competitor apps
wealth	72	100	39	62 5,178 competing apps Median installs: 300 Avg rating: 4.3	17	17	92 major competitor apps
investment	73	100	41	64 7,222 competing apps Median installs: 250 Avg rating: 4.2	19	19	118 major competitor apps
saving	72	100	44	70 15,645 competing apps Median installs: 400 Avg rating: 4.2	25	20	317 major competitor apps
dealing	71	100	35	55 2,175 competing apps Median installs: 400 Avg rating: 4.2	20	20	35 major competitor apps
save money	71	100	37	54 1,851 competing apps Median installs: 450 Avg rating: 4.2	24	24	52 major competitor apps
retirement	70	100	33	52 1,260 competing apps Median installs: 200 Avg rating: 4.3	29	29	30 major competitor apps
invest	72	100	37	58 3,036 competing apps Median installs: 475 Avg rating: 4.2	30	30	115 major competitor apps
investing	71	100	37	55 2,113 competing apps Median installs: 450 Avg rating: 4.3	33	33	64 major competitor apps
save	67	100	53	83 93,612 competing apps Median installs: 500 Avg rating: 4.2	109	68	2,239 major competitor apps
cancel	71	100	46	71 19,406 competing apps Median installs: 800 Avg rating: 4.3	144	70	716 major competitor apps
finance	72	100	39	60 4,032 competing apps Median installs: 300 Avg rating: 4.3	83	83	96 major competitor apps
financial	71	100	46	72 20,814 competing apps Median installs: 350 Avg rating: 4.3	95	95	407 major competitor apps
money	70	100	48	75 30,516 competing apps Median installs: 750 Avg rating: 4.2	129	116	1,105 major competitor apps
meant	71	100	38	56 2,448 competing apps Median installs: 400 Avg rating: 4.2	142	142	40 major competitor apps
individual	71	100	45	71 19,949 competing apps Median installs: 300 Avg rating: 4.1	—	—	267 major competitor apps
tech	73	100	43	64 6,870 competing apps Median installs: 400 Avg rating: 4.2	—	—	162 major competitor apps
management	69	100	48	78 48,814 competing apps Median installs: 250 Avg rating: 4.1	—	—	486 major competitor apps
manage	67	100	52	84 108,489 competing apps Median installs: 400 Avg rating: 4.2	—	—	2,180 major competitor apps
secure	69	100	50	78 51,563 competing apps Median installs: 450 Avg rating: 4.3	—	—	969 major competitor apps
protect	72	100	44	70 16,581 competing apps Median installs: 650 Avg rating: 4.2	—	—	524 major competitor apps
available	67	100	54	83 95,808 competing apps Median installs: 450 Avg rating: 4.1	—	—	2,473 major competitor apps
program	72	100	44	71 18,533 competing apps Median installs: 350 Avg rating: 4.1	—	—	278 major competitor apps
help	65	100	55	87 162,335 competing apps Median installs: 400 Avg rating: 4.2	—	—	3,373 major competitor apps
efficiency	73	100	39	65 7,757 competing apps Median installs: 200 Avg rating: 4.2	—	—	52 major competitor apps

App Description

Build long-term wealth with Betterment, the automated investing and savings app designed to help you reach your financial goals. Whether you’re new to investing or managing a diverse portfolio, Betterment gives you the tools, automation, and expert-built portfolios to grow wealth with confidence.

Join 1M+ investors who trust us with over $65B in investments. Start today with as little as $10 and build your financial future with confidence.

INVEST & SAVE WITH CONFIDENCE
Betterment is a trusted money management platform that uses automated technology to make investing and saving smart and easy.
- Start investing and saving with no minimum balance
- Track your cash, savings, and investments in one app
- Manage financial goals for short and long-term growth

EARN 3.25% VARIABLE APY* (AS OF 12/12/25) WITH BETTERMENT CASH RESERVE
- Grow your savings with a high-yield cash account
- Get up to an extra 0.65% APY* with qualifying deposits
- Secure your money during volatile times while earning ~10x the national average.
- Protect your cash with up to $2M FDIC insurance through program banks

EXPERT-BUILT PORTFOLIOS
Choose from low-cost, globally diversified portfolios that match your risk tolerance and goals.
- Diversify with stock and bond ETFs
- Explore low-cost, expert-built portfolios like Social Impact, Innovative Technology, or Climate Impact
- Choose bond-only portfolios like Goldman Sachs Tax-Smart Bonds
- We manage all the trading, rebalancing, reinvesting, and tax management for you, automatically

SELF-DIRECTED INVESTING
Start trading individual stocks, ETFs, and mutual funds, all with a platform you trust.
- Invest in stocks and ETFs with Betterment’s tools by your side
- See your tax impact before you sell
- Trade fractional shares with no commissions
- Invest and build your wealth your way

SMART AUTOMATION & OPTIMIZATION
Betterment’s automated tech does the work for you.
- Automatically reinvest available dividends and rebalance your portfolio
- Improve tax efficiency with tools like tax-loss harvesting
- Automate deposits to grow your investments consistently
- Get expert guidance and advice

LOW FEES. REAL GROWTH POTENTIAL.
- Keep more of what you earn while your investments grow.
- Invest for $5/month or 0.25% annually with $24K balance or $200+ monthly deposit
- Upgrade to Premium (0.65%) for unlimited CFP® ad