WeChat

WeChat
Developer: WeChat
Category: Social Networking
~1.5M - 3M
30.2K ratings
WeChat icon

ASO Keyword Dashboard

Tracking 173 keywords for WeChat in Apple App Store

Developer: WeChat Category: social networking Rating: 4.08

WeChat tracks 173 keywords (34 keywords rank; 139 need traction). Key metrics: 6% top-10 coverage, opportunity 51.1, difficulty 48.2, best rank 10.

Tracked keywords

173

34  ranked •  139  not ranking yet

Top 10 coverage

6%

Best rank 10 • Latest leader 84

Avg opportunity

51.1

Top keyword: best

Avg difficulty

48.2

Lower scores indicate easier wins

Opportunity leaders

  • best

    Opportunity: 59.0 • Difficulty: 59.6 • Rank 84

    Competitors: 1,398

    85.9

  • free

    Opportunity: 59.0 • Difficulty: 63.5 • Rank 138

    Competitors: 2,147

    89.9

  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Rank —

    Competitors: 1,269

    85.4

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Rank —

    Competitors: 1,147

    83.8

  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Rank —

    Competitors: 1,198

    84.3

Unranked opportunities

  • play

    Opportunity: 59.0 • Difficulty: 57.2 • Competitors: 1,269

  • fun

    Opportunity: 59.0 • Difficulty: 58.2 • Competitors: 1,147

  • enjoy

    Opportunity: 59.0 • Difficulty: 60.4 • Competitors: 1,198

  • easy

    Opportunity: 59.0 • Difficulty: 59.0 • Competitors: 1,246

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

High competition keywords

  • free

    Total apps: 9,480 • Major competitors: 2,147

    Latest rank: 138 • Difficulty: 63.5

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • best

    Total apps: 6,283 • Major competitors: 1,398

    Latest rank: 84 • Difficulty: 59.6

  • play

    Total apps: 5,992 • Major competitors: 1,269

    Latest rank: — • Difficulty: 57.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
line581004966

804 competing apps

Median installs: 296,375

Avg rating: 4.6

1010

192

major competitor apps

message581006163

627 competing apps

Median installs: 266,150

Avg rating: 4.6

1010

149

major competitor apps

chat201006170

1,223 competing apps

Median installs: 323,400

Avg rating: 4.6

1615

325

major competitor apps

text581005372

1,581 competing apps

Median installs: 243,000

Avg rating: 4.6

4646

315

major competitor apps

download581006083

4,537 competing apps

Median installs: 266,225

Avg rating: 4.6

5252

1,040

major competitor apps

best591006086

6,283 competing apps

Median installs: 272,625

Avg rating: 4.6

8460

1,398

major competitor apps

social581005475

2,098 competing apps

Median installs: 264,738

Avg rating: 4.6

6161

471

major competitor apps

messages581005663

623 competing apps

Median installs: 270,450

Avg rating: 4.6

6767

138

major competitor apps

social media581004664

685 competing apps

Median installs: 238,450

Avg rating: 4.6

7070

133

major competitor apps

facebook581005166

852 competing apps

Median installs: 240,100

Avg rating: 4.6

8585

173

major competitor apps

iphone581005174

1,870 competing apps

Median installs: 233,325

Avg rating: 4.6

8888

361

major competitor apps

update581004765

767 competing apps

Median installs: 272,550

Avg rating: 4.6

9494

168

major competitor apps

added581004969

1,150 competing apps

Median installs: 269,450

Avg rating: 4.6

100100

248

major competitor apps

group581006064

695 competing apps

Median installs: 244,600

Avg rating: 4.6

101101

151

major competitor apps

technology581004666

791 competing apps

Median installs: 243,000

Avg rating: 4.6

108108

161

major competitor apps

apple581005877

2,602 competing apps

Median installs: 282,762

Avg rating: 4.6

109109

607

major competitor apps

ios581005069

1,128 competing apps

Median installs: 238,712

Avg rating: 4.6

113113

226

major competitor apps

limited581005565

715 competing apps

Median installs: 280,925

Avg rating: 4.6

120120

171

major competitor apps

require581004761

505 competing apps

Median installs: 272,550

Avg rating: 4.6

127127

126

major competitor apps

meet581005470

1,285 competing apps

Median installs: 259,225

Avg rating: 4.6

128128

276

major competitor apps

friend581004361

477 competing apps

Median installs: 228,775

Avg rating: 4.6

132132

94

major competitor apps

call581005266

855 competing apps

Median installs: 291,050

Avg rating: 4.6

138138

208

major competitor apps

free591006390

9,480 competing apps

Median installs: 264,750

Avg rating: 4.6

138138

2,147

major competitor apps

moment581004762

550 competing apps

Median installs: 259,962

Avg rating: 4.7

155155

129

major competitor apps

updated581004869

1,085 competing apps

Median installs: 244,600

Avg rating: 4.6

165165

200

major competitor apps

173 keywords
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App Description

WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with Weixin Pay, and much more.

Why do one billion people use WeChat?
• MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members.
• VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world. Make group video calls with up to 15 people.
• REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the tap of a button.
• MOMENTS: Never forget your favorite moments. Post photos, videos, and more to share with friends on your personal Moments stream.
• STICKER GALLERY: Browse thousands of fun, animated stickers to help express yourself in chats, including stickers with your favorite cartoon and movie characters.
• CUSTOM STICKERS: Make chatting more unique with custom stickers and selfie stickers.
• OFFICIAL ACCOUNTS: Tons of accounts to follow with original content and news for your reading pleasure.
• MINI PROGRAMS: Countless third-party services all within the WeChat app that don't require additional installation, saving you precious phone storage and time.
• TOP STORIES: See the latest articles your friends are reading and discover all kinds of interesting content.
• GAMES: Have fun and compete with friends in a huge selection of WeChat Mini Games and Tencent Games (available in select regions).
• WEIXIN PAY: Enjoy the convenience of world-leading mobile payment features with Weixin Pay and Wallet (available in select regions).
• WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (only available in select regions).
• WERUN: Use Healthkit and Health app data to sync your step count on WeRun, where you can compete against friends with daily step rankings. Enable WeRun in “Settings” > “General” > “Plug-ins”.
• LANGUAGE SUPPORT: Localized in 20+ different languages and can translate friends' messages and Moments posts.
• BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe.
• EASY MODE: Clearer a