Western Union: Send Money

Developer: Western Union Holdings,

Category: Finance

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59.2M installs

1.2M ratings

+205.9K weekly installs

trend steady

+868.9K monthly installs

trend steady

ASO Keyword Dashboard

Tracking 120 keywords for Western Union: Send Money in Apple App Store

Developer: Western Union Holdings, Inc. Category: finance Rating: 4.84

Western Union: Send Money tracks 120 keywords (12 keywords rank; 108 need traction). Key metrics: 0% top-10 coverage, opportunity 69.9, difficulty 43.9, best rank 14.

Tracked keywords

120

12 ranked • 108 not ranking yet

Top 10 coverage

Best rank 14 • Latest leader 83

Avg opportunity

69.9

Top keyword: hold

Avg difficulty

43.9

Lower scores indicate easier wins

Opportunity leaders

hold

Opportunity: 73.0 • Difficulty: 45.9 • Rank 83

Competitors: 198
67.2
setting

Opportunity: 73.0 • Difficulty: 43.0 • Rank —

Competitors: 202
68.3
scanning

Opportunity: 73.0 • Difficulty: 43.8 • Rank —

Competitors: 123
66.5
payments

Opportunity: 73.0 • Difficulty: 43.8 • Rank —

Competitors: 292
68.5
subject

Opportunity: 73.0 • Difficulty: 45.0 • Rank —

Competitors: 234
64.4

Unranked opportunities

setting

Opportunity: 73.0 • Difficulty: 43.0 • Competitors: 202
scanning

Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 123
payments

Opportunity: 73.0 • Difficulty: 43.8 • Competitors: 292
subject

Opportunity: 73.0 • Difficulty: 45.0 • Competitors: 234
ones

Opportunity: 73.0 • Difficulty: 42.8 • Competitors: 193

High competition keywords

time

Total apps: 190,736 • Major competitors: 2,965

Latest rank: — • Difficulty: 55.3
make

Total apps: 159,506 • Major competitors: 2,933

Latest rank: — • Difficulty: 54.9
find

Total apps: 139,104 • Major competitors: 2,764

Latest rank: — • Difficulty: 55.2
mobile

Total apps: 120,211 • Major competitors: 1,595

Latest rank: — • Difficulty: 53.3
using

Total apps: 115,141 • Major competitors: 1,549

Latest rank: — • Difficulty: 53.5

All tracked keywords

Includes opportunity, difficulty, rankings and competitor benchmarks

							Major Competitors
send	69	100	51	78 45,927 competing apps Median installs: 550 Avg rating: 4.1	14	14	918 major competitor apps
transfer	72	100	45	70 15,341 competing apps Median installs: 1,600 Avg rating: 4.1	21	21	332 major competitor apps
cash	72	100	48	70 15,231 competing apps Median installs: 950 Avg rating: 4.2	54	54	479 major competitor apps
payment	69	100	51	78 45,600 competing apps Median installs: 900 Avg rating: 4.2	69	69	1,237 major competitor apps
money	70	100	48	74 28,207 competing apps Median installs: 1,092 Avg rating: 4.2	69	69	833 major competitor apps
cancel	72	100	46	71 17,919 competing apps Median installs: 1,100 Avg rating: 4.2	78	78	504 major competitor apps
hold	73	100	46	67 10,435 competing apps Median installs: 550 Avg rating: 4.1	83	83	198 major competitor apps
receive	68	100	50	79 56,345 competing apps Median installs: 400 Avg rating: 4.1	107	107	817 major competitor apps
via	68	100	50	80 56,889 competing apps Median installs: 443 Avg rating: 4.0	133	121	762 major competitor apps
company	72	100	44	71 18,113 competing apps Median installs: 400 Avg rating: 4.1	131	131	158 major competitor apps
many	67	100	51	82 77,117 competing apps Median installs: 550 Avg rating: 4.1	134	134	1,354 major competitor apps
pay	70	100	50	76 34,255 competing apps Median installs: 850 Avg rating: 4.1	137	137	777 major competitor apps
card	70	100	49	76 33,407 competing apps Median installs: 850 Avg rating: 4.1	—	—	919 major competitor apps
friends	68	100	53	80 59,806 competing apps Median installs: 550 Avg rating: 4.1	—	—	1,333 major competitor apps
change	69	100	48	77 38,601 competing apps Median installs: 650 Avg rating: 4.0	—	—	778 major competitor apps
enjoy	66	100	54	84 101,805 competing apps Median installs: 700 Avg rating: 4.1	—	—	2,325 major competitor apps
make	65	100	55	87 159,506 competing apps Median installs: 500 Avg rating: 4.1	—	—	2,933 major competitor apps
pickup	72	100	50	63 5,561 competing apps Median installs: 550 Avg rating: 4.3	—	—	155 major competitor apps
setting	73	100	43	68 12,109 competing apps Median installs: 500 Avg rating: 4.0	—	—	202 major competitor apps
list	69	100	48	77 40,598 competing apps Median installs: 350 Avg rating: 4.1	—	—	497 major competitor apps
way	66	100	53	84 107,117 competing apps Median installs: 500 Avg rating: 4.1	—	—	1,931 major competitor apps
avoid	72	100	45	71 17,372 competing apps Median installs: 500 Avg rating: 4.1	—	—	331 major competitor apps
choose	67	100	53	83 90,146 competing apps Median installs: 650 Avg rating: 4.1	—	—	1,770 major competitor apps
using	66	100	53	85 115,141 competing apps Median installs: 500 Avg rating: 4.0	—	—	1,549 major competitor apps
find	66	100	55	86 139,104 competing apps Median installs: 550 Avg rating: 4.2	—	—	2,764 major competitor apps

App Description

Enjoy a $0 transfer fee* on your first transfer with Western Union®. Send money fast to Mexico and globally from the US, available 24/7.

Send money, track money transfers, pay bills, review exchange rates, and find agent locations- all on the go with the Western Union® money transfer app.

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WE MOVE MONEY TO MORE THAN 200 COUNTRIES AND TERRITORIES
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Your friends and loved ones can receive the funds directly to their bank account or mobile wallet** or pick up cash in their own currency at a convenient location near them.

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SIMPLE CARD SCANNING
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Quickly make a money transfer by setting up card payments on your mobile phone. Avoid mistakes by scanning your credit*** or debit card using the camera on your device.

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EASILY VIEW EXCHANGE RATES
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View the latest international exchange rates instantly using the widget on our mobile money transfer app. See how the US dollar compares to other currencies on the move.

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QUICKLY REPEAT TRANSFERS
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Save your receiver’s details to your resend list and make repeat international money transfers fast through the app.

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PAY BILLS ON THE GO
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From your car payment to a mortgage, pay bills anytime, anywhere, with our money transfer app.

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START ON THE MONEY TRANSFER APP, PAY IN CASH
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Save time at the counter by starting your money transfer on our app and paying in cash at a participating agent location. Visit one of more than 61,000**** across the US.

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PAY THE WAY THAT WORKS FOR YOU
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Pay directly from your bank account, via Apple Pay® in our app, cash at an agent location, or with a credit***/debit card.

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EASY TO SEND, SIMPLE TO RECEIVE
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Use the Western Union® app to send money and choose how your receiver will get the funds.

Bank account
• Send money from your bank to billions of accounts worldwide.
Cash pickup
• Transfer money with the app to thousands of cash pickup locations internationally.
Mobile wallet
• You can send money directly to your recipient’s mobile wallet** from one of our partners (in select countries).

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FEES AND IMPORTANT DISCLOSURES

Western Union makes money from currency exchange. Fees and rates subject to change without notice. Not valid on credit cards or trans