Merrill Edge

~6.4M - 12.7M
127.4K ratings
~2.8K (installs week)
~24.9K (installs month)
Merrill Edge icon

ASO Keyword Dashboard

Tracking 137 keywords for Merrill Edge in Apple App Store

Developer: Merrill Lynch, Pierce, Fenner, and Smith Inc. Category: finance Rating: 4.64

Merrill Edge tracks 137 keywords (1 keyword ranks; 136 need traction). Key metrics: 0% top-10 coverage, opportunity 47.5, difficulty 49.9, best rank 28.

Tracked keywords

137

1  ranked •  136  not ranking yet

Top 10 coverage

0%

Best rank 28 • Latest leader —

Avg opportunity

47.5

Top keyword: make

Avg difficulty

49.9

Lower scores indicate easier wins

Opportunity leaders

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Rank —

    Competitors: 1,773

    88.4
  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Rank —

    Competitors: 1,805

    88.7
  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Rank —

    Competitors: 1,068

    83.4
  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Rank —

    Competitors: 1,388

    85.7
  • create

    Opportunity: 59.0 • Difficulty: 60.6 • Rank —

    Competitors: 1,155

    84.7

Unranked opportunities

  • make

    Opportunity: 59.0 • Difficulty: 62.7 • Competitors: 1,773

  • time

    Opportunity: 59.0 • Difficulty: 62.9 • Competitors: 1,805

  • take

    Opportunity: 59.0 • Difficulty: 59.6 • Competitors: 1,068

  • access

    Opportunity: 59.0 • Difficulty: 63.2 • Competitors: 1,388

  • create

    Opportunity: 59.0 • Difficulty: 60.6 • Competitors: 1,155

High competition keywords

  • time

    Total apps: 8,391 • Major competitors: 1,805

    Latest rank: — • Difficulty: 62.9

  • make

    Total apps: 8,094 • Major competitors: 1,773

    Latest rank: — • Difficulty: 62.7

  • access

    Total apps: 6,181 • Major competitors: 1,388

    Latest rank: — • Difficulty: 63.2

  • create

    Total apps: 5,537 • Major competitors: 1,155

    Latest rank: — • Difficulty: 60.6

  • features

    Total apps: 5,134 • Major competitors: 1,060

    Latest rank: — • Difficulty: 60.4

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

Major Competitors
edge581004162

539 competing apps

Median installs: 227,150

Avg rating: 4.6

2828

97

major competitor apps

top581005978

2,843 competing apps

Median installs: 305,500

Avg rating: 4.6

706

major competitor apps

online581005979

2,997 competing apps

Median installs: 268,100

Avg rating: 4.6

689

major competitor apps

maps581004961

507 competing apps

Median installs: 259,600

Avg rating: 4.6

120

major competitor apps

investing201004345

94 competing apps

Median installs: 302,962

Avg rating: 4.7

27

major competitor apps

single581005072

1,511 competing apps

Median installs: 234,575

Avg rating: 4.6

294

major competitor apps

order201006173

1,756 competing apps

Median installs: 288,212

Avg rating: 4.7

456

major competitor apps

make591006388

8,094 competing apps

Median installs: 266,850

Avg rating: 4.6

1,773

major competitor apps

external571004055

257 competing apps

Median installs: 213,300

Avg rating: 4.7

39

major competitor apps

learn581005777

2,669 competing apps

Median installs: 250,600

Avg rating: 4.6

552

major competitor apps

within581005681

3,722 competing apps

Median installs: 259,688

Avg rating: 4.6

740

major competitor apps

date581005570

1,250 competing apps

Median installs: 269,412

Avg rating: 4.7

274

major competitor apps

simply581005273

1,724 competing apps

Median installs: 235,888

Avg rating: 4.6

356

major competitor apps

manage581005981

3,807 competing apps

Median installs: 248,925

Avg rating: 4.6

774

major competitor apps

secure581005673

1,691 competing apps

Median installs: 245,175

Avg rating: 4.7

351

major competitor apps

using581006183

4,473 competing apps

Median installs: 247,200

Avg rating: 4.6

924

major competitor apps

service581005475

2,023 competing apps

Median installs: 255,675

Avg rating: 4.6

419

major competitor apps

money581005675

2,017 competing apps

Median installs: 270,575

Avg rating: 4.7

443

major competitor apps

time591006389

8,391 competing apps

Median installs: 259,600

Avg rating: 4.6

1,805

major competitor apps

available581006482

4,074 competing apps

Median installs: 282,412

Avg rating: 4.6

979

major competitor apps

mobile581006081

3,947 competing apps

Median installs: 251,675

Avg rating: 4.7

846

major competitor apps

clients571003552

198 competing apps

Median installs: 259,150

Avg rating: 4.7

37

major competitor apps

pay581006074

1,869 competing apps

Median installs: 245,900

Avg rating: 4.7

408

major competitor apps

touch581005473

1,612 competing apps

Median installs: 220,412

Avg rating: 4.6

299

major competitor apps

photos581005475

1,969 competing apps

Median installs: 250,700

Avg rating: 4.6

406

major competitor apps

137 keywords
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App Description

The Merrill Edge mobile app lets you access and manage your accounts and investments where
and when it’s most convenient.



Manage Your Accounts
•View balances, holdings, order status and pending and historical transactions
•Trade stocks, ETFs, mutual funds and options
•View your brokerage accounts or any linked external accounts you hold outside Merrill Edge


Stay On Top of the Market
•Up-to-date Market data and News
•Real-time streaming quotes
•Explore heat maps and Interactive charts


Deposit Checks
•Simply take photos of checks to deposit them¹
•View recent check deposits


Transfer Money
•Transfer money between your Merrill Edge investment accounts and your linked Bank of America, N.A. bank accounts
•Make transfers to and from accounts held at other financial institutions that you’ve set up on the website
•Send and receive money using Zelle®²


Pay Bills (must be enrolled)
•Make single payments
•Pay eBills


Education & Planning
•Build your investing knowledge and skills
•Create a game plan to fund college
•Learn what you need to know to be retirement ready
•Plan for the different stages of your life



Stay Secure
•Set up Touch ID® / Face ID® to securely sign in³
•Send messages and documents using the Secure Inbox


¹Deposits are subject to verification and not available for immediate withdrawal. Other
restrictions apply.
²Requires enrollment in the service and must be made from a Bank of America consumer
checking or savings account. Recipients have 14 days to register to receive money or the
transfer will be canceled. Dollar and frequency limits apply.
³Certain devices are eligible for enrollment in Touch ID® / Face ID®



IMPORTANT NOTICE:
The Merrill Edge app for the iPhone is available to clients who have online access to the
MerrillEdge.com website. Some of the features and services available on MerrillEdge.com are
not available within this app. Please access the website to access all functionality. Select
Application License Agreement and review the amended Terms & Conditions, which apply to
the website and all mobile devices. By downloading and using this app, you agree to the current
Terms & Conditions.
You may be charged access fees from your wireless service provider depending on your mobile
device. Please check with your wireless service provider for details on specific fees a