WeChat

WeChat
Developer: WeChat
Category: Social Networking
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~5.5M - 10.9M
109.1K ratings
~1.4K (installs week)
Trend Steady
~40.1K (installs month)
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ASO Keyword Dashboard

Tracking 173 keywords for WeChat in Apple App Store

Developer: WeChat Category: social networking Rating: 3.99

WeChat tracks 173 keywords (34 keywords rank; 139 need traction). Key metrics: 6% top-10 coverage, opportunity 69.5, difficulty 41.5, best rank 10.

Tracked keywords

173

34  ranked •  139  not ranking yet

Top 10 coverage

6%

Best rank 10 • Latest leader 85

Avg opportunity

69.5

Top keyword: facebook

Avg difficulty

41.5

Lower scores indicate easier wins

Opportunity leaders

  • facebook

    Opportunity: 73.0 • Difficulty: 41.9 • Rank 85

    Competitors: 178

    68.5

  • require

    Opportunity: 73.0 • Difficulty: 41.0 • Rank 127

    Competitors: 108

    67.7

  • friend

    Opportunity: 73.0 • Difficulty: 40.5 • Rank 132

    Competitors: 101

    66.9

  • recent

    Opportunity: 73.0 • Difficulty: 42.0 • Rank 213

    Competitors: 86

    68.6

  • messaging

    Opportunity: 73.0 • Difficulty: 41.0 • Rank —

    Competitors: 74

    67.3

Unranked opportunities

  • messaging

    Opportunity: 73.0 • Difficulty: 41.0 • Competitors: 74

  • stickers

    Opportunity: 73.0 • Difficulty: 41.1 • Competitors: 100

  • storage

    Opportunity: 73.0 • Difficulty: 40.4 • Competitors: 81

  • calls

    Opportunity: 73.0 • Difficulty: 39.4 • Competitors: 67

  • lifestyle

    Opportunity: 73.0 • Difficulty: 39.8 • Competitors: 52

High competition keywords

  • time

    Total apps: 191,916 • Major competitors: 1,605

    Latest rank: — • Difficulty: 53.4

  • free

    Total apps: 163,750 • Major competitors: 2,232

    Latest rank: 138 • Difficulty: 52.9

  • make

    Total apps: 160,404 • Major competitors: 1,605

    Latest rank: — • Difficulty: 52.7

  • help

    Total apps: 149,354 • Major competitors: 1,307

    Latest rank: — • Difficulty: 52.4

  • easy

    Total apps: 142,829 • Major competitors: 1,116

    Latest rank: — • Difficulty: 52.0

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
line721004371

17,923 competing apps

Median installs: 75

Avg rating: 4.1

1010

198

major competitor apps

message711004472

19,286 competing apps

Median installs: 75

Avg rating: 4.2

1010

146

major competitor apps

chat711004574

24,885 competing apps

Median installs: 75

Avg rating: 4.2

1615

333

major competitor apps

text691004777

40,629 competing apps

Median installs: 100

Avg rating: 4.1

4646

322

major competitor apps

download661005285

121,663 competing apps

Median installs: 75

Avg rating: 4.2

5252

1,125

major competitor apps

best661005185

116,755 competing apps

Median installs: 100

Avg rating: 4.2

8460

1,445

major competitor apps

social681004879

54,864 competing apps

Median installs: 75

Avg rating: 4.2

6161

500

major competitor apps

messages711004371

18,413 competing apps

Median installs: 75

Avg rating: 4.2

6767

119

major competitor apps

social media711004372

19,106 competing apps

Median installs: 75

Avg rating: 4.2

7070

145

major competitor apps

facebook731004269

12,438 competing apps

Median installs: 200

Avg rating: 4.1

8585

178

major competitor apps

iphone691004777

39,961 competing apps

Median installs: 150

Avg rating: 4.0

8888

374

major competitor apps

update711004472

20,465 competing apps

Median installs: 50

Avg rating: 4.1

9494

176

major competitor apps

added711004472

20,028 competing apps

Median installs: 100

Avg rating: 4.1

100100

231

major competitor apps

group711004573

23,297 competing apps

Median installs: 50

Avg rating: 4.2

101101

172

major competitor apps

technology701004574

25,758 competing apps

Median installs: 75

Avg rating: 4.1

108108

162

major competitor apps

apple691004777

41,115 competing apps

Median installs: 150

Avg rating: 4.3

109109

633

major competitor apps

ios701004675

32,223 competing apps

Median installs: 75

Avg rating: 4.0

113113

231

major competitor apps

limited721004370

14,736 competing apps

Median installs: 100

Avg rating: 4.1

120120

196

major competitor apps

require731004168

11,037 competing apps

Median installs: 100

Avg rating: 4.1

127127

108

major competitor apps

meet701004574

26,712 competing apps

Median installs: 75

Avg rating: 4.3

128128

293

major competitor apps

friend731004167

9,972 competing apps

Median installs: 100

Avg rating: 4.1

132132

101

major competitor apps

call711004472

20,516 competing apps

Median installs: 75

Avg rating: 4.1

138138

171

major competitor apps

free651005387

163,750 competing apps

Median installs: 125

Avg rating: 4.2

138138

2,232

major competitor apps

moment721004269

13,057 competing apps

Median installs: 75

Avg rating: 4.3

155155

140

major competitor apps

updated701004574

27,928 competing apps

Median installs: 50

Avg rating: 4.2

165165

209

major competitor apps

173 keywords
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App Description

WeChat is more than a messaging and social media app – it is a lifestyle for one billion users across the world. Chat and make calls with friends, read news and use local services in Official Accounts and Mini Programs, play games with friends, enjoy mobile payment features with Weixin Pay, and much more.

Why do one billion people use WeChat?
• MORE WAYS TO CHAT: Message friends using text, photo, voice, video, location sharing, and more. Create group chats with up to 500 members.
• VOICE & VIDEO CALLS: High-quality voice and video calls to anywhere in the world. Make group video calls with up to 15 people.
• REAL-TIME LOCATION: Not good at explaining directions? Share your real-time location with the tap of a button.
• MOMENTS: Never forget your favorite moments. Post photos, videos, and more to share with friends on your personal Moments stream.
• STICKER GALLERY: Browse thousands of fun, animated stickers to help express yourself in chats, including stickers with your favorite cartoon and movie characters.
• CUSTOM STICKERS: Make chatting more unique with custom stickers and selfie stickers.
• OFFICIAL ACCOUNTS: Tons of accounts to follow with original content and news for your reading pleasure.
• MINI PROGRAMS: Countless third-party services all within the WeChat app that don't require additional installation, saving you precious phone storage and time.
• TOP STORIES: See the latest articles your friends are reading and discover all kinds of interesting content.
• GAMES: Have fun and compete with friends in a huge selection of WeChat Mini Games and Tencent Games (available in select regions).
• WEIXIN PAY: Enjoy the convenience of world-leading mobile payment features with Weixin Pay and Wallet (available in select regions).
• WECHAT OUT: Make calls to mobile phones and landlines around the globe at super low rates (only available in select regions).
• WERUN: Use Healthkit and Health app data to sync your step count on WeRun, where you can compete against friends with daily step rankings. Enable WeRun in “Settings” > “General” > “Plug-ins”.
• LANGUAGE SUPPORT: Localized in 20+ different languages and can translate friends' messages and Moments posts.
• BETTER PRIVACY: Giving you the highest level of control over your privacy, WeChat is the only messaging app to be certified by TRUSTe.
• EASY MODE: Clearer a