Sephora US: Makeup & Skincare
ASO Keyword Dashboard
Tracking 143 keywords for Sephora US: Makeup & Skincare in Apple App Store
Sephora US: Makeup & Skincare tracks 143 keywords (44 keywords rank; 99 need traction). Key metrics: 23% top-10 coverage, opportunity 70.3, difficulty 41.7, best rank 1.
Tracked keywords
143
44 ranked • 99 not ranking yet
Top 10 coverage
23%
Best rank 1 • Latest leader 5
Avg opportunity
70.3
Top keyword: stored
Avg difficulty
41.7
Lower scores indicate easier wins
Opportunity leaders
- 68.2
stored
Opportunity: 73.0 • Difficulty: 41.8 • Rank 5
Competitors: 102
- 63.7
stores
Opportunity: 73.0 • Difficulty: 45.0 • Rank 9
Competitors: 125
- 66.4
target
Opportunity: 73.0 • Difficulty: 41.1 • Rank 16
Competitors: 131
- 66.7
beauty
Opportunity: 73.0 • Difficulty: 45.2 • Rank 19
Competitors: 192
- 63.3
shown
Opportunity: 73.0 • Difficulty: 39.3 • Rank 36
Competitors: 81
Unranked opportunities
la
Opportunity: 73.0 • Difficulty: 41.6 • Competitors: 87
mini
Opportunity: 73.0 • Difficulty: 42.1 • Competitors: 219
routine
Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 86
redeem
Opportunity: 73.0 • Difficulty: 44.7 • Competitors: 244
green
Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 114
High competition keywords
time
Total apps: 190,736 • Major competitors: 2,966
Latest rank: — • Difficulty: 55.3
new
Total apps: 182,994 • Major competitors: 3,792
Latest rank: — • Difficulty: 56.1
access
Total apps: 163,515 • Major competitors: 2,635
Latest rank: — • Difficulty: 55.1
like
Total apps: 143,203 • Major competitors: 3,240
Latest rank: — • Difficulty: 55.6
find
Total apps: 139,104 • Major competitors: 2,765
Latest rank: — • Difficulty: 55.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| ordinary | 72 | 100 | 37 | 59 3,577 competing apps Median installs: 550 Avg rating: 4.1 | 1 | 1 | 58 major competitor apps |
| cosmetic | 69 | 100 | 31 | 47 654 competing apps Median installs: 450 Avg rating: 4.2 | 3 | 3 | 18 major competitor apps |
| lush | 70 | 100 | 33 | 50 1,028 competing apps Median installs: 900 Avg rating: 4.2 | 4 | 3 | 30 major competitor apps |
| mac | 72 | 100 | 38 | 59 3,386 competing apps Median installs: 900 Avg rating: 4.0 | 4 | 4 | 58 major competitor apps |
| brands | 72 | 100 | 50 | 63 5,718 competing apps Median installs: 700 Avg rating: 4.2 | 4 | 4 | 181 major competitor apps |
| stored | 73 | 100 | 42 | 68 11,981 competing apps Median installs: 400 Avg rating: 4.0 | 5 | 5 | 102 major competitor apps |
| ultra | 71 | 100 | 37 | 56 2,207 competing apps Median installs: 950 Avg rating: 4.1 | 5 | 5 | 55 major competitor apps |
| store | 69 | 100 | 51 | 77 41,137 competing apps Median installs: 550 Avg rating: 4.1 | 20 | 8 | 898 major competitor apps |
| skincare | 70 | 100 | 33 | 50 998 competing apps Median installs: 600 Avg rating: 4.4 | 8 | 8 | 17 major competitor apps |
| pink | 70 | 100 | 34 | 53 1,418 competing apps Median installs: 850 Avg rating: 4.2 | 9 | 8 | 32 major competitor apps |
| stores | 73 | 100 | 45 | 64 6,368 competing apps Median installs: 450 Avg rating: 4.1 | 9 | 9 | 125 major competitor apps |
| target | 73 | 100 | 41 | 66 9,346 competing apps Median installs: 450 Avg rating: 4.1 | 16 | 11 | 131 major competitor apps |
| shop | 71 | 100 | 52 | 72 19,166 competing apps Median installs: 550 Avg rating: 4.3 | 13 | 13 | 523 major competitor apps |
| garage | 71 | 100 | 36 | 54 1,701 competing apps Median installs: 750 Avg rating: 4.0 | 15 | 15 | 60 major competitor apps |
| products | 71 | 100 | 49 | 74 24,737 competing apps Median installs: 400 Avg rating: 4.1 | 34 | 16 | 398 major competitor apps |
| online shopping | 71 | 100 | 42 | 54 1,655 competing apps Median installs: 400 Avg rating: 4.2 | 23 | 17 | 54 major competitor apps |
| shops | 71 | 100 | 42 | 57 2,457 competing apps Median installs: 400 Avg rating: 4.0 | 17 | 17 | 41 major competitor apps |
| beauty | 73 | 100 | 45 | 67 9,690 competing apps Median installs: 500 Avg rating: 4.2 | 19 | 19 | 192 major competitor apps |
| shopping | 72 | 100 | 48 | 71 17,657 competing apps Median installs: 450 Avg rating: 4.2 | 26 | 24 | 403 major competitor apps |
| gap | 71 | 100 | 35 | 57 2,650 competing apps Median installs: 300 Avg rating: 4.2 | 28 | 28 | 20 major competitor apps |
| online store | 70 | 100 | 30 | 48 781 competing apps Median installs: 300 Avg rating: 4.2 | 34 | 34 | 8 major competitor apps |
| shown | 73 | 100 | 39 | 63 6,104 competing apps Median installs: 450 Avg rating: 4.0 | 36 | 36 | 81 major competitor apps |
| makeup | 71 | 100 | 41 | 58 2,812 competing apps Median installs: 750 Avg rating: 4.0 | 38 | 38 | 120 major competitor apps |
| nothing | 72 | 100 | 39 | 63 5,458 competing apps Median installs: 750 Avg rating: 4.2 | 48 | 48 | 117 major competitor apps |
| inclusive | 71 | 100 | 42 | 57 2,469 competing apps Median installs: 400 Avg rating: 4.3 | 73 | 51 | 54 major competitor apps |
App Description
Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.
Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!
3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases
Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!
Sephora Features:
SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!
MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers
HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia
FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more
HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift
The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.
Download the Sephora App now for th