Sephora US: Makeup & Skincare
ASO Keyword Dashboard
Tracking 119 keywords for Sephora US: Makeup & Skincare in Apple App Store
Sephora US: Makeup & Skincare tracks 119 keywords (18 keywords rank; 101 need traction). Key metrics: 6% top-10 coverage, opportunity 44.6, difficulty 46.0, best rank 10.
Tracked keywords
119
18 ranked • 101 not ranking yet
Top 10 coverage
6%
Best rank 10 • Latest leader —
Avg opportunity
44.6
Top keyword: best
Avg difficulty
46.0
Lower scores indicate easier wins
Opportunity leaders
- 85.9
best
Opportunity: 59.0 • Difficulty: 59.6 • Rank —
Competitors: 1,398
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 86.3
find
Opportunity: 59.0 • Difficulty: 63.8 • Rank —
Competitors: 1,481
- 88.7
time
Opportunity: 59.0 • Difficulty: 62.9 • Rank —
Competitors: 1,805
- 85.7
access
Opportunity: 59.0 • Difficulty: 63.2 • Rank —
Competitors: 1,388
Unranked opportunities
best
Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,398
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
find
Opportunity: 59.0 • Difficulty: 63.8 • Competitors: 1,481
time
Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805
access
Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
time
Total apps: 8,391 • Major competitors: 1,805
Latest rank: — • Difficulty: 62.9
like
Total apps: 7,508 • Major competitors: 1,767
Latest rank: — • Difficulty: 63.2
find
Total apps: 6,521 • Major competitors: 1,481
Latest rank: — • Difficulty: 63.8
best
Total apps: 6,283 • Major competitors: 1,398
Latest rank: — • Difficulty: 59.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 58 | 100 | 59 | 75 2,016 competing apps Median installs: 285,588 Avg rating: 4.6 | 10 | 10 | 477 major competitor apps |
| products | 20 | 100 | 58 | 67 928 competing apps Median installs: 325,375 Avg rating: 4.7 | 15 | 14 | 263 major competitor apps |
| shopping | 20 | 100 | 62 | 66 792 competing apps Median installs: 328,762 Avg rating: 4.7 | 21 | 21 | 246 major competitor apps |
| shop | 20 | 100 | 69 | 68 991 competing apps Median installs: 387,025 Avg rating: 4.7 | 22 | 22 | 329 major competitor apps |
| brand | 58 | 100 | 47 | 66 812 competing apps Median installs: 273,650 Avg rating: 4.6 | 42 | 42 | 171 major competitor apps |
| apply | 58 | 100 | 55 | 66 829 competing apps Median installs: 286,275 Avg rating: 4.7 | 51 | 51 | 183 major competitor apps |
| us | 58 | 100 | 58 | 82 4,260 competing apps Median installs: 268,738 Avg rating: 4.6 | 68 | 68 | 915 major competitor apps |
| top | 58 | 100 | 59 | 78 2,843 competing apps Median installs: 305,500 Avg rating: 4.6 | 103 | 103 | 706 major competitor apps |
| highest | 58 | 100 | 45 | 64 655 competing apps Median installs: 243,650 Avg rating: 4.7 | 108 | 108 | 132 major competitor apps |
| upon | 58 | 100 | 41 | 62 570 competing apps Median installs: 215,925 Avg rating: 4.6 | 120 | 120 | 98 major competitor apps |
| topics | 58 | 100 | 47 | 60 427 competing apps Median installs: 318,400 Avg rating: 4.6 | 128 | 128 | 92 major competitor apps |
| touch | 58 | 100 | 54 | 73 1,612 competing apps Median installs: 220,412 Avg rating: 4.6 | 137 | 137 | 299 major competitor apps |
| product | 20 | 100 | 49 | 64 654 competing apps Median installs: 282,388 Avg rating: 4.6 | 141 | 141 | 170 major competitor apps |
| keeps | 58 | 100 | 45 | 63 598 competing apps Median installs: 286,138 Avg rating: 4.7 | 183 | 183 | 140 major competitor apps |
| things | 58 | 100 | 57 | 68 1,019 competing apps Median installs: 284,500 Avg rating: 4.6 | 187 | 187 | 231 major competitor apps |
| hear | 58 | 100 | 48 | 63 636 competing apps Median installs: 226,988 Avg rating: 4.6 | 196 | 196 | 118 major competitor apps |
| id | 58 | 100 | 51 | 67 892 competing apps Median installs: 269,325 Avg rating: 4.6 | 202 | 202 | 205 major competitor apps |
| miss | 20 | 100 | 58 | 69 1,081 competing apps Median installs: 318,350 Avg rating: 4.6 | 212 | 212 | 298 major competitor apps |
| best | 59 | 100 | 60 | 86 6,283 competing apps Median installs: 272,625 Avg rating: 4.6 | — | — | 1,398 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| try | 58 | 100 | 53 | 76 2,347 competing apps Median installs: 264,825 Avg rating: 4.6 | — | — | 496 major competitor apps |
| better | 58 | 100 | 53 | 75 2,000 competing apps Median installs: 250,162 Avg rating: 4.6 | — | — | 450 major competitor apps |
| care | 58 | 100 | 49 | 70 1,236 competing apps Median installs: 259,912 Avg rating: 4.6 | — | — | 262 major competitor apps |
| clean | 58 | 100 | 42 | 63 617 competing apps Median installs: 220,650 Avg rating: 4.6 | — | — | 120 major competitor apps |
| collection | 58 | 100 | 48 | 70 1,259 competing apps Median installs: 268,700 Avg rating: 4.6 | — | — | 276 major competitor apps |
App Description
Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.
Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!
3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases
Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!
Sephora Features:
SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!
MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers
HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia
FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more
HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift
The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.
Download the Sephora App now for th