Sephora US: Makeup & Skincare
ASO Keyword Dashboard
Tracking 119 keywords for Sephora US: Makeup & Skincare in Apple App Store
Sephora US: Makeup & Skincare tracks 119 keywords (18 keywords rank; 101 need traction). Key metrics: 6% top-10 coverage, opportunity 70.1, difficulty 39.6, best rank 10.
Tracked keywords
119
18 ranked • 101 not ranking yet
Top 10 coverage
6%
Best rank 10 • Latest leader 108
Avg opportunity
70.1
Top keyword: highest
Avg difficulty
39.6
Lower scores indicate easier wins
Opportunity leaders
- 68.0
highest
Opportunity: 73.0 • Difficulty: 41.2 • Rank 108
Competitors: 112
- 67.6
upon
Opportunity: 73.0 • Difficulty: 40.7 • Rank 120
Competitors: 86
- 67.4
topics
Opportunity: 73.0 • Difficulty: 40.8 • Rank 128
Competitors: 72
- 66.8
la
Opportunity: 73.0 • Difficulty: 40.2 • Rank —
Competitors: 48
- 66.7
beauty
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 100
Unranked opportunities
la
Opportunity: 73.0 • Difficulty: 40.2 • Competitors: 48
beauty
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 100
mini
Opportunity: 73.0 • Difficulty: 39.0 • Competitors: 118
routine
Opportunity: 73.0 • Difficulty: 38.6 • Competitors: 52
redeem
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 143
High competition keywords
time
Total apps: 192,517 • Major competitors: 1,552
Latest rank: — • Difficulty: 53.5
new
Total apps: 184,443 • Major competitors: 2,047
Latest rank: — • Difficulty: 53.4
access
Total apps: 161,747 • Major competitors: 1,351
Latest rank: — • Difficulty: 52.8
like
Total apps: 141,867 • Major competitors: 1,791
Latest rank: — • Difficulty: 52.3
find
Total apps: 137,745 • Major competitors: 1,481
Latest rank: — • Difficulty: 52.2
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| store | 69 | 100 | 47 | 77 40,736 competing apps Median installs: 50 Avg rating: 4.2 | 10 | 10 | 469 major competitor apps |
| products | 71 | 100 | 45 | 74 24,846 competing apps Median installs: 25 Avg rating: 4.1 | 15 | 14 | 220 major competitor apps |
| shopping | 72 | 100 | 44 | 71 17,470 competing apps Median installs: 25 Avg rating: 4.2 | 21 | 21 | 238 major competitor apps |
| shop | 71 | 100 | 44 | 72 18,976 competing apps Median installs: 50 Avg rating: 4.3 | 22 | 22 | 308 major competitor apps |
| brand | 72 | 100 | 43 | 70 16,196 competing apps Median installs: 50 Avg rating: 4.1 | 42 | 42 | 190 major competitor apps |
| apply | 72 | 100 | 43 | 70 14,683 competing apps Median installs: 50 Avg rating: 4.1 | 51 | 51 | 177 major competitor apps |
| us | 67 | 100 | 50 | 82 81,248 competing apps Median installs: 75 Avg rating: 4.2 | 68 | 68 | 779 major competitor apps |
| top | 69 | 100 | 48 | 78 47,249 competing apps Median installs: 75 Avg rating: 4.2 | 103 | 103 | 616 major competitor apps |
| highest | 73 | 100 | 41 | 68 11,572 competing apps Median installs: 50 Avg rating: 4.2 | 108 | 108 | 112 major competitor apps |
| upon | 73 | 100 | 41 | 68 10,883 competing apps Median installs: 100 Avg rating: 4.2 | 120 | 120 | 86 major competitor apps |
| topics | 73 | 100 | 41 | 67 10,664 competing apps Median installs: 50 Avg rating: 4.3 | 128 | 128 | 72 major competitor apps |
| touch | 69 | 100 | 47 | 77 38,198 competing apps Median installs: 75 Avg rating: 4.0 | 137 | 137 | 276 major competitor apps |
| product | 71 | 100 | 44 | 73 22,774 competing apps Median installs: 25 Avg rating: 4.1 | 141 | 141 | 170 major competitor apps |
| keeps | 72 | 100 | 42 | 70 14,400 competing apps Median installs: 50 Avg rating: 4.3 | 183 | 183 | 124 major competitor apps |
