Variety

Variety
Developer: 🇺🇸 PMC
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123K installs
2.5K ratings
6.2K monthly active users
$<10K monthly revenue est.
IAP 23% · Ad 77%
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Monthly +99
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Variety Summary

Variety is a free, ad-supported, with in-app purchases iOS app in News by PMC. Released in Feb 2011 (15 years ago). It has 2.5K ratings with a 4.51★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 6.2K monthly active users and generates around $<10K monthly revenue (23% IAP / 77% ads). Store last updated Jun 18, 2026

SDK intelligence: AppGoblin detected 5 development tools(e.g. Airbnb Engineering), 3 business tools, 3 analytics: product,and 2 ad networks integrated into Variety. View full SDK list →

Variety SDKs Summary

Variety was last scanned for SDKs on 2026-07-22. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.

AppGoblin saw Variety uses 5 Development Tools

company-logos/airbnb.io/logo_200x200.jpeg Airbnb Engineering
company-logos/google.com/logo_200x200.jpeg Google
company-logos/github.com-nanopb/logo_192x192.png nanopb
company-logos/github.com-SDWebImage/logo_420x420.png SDWebImage

AppGoblin saw Variety uses 3 Business Tools

company-logos/comscore.com/logo_200x200.jpeg Comscore
company-logos/onetrust.com/logo_200x200.jpeg OneTrust
company-logos/apryse.com/logo_200x200.jpeg Apryse

AppGoblin saw Variety uses 3 Analytics: Product

company-logos/adobe.com/logo_200x200.jpeg Adobe
company-logos/firebase.google.com/logo_200x200.png Firebase
company-logos/amplitude.com/logo_200x200.jpeg Amplitude

AppGoblin saw Variety uses 2 Ad Networks

company-logos/onesignal.com/logo_200x200.jpeg One Signal
company-logos/google.com/logo_200x200.jpeg Google

App Details

Store ID: 416179538
First Released: 2011-02-08
Store Last Updated: 2026-06-18
App Store Category: News
In-App Purchases: Yes
Ads: Yes
Price: Paid
Website: mazsystems.com

App Store

Crawl Status: Success
AppGoblin First Crawled: 2022-10-27
AppGoblin Last Crawled: 2026-08-10

Ads & App-Ads.txt

Ads.txt Last Crawled: 2026-02-09
Ads.txt Crawl Status: Failed

4.51★

Ratings: 2.5K

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Screenshots

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App Description

Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influential producers, executives and talent in entertainment and beyond have turned to Variety for award-winning daily breaking news reports, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players. As the leading publication covering film, television, theater and tech with a global perspective, Variety is the vital read in every entertainment capital in over 84 countries.

Privacy - https://pmc.com/privacy-policy/
EULA - https://www.apple.com/legal/internet-services/itunes/dev/stdeula/