WeChat

WeChat
Developer: WeChat
Category: Social Networking
Add App to Comparison
409.5M installs
8.2M ratings
33.8M monthly active users
$>1M monthly revenue est.
IAP 100% · Ad 0%
Install Trends
Weekly +378.5K
Steady
Monthly +2.5M
Steady
WeChat icon

ASO Keyword Dashboard

Tracking 255 keywords for WeChat in Apple App Store

Developer: WeChat Category: social networking Rating: 4.15

WeChat tracks 255 keywords (120 keywords rank; 135 need traction). Key metrics: 1% top-10 coverage, opportunity 69.3, difficulty 42.7, best rank 5.

Tracked keywords

255

120  ranked •  135  not ranking yet

Top 10 coverage

1%

Best rank 5 • Latest leader 12

Avg opportunity

69.3

Top keyword: bottom

Avg difficulty

42.7

Lower scores indicate easier wins

Opportunity leaders

  • bottom

    Opportunity: 73.0 • Difficulty: 38.3 • Rank 12

    Competitors: 74

    62.5

  • messaging

    Opportunity: 73.0 • Difficulty: 45.8 • Rank 17

    Competitors: 125

    67.6

  • sms

    Opportunity: 73.0 • Difficulty: 40.1 • Rank 114

    Competitors: 75

    63.3

  • facebook

    Opportunity: 73.0 • Difficulty: 46.8 • Rank 65

    Competitors: 320

    68.2

  • talk

    Opportunity: 73.0 • Difficulty: 43.4 • Rank 51

    Competitors: 179

    66.3

Unranked opportunities

  • stickers

    Opportunity: 73.0 • Difficulty: 51.2 • Competitors: 160

  • storage

    Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 137

  • lifestyle

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 104

  • mini

    Opportunity: 73.0 • Difficulty: 41.9 • Competitors: 220

  • moments

    Opportunity: 73.0 • Difficulty: 51.7 • Competitors: 180

High competition keywords

  • time

    Total apps: 189,727 • Major competitors: 2,958

    Latest rank: — • Difficulty: 55.0

  • free

    Total apps: 176,038 • Major competitors: 3,927

    Latest rank: 136 • Difficulty: 55.7

  • help

    Total apps: 162,255 • Major competitors: 2,471

    Latest rank: — • Difficulty: 54.9

  • make

    Total apps: 158,818 • Major competitors: 2,922

    Latest rank: — • Difficulty: 54.6

  • like

    Total apps: 153,376 • Major competitors: 3,281

    Latest rank: 78 • Difficulty: 55.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
china701004352

1,279 competing apps

Median installs: 550

Avg rating: 3.9

55

21

major competitor apps

uk721003759

3,755 competing apps

Median installs: 450

Avg rating: 4.0

135

28

major competitor apps

line721004571

19,155 competing apps

Median installs: 500

Avg rating: 4.1

118

338

major competitor apps

message711004972

20,793 competing apps

Median installs: 450

Avg rating: 4.2

149

275

major competitor apps

chatting711003757

2,645 competing apps

Median installs: 700

Avg rating: 4.0

1111

57

major competitor apps

bottom731003862

5,732 competing apps

Median installs: 450

Avg rating: 4.0

1212

74

major competitor apps

chat701005074

27,888 competing apps

Median installs: 500

Avg rating: 4.1

1514

570

major competitor apps

social networks711003353

1,552 competing apps

Median installs: 400

Avg rating: 3.9

1716

22

major competitor apps

messaging731004668

11,564 competing apps

Median installs: 350

Avg rating: 4.2

1716

125

major competitor apps

chats721007559

3,353 competing apps

Median installs: 475

Avg rating: 4.2

1717

58

major competitor apps

reset721003861

4,538 competing apps

Median installs: 350

Avg rating: 4.0

3019

60

major competitor apps

text message701003452

1,279 competing apps

Median installs: 550

Avg rating: 4.0

2020

18

major competitor apps

voice chat691003446

559 competing apps

Median installs: 1,575

Avg rating: 4.0

2020

18

major competitor apps

whatsapp721004658

3,185 competing apps

Median installs: 500

Avg rating: 4.0

2020

41

major competitor apps

touch691004977

40,583 competing apps

Median installs: 500

Avg rating: 4.0

12521

620

major competitor apps

cause721003659

3,463 competing apps

Median installs: 500

Avg rating: 4.0

2121

43

major competitor apps

oppo641001322

19 competing apps

Median installs: 325

Avg rating: 4.2

2222

0

major competitor apps

texting711003352

1,416 competing apps

Median installs: 750

Avg rating: 4.1

2323

42

major competitor apps

signal721003760

4,010 competing apps

Median installs: 450

Avg rating: 4.0

3124

35

major competitor apps

video call691003147

661 competing apps

Median installs: 450

Avg rating: 4.0

2727

17

major competitor apps

messenger711004053

1,638 competing apps

Median installs: 625

Avg rating: 4.0

2828

26

major competitor apps

apk651001525

29 competing apps

Median installs: 1,575

Avg rating: 3.8

3030

0

major competitor apps

sms731004063

6,387 competing apps

Median installs: 350

Avg rating: 3.9

11430

75

major competitor apps

mobile phone721003961

4,984 competing apps

Median installs: 400

Avg rating: 3.8

9632

51

major competitor apps

text691004977

44,032 competing apps

Median installs: 550

Avg rating: 4.0

4636

620

major competitor apps

255 keywords
1 of 11

App Description

WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with Weixin Pay, and much more.

Why do one billion people use WeChat?
• MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members.
• VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world. Make group video calls with up to 15 people.
• REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the tap of a button.
• MOMENTS: Never forget your favorite moments. Post photos, videos, and more to share with friends on your personal Moments stream.
• STICKER GALLERY: Browse thousands of fun, animated stickers to help express yourself in chats, including stickers with your favorite cartoon and movie characters.
• CUSTOM STICKERS: Make chatting more unique with custom stickers and selfie stickers.
• OFFICIAL ACCOUNTS: Tons of accounts to follow with original content and news for your reading pleasure.
• MINI PROGRAMS: Countless third-party services all within the WeChat app that don't require additional installation, saving you precious phone storage and time.
• TOP STORIES: See the latest articles your friends are reading and discover all kinds of interesting content.
• GAMES: Have fun and compete with friends in a huge selection of WeChat Mini Games and Tencent Games (available in select regions).
• WEIXIN PAY: Enjoy the convenience of world-leading mobile payment features with Weixin Pay and Wallet (available in select regions).
• WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (only available in select regions).
• WERUN: Use Healthkit and Health app data to sync your step count on WeRun, where you can compete against friends with daily step rankings. Enable WeRun in “Settings” > “General” > “Plug-ins”.
• LANGUAGE SUPPORT: Localized in 20+ different languages and can translate friends' messages and Moments posts.
• BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe.
• EASY MODE: Clearer a