TODAY Show
TODAY Show Summary
TODAY Show is a free, ad-supported iOS app in News by NBC News Digital, LLC. Released in Mar 2011 (15 years ago). It has 30K ratings with a 4.84★ (excellent) average. Based on AppGoblin estimates, it reaches roughly 244.9M monthly active users and generates around $10M+ monthly revenue (0% IAP / 100% ads). Store last updated May 26, 2026
Recent activity: -1 new ratings this week View trends →
SDK intelligence: AppGoblin detected 4 business tools(e.g. LaunchDarkly), 3 ad networks, 1 analytics: product,and 1 development tools integrated into TODAY Show. View full SDK list →
TODAY Show SDKs Summary
TODAY Show was last scanned for SDKs on 2026-03-28. Below is the overview of third-party companies detected in the app. The full list of SDKs, permissions and unknowns is available here.
Taboola
Google
Airship
Firebase
LaunchDarkly
OneTrust
Comscore
mParticle4.84★
Ratings: 30K
Screenshots
App Description
Download the new TODAY app for the best of America’s #1 morning show! All day. Anytime. Anywhere.
* Catch up with your favorite TODAY hosts, including Savannah Guthrie, Al Roker, Craig Melvin, Carson Daly, Willie Geist, and the rest of the TODAY team!
* Watch segments from NBC's TODAY, and the latest original videos and trending stories from TODAY.com
* Shop our latest Steals & Deals, trending gift ideas, editors’ favorites and recommended products in health, beauty, style, fashion, and more!
* Listen to the TODAY All Day TuneIn Stream on the move! Our 24/7 stream is now available in the app so you can bring TODAY with you, wherever you go!
* Search for TODAY content including articles, videos, slideshows and more as part of our new in app search feature!
* Find your favorite recipes, celebrity interviews, parenting tips, uplifting stories, healthy living, pop culture, and national news.
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This app features Nielsen proprietary measurement software which will allow you to contribute to market research, like Nielsen’s TV Ratings.
To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy for more information.
Your Privacy Choices: https://www.nbcuniversal.com/privacy/notrtoo?brandA=NBC_News&intake=NBC_News
CA Notice: https://www.nbcuniversal.com/privacy/california-consumer-privacy-act?intake=TODAY_show