Merrill Edge

6.4M installs
128.3K ratings
1.7M monthly active users
Revenue not available
Install Trends
Weekly +3.4K
Steady
Monthly +13.9K
Steady
Merrill Edge icon

ASO Keyword Dashboard

Tracking 145 keywords for Merrill Edge in Apple App Store

Developer: Merrill Lynch, Pierce, Fenner, and Smith Inc. Category: finance Rating: 4.64

Merrill Edge tracks 145 keywords (12 keywords rank; 133 need traction). Key metrics: 0% top-10 coverage, opportunity 70.3, difficulty 43.0, best rank 13.

Tracked keywords

145

12  ranked •  133  not ranking yet

Top 10 coverage

0%

Best rank 13 • Latest leader 91

Avg opportunity

70.3

Top keyword: trading

Avg difficulty

43.0

Lower scores indicate easier wins

Opportunity leaders

  • trading

    Opportunity: 73.0 • Difficulty: 40.5 • Rank 91

    Competitors: 83

    62.9
  • investment

    Opportunity: 73.0 • Difficulty: 41.4 • Rank 190

    Competitors: 82

    64.2
  • maps

    Opportunity: 73.0 • Difficulty: 44.4 • Rank —

    Competitors: 225

    67.8
  • external

    Opportunity: 73.0 • Difficulty: 40.5 • Rank —

    Competitors: 94

    64.5
  • clients

    Opportunity: 73.0 • Difficulty: 40.7 • Rank —

    Competitors: 74

    66.9

Unranked opportunities

  • maps

    Opportunity: 73.0 • Difficulty: 44.4 • Competitors: 225

  • external

    Opportunity: 73.0 • Difficulty: 40.5 • Competitors: 94

  • clients

    Opportunity: 73.0 • Difficulty: 40.7 • Competitors: 74

  • immediate

    Opportunity: 73.0 • Difficulty: 39.9 • Competitors: 83

  • provider

    Opportunity: 73.0 • Difficulty: 44.1 • Competitors: 103

High competition keywords

  • time

    Total apps: 189,872 • Major competitors: 2,979

    Latest rank: — • Difficulty: 55.0

  • access

    Total apps: 181,163 • Major competitors: 2,662

    Latest rank: — • Difficulty: 55.0

  • make

    Total apps: 158,924 • Major competitors: 2,938

    Latest rank: — • Difficulty: 54.6

  • create

    Total apps: 130,850 • Major competitors: 2,321

    Latest rank: — • Difficulty: 54.5

  • mobile

    Total apps: 130,035 • Major competitors: 1,613

    Latest rank: — • Difficulty: 53.2

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
edge721004371

17,721 competing apps

Median installs: 400

Avg rating: 4.1

2113

200

major competitor apps

broker701003347

715 competing apps

Median installs: 450

Avg rating: 4.1

3030

15

major competitor apps

investing711003755

2,112 competing apps

Median installs: 700

Avg rating: 4.2

3434

50

major competitor apps

investments711003654

1,772 competing apps

Median installs: 450

Avg rating: 4.1

5655

34

major competitor apps

principal701003548

819 competing apps

Median installs: 450

Avg rating: 4.1

7878

13

major competitor apps

trading731004163

6,102 competing apps

Median installs: 500

Avg rating: 4.1

9191

83

major competitor apps

finance721003860

4,028 competing apps

Median installs: 450

Avg rating: 4.1

123123

70

major competitor apps

invest721003758

3,043 competing apps

Median installs: 550

Avg rating: 4.2

162128

76

major competitor apps

finances721003860

3,825 competing apps

Median installs: 650

Avg rating: 4.2

149146

68

major competitor apps

investment731004164

7,218 competing apps

Median installs: 350

Avg rating: 4.1

190163

82

major competitor apps

online banking721003658

3,156 competing apps

Median installs: 4,700

Avg rating: 4.3

168164

35

major competitor apps

sd701003149

890 competing apps

Median installs: 400

Avg rating: 3.5

192192

14

major competitor apps

top691005078

46,690 competing apps

Median installs: 550

Avg rating: 4.2

1,080

major competitor apps

online681005281

73,709 competing apps

Median installs: 550

Avg rating: 4.1

1,306

major competitor apps

maps731004468

11,888 competing apps

Median installs: 450

Avg rating: 3.9

225

major competitor apps

single691004877

41,009 competing apps

Median installs: 550

Avg rating: 4.1

614

major competitor apps

order681005180

66,456 competing apps

Median installs: 444

Avg rating: 4.1

801

major competitor apps

make651005586

158,924 competing apps

Median installs: 476

Avg rating: 4.1

2,938

major competitor apps

external731004165

7,623 competing apps

Median installs: 600

Avg rating: 4.0

94

major competitor apps

learn671005281

78,844 competing apps

Median installs: 450

Avg rating: 4.1

1,087

major competitor apps

within681005080

67,154 competing apps

Median installs: 550

Avg rating: 4.1

1,305

major competitor apps

date691004977

44,175 competing apps

Median installs: 300

Avg rating: 4.2

497

major competitor apps

simply691004877

44,450 competing apps

Median installs: 450

Avg rating: 4.1

596

major competitor apps

manage671005284

108,372 competing apps

Median installs: 550

Avg rating: 4.1

1,629

major competitor apps

secure691005078

51,448 competing apps

Median installs: 600

Avg rating: 4.1

712

major competitor apps

145 keywords
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App Description

The Merrill Edge mobile app lets you access and manage your accounts and investments where
and when it’s most convenient.



Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge


Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts


Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits


Transfer Money
•Transfer money between your Merrill Edge investment accounts and your linked Bank of America, N.A. bank accounts
•Make transfers to and from accounts held at other financial institutions that you’ve set up on the website
•Send and receive money using Zelle®²


Pay Bills (must be enrolled)
•Make single payments
•Pay eBills


Education & Planning
•Build your investing knowledge and skills
•Create a game plan to fund college
•Learn what you need to know to be retirement ready
•Plan for the different stages of your life



Stay Secure
•Set up Touch ID® / Face ID® to securely sign in³
•Send messages and documents using the Secure Inbox


¹Deposits are subject to verification and not available for immediate withdrawal. Other
restrictions apply.
²Requires enrollment in the service and must be made from a Bank of America consumer
checking or savings account. Recipients have 14 days to register to receive money or the
transfer will be canceled. Dollar and frequency limits apply.
³Certain devices are eligible for enrollment in Touch ID® / Face ID®



IMPORTANT NOTICE:
The Merrill Edge app for the iPhone is available to clients who have online access to the
MerrillEdge.com website. Some of the features and services available on MerrillEdge.com are
not available within this app. Please access the website to access all functionality. Select
Application License Agreement and review the amended Terms & Conditions, which apply to
the website and all mobile devices. By downloading and using this app, you agree to the current
Terms & Conditions.
You may be charged access fees from your wireless service provider depending on your mobile
device. Please check with your wireless service provider for details on specific fees a