The Standard
ASO Keyword Dashboard
Tracking 103 keywords for The Standard in Apple App Store
The Standard tracks 103 keywords (1 keyword ranks; 102 need traction). Key metrics: 100% top-10 coverage, opportunity 69.6, difficulty 39.2, best rank 5.
Tracked keywords
103
1 ranked • 102 not ranking yet
Top 10 coverage
100%
Best rank 5 • Latest leader —
Avg opportunity
69.6
Top keyword: lifestyle
Avg difficulty
39.2
Lower scores indicate easier wins
Opportunity leaders
- 66.1
lifestyle
Opportunity: 73.0 • Difficulty: 40.1 • Rank —
Competitors: 92
- 66.3
push notifications
Opportunity: 73.0 • Difficulty: 40.8 • Rank —
Competitors: 170
- 66.1
format
Opportunity: 73.0 • Difficulty: 40.0 • Rank —
Competitors: 88
- 67.7
entertainment
Opportunity: 73.0 • Difficulty: 42.2 • Rank —
Competitors: 271
- 66.5
print
Opportunity: 73.0 • Difficulty: 40.6 • Rank —
Competitors: 146
Unranked opportunities
lifestyle
Opportunity: 73.0 • Difficulty: 40.1 • Competitors: 92
push notifications
Opportunity: 73.0 • Difficulty: 40.8 • Competitors: 170
format
Opportunity: 73.0 • Difficulty: 40.0 • Competitors: 88
entertainment
Opportunity: 73.0 • Difficulty: 42.2 • Competitors: 271
print
Opportunity: 73.0 • Difficulty: 40.6 • Competitors: 146
High competition keywords
new
Total apps: 183,115 • Major competitors: 3,676
Latest rank: — • Difficulty: 54.0
free
Total apps: 164,890 • Major competitors: 3,770
Latest rank: — • Difficulty: 53.8
features
Total apps: 116,008 • Major competitors: 2,011
Latest rank: — • Difficulty: 52.0
share
Total apps: 113,842 • Major competitors: 1,708
Latest rank: — • Difficulty: 52.2
different
Total apps: 95,090 • Major competitors: 1,591
Latest rank: — • Difficulty: 50.8
All tracked keywords
Includes opportunity, difficulty, rankings and competitor benchmarks
| Major Competitors | |||||||
|---|---|---|---|---|---|---|---|
| standard | 72 | 100 | 43 | 70 15,787 competing apps Median installs: 200 Avg rating: 4.2 | 5 | 5 | 212 major competitor apps |
| free | 65 | 100 | 54 | 87 164,890 competing apps Median installs: 300 Avg rating: 4.2 | — | — | 3,770 major competitor apps |
| new | 65 | 100 | 54 | 88 183,115 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 3,676 major competitor apps |
| sports | 72 | 100 | 44 | 70 14,548 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 308 major competitor apps |
| story | 72 | 100 | 44 | 71 16,997 competing apps Median installs: 400 Avg rating: 4.3 | — | — | 391 major competitor apps |
| social media | 71 | 100 | 44 | 72 19,206 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 267 major competitor apps |
| notifications | 69 | 100 | 48 | 78 43,178 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 579 major competitor apps |
| share | 66 | 100 | 52 | 85 113,842 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,708 major competitor apps |
| breaking news | 71 | 100 | 35 | 56 2,080 competing apps Median installs: 650 Avg rating: 4.2 | — | — | 59 major competitor apps |
| device | 69 | 100 | 48 | 79 50,250 competing apps Median installs: 200 Avg rating: 4.0 | — | — | 807 major competitor apps |
| support | 67 | 100 | 50 | 82 75,048 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 1,046 major competitor apps |
| range | 69 | 100 | 47 | 77 37,830 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 529 major competitor apps |
| section | 72 | 100 | 42 | 69 13,334 competing apps Median installs: 150 Avg rating: 4.1 | — | — | 108 major competitor apps |
| digital | 69 | 100 | 48 | 78 46,497 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 661 major competitor apps |
| integrity | 70 | 100 | 30 | 49 889 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 3 major competitor apps |
| lifestyle | 73 | 100 | 40 | 66 8,921 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 92 major competitor apps |
| call | 71 | 100 | 44 | 72 20,441 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 304 major competitor apps |
| available | 67 | 100 | 52 | 83 89,219 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 1,766 major competitor apps |
| wide range | 72 | 100 | 43 | 71 16,389 competing apps Median installs: 100 Avg rating: 4.2 | — | — | 221 major competitor apps |
| connect | 68 | 100 | 49 | 80 60,726 competing apps Median installs: 150 Avg rating: 4.3 | — | — | 912 major competitor apps |
| request | 72 | 100 | 44 | 70 15,031 competing apps Median installs: 100 Avg rating: 4.1 | — | — | 208 major competitor apps |
| push | 70 | 100 | 46 | 76 33,006 competing apps Median installs: 150 Avg rating: 4.4 | — | — | 402 major competitor apps |
| push notifications | 73 | 100 | 41 | 66 9,124 competing apps Median installs: 150 Avg rating: 4.2 | — | — | 170 major competitor apps |
| dynamic | 71 | 100 | 44 | 72 18,809 competing apps Median installs: 200 Avg rating: 4.2 | — | — | 278 major competitor apps |
| format | 73 | 100 | 40 | 66 8,869 competing apps Median installs: 200 Avg rating: 4.1 | — | — | 88 major competitor apps |
App Description
The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong.
Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format.
The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost.
Market Positioning
* The Standard is the "First Free English Daily Newspaper in Hong Kong".
* News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics.
Functions and Features for this App
1. Push notifications for breaking news stories
2. Connect the App to your social networks to share the news
3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference
4. Print Ad in newspaper also available in the App
ADDRESS
The Standard
Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong
Tel: (852) 2798 2323
Fax: (852) 2305 1765
For Advertising Enquiries, please call our Advertising Hotline
(852) 3181 3311 or Fax your request to (852) 2758 3579.