| things | 71 | 100 | 44 | 72 20,165 competing apps Median installs: 75 Avg rating: 4.2 | 187 | 187 | 210 major competitor apps |
| hear | 72 | 100 | 42 | 69 13,113 competing apps Median installs: 100 Avg rating: 4.1 | 196 | 196 | 95 major competitor apps |
| id | 72 | 100 | 43 | 70 14,654 competing apps Median installs: 75 Avg rating: 4.1 | 202 | 202 | 186 major competitor apps |
| miss | 70 | 100 | 45 | 75 28,408 competing apps Median installs: 50 Avg rating: 4.2 | 212 | 212 | 297 major competitor apps |
| best | 66 | 100 | 51 | 85 116,267 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 1,391 major competitor apps |
| new | 65 | 100 | 53 | 88 184,443 competing apps Median installs: 75 Avg rating: 4.1 | — | — | 2,047 major competitor apps |
| try | 69 | 100 | 47 | 77 40,714 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 504 major competitor apps |
| better | 69 | 100 | 47 | 77 41,965 competing apps Median installs: 50 Avg rating: 4.1 | — | — | 386 major competitor apps |
| care | 70 | 100 | 45 | 75 29,222 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 258 major competitor apps |
| clean | 72 | 100 | 43 | 71 16,609 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 122 major competitor apps |
| collection | 70 | 100 | 45 | 75 29,956 competing apps Median installs: 50 Avg rating: 4.2 | — | — | 278 major competitor apps |
App Description
Try the latest product releases or find brands focusing on inclusivity and diversity. Treat yourself and redeem your points for Beauty Insider Cash or luxurious samples.
Easily shop for your beauty needs, from makeup and skincare to haircare products. Find the perfect foundation, mascara, or concealer for you by comparing product information, how to use instructions, and photos from the Sephora community. If you are looking for good beauty at a better price, try Sephora Collection makeup and skincare!
3 Reasons you’ll love the Sephora app
1. Get access to offers & deals with Beauty Insider
2. Shop all your favorite beauty products in just a few steps
3. Discover the latest trends & releases
Interested in clean products with ingredients you’ll love? Look for the green “Clean at Sephora” seal which means the product is formulated without parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehyde and more!
Sephora Features:
SKINCARE
• Find the perfect skincare routine for your skin type
• Treat acne, dark spots, dryness & pores with our top-rated products
• Shop from leading skincare brands like Kiehl’s, La Mer, Drunk Elephant & many more!
MAKEUP & COSMETICS
• Best-selling brands like Urban Decay, KVD Vegan Beauty & many more!
• Browse palettes, mini sizes & value sets to suit your beauty budget
• Get special access to the latest offers
HYBRID PRODUCTS
• Makeup and skincare in one effective product
• Get healthy-looking skin while looking your best
• Shop makeup hybrid products from Supergoop, Milk, and Ilia
FRAGRANCE
• Buy all-time favorite fragrances or try a fresh new signature scent
• Select beautifully packaged gift sets & mini-editions
• Luxurious scents from Jean Paul Gaultier, Lancome, Yves Saint Laurent and more
HAIR PRODUCTS
• Explore tools to style and treat your hair for effortlessly luscious locks
• Try out the very best conditioners & hair masks
• Shop beautifully packaged sets for the perfect hair care gift
The Sephora App has your beauty needs covered from head to toe. Never miss a beauty deal with Insider-only offers, products uniquely at Sephora, promotions, and more.
Download the Sephora App now for th