AppGoblinThe Standard
ASO Keyword Dashboard
Tracking 100 keywords for The Standard in Apple App Store
The Standard tracks 100 keywords (1 keyword ranks; 99 need traction). Key metrics: 100% top-10 coverage, opportunity 50.1, difficulty 42.4, best rank 5.
Tracked keywords
100
1 ranked • 99 not ranking yet
Top 10 coverage
100%
Best rank 5 • Latest leader —
Avg opportunity
50.1
Top keyword: free
Avg difficulty
42.4
Lower scores indicate easier wins
Opportunity leaders
- 89.9
free
Opportunity: 59.0 • Difficulty: 63.5 • Rank —
Competitors: 2,147
- 91.1
new
Opportunity: 59.0 • Difficulty: 63.9 • Rank —
Competitors: 2,341
- 83.9
features
Opportunity: 59.0 • Difficulty: 60.4 • Rank —
Competitors: 1,060
- 61.8
standard
Opportunity: 58.0 • Difficulty: 42.7 • Rank 5
Competitors: 114
- 68.5
story
Opportunity: 58.0 • Difficulty: 45.2 • Rank —
Competitors: 167
Unranked opportunities
free
Opportunity: 59.0 • Difficulty: 63.5 • Competitors: 2,147
new
Opportunity: 59.0 • Difficulty: 63.9 • Competitors: 2,341
features
Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,060
story
Opportunity: 58.0 • Difficulty: 45.2 • Competitors: 167
social media
Opportunity: 58.0 • Difficulty: 45.8 • Competitors: 133
High competition keywords
new
Total apps: 10,701 • Major competitors: 2,341
Latest rank: — • Difficulty: 63.9
free
Total apps: 9,480 • Major competitors: 2,147
Latest rank: — • Difficulty: 63.5
features
Total apps: 5,134 • Major competitors: 1,060
Latest rank: — • Difficulty: 60.4
different
Total apps: 4,440 • Major competitors: 823
Latest rank: — • Difficulty: 55.7
share
Total apps: 4,336 • Major competitors: 916
Latest rank: — • Difficulty: 62.6
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| standard | 58 | 100 | 43 | 62 541 competing apps Median installs: 259,950 Avg rating: 4.6 | 5 | 5 | 114 major competitor apps |
| free | 59 | 100 | 63 | 90 9,480 competing apps Median installs: 264,750 Avg rating: 4.6 | — | — | 2,147 major competitor apps |
| new | 59 | 100 | 64 | 91 10,701 competing apps Median installs: 270,475 Avg rating: 4.6 | — | — | 2,341 major competitor apps |
| sports | 20 | 100 | 57 | 64 673 competing apps Median installs: 328,850 Avg rating: 4.6 | — | — | 189 major competitor apps |
| story | 58 | 100 | 45 | 68 1,063 competing apps Median installs: 233,775 Avg rating: 4.6 | — | — | 167 major competitor apps |
| social media | 58 | 100 | 46 | 64 685 competing apps Median installs: 238,450 Avg rating: 4.6 | — | — | 133 major competitor apps |
| notifications | 58 | 100 | 55 | 71 1,357 competing apps Median installs: 296,625 Avg rating: 4.7 | — | — | 332 major competitor apps |
| share | 58 | 100 | 63 | 82 4,336 competing apps Median installs: 258,138 Avg rating: 4.6 | — | — | 916 major competitor apps |
| breaking news | 57 | 100 | 46 | 55 259 competing apps Median installs: 255,850 Avg rating: 4.6 | — | — | 47 major competitor apps |
| device | 58 | 100 | 55 | 75 1,985 competing apps Median installs: 265,675 Avg rating: 4.6 | — | — | 425 major competitor apps |
| support | 58 | 100 | 56 | 78 2,741 competing apps Median installs: 233,950 Avg rating: 4.6 | — | — | 515 major competitor apps |
| range | 58 | 100 | 48 | 71 1,314 competing apps Median installs: 239,262 Avg rating: 4.6 | — | — | 261 major competitor apps |
| section | 57 | 100 | 39 | 57 318 competing apps Median installs: 234,625 Avg rating: 4.6 | — | — | 62 major competitor apps |
| digital | 58 | 100 | 52 | 72 1,579 competing apps Median installs: 256,800 Avg rating: 4.6 | — | — | 339 major competitor apps |
| integrity | 56 | 76 | 16 | 24 10 competing apps Median installs: 207,938 Avg rating: 4.7 | — | — | 2 major competitor apps |
| lifestyle | 57 | 100 | 38 | 56 286 competing apps Median installs: 204,925 Avg rating: 4.6 | — | — | 53 major competitor apps |
| call | 58 | 100 | 52 | 66 855 competing apps Median installs: 291,050 Avg rating: 4.6 | — | — | 208 major competitor apps |
| available | 58 | 100 | 64 | 82 4,074 competing apps Median installs: 282,412 Avg rating: 4.6 | — | — | 979 major competitor apps |
| wide range | 58 | 100 | 44 | 62 557 competing apps Median installs: 234,250 Avg rating: 4.6 | — | — | 106 major competitor apps |
| connect | 20 | 100 | 58 | 75 2,048 competing apps Median installs: 297,762 Avg rating: 4.6 | — | — | 515 major competitor apps |
| request | 20 | 100 | 58 | 60 469 competing apps Median installs: 285,650 Avg rating: 4.6 | — | — | 119 major competitor apps |
| push | 58 | 100 | 49 | 68 989 competing apps Median installs: 262,075 Avg rating: 4.7 | — | — | 221 major competitor apps |
| push notifications | 20 | 100 | 46 | 59 386 competing apps Median installs: 366,262 Avg rating: 4.7 | — | — | 108 major competitor apps |
| dynamic | 58 | 100 | 45 | 65 746 competing apps Median installs: 252,150 Avg rating: 4.6 | — | — | 146 major competitor apps |
| format | 57 | 100 | 37 | 53 231 competing apps Median installs: 251,875 Avg rating: 4.6 | — | — | 44 major competitor apps |
App Description
The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost.
Market Positioning
* The Standard is the "First Free English Daily Newspaper in Hong Kong".
* News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics.
Functions and Features for this App
1. Push notifications for breaking news stories
2. Connect the App to your social networks to share the news
3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference
4. Print Ad in newspaper also available in the App
ADDRESS
The Standard
Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For Advertising Enquiries, please call our Advertising Hotline
(852) 3181 3311 or Fax your request to (852) 2758 3579.