Merrill Edge

~6.4M - 12.8M
128K ratings
~800 (installs week)
~27.7K (installs month)
Merrill Edge icon

ASO Keyword Dashboard

Tracking 137 keywords for Merrill Edge in Apple App Store

Developer: Merrill Lynch, Pierce, Fenner, and Smith Inc. Category: finance Rating: 4.64

Merrill Edge tracks 137 keywords (1 keyword ranks; 136 need traction). Key metrics: 0% top-10 coverage, opportunity 70.1, difficulty 40.6, best rank 28.

Tracked keywords

137

1  ranked •  136  not ranking yet

Top 10 coverage

0%

Best rank 28 • Latest leader —

Avg opportunity

70.1

Top keyword: maps

Avg difficulty

40.6

Lower scores indicate easier wins

Opportunity leaders

  • maps

    Opportunity: 73.0 • Difficulty: 41.3 • Rank —

    Competitors: 124

    67.7
  • external

    Opportunity: 73.0 • Difficulty: 38.8 • Rank —

    Competitors: 43

    64.2
  • clients

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 35

    67.5
  • immediate

    Opportunity: 73.0 • Difficulty: 39.1 • Rank —

    Competitors: 38

    64.7
  • provider

    Opportunity: 73.0 • Difficulty: 39.7 • Rank —

    Competitors: 60

    65.0

Unranked opportunities

  • maps

    Opportunity: 73.0 • Difficulty: 41.3 • Competitors: 124

  • external

    Opportunity: 73.0 • Difficulty: 38.8 • Competitors: 43

  • clients

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 35

  • immediate

    Opportunity: 73.0 • Difficulty: 39.1 • Competitors: 38

  • provider

    Opportunity: 73.0 • Difficulty: 39.7 • Competitors: 60

High competition keywords

  • time

    Total apps: 192,370 • Major competitors: 1,606

    Latest rank: — • Difficulty: 53.5

  • access

    Total apps: 162,006 • Major competitors: 1,434

    Latest rank: — • Difficulty: 52.8

  • make

    Total apps: 160,766 • Major competitors: 1,611

    Latest rank: — • Difficulty: 52.7

  • mobile

    Total apps: 119,357 • Major competitors: 861

    Latest rank: — • Difficulty: 51.4

  • create

    Total apps: 117,926 • Major competitors: 1,227

    Latest rank: — • Difficulty: 51.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
edge721004270

15,852 competing apps

Median installs: 50

Avg rating: 4.2

2828

98

major competitor apps

top691004878

47,212 competing apps

Median installs: 75

Avg rating: 4.2

630

major competitor apps

online681004981

67,335 competing apps

Median installs: 50

Avg rating: 4.1

718

major competitor apps

maps731004168

10,996 competing apps

Median installs: 50

Avg rating: 4.0

124

major competitor apps

investing711003455

1,891 competing apps

Median installs: 50

Avg rating: 4.3

31

major competitor apps

single691004676

36,913 competing apps

Median installs: 50

Avg rating: 4.1

313

major competitor apps

order681004980

59,750 competing apps

Median installs: 25

Avg rating: 4.2

469

major competitor apps

make651005387

160,766 competing apps

Median installs: 75

Avg rating: 4.1

1,611

major competitor apps

external731003964

6,830 competing apps

Median installs: 50

Avg rating: 4.1

43

major competitor apps

learn671004981

72,738 competing apps

Median installs: 50

Avg rating: 4.2

581

major competitor apps

within681004981

68,051 competing apps

Median installs: 75

Avg rating: 4.2

678

major competitor apps

date691004777

40,083 competing apps

Median installs: 25

Avg rating: 4.2

265

major competitor apps

simply691004778

44,976 competing apps

Median installs: 50

Avg rating: 4.1

316

major competitor apps

manage671005083

94,109 competing apps

Median installs: 50

Avg rating: 4.2

811

major competitor apps

secure691004778

43,455 competing apps

Median installs: 50

Avg rating: 4.3

376

major competitor apps

using661005185

116,012 competing apps

Median installs: 50

Avg rating: 4.0

806

major competitor apps

service681004879

54,812 competing apps

Median installs: 25

Avg rating: 4.1

430

major competitor apps

money701004574

27,553 competing apps

Median installs: 100

Avg rating: 4.2

460

major competitor apps

time651005388

192,370 competing apps

Median installs: 50

Avg rating: 4.1

1,606

major competitor apps

available671005083

88,679 competing apps

Median installs: 50

Avg rating: 4.1

1,005

major competitor apps

mobile661005185

119,357 competing apps

Median installs: 25

Avg rating: 4.1

861

major competitor apps

clients731004167

10,686 competing apps

Median installs: 25

Avg rating: 4.2

35

major competitor apps

pay701004676

34,040 competing apps

Median installs: 50

Avg rating: 4.2

423

major competitor apps

touch691004777

38,222 competing apps

Median installs: 75

Avg rating: 4.0

302

major competitor apps

photos691004677

38,468 competing apps

Median installs: 75

Avg rating: 4.1

345

major competitor apps

137 keywords
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App Description

The Merrill Edge mobile app lets you access and manage your accounts and investments where
and when it’s most convenient.



Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge


Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts


Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits


Transfer Money
•Transfer money between your Merrill Edge investment accounts and your linked Bank of America, N.A. bank accounts
•Make transfers to and from accounts held at other financial institutions that you’ve set up on the website
•Send and receive money using Zelle®²


Pay Bills (must be enrolled)
•Make single payments
•Pay eBills


Education & Planning
•Build your investing knowledge and skills
•Create a game plan to fund college
•Learn what you need to know to be retirement ready
•Plan for the different stages of your life



Stay Secure
•Set up Touch ID® / Face ID® to securely sign in³
•Send messages and documents using the Secure Inbox


¹Deposits are subject to verification and not available for immediate withdrawal. Other
restrictions apply.
²Requires enrollment in the service and must be made from a Bank of America consumer
checking or savings account. Recipients have 14 days to register to receive money or the
transfer will be canceled. Dollar and frequency limits apply.
³Certain devices are eligible for enrollment in Touch ID® / Face ID®



IMPORTANT NOTICE:
The Merrill Edge app for the iPhone is available to clients who have online access to the
MerrillEdge.com website. Some of the features and services available on MerrillEdge.com are
not available within this app. Please access the website to access all functionality. Select
Application License Agreement and review the amended Terms & Conditions, which apply to
the website and all mobile devices. By downloading and using this app, you agree to the current
Terms & Conditions.
You may be charged access fees from your wireless service provider depending on your mobile
device. Please check with your wireless service provider for details on specific fees a