TODAY Show

TODAY Show
Developer: NBC News Digital,
Category: News
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1.5M installs
30.3K ratings
94.9M monthly active users
$1M+ monthly revenue est.
IAP 0% · Ad 100%

TODAY Show Summary

TODAY Show is a ad-supported iOS app in News by NBC News Digital, LLC. Released in Mar 2011 (15 years ago). It has 30.3K ratings with a 4.84★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 94.9M monthly active users and generates around $1M+ monthly revenue (0% IAP / 100% ads). Store metadata: updated Apr 30, 2025, version 250429.19.16.

Recent activity: -2 new ratings this week View trends →

Data tracking: SDKs and third-party integrations were last analyzed on Feb 21, 2026.

Store info: Last updated on App Store on Apr 30, 2025 (version 250429.19.16).

SDKs, Trackers & Permissions

TODAY Show was last scanned for SDKs 2026-02-21. Below is the overview of third party companies detected in the app. The full list of raw SDKs, app permissions and unknown SDKs is available here.

AppGoblin saw TODAY Show uses 4 Business Tools
company-logos/onetrust.com/logo_200x200.jpeg OneTrust
company-logos/mparticle.com/logo_200x200.jpeg mParticle
company-logos/launchdarkly.com/logo_200x200.jpeg LaunchDarkly
company-logos/comscore.com/logo_200x200.jpeg Comscore
AppGoblin saw TODAY Show uses 3 Ad Networks
company-logos/airship.com/logo_200x200.jpeg Airship
company-logos/taboola.com/logo_200x200.jpeg Taboola
company-logos/google.com/logo_200x200.jpeg Google
AppGoblin saw TODAY Show uses 1 Development Tools
company-logos/google.com/logo_200x200.jpeg Google
AppGoblin saw TODAY Show uses 1 Analytics: Product
company-logos/firebase.google.com/logo_200x200.png Firebase
App Details
Store ID: 416357699
First Released: 2011-03-10
Store Last Updated: 2025-04-30
In-App Purchases: No
Ads: Yes
Website: today.com
App Store
Crawl Status: Success
AppGoblin First Crawled: 2022-11-25
AppGoblin Last Crawled: 2026-03-16
Ads & App-Ads.txt
Ads.txt Last Crawled: 2025-10-19
Ads.txt Crawl Status: Success
AppGoblin SDK Scans
Successful Last Crawled: 2026-02-21
Last Crawled: 2026-02-21
Last Crawl Status: Success

4.84★

Ratings: 30.3K

5★
4★
3★
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1★

Screenshots

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App Description

Download the new TODAY app for the best of America’s #1 morning show! All day. Anytime. Anywhere.

* Catch up with your favorite TODAY hosts, including Savannah Guthrie, Hoda Kotb, Al Roker, Craig Melvin, Carson Daly, Willie Geist, and the rest of the TODAY team!
* Watch segments from NBC's TODAY, and the latest original videos and trending stories from TODAY.com
* Shop our latest Steals & Deals, trending gift ideas, editors’ favorites and recommended products in health, beauty, style, fashion, and more!
* Listen to the TODAY All Day TuneIn Stream on the move! Our 24/7 stream is now available in the app so you can bring TODAY with you, wherever you go!
* Search for TODAY content including articles, videos, slideshows and more as part of our new in app search feature!
* Find your favorite recipes, celebrity interviews, parenting tips, uplifting stories, healthy living, pop culture, and national news.

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This app features Nielsen proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings.

To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information.

Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=NBC_News&intake=NBC_News

CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=TODAY_show